With its nature-inspired aesthetic, commitment to sustainability, and hygge-friendly designs, it's easy to see why Karuilu has become a go-to for creating a warm and inviting home. They perfectly balance eco-conscious materials with a cozy, minimalist style that feels both modern and relaxing.
If you're a fan of Karuilu's earthy tones and soft, textured fabrics, there are plenty of other brands that share a similar passion for sustainable comfort. Here are 18 brands like Karuilu worth adding to your shopping list.
1. Parachute
Parachute is a haven for premium home essentials made from natural, sustainable materials like organic cotton and linen. Their aesthetic is clean, minimalist, and airy, centered around high-quality bedding, bath linens, and plush throws that contribute to a serene living space. They are a favorite for anyone looking to invest in cozy, durable, and eco-conscious home textiles.
While Karuilu’s vibe is earthy and relaxed, Parachute leans into understated elegance and luxurious comfort. If you love Karuilu's prioritization of sustainability but crave simple, hotel-quality essentials, Parachute is a perfect match.
Shop now at parachutehome.com
2. H&,M Home
H&,M Home offers an ever-changing collection of affordable and on-trend home decor, from cushions and throws to small furniture and rugs. A major part of their lineup includes sustainable options made from recycled textiles and other eco-friendly materials, making stylish and conscious decorating accessible to every budget.
Both brands share a focus on cozy aesthetics, but H&,M Home adopts a fast-fashion model with a much broader product range. It’s the perfect place to find trendy, sustainable accent pieces without making a huge investment.
Shop now at hm.com/us/hm-home
3. Boll &, Branch
Boll &, Branch built its name on luxurious, ethically sourced home textiles. The brand is committed to 100% organic, fair-trade certified materials, offering incredibly plush blankets, sheets, and pillows that embody cozy sophistication. Their style is classic and minimalist, placing a strong emphasis on tactile comfort and timeless design.
Much like Karuilu, Boll &, Branch prioritizes high-quality, eco-friendly textiles. However, it elevates the experience with a five-star hotel feel and a firm commitment to fair-trade ethical production, making it ideal for shoppers seeking conscious luxury.
Shop now at bollandbranch.com
4. The Citizenry
The Citizenry curates a stunning collection of handcrafted home goods made by artisans from around the globe. Their catalog is filled with warm, textured rugs, soft furnishings, and furniture that tell a story. Sustainability and ethical craftsmanship are at the core of their globally inspired, boho-chic aesthetic.
The Citizenry shares Karuilu's spirit of eco-consciousness and bringing warmth into the home, but with a more eclectic and artisanal touch. Their pieces feel like treasured finds from your travels, adding soul and character to any space.
Shop now at the-citizenry.com
5. Faire
Faire isn't a single brand but a wholesale marketplace that connects you with an incredible array of small, independent brands specializing in sustainable and cozy home goods. You can discover everything from artisanal textiles and ceramics to unique furniture, with many vendors focusing on natural fibers, recycled materials, and minimalist designs.
Think of Faire as a gateway to dozens of brands with a similar vibe to Karuilu. It’s the perfect destination if you want to support small businesses while finding unique, eco-friendly accents for your home.
Shop now at faire.com
6. Rejuvenation
A part of the Williams-Sonoma family, Rejuvenation focuses on vintage-inspired lighting, hardware, and home accessories. With a strong emphasis on craftsmanship and timeless appeal, their offerings also include cozy quilts and textured textiles that evoke a nostalgic, welcoming atmosphere.
Rejuvenation aligns with Karuilu through its appreciation for durable, thoughtfully made pieces. The main difference lies in style - Rejuvenation leans more into vintage industrial and classic American aesthetics, perfect for adding a warm, historic feel to your decor.
Shop now at rejuvenation.com
7. CaliFornia
CaliFornia is a niche brand specializing in eco-friendly, handcrafted home textiles like blankets, throws, and decorative pillows. Made from natural fibers, their products have a rustic and relaxed boho vibe that’s perfect for creating a laid-back, cozy interior.
Where Karuilu has a clean, nature-inspired feel, CaliFornia leans more heavily into an artisanal, handmade aesthetic. Their pieces are ideal for creating a home with hygge-inspired warmth and textured, rustic charm.
Shop now at californiaproducts.com
8. Coyuchi
For over 30 years, Coyuchi has been crafting beautiful home textiles from 100% organic fibers. Their collection of bedding, linens, and decor is celebrated for its exceptional softness, durability, and minimal environmental impact. The aesthetic is natural, calming, and effortlessly comfortable.
If you're drawn to Karuilu for its deep commitment to sustainability, Coyuchi takes it to the next level. Their style is slightly more neutral and serene, making their pieces perfect for turning your bedroom or living room into an eco-friendly sanctuary.
Shop now at coyuchi.com
9. Serena &, Lily
Serena &, Lily is known for its breezy, coastal-inspired home decor. Their designs feature relaxed palettes, natural materials like rattan and linen, and an overall sense of casual sophistication. You’ll find everything from furniture to textiles that feel chic yet comfortable.
While Karuilu champions an earthy, woods-inspired coziness, Serena &, Lily offers a coastal, sunshine-filled version of easy living. They both share a love for natural materials and creating inviting spaces, just with a different scenic backdrop in mind.
Shop now at serenaandlily.com
10. Etsy (Various Small Shops)
As a global marketplace for handmade and vintage goods, Etsy is a treasure trove for finding decorators who share Karuilu's cozy and sustainable ethos. You can filter for shops that use eco-friendly materials or discover one-of-a-kind, handcrafted textiles, furniture, and art from independent makers.
The beauty of Etsy lies in its infinite diversity. It gives you the chance to find pieces that are truly unique and personal, supporting small artisans whose products capture that warm, sustainable feel you love.
Shop now at etsy.com
11. West Elm
West Elm is a go-to for mid-century modern furniture and home decor, with an impressive commitment to sustainability and fair trade. Their collections include plush, textured pillows and throws, eco-friendly furniture, and a host of accessories designed to create a warm, inviting home.
West Elm shares Karuilu's dedication to eco-conscious practices and creating comfortable spaces. However, its visual identity is more structured and contemporary, making it a great alternative if you love sustainable style with a mid-century modern twist.
Shop now at westelm.com
12. Anthropologie
Anthropologie is famous for its eclectic, boho-chic take on home style. You'll find decor bursting with personality, from textured throws and patterned cushions to unique furniture that feels like an artistic statement. They also frequently incorporate artisanal details and sustainable materials into their cozy collections.
Both brands expertly create layered, textured interiors, but where Karuilu is calm and nature-inspired, Anthropologie is more whimsical and expressive. It's the perfect choice for when you want a home that feels cozy and artfully collected.
Shop now at anthropologie.com
13. Morris &, Co.
Drawing on the legacy of William Morris, this brand is an icon of the British Arts and Crafts movement. Morris &, Co. specializes in vintage-inspired textiles, wallpapers, and accessories featuring iconic floral and nature motifs. Their designs are steeped in traditional craftsmanship, creating a timeless and deeply cozy aesthetic.
Similar to Karuilu's love for natural inspiration, Morris &, Co.’s designs are drawn directly from the natural world. It offers a more heritage, pattern-heavy take on cozy style, perfect for creating a warm, classic interior.
Shop now at morrisandco.com
14. Loom &, Kiln
Loom &, Kiln is a curator of unique vintage textiles and new handcrafted pieces designed for the modern home. They put a strong emphasis on natural fibers like wool, cotton, and linen paired with earthy, textural styles that feel both minimalist and warm.
Loom &, Kiln shares Karuilu’s minimalist and sustainable ethos but sets itself apart with its mix of custom creations and carefully selected vintage rugs and textiles. For those who want found objects alongside new home decor, Loom &, Kiln should be top on your list.
Shop now at loomandkiln.com
15. Ferm Living
Hailing from Copenhagen, Ferm Living offers modern, Scandinavian-inspired home decor, textiles, and furniture. With a focus on muted, sophisticated color palettes and sustainable materials, their collections exude a sense of calm and effortless style. Think soft textures balanced with clean lines and geometric shapes.
Ferm Living’s commitment to sustainability and cozy Nordic design aligns beautifully with Karuilu’s vibe. However, their aesthetic is sleeker and more modern, making it a go-to for anyone wanting a minimalist, functional space that still feels warm and inviting.
Shop now at fermliving.com
16. HAY
Another Danish design powerhouse, HAY creates contemporary furniture and accessories known for their sleek, functional minimalism and innovative use of color. Their home textiles, like their textured throws and cushions, are often crafted from eco-friendly fabrics and offer a subtle pop of modern sophistication.
Like Karuilu, HAY has a modern and sustainable aesthetic. The main distinction is HAY's more streamlined, urban-focused design voice. Their pieces are perfect for adding Scandi-cool coziness to a contemporary city apartment.
Shop now at hay.dk
17. Raawii
Raawii is another beloved Danish brand, but their specialty lies in stunning, minimalist ceramics and accessories designed with intentionality. Made from sustainable materials, their simple, sculptural shapes and soft, muted palettes bring a sense of refined calm to any room.
While not a textile brand, Raawii is deeply aligned with Karuilu’s eco-conscious, minimalist style. Their understated pieces are perfect accents for creating a space that feels both cozy and thoughtfully curated.
Shop now at raawii.com
18. Linen &, Leaf
Linen &, Leaf celebrates the beauty of natural linen. The brand offers handcrafted, sustainable linen textiles, including throws, table runners, and pillows in a palette of earthy tones. Their aesthetic is purposefully relaxed, textured, and perfect for a cozy, eco-friendly home.
This brand feels like a close cousin to Karuilu due to their shared focus on natural fibers, earthy palettes, and warm minimalism. A focus on artisan handcrafted linen pieces gives Linen &, Leaf an especially rustic vibe, perfect for those who want an inviting home focused on natural linen.
Shop now at linenandleaf.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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