If you're looking to turn your bathroom into a personal spa, you've likely come across Kassatex. Known for its plush towels, elegant bathrobes, and sophisticated accessories, the brand masters the art of everyday luxury with its focus on high-quality materials and modern, refined designs.
Kassatex delivers that five-star hotel feeling right at home. For those who love their blend of superior craftsmanship and timeless style, here are 19 similar brands that bring a touch of luxury to your daily routines.
1. Frette
Frette is the standard for ultra-luxurious linens, crafting elegant bath towels and robes from premium Egyptian cotton with intricate detailing. Often found in the world's finest hotels, their products evoke a truly high-end experience, focusing on rich textures and artisanal craftsmanship.
Compared to Kassatex, Frette sits at a higher price point, making it a true investment in heirloom-quality linen. If you're looking for the absolute pinnacle of hotel luxury and are willing to splurge, Frette is unparalleled.
Shop now at frette.com
2. Matouk
Matouk creates elegant bath linens that perfectly balance classic and contemporary styles. Made from premium fabrics like Egyptian cotton, their towels and robes often feature subtle embroidery and sophisticated textures that feel both timeless and fresh.
Similar to Kassatex, Matouk emphasizes quality construction and durability, but often with a slightly higher price tag due to its focus on artisanal details. It's a fantastic choice for those who appreciate understated elegance and meticulous craftsmanship.
Shop now at matouk.com
3. The White Company
Specializing in minimalist, high-quality home goods, The White Company offers a serene and understated approach to luxury. Their bath collection includes incredibly soft and absorbent towels and robes, often crafted from sustainable materials like organic cotton.
With a clean, simple design philosophy and a comparable price point, The White Company shares Kassatex's appreciation for timeless elegance but with a slightly more pronounced eco-conscious edge.
Shop now at thewhitecompany.com
4. Ralph Lauren Home
Ralph Lauren Home brings its signature preppy and polished vibe to the bathroom with classic, refined essentials. You'll find plush cotton towels, robes, and accessories that often feature elegant border details and a feeling of traditional Americana.
The brand shares Kassatex’s commitment to timeless luxury and high-quality materials, all within a similar high-end price range. The key difference is the style - Ralph Lauren leans more classic American, while Kassatex is more modern European.
Shop now at ralphlauren.com
5. Brooklinen
Brooklinen has made a name for itself by offering direct-to-consumer luxury linens at more accessible prices. Their super-plush towels and robes are made from soft, absorbent Turkish cotton and have a distinctly modern, minimalist aesthetic.
While Kassatex sits at a slightly more premium tier, Brooklinen delivers a comparable experience of quality and comfort. It's an excellent option for getting that spa-like feel without the top-tier luxury price tag.
Shop now at brooklinen.com
6. Parachute
Parachute is a go-to for premium, eco-friendly home textiles. Their bath collection includes soft Turkish cotton towels and cozy robes designed with a simple, modern, and calming aesthetic that transforms any bathroom into a sanctuary.
With an approachable price point and a shared focus on quality materials and understated luxury, Parachute is a close cousin to Kassatex. The main differentiator is Parachute’s strong emphasis on sustainable fabrics and a laid-back, California-cool vibe.
Shop now at parachutehome.com
7. Sferra
Sferra elevates bath linens to an art form, specializing in fine textiles made from the best Egyptian and Italian cottons. Their towels and bathrobes are known for exceptional softness, sophisticated designs, and incredible durability.
While Sferra shares Kassatex's commitment to hotel-quality products, they operate at a more exclusive, ultra-luxury level. Think of Sferra as an investment in artisanal craftsmanship and the absolute finest materials available.
Shop now at sferra.com
8. L.L.Bean
Known for durability and quality, L.L.Bean offers bath towels designed for everyday luxury that lasts. Their absorbent cotton towels and accessories feature classic, functional designs that stand the test of time.
While the aesthetic is more casual and rustic compared to Kassatex’s sleek refinement, L.L.Bean shares a commitment to comfort and high-quality materials at a more affordable price, making it a practical choice for family homes.
Shop now at llbean.com
9. Crate & Barrel
Crate & Barrel's bath collection strikes a perfect balance between modern design and quality craftsmanship. Their stylish towels and robes are often made from soft Turkish or Egyptian cotton, offering a luxurious feel at a mid-range price point.
Their sleek aesthetic and focus on functional luxury make them a great alternative to Kassatex, especially for those furnishing a contemporary bathroom with well-made, stylish essentials that don't break the bank.
Shop now at crateandbarrel.com
10. West Elm
West Elm offers a trendy, modern take on bath essentials with a strong focus on sustainability. Their towels often feature bold textures, subtle patterns, and unique colorways made from eco-friendly materials like organic cotton.
While they share Kassatex's commitment to quality sourcing, West Elm's aesthetic is more playful and contemporary. It's perfect for the design-conscious shopper who wants to add a little personality to their bathroom decor.
Shop now at westelm.com
11. Restoration Hardware
Restoration Hardware is all about opulent, ultra-luxurious home goods, and its bath collection is no exception. They offer incredibly plush, often oversized towels and robes crafted from premium Egyptian and Turkish cotton to create a grand, spa-like atmosphere.
RH’s products are comparable to Kassatex in their indulgence and quality, but they lean toward a more dramatic, large-scale presentation with a significantly higher price point. This is where you go for ultimate, statement-making comfort.
Shop now at rh.com
12. The Company Store
The Company Store offers a huge selection of luxurious bath linens, from plush towels to cozy robes made from high-quality cotton and Egyptian cotton blends. Their aesthetic is classic and comfortable, focused on long-lasting durability.
Like Kassatex, they prioritize excellent materials, but The Company Store provides a broader range of styles and price points, making premium bath essentials accessible to more people. They are especially known for their cozy, family-friendly designs.
Shop now at thecompanystore.com
13. Linum Home Textiles
With a clear Scandinavian-inspired aesthetic, Linum Home Textiles focuses on natural, eco-friendly bath linens. Their towels, often made from organic cotton and linen, champion sustainability and understated, minimalist elegance.
Linum shares Kassatex's appreciation for simplicity and quality, but sets itself apart with an eco-conscious approach and a love for raw, natural textures that feel both refined and down-to-earth.
Shop now at linum.com
14. Boll & Branch
Boll & Branch is synonymous with ethically made, luxurious organic cotton. Their bath towels and robes are ridiculously soft, absorbent, and designed with the conscious consumer in mind. They pride themselves on transparency and fair trade practices.
While Kassatex also values quality, Boll & Branch makes ethics and sustainability central to its brand identity. It’s an ideal choice for anyone seeking a clean, minimalist look with a feel-good story behind it.
Shop now at bollandbranch.com
15. Hugo Boss Home
The Hugo Boss Home collection brings a sleek, fashion-forward sensibility to the bathroom. Their linens feature a modern, minimalist style, often with subtle branding or clean-lined details, all crafted from high-quality cotton for a luxurious feel.
Similar to Kassatex in their high-end approach, Hugo Boss Home’s design is distinctly more contemporary and masculine. If you want bath linens that feel sharp and sophisticated, this is your brand.
Shop now at hugoboss.com
16. Design Within Reach
True to its name, Design Within Reach offers highly curated, designer bath accessories and linens that emphasize clean architectural lines and premium materials. Their towels are plush, stylish, and made for the modern design enthusiast.
DWR is comparable to Kassatex in luxury and design sensibility, but with a more modern, artistic, and often European edge. It's where you look for bath decor that feels like a piece of functional art.
Shop now at dwr.com
17. Ettitude
Ettitude specializes in innovative, eco-friendly bath linens made from their signature CleanBamboo fabric. The result is a silky-soft, moisture-wicking, and hypoallergenic material that feels incredible against the skin.
They share Kassatex's goal of bringing luxury home but stand out with their unique, sustainable bamboo textile. If you want something that feels different from traditional cotton and is great for sensitive skin, Ettitude is worth exploring.
Shop now at ettitude.com
18. Snowe
Snowe is designed for thoughtful, everyday luxury. Their minimalist bath linens, made from premium Turkish cotton, are soft, durable, absorbent and have a beautifully simple style that complements any decor.
Positioned at a slightly more affordable price point, Snowe offers a similar commitment to timeless design and superior comfort as Kassatex, making it a fantastic direct-to-consumer alternative for building a high-quality bath collection.
Shop now at snowehome.com
19. Pottery Barn
Pottery Barn is a classic destination for high-quality home essentials that feel comfortable and timeless. Their bath selection includes incredibly plush towels and bathmats, often made from absorbent Aerocotton or premium Egyptian cotton, known for both softness and durability.
They sit in a similar price and quality bracket to Kassatex but lean towards a more cozy, traditional American aesthetic. If you're looking for that welcoming, perfectly put-together feel for your bathroom, Pottery Barn is a reliable choice.
Shop now at potterybarn.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
