If you love creating a home that feels like a warm, cozy hug, you're probably already a fan of Loaf. The brand is a master of blending laid-back comfy vibes with a stylish, vintage-inspired look, making it a favorite for anyone who wants their space to feel effortlessly relaxed and inviting.
From their plush sofas to soft, upholstered beds, Loaf has mastered the art of lived-in luxury. For those who adore their aesthetic and want to discover more brands with a similar passion for comfort and style, here are 27 excellent alternatives to check out.
1. Made.com
Made.com is your destination for modern furniture that doesn't take itself too seriously. Known for its trend-driven designs and collaborations with independent designers, the brand offers everything from vibrant sofas to sleek beds. Their pieces often feature contemporary silhouettes and fun colors that add a youthful energy to any room.
While Made.com can lean slightly more minimalist than Loaf, it maintains a similarly playful and approachable vibe. It's a fantastic choice if you're looking for Loaf's comfort-focused feel but with a more sleek, Scandinavian-inspired twist.
Shop now at made.com
2. Sofology
As the name suggests, Sofology is all about creating the perfect sofa for ultimate relaxation. They specialize in high-quality sofas and armchairs built for comfort, prioritizing plush cushions, soft-touch fabrics, and durable frames that are made to last. Their catalogue offers a mix of classic and contemporary styles, ensuring there's a cozy fit for any living room.
Sofology shares Loaf's deep appreciation for creating comfortable, casually stylish spaces. They stand out with their extensive customization options and impressive warranties, making them a reliable choice for your main seating investment.
Shop now at sofology.co.uk
3. HAY
For a dose of Danish design, look no further than HAY. This brand is celebrated for its Scandinavian minimalism, combining clean lines with warm, tactile materials that feel both modern and inviting. Their collections range from well-designed sofas and chairs to colorful and quirky home accessories.
HAY echoes Loaf’s cozy and sleek aesthetic but frames it within a more minimalist context. With a focus on functional design and playful color palettes, it's perfect for anyone wanting a comfortable home that feels clean, curated, and effortlessly cool.
Shop now at hay.dk
4. Made Trade
Made Trade offers beautiful, modern furniture with a conscience. Their platform curates ethically sourced and sustainable pieces, from sofas made with natural fabrics to handcrafted decorative items. Everything is designed to bring a warm, calming presence into your home.
This brand shares Loaf's vision for relaxed comfort but adds a strong layer of environmental and social responsibility. If you want stylish, cozy furnishings that are rooted in sustainable practices, Made Trade is a perfect fit.
Shop now at madetrade.com
5. Anthropologie Home
Beloved for its artistic, free-spirited aesthetic, Anthropologie's home collection delivers a unique blend of boho-chic style and cozy comfort. Their offerings are rich with texture, from plush velvet sofas and ornate headboards to vintage-inspired textiles and whimsical decor.
Like Loaf, Anthropologie focuses on creating inviting and aesthetically pleasing spaces. However, it leans into a more eclectic, layered style, perfect for those who want their home to feel like a curated collection of beautiful, global finds.
Shop now at anthropologie.com
6. West Elm
West Elm is a go-to for mid-century modern designs that are both stylish and functional. Their collection includes sleek upholstered sofas, elegant bed frames, and a wide array of soft accessories, all designed with warm, inviting textures and a clean, contemporary feel.
They share Loaf's commitment to quality craftsmanship and comfortable living, but with a more distinctly modern and minimalist edge. With an emphasis on sustainable production, their pieces help you build a home that is both beautiful and responsible.
Shop now at westelm.com
7. Made by Folk
Made by Folk celebrates the beauty of handcrafted, artisanal furniture. The brand focuses on natural materials and traditional craftsmanship, resulting in pieces that are both unique and timeless. You’ll find cozy sofas, lounge chairs, and beds that emphasize organic shapes and tactile textures.
Their comfort-driven design aligns perfectly with Loaf's laid-back ethos, making it a great option for anyone who wants warm, personal pieces that feel like future heirlooms.
Shop now at madebyfolk.com
8. Calia
Calia is all about creating contemporary furniture designed for relaxed living. Their collection features plush sofas, soft beds, and coordinating accessories, often available in warm, inviting fabrics and neutral tones. The goal is to create a serene and extremely comfortable home environment.
Similar to Loaf, Calia prioritizes casual style and deep comfort. Their aesthetic is a bit more understated and minimalist, making them an excellent choice for those who love subtlety and simplicity in their cozy spaces.
Shop now at caliahome.com
9. Havertys
Havertys offers a wide variety of stylish and affordable home furniture that doesn't compromise on comfort or durability. Their extensive range of sofas, sectionals, and bedroom sets comes in many styles, from classic to transitional, with a focus on plush, cozy materials.
They are very comparable to Loaf in their mission to provide relaxed, inviting furniture for the whole family. With plenty of customizable options, Havertys is a practical and accessible choice for furnishing a comfortable home.
Shop now at havertys.com
10. The White Company
Specializing in elegant, minimalist home furnishings, The White Company excels at creating a calm and cozy atmosphere. Their signature look is defined by soft textiles, plush furniture, and a soothing, neutral color palette of whites, creams, and grays.
They share Loaf’s relaxed aesthetic but achieve it with a more refined and timeless feel. The brand is known for its luxurious fabrics and understated designs, making your home feel like a serene, five-star retreat.
Shop now at thewhitecompany.com
11. Made Goods
Made Goods creates handcrafted luxury furniture and decor known for distinctive textures and artisanal details. While they offer a more high-end experience, their upholstered pieces feature lush, comfortable designs that feel both inviting and sophisticated.
If you're looking for the stylish coziness of Loaf with an added touch of glamour or an unexpected material, Made Goods is a fantastic alternative. They share a focus on tactile qualities but an elevated, design-forward execution.
Shop now at madegoods.com
12. Jardan
Jardan is an Australian brand specializing in sustainable, handcrafted furniture. Their designs emphasize natural materials and relaxed, organic forms that are meant to bring warmth and joy into the home. Their sofas and beds are known for being exceptionally plush, comfortable, and stylish.
Their ethos is very similar to Loaf's, but with a stronger commitment to eco-conscious production and a distinct, modern-Australian design sensibility. It’s a great pick for style-savvy, environmentally minded shoppers.
Shop now at jardan.com
13. Burrow
Burrow is the king of clever, modular furniture that combines practicality with comfort. Their customizable sofas are stain-resistant, easy to move, and can be reconfigured to fit your space perfectly. Despite their practicality, they never skimp on a relaxed aesthetic and soft, durable cushions.
Burrow offers the comfort and functional style you'd find at Loaf but with a more modern, streamlined look and the genius of modular design. It's perfect for city dwellers or anyone who loves furniture that can adapt with their life.
Shop now at burrow.com
14. Joybird
Joybird brings mid-century modern design to life with customizable furniture that pops with color and personality. Their sofas and lounge chairs are known for being plush, inviting, and available in a huge range of unique, high-quality fabrics.
They share Loaf’s passion for creating beautiful, comfortable furniture but add a retro twist. If you love Loaf's comfy vibe but wish it came in bolder colors and more vibrant, retro silhouettes, Joybird is your dream brand.
Shop now at joybird.com
15. Floyd
Floyd creates simple, long-lasting furniture designed for modern life. With a focus on modularity and easy assembly, their sofas and home essentials feature clean, minimalist lines. While the aesthetic is simple, the pieces are engineered for comfort and everyday use.
Floyd captures a contemporary and approachable spirit similar to Loaf's, but with a much greater emphasis on minimalism and pure functionality. It's ideal for those who prefer an uncluttered look without sacrificing comfort.
Shop now at floydhome.com
16. Article
Serving up stylish, mid-century-inspired furniture at direct-to-consumer prices, Article is a favorite for good reason. Their sofas, loungers, and beds often feature plush cushions, warm wood tones, and soft fabrics that contribute to a cozy yet sleek look.
Article delivers on comfort and style in a way that feels very comparable to Loaf, but their designs often pull from Scandinavian and mid-century modern influences for a slightly more structured silhouette.
Shop now at article.com
17. Allform
Allform excels at creating modular, customizable sofas built for ultimate comfort and durability. Their furniture is designed for real life, with performance fabrics that resist stains and high-resiliency foam cushions that won’t sag. Their clean, modern aesthetic is both inviting and stylish.
Offering a similarly welcoming vibe to Loaf, Allform stands out for its hard-wearing materials and flexible configurations. It's the perfect choice for busy households that need their cozy furniture to be extra resilient.
Shop now at allform.com
19. Birch Lane
Birch Lane specializes in timeless, cozy furniture with a dose of vintage charm. Their collection of sofas, beds, and home accents emphasizes classic silhouettes, durable materials, and a warm, inviting feel perfect for creating a welcoming home.
You'll find the same relaxed comfort as Loaf here, but the aesthetic leans more towards a traditional, farmhouse, or coastal look. It’s ideal for anyone who likes their interiors classic and homey.
Shop now at birchlane.com
20. Cosh Living
Cosh Living offers high-end indoor and outdoor furniture that perfectly balances sleek design with deep comfort. Known for their use of premium materials, their collections feature plush cushions and relaxed forms that are both durable and elegant.
While often more contemporary in style, Cosh Living's pieces resonate with Loaf's comfortable essence. This is a brand to explore when you want to bring a sophisticated, resort-like sense of coziness to your home.
Shop now at coshliving.com.au
21. McGee & Co.
From the minds behind Studio McGee, this brand offers a beautifully curated selection of furniture and accessories for a timeless yet relaxed home. Their style is all about layering textures, mixing materials, and using warm neutrals to create spaces that feel both elevated and lived-in.
McGee & Co. is a perfect aesthetic match for Loaf lovers. They share a vision for making stylish comfort the heart of the home, with plush sofas, rich textiles, and quality craftsmanship taking center stage.
Shop now at mcgeeandco.com
22. The Sofa & Chair Company
This UK-based brand is a destination for beautifully handcrafted, bespoke upholstered furniture. They put a strong emphasis on British craftsmanship, quality materials, and classic design to create pieces that are as comfortable as they are elegant.
Like Loaf, their core mission is to create stylish and cozy living spaces with high-quality seating. The Sofa & Chair Company stands out by offering extensive bespoke services, allowing you to tailor every detail to perfection.
Shop now at sofaandchair.co.uk
23. Furninova
Furninova is a Swedish brand that provides modern, customizable sofas and lounge furniture with comfort at their core. Their designs are sleek and adaptable, featuring plush cushions and excellent European construction that's made to feel as good as it looks.
They align closely with Loaf’s cozy aesthetic but package it within a more contemporary, Scandinavian framework. It’s an ideal choice for anyone seeking that laid-back Loaf feel with clean lines and modular flexibility.
Shop now at furninova.com
24. Interior Define
Interior Define empowers you to create your perfect piece of furniture. Specializing in made-to-order sofas, chairs, and beds, they offer an incredible level of customization, from an expansive fabric library to leg styles and cushion fills. Every piece is designed for quality, comfort, and personal expression.
Their user-friendly customization process makes it easy to capture Loaf's relaxed yet refined vibe in a way that is totally unique to your home. If you want a tailored and personalized cozy living space, this is the brand for you.
Shop now at interiordefine.com
27. Niche Modern
While Niche Modern is primarily known for stunning, hand-blown glass lighting, its thoughtful approach to design extends to accent furniture. Their pieces often feature simple forms, artisanal qualities, and unique textures that contribute to a cozy and curated atmosphere.
Though not a direct seating alternative, their lighting and accent furniture complement the relaxed, stylish environment that Loaf lovers aim to create, adding a touch of modern, handcrafted beauty to any space.
Shop now at nichemodern.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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