If you're a fan of the effortlessly chic styles from Keepsake, you know the appeal of its modern, feminine pieces. The brand strikes the perfect balance between trendy and timeless, offering gorgeous dresses and stylish separates that feel elevated without being overly complicated or expensive.
For those who love Keepsake's cool, minimalist vibe and want to expand their wardrobe with similar designers, you're in luck. There are plenty of other brands that hit that same sweet spot of quality, style, and accessible pricing. Here are 26 brands like Keepsake to check out for your next wardrobe refresh.
1. Reformation
Reformation is your go-to for effortlessly cool fashion with a conscience. They're famous for their chic, figure-flattering dresses and separates made from eco-conscious materials like rescued deadstock fabrics and repurposed vintage clothing. Prices are a bit higher than Keepsake, typically ranging from $70 for tops to over $300 for dresses, but the quality and sustainable mission make it worth it.
You'll find a similar modern, feminine aesthetic here, but Reformation brings a stronger focus on sustainable practices and L.A.-cool girl appeal. If you love Keepsake's silhouettes but want to invest in pieces that are kinder to the planet, Reformation is a perfect match.
Shop now at thereformation.com
2. & Other Stories
& Other Stories offers a treasure trove of clothing, accessories, and beauty created in ateliers in Paris, Stockholm, and Los Angeles. This gives their collections a wonderfully versatile and European-chic vibe that any Keepsake fan will appreciate. With price points generally between $40 to $200, it's an accessible way to add some contemporary flair to your look.
Like Keepsake, they focus on well-made, trend-aware pieces that feel special. Where they differ is their sprawling range, which includes everything from sharp blazers to playful knitwear, making it a fantastic one-stop-shop for a complete wardrobe update.
Shop now at andotherstories.com
3. Aritzia
Aritzia has earned a cult following for its collection of exclusive, in-house brands that deliver high-quality, beautifully designed clothing. Think chic essentials, perfectly tailored workwear, and occasion-ready dresses that fall in the $50 to $300+ price range. They nail a modern, polished aesthetic that effortlessly aligns with Keepsake's style.
While Keepsake focuses more on statement dresses and separates for special events, Aritzia offers a much more extensive range of everyday luxury pieces, from their famous Babaton trousers to cozy Wilfred sweaters. It's the ideal spot for building a versatile and timeless wardrobe foundation.
Shop now at aritzia.com
4. Sezane
Born in Paris, Sezane exudes that quintessentially French, effortless elegance. The brand is known for its romantic blouses, vintage-inspired dresses, and high-quality knitwear, all crafted with sustainable practices in mind. Pieces generally run from $80 to $350, putting it in a similar price bracket as Keepsake.
Both brands appeal to a woman who loves timeless femininity, but Sezane leans more into vintage detailing and a softer, more romantic Parisian aesthetic. If you're drawn to Keepsake's elegance but want something with a touch more wistful charm, Sezane is destined for your closet.
Shop now at sezane.com
5. Faithfull the Brand
Faithfull the Brand is a dream for lovers of sun-soaked, bohemian style. Designed in Australia and handcrafted in Bali, their collections are filled with breezy dresses, printed blouses, and chic swimwear perfect for vacation and warm-weather days. Pricing is comparable to Keepsake, sitting between $60 and $250.
Like Keepsake, Faithfull champions feminine silhouettes and a carefree spirit. However, where Keepsake often goes for a cleaner, more minimalist look, Faithfull leans heavily into vintage prints, relaxed fits, and a distinct boho-jetsetter vibe.
Shop now at faithfullthebrand.com
6. For Love & Lemons
If you're drawn to the undeniably romantic side of fashion, For Love & Lemons is for you. This brand is a celebration of femininity, specializing in pieces detailed with intricate lace, delicate ruffles, and dreamy floral prints. It’s on the higher end, with dresses often in the $200-$400 range.
While both Keepsake and For Love & Lemons embrace womanly design, this brand pumps up the volume significantly. It's bolder and more playfully daring, perfect for when you want a look that's less minimalist chic and more head-turning romantic statement.
Shop now at forloveandlemons.com
7. Ganni
Copenhagen-based Ganni delivers Scandinavian cool with a playful and unexpected twist. Loved by fashionistas worldwide, the brand offers inventive prints, sustainable fabrics, and trendsetting silhouettes in everything from dresses to outerwear, typically priced from $150 to $500.
Ganni shares Keepsake’s modern sensibility but isn't afraid to be more eclectic and edgy. Their looks are for the woman who loves to experiment with bold patterns, exaggerated collars, and chunky boots. It's a bit more fashion-forward and less classically feminine.
Shop now at ganni.com
8. Staud
Staud has become a favorite for its artful, contemporary designs that are both timeless and of-the-moment. Known for their statement accessories and clean-lined dresses, their collections mix minimalist shapes with playful textures and pops of color. Prices range from roughly $150 to $400.
Both Staud and Keepsake cater to the modern woman, but Staud offers a more architectural and experimental edge. It’s the brand you turn to for a dress that feels like a conversation starter or a bag that instantly makes any outfit feel chicer.
Shop now at staud.com
9. Realisation Par
Creators of the cult-favorite leopard print midi skirt, Realisation Par specializes in silky separates and vintage-inspired dresses that are effortlessly sexy. Their pieces, often with names instead of numbers, are designed to be timeless wardrobe staples. Expect prices in the $100 to $250 range.
This brand shares a feminine and romantic energy with Keepsake, but with a more laid-back, bohemian feel. Realisation Par's silk camis and wrap dresses have a distinct nineties vibe that's less structured and more about easy, breezy cool.
Shop now at realisationpar.com
10. Maje
The Parisian brand Maje offers a wardrobe that's equal parts bohemian and rock 'n' roll. They are celebrated for their luxe fabrics, clever details, and pieces that feel both delicate and daring, such as tweed blazer dresses or feminine blouses with edgy details. Prices are at a higher contemporary level, from $150 to over $600.
Maje and Keepsake both appeal to a fashion-forward woman, but Maje’s aesthetic is bolder and more avant-garde. If you appreciate Keepsake’s modern style but are looking for something with a tougher, more urban edge, Maje is an excellent next step.
Shop now at maje.com
11. Lulus
Lulus is an online powerhouse for affordable, on-trend women's fashion. They are especially loved for their vast collection of dresses perfect for any occasion, from brunch with friends to black-tie weddings, with most items priced under $150.
Like Keepsake, Lulus delivers feminine, fashion-forward styles at a great price point. The main difference lies in the sheer breadth of Lulus' offering. It has a more youthful and trend-driven appeal and is a go-to for finding that perfect event-specific outfit on a budget.
Shop now at lulus.com
12. Anthropologie
Anthropologie curates a dreamy and eclectic mix of clothing, accessories, and home decor. Their fashion offerings are known for a bohemian-chic, vintage-inspired aesthetic that embraces unique prints, artisanal details, and creative silhouettes. The price can range widely from $50 accessories to $500+ statement dresses.
If you're drawn to Keepsake for its unique and feminine pieces, you’ll love Anthropologie's artistic spirit. Anthropologie offers a style that's more eclectic, colorful, and free-spirited, perfect for the woman who loves creatively expressive fashion.
Shop now at anthropologie.com
13. Bardot
Australian brand Bardot is all about confident and contemporary style. Their collections are filled with flirty dresses, sharp separates, and party-ready looks that lean into current trends like cut-outs, ruffles, and bright colors. With a price range from $50 to $200, it’s a direct competitor for Keepsake.
Bardot shares Keepsake's modern feminine DNA but caters to a slightly younger, bolder woman who loves getting dressed up for a night out. Expect more body-conscious silhouettes and playful designs that are made for making an entrance.
Shop now at bardot.com
14. Zara
Zara is the undisputed champion of fast-fashion, delivering runway-inspired pieces at incredibly accessible prices, typically from $20 to $200. Their collections are constantly updated, making it the place to go for the latest trends, from oversized blazers to vibrant slip dresses.
While Keepsake focuses on a more curated collection of enduring styles, Zara offers that same level of trend-awareness at a much faster pace and lower price point. It’s perfect when you want to try out a new style without a major financial commitment.
Shop now at zara.com
15. Vince
Vince defines the concept of understated coastal luxury. The brand is known for its immaculately crafted essentials made from premium fabrics like silk, cashmere, and supple leather. Pieces are an investment, typically ranging from $150 for tees to over $600 for outerwear.
Both Vince and Keepsake lean into a chic, minimalist aesthetic. However, Vince takes this to a higher echelon of luxury and simplicity. It's less about trends and more about perfecting the timeless, sophisticated staples that anchor a wardrobe.
Shop now at vince.com
16. Ever New
Hailing from Melbourne, Ever New specializes in romantic and feminine clothing that feels both modern and timeless. They’re a go-to for occasion dresses in pretty floral prints, elegant separates, and beautifully tailored outerwear, all typically priced between $60 and $200.
Ever New is perhaps one of the closest alternatives to Keepsake on this list. Both brands share a deep love for soft, pretty, and sophisticated designs that are perfect for everything from weddings to weekend outings. You’ll find a very similar aesthetic and quality level here.
Shop now at evernew.com
17. H&M Conscious
H&M's Conscious collection is the brand's commitment to more sustainable fashion. It offers trend-forward pieces made from materials like organic cotton and recycled polyester at hyper-affordable prices, often between $20 and $100. The styles are youthful, versatile, and in tune with the latest trends.
Like Keepsake, this line offers a stylish look for less, but H&M Conscious adds the benefit of an eco-friendly focus. It’s a great option for environmentally-minded shoppers dipping their toes into a new trend without making a big investment.
Shop now at hm.com
18. Sandro
Sandro is another Parisian label that perfectly captures the city's chic, contemporary cool. Their designs often feature clean lines, sophisticated fabrics, and an edgy touch, blending classic femininity with a sharp, urban aesthetic. With a higher price point of $150 to $600+, it's a more premium choice.
Like Maje, Sandro gives the Keepsake customer a path into Parisian luxury. Sandro’s look is slightly more understated and minimalist than its sister brand Maje, making it a great option for investing in high-end, polished pieces with a subtle edge.
Shop now at sandro-paris.com
19. Mossman
Mossman is an Australian brand that merges timeless glamour with a modern edge. Their collections feature sophisticated silhouettes, luxe fabrications, and a polished sensibility, making them a fantastic spot for dresses and separates that command attention. Expect prices between $150 to $350.
If you love the elegance of Keepsake, Mossman delivers a similar vibe with a dose of vintage Hollywood glamour. Their styles often feel a bit more structured and formal, perfect for making a sophisticated statement at your next big event.
Shop now at mossman.com
20. Nasty Gal
Starting as a vintage eBay store, Nasty Gal evolved into a brand known for its unapologetically bold and edgy fashion. It offers trend-driven clothing for the rebellious girl at heart, with prices that make experimenting easy, usually falling between $30 and $200.
Nasty Gal is the rebellious cousin to Keepsake's more polished and sweet demeanor. It caters to a young, daring crowd that loves to stand out. Head here if you’re looking to add a touch of rock ‘n' roll or high-impact trendiness to your wardrobe.
Shop now at nastygal.com
21. The Outnet
The Outnet is the place to find designer fashion at a serious discount. As the sister site to Net-a-Porter, it's stocked with past-season pieces from hundreds of high-end labels. Prices vary, but you can find items from luxury brands that share Keepsake's polished aesthetic for up to 70% off.
This isn't a single brand, but a shopping destination ideal for the Keepsake lover who wants to level up to designer names. You can discover incredible deals on pieces from brands that offer a similarly elevated style, bridging the gap between contemporary and luxury.
Shop now at theoutnet.com
22. C/meo Collective
Another brand from the Australian Fashion Labels family is C/meo Collective. This gives it a very similar DNA to Keepsake, but its focus is a bit more architectural. Known for sculptural silhouettes, bold prints, and experimental details, it's still very wearable and in the affordable $80-$250 price range.
Think of C/meo as Keepsake’s cool, artsy older sister. It embodies a similar playful femininity but pushes the design boundaries further. If you love Keepsake but are ready for pieces with a slightly more daring and avant-garde cut, C/meo Collective is for you.
Shop now at cmcollective.com
23. Alohas
While Alohas is primarily a footwear and accessories brand, its aesthetic aligns seamlessly with clothing from labels like Keepsake. They specialize in on-demand fashion, producing stylish, European-made shoes, from minimalist sandals to chic boots, typically priced from $100 to $250.
Think of Alohas as the perfect place to find the footwear to complete your look. Their sleek, modern, and understated designs are the ideal complement to a feminine dress or sophisticated separate, making them a must-shop for building a fully polished outfit.
Shop now at alohas.com
24. To Be Adored
To Be Adored is a London-based brand that crafts dreamy, romantic pieces with a touch of nostalgia. Their collections feature soft fabrics, delicate details, and vintage-inspired floral prints, perfect for creating a soft and feminine look. Expect dresses and separates to be in the $120 to $300 range.
This brand shares Keepsake's commitment to feminine style, but its interpretation is much more of a floaty, ethereal, and bohemian influence. The clothes here are a perfect choice when you crave a bit more whimsy in your dresses.
Shop now at tobeador.com
25. Sabo Skirt
Started by two sisters from Brisbane, Australia, Sabo Skirt offers trendy, youthful fashion that's fun and flirty. Their styles often incorporate bright prints, playful silhouettes, and unique cut-outs, priced affordably between $50 and $200. It's a go-to for vacation wear and chic knit dresses.
Sabo Skirt's aesthetic fits right in with Keepsake's modern femininity but skews younger and more casual. It's the brand you check out for that perfect, Instagram-worthy sundress or a trendy matching set for your next summery getaway.
Shop now at saboskirt.com
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