If you have an affinity for home textiles that feel as good as they look, you’re probably familiar with Linum. The brand is a favorite for its luxurious and masterfully crafted linens, towels, and bedding made from high-quality natural fibers like cotton and linen. Linum nails the sweet spot of understated elegance, durability, and a clean, sophisticated aesthetic.
But part of the fun of curating your home is discovering new brands that share that same commitment to quality and style. For those who love Linum's refined and comfortable vibe, here are 21 similar brands that offer beautiful home textiles worth exploring.
1. Frette
Often found in the world’s most luxurious hotels, Frette is a legendary Italian brand known for its exquisite, high-end linens. They specialize in bedding and towels crafted from premium materials like Egyptian cotton, frequently featuring elegant embroidery and classic details. While Frette shares Linum’s devotion to impeccable quality and natural fibers, it leans into a more opulent and traditionally sophisticated style. If you want to bring five-star hotel luxury into your bedroom, Frette is a top-tier choice.
Shop now at frette.com
2. Coyuchi
For those who prioritize sustainability, Coyuchi delivers beautiful home textiles with an eco-conscious philosophy. Their sheets, towels, and blankets are made from 100% organic cotton and other natural fibers, with a focus on ethical production from farm to factory. Coyuchi's style is earthy and relaxed, perfect for creating a calm sanctuary. Like Linum, they appreciate high-quality natural materials, but Coyuchi places a major emphasis on GOTS and Fair Trade certifications, making it ideal for the eco-aware shopper.
Shop now at coyuchi.com
3. Boll & Branch
Boll & Branch has become a go-to for incredibly soft, ethically made bedding and towels. As a direct-to-consumer brand, they offer a transparent look into their production process, which uses 100% organic, long-staple cotton and fair labor practices. Their aesthetic is classic, cozy, and timeless. Both Boll & Branch and Linum offer simple, high-quality luxury, but Boll & Branch is particularly vocal about its Fair Trade commitment and traceable supply chain.
Shop now at bollandbranch.com
4. Matouk
Matouk merges timeless artistry with modern sensibility in its collection of luxurious linens. Known for handcrafted sheets, towels, and tablecloths from the finest Egyptian cotton, the brand's aesthetic is clean and elegant, often enhanced with subtle embroidery or sophisticated patterns. Matouk offers a similar premium quality to Linum but provides a broader range of refined textures and designs, from crisp percale to intricate borders, for a more polished bedroom look.
Shop now at matouk.com
5. The White Company
Hailing from the UK, The White Company has perfected the art of timeless, understated luxury. Specializing in home decor and textiles that are predominantly - you guessed it - white, grey, and neutral, their products are designed to be effortlessly chic and incredibly comfortable. Think plush robes, crisp sheets, and soft throws. They share Linum's elegant simplicity and are perfect for anyone who wants to create a serene, minimalist, and perfectly coordinated home environment.
Shop now at thewhitecompany.com
6. H&M Home
If you love the luxe-linen look but are working with a tighter budget, H&M Home is a fantastic resource. They offer a huge range of on-trend duvet covers, pillowcases, towels, and table linens, many made from affordable cotton and linen blends. While not a direct quality competitor to Linum, H&M Home allows you to experiment with current styles - like washed linen textures and earthy color palettes - without a major investment, making it perfect for quick home refreshes.
Shop now at hm.com
7. Linum - The Benchmark
It's always helpful to revisit the source of inspiration. Linum sets the standard with its impeccable balance of Swedish design sensibility and high-quality materials. Known for a refined aesthetic rooted in craftsmanship, their collection's timeless appeal, focus on natural tactility, and subtle yet sophisticated color palette are what make the brand a go-to for dressing a space in comfort and style. It is this unique blend of durability and elegance that provides the benchmark for our search.
Shop now at linum.com
8. Raspberry Creek
Raspberry Creek offers handcrafted, artisanal home textiles that feel soulful and unique. Their rustic-chic vibe is perfect for relaxed, cozy interiors, with a focus on products made from high-quality linen and cotton in small batches. Like Linum, there is a strong appreciation for craftsmanship and natural textures here. Raspberry Creek stands out with its small-scale, homespun charm that brings a touch of warmth and personality to any room.
Shop now at raspberrycreek.com
9. Serena & Lily
Infused with a breezy, coastal spirit, Serena & Lily excels at relaxed luxury. Their bedding, towels, and table linens are made from premium materials like linen and high-quality cotton, often presented in soft, airy color palettes and subtle, chic patterns. They share Linum's commitment to quality materials and timeless design but filter it through a distinctly bright, Cali-cool lens that feels both sophisticated and effortless.
Shop now at serenaandlily.com
10. Sferra
Another heritage Italian linen house, Sferra is synonymous with ultimate luxury. For over 130 years, they’ve produced some of the finest linens in the world, using long-staple Egyptian cotton to achieve an impossibly soft and smooth feel. Like Linum, Sferra is an investment in durable, beautifully made textiles. However, Sferra generally offers a more classic and ornate aesthetic, favored by those seeking heirloom-quality pieces with timeless appeal.
Shop now at sferra.com
11. Havli
Havli is centered around handcrafted, sustainable home textiles with a natural and minimalist aesthetic. They work with artisans to create pieces from pure linen and cotton that feel both modern and earthy. Their collections favor neutral tones and raw textures, perfect for a wabi-sabi or organic modern interior. Havli shares Linum’s focus on eco-friendly practices and craftsmanship but leans into a more rustic, bohemian vibe.
Shop now at havli.com
12. Kassatex
Kassatex designs premium home essentials with a goal of turning everyday routines into luxurious experiences. Their offerings include beautiful bath towels, bedding, and accessories made from materials like Egyptian cotton and linen. Their style is clean, modern, and sophisticated. Kassatex is a great alternative to Linum for someone who wants that same high-quality feel but with a more contemporary, sleek design edge.
Shop now at kassatex.com
13. Tielle Linen
Specializing in providing luxury hotels with top-quality linens, Tielle Linen now offers their hospitality-grade products directly to consumers. Their bedding and towels are designed to withstand constant use while remaining incredibly soft and comfortable. This focus on durability and performance is similar to Linum's craftsmanship. If you’ve ever wanted to recreate the crisp, plush feel of a luxury hotel bed at home, Tielle is the brand for you.
Shop now at tiellelinen.com
14. Parachute
Parachute has become a household name for modern, high-quality home essentials without the fuss. Their bedding and bath collections, made from premium materials like long-staple Egyptian cotton and pure linen, are designed for ultimate comfort. Their philosophy is all about exceptional quality without chemicals or synthetics. Parachute's aesthetic is minimalist and inviting, making them a very close and popular alternative to Linum for effortless style.
Shop now at parachutehome.com
15. Hübsch
As a Danish design brand, Hübsch delivers a truly Scandinavian aesthetic focused on happiness and simplicity. Their home textiles - including cushions, throws, and bed linens - are characterized by clean lines, beautiful textures, and a soft, muted color palette. They align perfectly with Linum's Nordic design heritage, offering that same sense of understated luxury rooted in quality materials and great craftsmanship.
Shop now at hubschnordic.com
16. Linum’s Eco-Collection
For die-hard Linum fans looking to deepen their commitment to sustainability, the brand's own Eco-Collection deserves a special mention. This specific line features products crafted from certified organic and recycled fibers, ensuring the same luxurious feel with a smaller environmental footprint. It’s the perfect choice for anyone who already loves Linum's timeless style but wants to make even more eco-conscious purchasing decisions.
Shop now at linum.com/eco
17. West Elm
West Elm offers a wide selection of modern and stylish home textiles that often prioritize social and environmental responsibility. You can find everything from Fair Trade Certified bedding to organic cotton towels and throws made in collaboration with independent artisans. West Elm's designs are trend-forward yet accessible, capturing a similar sense of quality to Linum but with a more contemporary, urban aesthetic.
Shop now at westelm.com
18. Crate & Barrel
A trusted resource for classic, high-quality home furnishings, Crate & Barrel has a great selection of bed and bath textiles. Their products are designed for durability and timeless style, featuring materials like Egyptian cotton and European linen. They offer a refined aesthetic that feels both modern and comfortable. Crate & Barrel provides a similar promise of long-lasting quality as Linum, often at a slightly more accessible price point.
Shop now at crateandbarrel.com
19. Design Within Reach
While known for iconic furniture, Design Within Reach also carries a curated collection of upscale home textiles from renowned designers. Their bedding and throws often feature minimalist and architectural designs, staying true to a modern aesthetic. They focus on premium materials and craftsmanship, sharing Linum's commitment to high-end quality but with an even stronger emphasis on designer collaborations and contemporary artfulness.
Shop now at dwr.com
20. Rifle Paper Co.
If you love the quality of high-end textiles but crave more personality and pattern, Rifle Paper Co. is for you. Known for their signature whimsical and vibrant floral prints, the brand has expanded into home goods including bedding and towels. While their colorful, illustrative style is a departure from Linum's minimalism, they share a commitment to using high-quality materials to create products that feel special and well-made.
Shop now at riflepaperco.com
21. Bloom & Give
Bloom & Give celebrates traditional artisanship with its collection of ethically sourced home textiles. Their products, including towels, blankets, and table linens, are hand-woven in India from natural fibers like cotton and linen. The aesthetic is wonderfully textured and natural, with simple designs that highlight the beauty of the craft. They share Linum’s appreciation for artisanal skill and an eco-conscious ethos, with the added story of supporting women's education programs with every purchase.
Shop now at bloomandgive.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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