With its plant-based formulas and calming, minimalist aesthetic, Juna has become a go-to for anyone looking to add a touch of accessible luxury to their self-care routine. The brand's focus on natural aromatherapy oils and soothing bath soaks makes it easy to unwind and create moments of peace.
If you're a fan of Juna's approach to relaxed living through simple, effective products, there are a number of other brands that share a similar passion for wellness. From adaptogenic blends to chic essential oil diffusers, here are 18 similar brands to discover on your self-care journey.
1. Herbivore Botanicals
Herbivore Botanicals is a big name in clean beauty for a reason. They offer a gorgeous line of plant-based skincare and body products that look as good on your shelf as they feel on your skin. Everything is designed to be a luxurious, sensorial experience, from their bath soaks to their cult-favorite face oils.
Similar to Juna's commitment to toxin-free, natural ingredients, Herbivore delivers high-quality formulas in stunning, minimalist packaging. Where Juna focuses closely on general wellness and relaxation, Herbivore gears its collection more toward targeted skincare and beauty rituals that happen to be incredibly relaxing.
Shop now at herbivorebotanicals.com
2. Vitruvi
If you love using aromatherapy to set a mood, Vitruvi will be your new favorite. The brand is known for its stunning, design-forward stone diffusers that double as minimalist home decor. They also offer a wide range of pure essential oils and blends designed for everything from boosting focus to promoting restful sleep.
Like Juna, Vitruvi understands that scent is key to creating a relaxing environment. While Juna integrates aromatics into body products, Vitruvi focuses on scenting your physical space, allowing you to build an entire sensory experience at home. It's the perfect brand for transforming your living room into a serene sanctuary.
Shop now at vitruvi.com
3. Ritual
Ritual focuses on wellness from the inside out with its streamlined collection of herbal teas, tinctures, and science-backed supplements. They're all about ingredient transparency and creating simple, effective products that easily fit into your daily routine to help manage stress and sharpen your mind.
While Juna promotes relaxation through soothing external rituals, Ritual offers a complementary approach through functional, ingestible wellness. If you appreciate Juna's straightforward, natural ethos but want to explore how herbal remedies can support your well-being, Ritual is an excellent place to start.
Shop now at ritual.com
4. Wildcraft
Wildcraft has a real connection to nature, creating small-batch botanical wellness products that feel both luxurious and grounded. With offerings like herbal bath soaks, body oils, and wellness tonics, the brand taps into traditional herbal practices using locally sourced ingredients.
Fans of Juna's plant-based philosophy will love Wildcraft's holistic, handcrafted feel. While both brands emphasize natural self-care, Wildcraft leans more into traditional herbalism and a beautifully rustic aesthetic that celebrates the source of their ingredients.
Shop now at wildcraft.com
5. Moon Juice
Moon Juice has carved out a chic space in the wellness world with its adaptogenic powders, beauty elixirs, and potent supplements. Their products are designed to combat the effects of stress on the mind and body by blending ancient herbal wisdom with modern science. Popular blends like "Magnesi-Om" help promote calm for a good night's sleep.
Similar to Juna, Moon Juice is all about using functional, natural ingredients to find your calm. It’s an ideal alternative if you're interested in tackling stress and wellness through what you consume rather than what you put on your skin.
Shop now at moonjuice.com
6. Clevr Blends
Clevr Blends is reinventing the morning ritual with adaptogenic coffee and latte mixes that give you energy without the jitters. These functional beverages are formulated to reduce stress, improve focus, and provide a moment of mindful enjoyment in every cup.
This brand shares Juna's mission of integrating stress reduction into daily life. But instead of an evening bath-time ritual, Clevr Blends transforms your daily coffee into an act of self-care. It's a creative and delicious way to start your day on a calmer, more balanced foot.
Shop now at clevrblends.com
7. Sonoma Lavender
For lovers of a classic, calming scent, Sonoma Lavender is pure bliss. The brand specializes in handcrafted products featuring lavender, a botanical long-celebrated for its ability to soothe and relax. Their collection includes essential oils, warming neck pillows, candles, and bath salts - all designed for deep relaxation.
Sonoma Lavender echoes Juna's belief in the power of aromatherapy for stress relief. Where Juna uses a variety of botanicals, Sonoma Lavender takes a deep dive into one of wellness's most beloved flowers, making it a perfect choice for anyone who finds comfort in the clean, floral scent of lavender fields.
Shop now at sonomalavender.com
8. Tata Harper
Tata Harper delivers luxury, high-performance skincare directly from their farm in Vermont. Everything is 100% natural and organic, offering a spa-like experience with every use. Their products blend beautiful textures and aromatic botanicals to not only improve your skin but also soothe your mind.
While both brands cater to eco-conscious consumers, Tata Harper is positioned at a more premium, luxury price point with a strong anti-aging skincare focus. It’s an elevated alternative to Juna for those who want to invest in high-end, organic formulas for their self-care rituals.
Shop now at tataharperskincare.com
9. Calm
Famous for its meditation and sleep app, Calm has expanded its holistic approach to wellness with physical products. The collection includes sleep aids like magnesium sprays and pillow mists, comforting weighted blankets, and calming candles. These items are designed to complement their digital tools for a complete mind-body relaxation experience.
Calm is a great brand if you're searching for ways to support your mental and emotional well-being alongside physical relaxation. While Juna's products create a spa-like atmosphere, Calm's offerings act as tangible tools to help you build mindfulness and tranquility into your everyday life.
Shop now at calm.com
10. Saje Natural Wellness
Saje is a haven for all things aromatherapy. The Canadian brand offers 100% natural essential oils, roll-ons for stress and headache relief, beautiful diffusers, and bath products. Their philosophy is centered on using the healing power of plants to support physical and emotional well-being.
Saje is incredibly similar to Juna in its dedication to natural, scent-based wellness routines. However, Saje offers a much broader array of products, including entire systems dedicated to sleep, stress management, and pain relief, making them a one-stop-shop for almost any aromatherapy need.
Shop now at saje.com
11. The Nue Co.
With sleek packaging and a science-forward approach, The Nue Co. creates clean supplements and wellness products that bridge the gap between beauty and health. Their product line includes solutions for stress relief like "Functional Fragrance," an anti-stress scent spray, as well as skin-focused and gut-health supplements.
Like Juna, The Nue Co. values transparency and high-quality, plant-based ingredients. They appeal to the modern wellness enthusiast who appreciates efficacy and design, offering a sophisticated, science-backed take on managing stress and vitality.
Shop now at thenueco.com
12. Bali Body
Bali Body bottles the feeling of a perfect beach vacation with its glow-inducing skincare, body oils, and popular self-tanning products. The whole brand is built around a laid-back, sun-kissed aesthetic that encourages a carefree approach to beauty and self-care.
This brand shares Juna's spirit of relaxed living but channels it through a beauty and tanning lens. If your idea of relaxation involves feeling bronzed and hydrated after a day in the sun (or, faking it!), Bali Body’s shimmering oils and face mists are for you.
Shop now at balibody.com
13. Aromatherapy Associates
Aromatherapy Associates is a renowned authority in the wellness world, known for its masterful therapeutic-grade essential oil blends. With a heritage in traditional aromatherapy, their bath and shower oils are iconic for their potency and ability to transform your mood, whether you need to de-stress, revive, or find deep relaxation.
This UK-based brand offers a luxurious, high-end alternative to Juna's wellness offerings. If you appreciate the sensory aspect of Juna's products but want to explore complex, expertly crafted aromatic blends created by pioneers in the field, this is it.
Shop now at aromatherapyassociates.com
14. OSEA Malibu
Inspired by the sea, OSEA Malibu creates clean, vegan skincare and body care using marine-based ingredients like seaweed and algae. Their products are all about providing deep hydration and nourishment while maintaining a strong commitment to sustainability and eco-friendly practices.
OSEA shares Juna's values of natural ingredients and mindful production. But their unique focus on marine botanicals sets them apart, making them a great choice for anyone looking for soothing, effective skincare that's powered by the ocean.
Shop now at oseamalibu.com
15. The Little Market
The Little Market is a non-profit, fair-trade shop featuring ethically sourced, handcrafted goods from artisans around the world. Their wellness selection includes beautiful poured candles, sugar scrubs, and body oils that not only promote relaxation but also help support female artisans and their communities.
If you love Juna’s mindful approach to wellness, The Little Market takes it a step further by connecting self-care to social impact. Choosing a product from here means you're investing in a beautiful item with a powerful story behind it.
Shop now at thelittlemarket.com
16. Fable & Mane
Fable & Mane brings ancient Indian hair care rituals to the modern world with its collection of nourishing, botanical-based products. Built on the tradition of hair oiling, the brand focuses on calming, scalp-soothing routines that promote healthy, strong hair and a quiet moment for yourself.
Like Juna, Fable & Mane turns a personal care routine into a relaxing ritual. While their focus is squarely on hair and scalp health, the sensory experience of their scents and luxurious textures provides the same kind of peaceful, self-care moment that Juna’s products do.
Shop now at fableandmane.com
17. Aesop
Aesop is celebrated for its sophisticated, plant-based products and unmistakably minimalist apothecary-style packaging. From their iconic hand washes to refined skincare, body balms, and home fragrances, every item is crafted to delight the senses and bring a touch of intellectual elegance to your home.
Aesop and Juna both appeal to consumers with a keen eye for design and an appreciation for quality ingredients. Aesop, however, is a more established luxury brand with a broader range that extends into a complete, high-end lifestyle experience for the home and body.
Shop now at aesop.com
18. Vita Coco
Though famous for its ubiquitous coconut water, Vita Coco has expanded into other simple wellness products like hydrating coconut milk and coconut-based snacks. Their brand is all about natural hydration and harnessing the simple, healthy goodness of the coconut.
Vita Coco offers a more casual and accessible take on the relaxed lifestyle Juna promotes. While Juna is about creating specific self-care rituals, Vita Coco is the go-to brand for easy, everyday wellness - grab a coconut water after a workout, and you're good to go.
Shop now at vitacoco.com
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