Recognized for their incredible softness and quick-drying absorbency, Imabari towels have become a benchmark for Japanese luxury. They represent a perfect marriage of centuries-old craftsmanship from the Imabari region with modern, minimalist style, turning an everyday essential into a small indulgence.
If you're a fan of Imabari's commitment to quality and thoughtful design, there are many other Japanese brands worth exploring. Here are 21 similar brands that deliver that same premium feel for your home.
1. Miyabi
Miyabi creates high-end towels using premium organic cotton, with a strong focus on exceptional softness and absorbency. Their designs are minimalist and elegantly subtle, perfect for creating a serene, spa-like bathroom. Similar to Imabari in terms of quality and meticulous craftsmanship, Miyabi sets itself apart with a deep commitment to sustainable and eco-friendly manufacturing, making it an ideal choice for the environmentally conscious shopper.
Shop now at miyabiyou.com
2. Toyo-Towel
Crafted from durable long-staple cotton, Toyo-Towel is known for its plush texture and a quality level trusted by upscale hotels and spas around the world. Like Imabari, the brand uses traditional Japanese techniques to achieve its signature feel. However, Toyo-Towel stands out by incorporating innovative weaving methods specifically designed to enhance softness and absorbency, resulting in an exceptionally luxurious product.
Shop now at toyotowel.co.jp
3. Towels by Muji
Muji is celebrated for bringing its minimalist aesthetic to home goods without a hefty price tag. Their soft, lightweight, and quick-drying towels are made from organic cotton, aligning with Imabari's focus on simplicity and functional beauty. The key difference is accessibility, Muji offers a similar high-quality feel at a much more approachable price point, making it a fantastic everyday alternative.
Shop now at muji.com
4. Kumamoto Towels
Kumamoto Towels blend artistry with function, producing handcrafted towels known for their vibrant colors and intricate, traditional patterns. They share Imabari's dedication to high-quality cotton and superior craftsmanship but place a stronger emphasis on visual design and cultural motifs. If you want a towel that doubles as a piece of decor, Kumamoto is a perfect choice.
Shop now at kumamototowels.com
5. Noritake Towels
Noritake stands out by infusing its premium towels with natural fibers like hemp and bamboo, which enhance both texture and eco-friendliness. This innovative material blend also lends their towels natural antibacterial properties. While their quality is on par with Imabari, Noritake's dedication to sustainable, alternative materials makes them a leading choice for eco-minded consumers seeking top-tier performance.
Shop now at noritaketowels.jp
6. Asanoha Towels
Asanoha draws on authentic Japanese aesthetics, often incorporating classic patterns into their luxury towel designs. Crafted from ultra-fine cotton, their towels are exceptionally soft and quick to dry. Like Imabari, quality and craftsmanship are paramount, but Asanoha adds a distinctively decorative and cultural touch that beautifully complements a thoughtfully designed space.
Shop now at asanohatowels.com
7. Hakuho Towels
Primarily designed for spa and luxury home use, Hakuho specializes in thick, plush towels made from high-quality, durable cotton. Their focus is on enveloping comfort and a truly indulgent feel. Sharing Imabari’s commitment to premium materials and attention to detail, Hakuho is a go-to brand for anyone looking to recreate a five-star spa experience at home.
Shop now at hakuho-towels.jp
8. Yamato Towels
Yamato Towels is known for its technical excellence, utilizing innovative weaving methods to maximize both softness and absorbency. Their collections often feature subtle patterns and sophisticated muted colors that are perfect for modern, minimalist interiors. They are comparable to Imabari in overall quality but differentiate themselves through superior technical craftsmanship.
Shop now at yamato-towels.jp
9. Nihon Towel
Nihon Towel blends the best of both worlds by combining high-quality long-staple Egyptian cotton with traditional Japanese craftsmanship. This unique approach results in towels with a distinctly silky texture and remarkable absorbency. While they occupy a similar premium position as Imabari, their global approach to sourcing cotton gives their products a unique feel.
Shop now at nihontowel.com
10. Satsuma Towels
Inspired by traditional Japanese textiles, Satsuma creates high-quality, artisanal towels that feel both luxurious and unique. Their focus on handcrafted details and natural dyeing techniques produces exceptionally vibrant pieces with a personal touch. Satsuma shares Imabari's artisanal spirit but offers designs that are more culturally themed and decorative.
Shop now at satsumatowels.jp
11. Matsui Towels
Matsui delivers luxury towels made from premium organic Japanese cotton, with a deep focus on eco-friendly production methods. Often found in high-end ryokans and hotels, their products perfectly balance durability, superb softness, and elegance. They are similar to Imabari in prioritizing quality but lean into a more traditional and classic Japanese aesthetic.
Shop now at matsuicorp.com
12. Setouchi Towels
Crafted from high-quality Japanese cotton, Setouchi creates lightweight and quick-drying towels perfect for travel, the gym, or a day at the beach. Their designs are simple, practical, and true to the minimalist Japanese ethos. While their quality is comparable to Imabari, their main focus is on portability and performance for an active lifestyle.
Shop now at setouchitowels.com
13. Shimizu Towels
Specializing in ultra-soft, luxurious towels, Shimizu uses traditional weaving techniques to create its signature plushness. Their line includes everything from wonderfully thick bath towels to elegant hand towels. Though dedication to quality craftsmanship mirrors Imabari, Shimizu towels often feature more intricate textures and detailed decorative borders for an added touch of elegance.
Shop now at shimizutowels.jp
14. Kobe Towels
Prized for their velvety softness and high absorbency, Kobe Towels are crafted from meticulously selected cotton fibers. Found in premium hospitality settings and luxury homes, they offer an unmistakable feel of comfort. They are comparable to Imabari, but with a focus on an even more opulent and plush wrap-around experience.
Shop now at kobetowels.co.jp
15. Fujiyama Towels
Fujiyama produces high-end, artisanal towels with designs inspired by the natural beauty of Mount Fuji. Using carefully sourced Japanese cotton, their products blend traditional craftsmanship with a serene, modern minimalism. The quality is on par with Imabari, but Fujiyama adds a distinctly scenic and artistic element unseen in other brands.
Shop now at fujiyamatowels.jp
16. Himeji Towels
Himeji offers luxury towels celebrated for their exceptional softness and impressive color retention, ensuring they look new even after many washes. Their designs are understated and elegant, ideal for a sophisticated bathroom aesthetic. They share Imabari’s focus on quality and durability but with a slightly more refined and polished finish.
Shop now at himejitowels.jp
17. Okinawa Towels
With a relaxed island vibe, Okinawa produces lightweight, quick-drying towels from a blend of high-quality Japanese cotton and other natural fibers. Their vibrant colors and lively patterns evoke a tropical aesthetic. While the quality is similar to Imabari, their style is markedly more casual and geared towards beach days and outdoor adventures.
Shop now at okinawatowels.jp
18. Tamagawa Towels
Tamagawa stands apart with luxury towels distinguished by their intricate embroidery and advanced weaving techniques. Their products are often considered collector's items due to their incredible level of artisanal craftsmanship. On par with Imabari in terms of quality, Tamagawa excels in creating decorative, artistic pieces that feel truly special.
Shop now at tamagawatowels.com
19. Sumiyoshi Towels
Sumiyoshi specializes in premium, eco-friendly towels made from organic cotton and colored with natural dyes. As a result, their towels are wonderfully soft, highly absorbent, and produced with minimal environmental impact. Matching Imabari’s high standards for sustainability and quality materials, Sumiyoshi is a top choice for luxury shoppers who prioritize the planet.
Shop now at sumiyoshitowels.jp
20. Yamato Linen
While most Japanese towel makers focus on cotton, Yamato Linen produces exquisite linen towels and bathrobes that offer a different kind of luxury. Their products boast a natural, textured look with outstanding durability. Although the material is different, their dedication to traditional Japanese craftsmanship and premium quality makes them a worthy brand to consider alongside Imabari.
Shop now at yamato-linen.com
21. Aki Towels
Aki Towels is another fantastic brand for those seeking an eco-conscious luxury towel. Made with organic cotton and natural dyes, their handcrafted products are known for a soft texture and vibrant yet subtle color palette. Aki closely aligns with Imabari’s luxurious ethos but emphasizes a sustainable, entirely handmade approach, making each piece feel truly one-of-a-kind.
Shop now at akitowels.jp
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