If you're a fan of high-quality home textiles, you've probably come across Linoto. The brand is celebrated for its beautiful, handcrafted 100% European linen bedding and home goods that manage to feel both luxurious and effortlessly natural. Sourced and made with exceptional care, their pieces are designed to last, getting softer with every wash.
For those who appreciate Linoto's commitment to craftsmanship, durability, and understated elegance, there are plenty of other brands that share a similar passion for beautiful, long-lasting linens. Whether you're looking for a similar artisanal feel or a more budget-friendly alternative, here are 27 brands like Linoto worth exploring.
1. Brooklinen
Brooklinen brings the "internet's favorite sheets" reputation to their premium linen collection, offering a relaxed, modern aesthetic that feels effortlessly cool. Crafted from high-quality European flax, their selection includes sheets, duvet covers, and quilts that are praised for comfort and durability. Pricing for linen bedding typically ranges from $100 to $300.
Unlike some of the more niche brands, Brooklinen stands out for its fantastic customer service, generous return policy, and frequent sales that make luxury linen feel more accessible. Compared to Linoto, its linen has a slightly softer pre-washed feel, making it an excellent alternative for those who want that lived-in comfort right out of the box at a slightly more approachable price.
Shop now at brooklinen.com
2. Parachute
Parachute is all about creating a serene home sanctuary, and their linen collection perfectly captures this ethos. Made from fine European flax, their bedding, loungewear, and home textiles feature an elegant, minimalist design in a palette of calming, earthy tones. Expect to find prices ranging from around $120 for pillowcases to over $250 for bedding sets.
What makes Parachute special is its dedication to transparent sourcing and eco-friendly manufacturing. In comparison to Linoto, their linen feels exceptionally soft from the very first use and is slightly more affordable, making it a go-to for shoppers dipping their toes into the world of entry-level luxury linen.
Shop now at parachutehome.com
3. Frette
For a taste of true old-world luxury, Frette is the gold standard. This iconic brand is known for outfitting the world's most luxurious hotels with its opulent linen and cotton bedding, towels, and robes. This is high-luxury territory, with prices for linen pieces easily starting at $200 and climbing past $1,000.
Frette's defining feature is its heritage of Italian craftsmanship and bespoke, refined designs. While Linoto celebrates the natural, raw beauty of linen, Frette offers a more traditionally luxurious and polished experience, focusing on impeccable weaves and an air of timeless, hotel-grade elegance.
Shop now at frette.com
4. Cultiver
Cultiver has mastered the art of effortlessly chic living with its stunning range of premium European flax linen. The Australian brand offers bedding, table linens, and clothing priced from around $80 to $250. Their aesthetic is relaxed and refined, perfect for creating an interior that feels both casual and put-together.
Known for its lightweight, breathable fabrics and commitment to sustainability, Cultiver makes everyday luxury achievable. Similar to Linoto in quality and ethos, Cultiver's linens often feel a touch softer and more lived-in from the start, appealing to those who love an elegantly understated vibe.
Shop now at cultiver.com
5. H&M Home
For style seekers on a budget, H&M Home makes the linen look surprisingly accessible. Offering washed linen duvet covers, pillowcases, and tablecloths, their products range from $30 to $80. The style is fresh, contemporary, and versatile, making it easy to incorporate into any modern home.
H&M Home's strength lies in its unbeatable affordability and on-trend designs. While the linen might not have the same artisanal weight and texture as Linoto, it provides excellent value for the price and is a fantastic option for adding seasonal color or styling a guest room without a big investment.
Shop now at hm.com
6. The White Company
With a focus on classic, timeless design, The White Company offers gorgeous linen bedding and home textiles that exude sophistication. Their collection heavily features a neutral, elegant color palette, creating a serene and polished look. Prices for linen pieces usually start around $150 and can go up to $400 or more for larger sets.
This brand is known for its exceptionally high-quality materials and incredibly soft finishes, making it a favorite for those who want that five-star hotel feeling at home. Compared to Linoto's more natural texture, The White Company's linen is often triple-washed for a more refined, sumptuously soft feel from day one.
Shop now at thewhitecompany.com
7. Archer & Olive
While primarily known for their stunning journals and art supplies, Archer & Olive has branched out into artisanal home goods, including beautifully crafted linen items like placemats and napkins priced between $20 and $80. Their style is rustic-chic with a distinctly handcrafted, boutique vibe.
Archer & Olive's advantage is its eco-conscious approach and completely unique designs. While they don't offer a full bedding range, they share Linoto's dedication to quality natural fibers and artisanal production, making them a great stop for unique, sustainable linen accents for your home.
Shop now at archerandolive.com
8. Soho Home
Inspired by the interiors of its exclusive clubs, Soho Home provides luxe, design-forward linen bedding, throws, and textiles. Priced from $200 to $600, their pieces blend modern luxury with classic comfort for a sophisticated, curated look.
Soho Home stands out for its distinct, trend-aware style and frequent collaborations with noted designers. If Linoto is about quiet, traditional craftsmanship, Soho Home is its fashion-forward counterpart, offering linen essentials for shoppers who want their home to feel like a high-end, contemporary retreat.
Shop now at sohohome.com
9. Linen House
This popular Australian brand offers an incredible variety of linen home textiles, including bedding, curtains, and cushions, all at an accessible mid-range price point of about $60 to $200. Their styling is diverse, covering everything from relaxed coastal to modern bohemian aesthetics.
Linen House's key appeal is its sheer variety and affordability, making it easy to outfit your home in linen without breaking the bank. While it might not have the same small-batch, artisanal character as Linoto, their products are stylish, durable, and perfect for everyday living.
Shop now at linenhouse.com.au
10. Serena & Lily
Known for its breezy, coastal-inspired aesthetic, Serena & Lily's linen collection feels fresh, relaxed, and chic. They sell bedding, pillows, and home decor, with linen pieces typically falling in the $100 to $400 range. Their style is perfect for anyone trying to create a light, airy, and upscale beach house sensation.
What sets Serena & Lily apart is its beautiful use of color palettes and layered textures. Compared to Linoto's more traditional approach, Serena & Lily linens often feature more vibrant prints, patterns, and a distinctly casual, laid-back vibe that's all about comfortable luxury.
Shop now at serenaandlily.com
11. Rough Linen
True to its name, Rough Linen focuses on durable, heirloom-quality linen designed for real life. Specializing in heavyweight linen for bedding and home textiles, their products are built to last for generations, with prices ranging from $150 to over $600 for sets. The style is rustic, soulful, and completely timeless.
Rough Linen's differentiator is its embrace of raw, natural textures that become incredibly soft with time and use. If you appreciate Linoto's artisanal method but want something with a bit more heft and a rugged, lived-in character from the start, this is your brand.
Shop now at roughlinen.com
12. Nestwell (Target)
Nestwell is Target's in-house premium home brand, offering a selection of linen-blend bedding and accessories at extremely budget-friendly prices (around $50 to $150). The designs are simple, modern, and versatile, created to blend seamlessly into various decor styles.
The clear advantage here is affordability and accessibility, bringing the linen look to the masses. Of course, a linen-blend set from Target won't have the same weighty feel or handcrafted detail as a pure linen set from Linoto, but it's a solid, stylish option for everyday use.
Shop now at target.com
13. Morrow Softgoods
Morrow Softgoods offers beautifully crafted linen bedding that perfectly marries modern minimalism with subtle artisanal details. A full bedding set will typically cost between $200 and $500, reflecting its premium, handmade quality.
This brand shines through its use of natural dyes, unique textile finishes, and sustainable practices. Like Linoto, Morrow Softgoods has a deep respect for quality and craftsmanship. However, they often incorporate more distinct details like intricate stitching or unique washes, giving their pieces a modern, boutique feel.
Shop now at morrowsoftgoods.com
14. Hawkins New York
Hawkins New York delivers a sophisticated, design-led approach to linen goods. They produce high-quality bedding, table linens, and kitchen accessories known for their refined and contemporary feel, often with a subtle European flair. Prices typically fall between $150 and $500.
Known for curated collections and exceptionally luxurious textures, Hawkins New York shares Linoto's commitment to natural fibers and quality construction. However, their aesthetic leans more toward modern minimalism, focusing on subtle color variations and clean lines.
Shop now at hawkinsny.com
15. Linum
Drawing on its Swedish heritage, Linum offers stylish and functional linen for the bed, table, and home. Their aesthetic is pure Scandinavian: minimal, elegant, and timeless. Prices are in the mid-to-premium range, with pieces starting around $100 and going up to $500.
Linum is celebrated for its uncompromising quality and understated design philosophy where form always meets function. For those who appreciate the durability and natural beauty of Linoto but favor a more distinctively Scandinavian minimalist style, Linum is a perfect match.
Shop now at linum.com
16. The Citizenry
The Citizenry champions ethical craftsmanship, partnering directly with artisans from around the globe to create its stunning linen collections. Pricing their goods from $150 to $600, this brand combines high-end quality with social responsibility.
Their standout feature is a direct-fair trade model that invests back into artisan communities. Sharing Linoto's focus on premium materials, The Citizenry’s linens often carry a distinct global, handcrafted feel, incorporating unique details from the cultures where they are made, making each piece feel truly special.
Shop now at the-citizenry.com
17. Luxe Linen
As the name suggests, Luxe Linen specializes in premium, hotel-quality linen bedding with a strong emphasis on superior softness right out of the packaging. With a focus on crisp, modern colors from around $120 to $400, their products are designed to create a five-star experience at home.
This brand sets itself apart with its emphasis on creating bedding that stands up to frequent use while feeling exceptionally gentle on the skin. While Linoto is prized for its natural texture that softens over time, Luxe Linen aims to deliver that ultimate softness from the very first night.
Shop now at luxelinens.com
18. West Elm
A go-to for contemporary home furnishings, West Elm offers a beautiful collection of linen bedding and textiles that bridges style and sustainability. You can expect to find linen duvet covers and sheet sets in the $100 to $350 price range.
West Elm is known for its modern, on-trend designs and collaborations with independent artists. Their European flax linen is comparable in quality to many premium brands but often features Fair Trade Certified production and seasonal color updates, making them a great choice for a stylish, conscious home.
Shop now at westelm.com
19. Ettitude
Ettitude takes a unique approach to sustainable textiles, blending organic linen with their signature CleanBamboo fabric. Their bedding and home goods, priced from $80 to $250, offer an eco-luxe experience with an incredibly soft, silky feel.
Their key differentiator is this innovative fabric blend, which offers the breathability of linen with the smooth, cool-to-the-touch feel of bamboo. If you love Linoto's commitment to sustainability but crave a softer, more fluid drape in your bedding, Ettitude is a fantastic brand to try.
Shop now at ettitude.com
20. Cuddledown
Cuddledown offers luxurious, high-quality linen bedding designed for ultimate comfort. Their style is classic and cozy, with prices for linen items starting around $100 for smaller pieces. They excel in creating textiles that feel welcoming and elegant.
Known for fine fabrics and an unwavering attention to comfort, Cuddledown is perfect for those who prioritize a plush, cozy feel. While Linoto's beauty is in its natural texture, Cuddledown focuses on creating linens that are exceptionally gentle and soft, often featuring traditional patterns for a more classic appeal.
Shop now at cuddledown.com
21. Linen & Moore
Linen & Moore delivers handcrafted linen home textiles that celebrate artisanal quality and natural textures. Their products, which usually fall in the $50 to $200 range, lean into a rustic-chic aesthetic defined by clean lines and an earthy feel.
This brand stands out with its dedication to slow, considered production methods and the use of natural dyes. Sharing Linoto's artisanal ethos, Linen & Moore ventures further into a rustic, slightly bohemian aesthetic, making their pieces perfect for a warm, organic-modern home.
Shop now at linenandmoore.com
22. Coyuchi
Coyuchi is a pioneer in organic and natural home textiles, offering beautifully relaxed linen and cotton bedding, towels, and apparel. Their vibe is coastal and earthy with a muted color palette, and prices are premium, around $400-$500 for linen duvet covers.
What sets Coyuchi apart is its unwavering commitment to sustainability, utilizing GOTS-certified organic materials and even a "2nd Home Take Back" program for circularity. They share Linoto's passion for natural, high-quality fibers but put a stronger emphasis on certified-organic production and a distinctly relaxed, northern California aesthetic.
Shop now at coyuchi.com
23. Quince
Quince operates on a direct-to-consumer model that delivers luxury essentials, including European linen bedding, at shockingly affordable prices. Linen sheet sets often come in under $150. Their aesthetic is simple, modern, and minimalist, focusing on quality basics without the designer markup.
The brand's key differentiator is radical price transparency, showing customers exactly why they're paying less. Quince is the go-to alternative to Linoto if your primary driver is budget. While it forgoes the handmade, artisanal feel, it provides a fantastic linen product for an unbeatable price.
Shop now at quince.com
24. Pottery Barn
An icon of classic American home decor, Pottery Barn offers a wide range of Belgian flax linen for bedding and dining. Their style feels timeless, comfortable, and family-friendly, with prices for linen duvets hovering between $250-$400.
With physical stores and huge, coordinated collections, Pottery Barn makes creating a cohesive look easy. Compared to Linoto’s specialized, handcrafted business model, Pottery Barn offers a much broader, more accessible take on linen that fits seamlessly into classic or modern farmhouse interiors.
Shop now at potterybarn.com
25. Boll & Branch
Boll & Branch is a luxury bedding brand with a deep commitment to ethical production, primarily known for its Fair Trade certified organic cotton but also offering beautiful linen collections. Their style is refined, sophisticated, and polished, with linen sets priced from $300-$500.
They differentiate themselves through end-to-end supply chain transparency, ensuring their products are good for both you and the people who make them. Both Boll & Branch and Linoto target the conscious consumer, but Boll & Branch's aesthetic is decidedly more polished and sleek compared to Linoto's natural, textured charm.
Shop now at bollandbranch.com
26. Casper
Best known for revolutionizing the mattress industry, Casper also offers a curated line of sleep accessories, including pure linen sheet sets. Coming from a sleep-tech background, their aesthetic is modern, minimalist, and functional, with sets priced around $300.
Casper's linen is designed to enhance the sleep experience by maximizing breathability and comfort to complement their mattresses. While Linoto is a linen-first artisan brand, Casper comes at it from a scientific angle, making them a great option for hot sleepers looking for that performance edge in a natural fiber.
Shop now at casper.com
27. MagicLinen
MagicLinen is a Lithuanian family-run business that specializes in all things linen, from bedding and clothing to bath and kitchen textiles. Their vibe is cozy, rustic European chic, and they're known for offering a rainbow of color choices, with most bedding in the $200-$300 range.
The standout feature of MagicLinen is its incredible, almost endless, array of custom colors and handmade-to-order options, all produced in Lithuania, a historic hub for flax production. They share Linoto's authentic, linen-focused passion but with a slightly more rustic feel and a color palette that truly has something for everyone.
Shop now at magiclinen.com
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