If you've ever wrapped yourself in one of their famously plush robes or relaxed in their buttery-soft loungewear, you know a certain kind of magic that belongs to Kashwere. The brand is a go-to for anyone who believes comfort shouldn't mean sacrificing style, offering luxury pieces that make every day feel a little more indulgent. Their signature cozy fabrics redefine what it means to relax.
But for those of us obsessed with that ultra-cozy, sophisticated feeling, it's always fun to branch out. If you love Kashwere's blend of premium comfort and minimalist design, there are some incredible brands on a similar wavelength. Here are 19 other labels that deliver on cozy, luxurious comfort.
1. Lunya
Lunya is all about "restwear," creating luxurious sleepwear and loungewear from high-performance fabrics like washable silk and breathable pima cotton. Their aesthetic is thoughtfully modern and minimalist, featuring clean silhouettes perfect for bed, the couch, or even a casual outing. They focus on functional details - like thermoregulating fabrics - to improve your sleep and downtime.
Where Kashwere leans into plush, fluffy textures, Lunya is known for its smooth, silky feel and innovative comfort technology. If you want sleepwear that is as smart as it is stylish and incredibly comfortable, Lunya is a must-try.
Shop now at lunya.co
2. Brooklinen
While you might know Brooklinen for their internet-famous sheets, their collection of loungewear and robes is just as impressive. Made from soft and durable materials like French Terry and lightweight linen, their pieces embody a relaxed, classic style. The brand offers everything from plush robes to comfy joggers and tees, all designed for ultimate at-home coziness.
Compared to Kashwere, Brooklinen offers that same high-quality, comfortable vibe at a slightly more accessible price point, making it a fantastic destination for stocking up on everyday luxury basics.
Shop now at brooklinen.com
3. Parachute
Another beloved home essentials brand, Parachute brings its signature understated luxury to loungewear. Their collection focuses on natural, premium fabrics like Turkish cotton, linen, and organic cloud cotton, resulting in pieces that are exceptionally soft and breathable. Their waffle robes and minimalist linen lounge sets are fan favorites for a reason.
While Kashwere excels at plush, cozy knits, Parachute is the master of earthy, natural textures. Their vibe is effortlessly chic and inspired by relaxed California living, making their pieces perfect for anyone who loves a neutral, minimalist aesthetic.
Shop now at parachutehome.com
4. Naadam
If it's the high-quality cashmere aspect of Kashwere that you love, Naadam should be at the top of your list. This brand specializes in selling sustainably sourced, direct-to-consumer Mongolian cashmere at fair prices. They offer everything from classic sweaters and cardigans to full cashmere lounge sets that are the definition of cozy luxury.
Naadam stands out for its commitment to ethical and transparent sourcing practices while offering exceptionally soft cashmere that rivals much more expensive luxury brands. It’s the perfect place to find those investment-worthy cashmere pieces without the traditional markup.
Shop now at naadam.co
5. Frette
For a taste of old-world, five-star hotel luxury, look no further than Frette. A heritage brand known for its opulent Italian linens, Frette's robes and sleepwear bring that same level of indulgence to your wardrobe. Crafted from fine materials like silky cotton sateen and plush terry, their designs are timeless, elegant, and exceptionally well-made.
Frette offers a more classic and glamorous take on loungewear compared to Kashwere’s modern minimalism. It's the brand you choose when you want to feel truly pampered in pieces that evoke effortless Italian sophistication.
Shop now at frette.com
6. Loro Piana
Positioned at the pinnacle of luxury, Loro Piana is celebrated for its unmatched quality and craftsmanship, particularly its use of the finest cashmere and vicuña wool. Their loungewear represents the ultimate indulgence, featuring buttery-soft sweaters, tracksuits, and robes in understated, sophisticated designs. This is quiet luxury at its most refined.
While Kashwere offers accessible luxury, Loro Piana is on another level, with a significantly higher price point reflecting its rare materials and heritage. It's for the person seeking true investment pieces that embody timeless elegance and unparalleled comfort.
Shop now at loropiana.com
7. Journelle
Journelle is a destination for luxurious lingerie, but its curated selection of loungewear is equally dreamy. Specializing in silk, modal, and soft cotton blends, Journelle offers pieces that are both comfortable and sensual. Think elegant silk pajama sets, washable silk robes, and ultra-soft robes perfect for lazy Sunday mornings.
Compared to Kashwere’s more unisex, comfort-first approach, Journelle’s loungewear has a decidedly feminine and sophisticated feel. It’s an ideal choice when you want your cozy pieces to have a touch of alluring elegance.
Shop now at journelle.com
8. Haven Well Within
Designed with wellness and self-care in mind, Haven Well Within creates thoughtful loungewear, sleepwear, and home goods from sustainable materials. Their collections feature fabrics like organic cotton, linen, and soft fleece in relaxed yet refined silhouettes. Their aesthetic is comforting, calm, and effortlessly stylish, perfectly suited for unwinding.
Sharing Kashwere’s focus on understated luxury, Haven Well Within stands out for its strong emphasis on eco-conscious fabrics and holistic well-being. It’s a wonderful brand for creating a personal sanctuary with pieces that are good for you and the planet.
Shop now at havenwellwithin.com
9. Coyuchi
A pioneer in organic textiles, Coyuchi is the go-to brand for anyone who prioritizes environmental responsibility without compromising on comfort. Their robes, pajamas, and loungewear are made from 100% organic cotton, linen, and other natural fibers, all produced according to the strictest environmental standards. Their pieces are known for their naturally soft textures and earthy, serene color palettes.
For the eco-conscious shopper who loves Kashwere's simplicity, Coyuchi offers a similar minimalist appeal with an industry-leading commitment to sustainability. It's comfort you can feel good about inside and out.
Shop now at coyuchi.com
10. Eberjey
Eberjey has built a devoted following for one reason: its ridiculously soft fabrics. The brand is famous for its TENCEL™ Modal material, which drapes beautifully and feels impossibly gentle against the skin. Their Gisele pajama set has reached iconic status, but all their loungewear and robes share that same blissful softness.
While Kashwere nails plush and cozy, Eberjey is the master of slinky, lightweight softness. Its aesthetic is romantic and feminine, often featuring delicate lace details and flattering cuts, making it a favorite for feeling effortlessly pretty while lounging.
Shop now at eberjey.com
11. Yawn
Hailing from New Zealand, Yawn is dedicated to creating sustainable, ultra-soft sleepwear and loungewear that doesn't cost the earth. They use eco-friendly fabrics like organic cotton and bamboo in their collections, designed with a clean, minimalist aesthetic. The styles are simple, timeless, and completely focused on comfort.
Yawn aligns closely with Kashwere's luxury-loungewear vibe and price point, but with a stronger emphasis on eco-consciousness and Scandi-inspired simplicity. It’s perfect for the conscious consumer who loves refined, comfy basics.
Shop now at yawn.co.nz
12. The White Company
For over 25 years, this UK-based brand has been a destination for chic, high-quality homewares and apparel, primarily in elegant shades of white, grey, and neutral. Their loungewear and sleepwear collections are no exception, featuring timeless designs crafted from premium materials like fine cotton, silk, and pure cashmere. It’s the home of understated elegance.
The White Company's aesthetic is classic and sophisticated, offering a similar dedication to quality as Kashwere but with a more traditional, European sensibility. It's a go-to for building a capsule wardrobe of luxurious, comfortable classics.
Shop now at thewhitecompany.com
13. Jennifer Adams
Jennifer Adams is all about making comfort simple and accessible. Known for her best-selling bedding, her loungewear line is made with buttery-soft, breathable fabrics like modal and bamboo. The designs are modern, refined, and perfect for seamlessly transitioning from sleep to daytime relaxation.
This brand is a fantastic alternative if you love the quality softness of Kashwere but are looking for a more affordable price point. Jennifer Adams delivers that same premium, cozy feeling without the high-end splurge.
Shop now at jenniferadams.com
14. Richer Poorer
Richer Poorer excels at creating elevated basics for everyday life. Their loungewear and tees are known for being incredibly soft and comfortable, often made from gentle fleece, cotton, or modal blends. The aesthetic is laid-back and casual-chic, with relaxed fits that are perfect for hanging out at home or running errands in effortless style.
This brand is a much more budget-friendly option than Kashwere, making it a great place to stock up on high-quality, comfortable staples. It captures the cozy vibe but in a more accessible, everyday fashion.
Shop now at richer-poorer.com
15. Olly
Olly focuses on creating "smarter sleepwear" with a sustainable twist. Their pieces are crafted from premium organic and natural materials like pima cotton and TENCEL™ modal, all chosen for their softness, breathability, and eco-friendly credentials. The designs are simple and contemporary, hitting the perfect balance of comfort and refined style.
Similar to Kashwere’s understated luxury, Olly provides exceptionally soft essentials with a modern fit. It’s an ideal switch for those seeking supreme comfort with a clear commitment to sustainable production.
Shop now at ollysleep.com
16. Sleepy Jones
Sleepy Jones was founded on the idea that loungewear shouldn't just be for sleeping. Inspired by the relaxed attire of artists and writers like Pablo Picasso and David Hockney, their collections feature classic, well-crafted pieces made from high-quality cotton, linen, and silk. Their button-down pajama sets are icons of timeless, scholarly chic.
While Kashwere focuses on modern knit loungewear, Sleepy Jones offers a classic, vintage-inspired alternative. It's the perfect choice for someone who loves the traditional elegance of crisp separates and expertly tailored pajamas.
Shop now at sleepyjones.com
17. Barefoot Dreams
Alongside Kashwere, Barefoot Dreams is a reigning champion of indulgent coziness. Famous for their unbelievably soft and plush CozyChic® throws, cardigans, and robes, this brand is beloved by everyone from A-list celebrities to Oprah herself. Their "Never leave it" cardigans are a must-have for comfort seekers.
Barefoot Dreams is perhaps the most direct competitor to Kashwere. Both brands excel at creating ultra-soft, irresistible knitwear at a similar premium price point. If you live for the plush, huggable feel of a Kashwere robe, you will absolutely fall in love with Barefoot Dreams.
Shop now at barefootdreams.com
18. Hush
Designed in the UK, Hush delivers relaxed, modern style with a comfortable edge. Their loungewear collections are known for soft fabrics like organic cotton, modal, and cozy knits, all in easy-to-wear silhouettes. Their aesthetic is laid-back with a contemporary feel, perfect for creating stylish yet effortless off-duty looks.
Hush captures that cozy feeling with an added dash of modern British style. For those who enjoy Kashwere’s comfort but want pieces with interesting prints, pops of color, and a more fashion-forward vibe, Hush is a fantastic brand to check out.
Shop now at hush-uk.com
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