Shopping for bathroom fixtures often leads directly to Ideal Standard, a brand loved for its sleek, contemporary designs and quality that you can count on. They have mastered the middle ground, offering a sophisticated and minimalist look without heading into ultra-luxury price territory.
For those who appreciate that blend of modern aesthetics, lasting durability, and engineering, the good news is there are plenty of other brands playing in the same space. Whether you're after something with more tech-forward features, a classic twist, or a different take on minimalism, here are 18 brands to check out for your next bathroom project.
1. Kohler
A true heavyweight in the bathroom world, Kohler offers an enormous range of fixtures from toilets and sinks to high-end digital shower systems. Their designs are consistently elegant and are often packed with innovative features like touchless flushing and water-saving technology. Kohler's style is very similar to Ideal Standard's contemporary feel, but they often push the boundaries further with smart home integrations and tech features.
Price points are comparable, starting around $200 for sinks and climbing to over $5,000 for luxury tubs. If you like Ideal Standard but wish it had a bit more technological flair, Kohler is your first stop.
Shop now at www.kohler.com
2. Duravit
Duravit is a German brand that excels at minimalist, modern design with a sustainable edge. They collaborate with world-renowned designers to create sleek ceramics, furniture, and fixtures that feel both timeless and cutting-edge. Think clean lines, ergonomic comfort, and eco-conscious manufacturing.
With prices ranging from $300 to $4,000, Duravit operates in a similar premium space as Ideal Standard but often appeals more to design purists who want a slightly more architectural or high-concept look for their bathroom.
Shop now at www.duravit.com
3. Grohe
While Ideal Standard covers the entire bathroom, Grohe shines brightest when it comes to faucets and shower systems. They are masters of precision engineering, delivering products known for their incredible quality, durability, and smooth performance. Their designs are modern and functional, often with a focus on high-tech features like their SmartControl showers.
Grohe’s pricing ($100 to $2,500) makes them a direct competitor. Choose Grohe if you’re looking for top-tier German engineering primarily for your showers and taps, aligning with Ideal Standard’s commitment to quality but with a slightly stronger technology angle.
Shop now at www.grohe.com
4. Villeroy & Boch
If you prefer a style that blends modern design with classic elegance, Villeroy & Boch is a fantastic choice. The brand has a rich European heritage and is known for its luxurious, timeless bathroom fixtures, including premium washbasins, toilets, and tubs. Their craftsmanship is second to none.
Priced between $400 and $4,000, they are in a similar premium category as Ideal Standard but lean more towards traditional sophistication rather than pure contemporary minimalism. It's the perfect alternative for someone who wants quality that lasts but with a more classic aesthetic footprint.
Shop now at www.villeroy-boch.com
5. American Standard
Think of American Standard as the incredibly reliable and accessible cousin in the fixture family. They offer a huge selection of durable and functional toilets, sinks, and tubs that get the job done without a fuss. Their style is practical and straightforward, focusing on performance above all else.
This brand is typically more affordable than Ideal Standard, with prices from $150 to $2,000. It's an excellent choice if you value the reliable quality found in Ideal Standard products but are working with a tighter remodeling budget.
Shop now at www.americanstandard-us.com
6. Hansgrohe
Often mentioned in the same breath as Grohe, Hansgrohe is another German brand celebrated for its faucets and shower systems. Their focus is on sleek design and water experience, with innovations like AirPower technology that enriches water with air for a softer spray. Their aesthetic is modern, clean, and highly functional.
Falling within the $100 to $2,000 price range, Hansgrohe shares Ideal Standard's commitment to quality and style but places a much stronger emphasis on the shower and tap experience, making it a great choice for upgrading your water-centric fixtures.
Shop now at www.hansgrohe-usa.com
7. Laufen
Laufen is a Swiss brand that takes a design-forward approach to bathroom fixtures. They are known for their innovative use of materials, like SaphirKeramik, which allows for extremely thin yet strong ceramic designs. Their aesthetic is contemporary and sometimes avant-garde, perfect for making a statement.
With a price range of $200 to $3,500, Laufen sits comfortably alongside Ideal Standard. They both offer high-quality modern products, but Laufen is often the choice for those who want a more artistic or architecturally interesting bathroom design.
Shop now at www.laufen.com
8. Porcelanosa
Porcelanosa is a Spanish brand that offers a complete high-end solution for bathrooms, including fixtures, tiles, and furniture. Their style is unapologetically sleek, luxurious, and modern, often incorporating cutting-edge technology and premium materials. They are known for creating a cohesive, spa-like atmosphere.
Priced higher, from $500 to $5,000, Porcelanosa represents a step up into luxury compared to Ideal Standard. It’s an ideal choice if you love the modern vibe but are looking for a more opulent, integrated bathroom solution.
Shop now at www.porcelanosa-usa.com
9. TOTO
TOTO is a leader in bathroom innovation, famous for revolutionizing the toilet with its Washlet bidet seats. The Japanese brand focuses heavily on technology, hygiene, and water efficiency across its entire range of fixtures. Their designs are clean and modern, built to house their impressive tech seamlessly.
While their prices ($300 to $5,000+) overlap with Ideal Standard, TOTO's main differentiator is its powerful commitment to smart, eco-friendly technology. If you are intrigued by features like automatic flushing, heated seats, and advanced cleaning systems, TOTO is the brand for you.
Shop now at www.totousa.com
10. Roca
Another strong European player, Roca offers a wide array of modern and functional bathroom fixtures. The Spanish brand is known for providing stylish, reliable products that are often very cost-effective. They manage to deliver a contemporary European aesthetic without the premium price tag of some competitors.
Roca’s price range ($200 to $3,000) is very similar to Ideal Standard. They are a great alternative for someone looking for that same blend of modern style and practicality, but perhaps with even more affordable options in their collection.
Shop now at www.roca.com
11. VitrA
VitrA is a Turkish brand that provides a vast spectrum of bathroom products, from ceramics to furniture, all with a contemporary and minimalist design sensibility. They are noted for their durability and stylish yet practical solutions, often with a focus on smart, space-saving designs for modern living.
Priced competitively between $150 and $2,500, VitrA shares Ideal Standard's core appeal of stylish affordability. The brand stands out with its frequent collaborations with international designers, leading to unique and innovative product collections.
Shop now at www.vitra.co.uk
12. Jacuzzi
While the name is synonymous with whirlpool tubs, the Jacuzzi brand offers a full line of luxury bathroom fixtures focused on creating a spa-like retreat at home. Their main goal is relaxation and hydrotherapy, so tubs, showers, and even toilets are designed with comfort and wellness in mind.
Jacuzzi is decidedly a luxury brand, with prices for tubs starting around $1,000 and going well over $10,000. Unlike the all-around functionality of Ideal Standard, Jacuzzi is a niche player for those prioritizing a high-end, therapeutic bathing experience.
Shop now at www.jacuzzi.com
13. Kaldewei
Kaldewei is a specialist in steel enamel bathroom products, producing incredibly durable and sleek bathtubs and shower trays. Their aesthetic is minimalist and industrial-chic, and their products are famous for being scratch-proof, easy to clean, and built to last a lifetime - backed by a 30-year guarantee.
This niche focus comes with a premium price ($1,000 to $4,000). While their quality level is comparable to Ideal Standard, Kaldewei is the go-to for someone who specifically wants the longevity and unique feel of steel enamel for their tub or shower floor.
Shop now at www.kaldewei.com
14. Crosswater
UK-based Crosswater offers a stylish range of contemporary faucets, showers, and other bathroom fixtures known for their innovative designs and high-quality materials. They blur the line between modern minimalism and functional art, frequently collaborating with designers to create unique collections.
With prices from $150 to $3,000, Crosswater is in direct competition with Ideal Standard. Choose them if you're looking for that same quality and modern style but with a bit more of a bespoke, designer-led feel and unique finishing options.
Shop now at www.crosswater.co.uk
15. Scarabeo
Scarabeo is an Italian brand focused on creating unique, modern ceramic fixtures. They are celebrated for their innovative shapes, artistic forms, and diverse finishes, taking the humble sink or toilet and turning it into a bathroom's centerpiece. Their design language is consistently sleek and contemporary.
Ranging from $200 to $3,000, Scarabeo aligns with Ideal Standard on price and contemporary feel, but they push deeper into artistic and avant-garde designs. It's the perfect brand for making a bold design statement with your ceramics.
Shop now at scarabeosrl.com
16. Drummonds
Drummonds occupies the ultra-luxury, artisan end of the spectrum, specializing in handcrafted, classic English bathroom fixtures. They use traditional manufacturing processes like lost-wax casting to produce brassware and cast iron tubs that feel like timeless heirlooms. This is for crafting a truly bespoke bathroom.
As you'd expect, prices are high, often starting above $3,000. Drummonds offers Ideal Standard's commitment to quality but in a completely different aesthetic universe - one of classic luxury, artisanal details, and personalized finishes.
Shop now at drummonds-uk.com
17. Geberit
Geberit is a titan in the behind-the-wall technology that makes modern bathrooms possible. They are leaders in concealed toilet cisterns, plumbing systems, and sanitary solutions. While they also offer full fixture ranges, their key strength is in flawless, reliable installation technology for a clean, minimalist look.
With prices from $200 to $2,500, Geberit is a contemporary of Ideal Standard, but their focus is more on the back-end engineering and performance that defines a great bathroom. They are a favorite among professional installers for their reliability and clever systems.
Shop now at www.geberit.us
18. Burlington
For those who love the charm of a bygone era, Burlington specializes in vintage-style bathroom fixtures. They perfectly capture Edwardian and Victorian aesthetics with classic details like clawfoot tubs, pedestal sinks, and high-tank toilets - all built with today's technology and quality standards.
Priced between $500 and $4,000, Burlington shares Ideal Standard's dedication to quality craftsmanship but swaps out the modern aesthetic for timeless, traditional elegance. It's the ideal brand for creating a period-inspired bathroom that still functions perfectly.
Shop now at www.burlingtonbathrooms.com
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