With its minimalist Scandinavian aesthetic and gentle, eco-friendly formulas, Humdakin has perfected the art of turning everyday chores into a stylish and mindful ritual. Their beautifully designed bottles and subtle scents make cleaning feel less like a task and more like an act of self-care for your home.
If you're a fan of Humdakin's blend of clean ingredients and even cleaner design, you're in luck. We've found 17 similar brands that elevate household essentials into decor-worthy objects. Here are some fantastic alternatives to check out for your next cleaning day.
1. The Honest Company
The Honest Company is a go-to for safe, effective, and beautifully designed household and baby products. Their cleaning supplies feature natural, plant-based ingredients packaged in bottles with soft, muted tones that blend seamlessly into modern, minimalist interiors. They share Humdakin's commitment to ingredient transparency and eco-friendly formulas but offer a much broader range of products, including diapers, wipes, and personal care items.
While Humdakin is tightly focused on home care, The Honest Company is more of a one-stop-shop for the entire family. Prices are comparable, making it a great alternative for those who appreciate a cohesive, stylish aesthetic across all their household essentials.
Shop now at honest.com
2. Aesop
For those who want to take their home care routine to a luxury level, Aesop is the ultimate choice. Known for its sophisticated skincare, the brand extends its botanical-focused philosophy to products like surface cleaners and hand washes. Housed in their iconic, apothecary-style amber bottles, Aesop's products are designed to be displayed proudly on your countertop.
Aesop sits at a higher price point than Humdakin, with individual products often landing in the $15-$40 range. It's a premium alternative for shoppers who prioritize carefully curated botanical scents and a distinctively high-end, minimalist design language.
Shop now at aesop.com
3. Mrs. Meyer’s Clean Day
Mrs. Meyer’s Clean Day brings a touch of garden-inspired cheer to cleaning. Their eco-friendly products are known for their delightful floral and herb scents, like lavender and basil, which are derived from plant-based sources. The packaging is charmingly retro, with vintage-inspired labels and cheerful pastel colors that add a cozy, whimsical vibe to your kitchen or laundry room.
Priced affordably between $4 and $10, Mrs. Meyer's is a budget-friendly alternative to Humdakin that doesn't sacrifice personality. If you love Humdakin's effectiveness but prefer a more cottagecore aesthetic over Scandinavian minimalism, this brand is an excellent fit.
Shop now at mrsmeyers.com
4. Frosch
A household name in Europe, Frosch is a leader in powerful, eco-friendly cleaning solutions. Their products are made with natural, biodegradable ingredients and come in packaging that emphasizes their green credentials. The brand's design is more functional and utilitarian than Humdakin's, focusing on clear messaging about sustainability and efficacy.
What makes Frosch a solid alternative is its commitment to green formulas at an extremely affordable price point, typically around $3-$10. It’s the perfect choice for someone who prioritizes Humdakin's eco-conscious approach and European roots but is looking for a more budget-friendly, no-fuss option.
Shop now at frosch.com
5. Byredo
Luxury fragrance house Byredo has ventured into the home category, bringing its signature sophisticated scents to cleaning products and home fragrance. True to the brand's minimalist and elegant identity, their products are housed in sleek bottles with monochrome labels and refined typography. This is functional home care that doubles as high-end decor.
Byredo is a true luxury experience, with prices ranging from $30-$60. It's for the person who sees scent as an integral part of their home's identity and is willing to invest in an indulgent cleaning ritual. While similar to Humdakin in its minimalist aesthetic, Byredo elevates it with a focus on complex, perfumer-grade fragrances.
Shop now at byredo.com
6. Ecos
Ecos creates cruelty-free, plant-based cleaning products that are both effective and eco-conscious. The brand's lineup includes everything from all-purpose cleaners to laundry detergents, all formulated to be gentle on your home and the planet. Their packaging is clean and simple, with a design that communicates its natural origins in an understated way.
Falling into a mid-range price of $5-$15, Ecos mirrors Humdakin's commitment to sustainable, kind-to-the-earth ingredients. The design is a bit more utilitarian, making it a great choice for those who are drawn to Humdakin's ethos first and its aesthetic second.
Shop now at ecostore.com
7. Leif
Leif is a design-forward brand that aims to make home essentials beautiful. They offer stylish cleaning tools and products, such as sleek spray bottles and concentrated refill pods, in modern color palettes like matte black and soft pastels. Their whole approach is about making cleaning less of a chore and more of an integrated part of a stylish home.
With products priced around $10-$20, Leif shares Humdakin's passion for elevating everyday routines through thoughtful design. If you love the Danish minimalist vibe of Humdakin, Leif offers a similar modern and streamlined aesthetic with a strong focus on reusability.
Shop now at leifgoods.com
8. Molly’s Suds
Molly's Suds champions natural, chemical-free cleaning with a focus on laundry products that are safe for the whole family. Their formulas are crafted from earth-derived ingredients, appealing to anyone concerned about harsh chemicals. The packaging is simple, clean, and functional, with an emphasis on clarity and eco-friendly materials.
Price-wise, Molly's Suds is an affordable choice, ranging from $8-$20. It's a kindred spirit to Humdakin in its mission for safe, healthy, and eco-conscious homes. The primary difference is the aesthetic, where Humdakin is design-led, Molly's Suds is ingredient-led, with a more straightforward and practical look.
Shop now at mollyssuds.com
9. Eveline Charles
Eveline Charles brings a sense of salon and spa luxury into the home with a premium line of personal and home care products. Their cleaning sprays and linen mists are presented in elegant, understated bottles that feel special and sophisticated. The brand is focused on creating a chic, boutique experience with high-end ingredients and refined scents.
As a luxury brand, prices fall in the $25-$50 range. Eveline Charles is for those who love Humdakin's aesthetic appeal but crave an even more upscale, premium feel. It’s perfect for adding a touch of sophisticated indulgence to your cleaning cabinet.
Shop now at evelinecharles.com
10. Kleenso
Inspired by Scandinavian simplicity, Kleenso offers stylish, zero-waste cleaning solutions. The brand focuses on reusable bottles and eco-friendly concentrate refills, helping you reduce plastic waste in your home. Their packaging is beautifully minimalist and designed to blend right in with modern decor, much like a decorative object.
Kleenso's price point is moderate ($10-$25), making it an accessible and sustainable choice. This brand is perhaps one of the closest relatives to Humdakin on the list, sharing both a Scandinavian design sensibility and a deep commitment to sustainable living.
Shop now at kleenso.com
11. Cocokind Home
After making a name in gentle, conscious skincare, Cocokind has expanded its wellness philosophy into the home. Their home cleaning line uses natural, sustainable ingredients and comes in eco-friendly packaging with subtle, calming scents. The brand's aesthetic is minimalist, modern, and perfectly aligned with its message of total-body wellness.
With prices around $12-$30, Cocokind targets mindful consumers who see home care as an extension of self-care. It's a fantastic alternative if you love Humdakin's gentle approach and minimalist vibe but are drawn to a brand story rooted in skincare and holistic health.
Shop now at cocokind.com
12. Compagnie de Provence
This French brand merges traditional soap-making with contemporary design. Compagnie de Provence creates luxurious, naturally scented cleaning products that look incredibly chic on any sink or countertop. Their use of classic glass soap pumps and beautifully crafted bottles gives their products a timeless yet modern feel.
Priced between $15 and $40, this brand offers a taste of French refinement. It shares Humdakin's dedication to creating simple yet visually stunning products. If you appreciate a more classic European elegance over Scandinavian minimalism, Compagnie de Provence is the perfect premium swap.
Shop now at compagniedeprovence.us
13. Blueland
Blueland leads the charge in waste-free cleaning with its innovative system of reusable "Forever" bottles and solid concentrate tablets. Simply fill the sleek, modern bottle with water, drop in a tablet, and you have a full bottle of cleaner without any single-use plastic. Their design is minimalist, colorful, and instantly recognizable.
With starter kits and refills priced moderately at around $8-$20, Blueland makes sustainable cleaning highly accessible. The brand compares closely to Humdakin in its modern aesthetic and eco-conscious mission but differentiates itself with its unique, just-add-water waste-reduction model.
Shop now at blueland.com
14. Rituals
Rituals is built on the philosophy of turning everyday routines into meaningful moments. Their home care products are infused with beautiful, spa-like scents designed to promote wellness and relaxation. Packaged in elegant, minimalist bottles, their hand washes and kitchen sprays bring a sense of serenity to your home.
Ranging from $12 to $40, Rituals offers a touch of affordable luxury. The brand's focus on mindfulness aligns beautifully with Humdakin's ethos of making chores more pleasant. It’s an excellent choice if you’re looking for cleaning products that double as aromatherapy.
Shop now at rituals.com
15. L:A Bruket
Hailing from the west coast of Sweden, L:A Bruket creates natural and organic home and skincare products inspired by nature. Their products come in rustic yet minimalist apothecary-style bottles with an earthy, warm aesthetic. It's a style that feels both organic and deeply rooted in Swedish coastal traditions.
With a price range of about $15-$35, L:A Bruket is another premium Scandinavian alternative. While both brands share a common design heritage, L:A Bruket has a more natural, authentic, and slightly rugged vibe compared to Humdakin's softer, more polished look.
Shop now at labruket.com
16. Aunt Fannie’s
Aunt Fannie’s proves that plant-based cleaning can be full of personality. The brand uses natural ingredients to create powerhouse cleaners that are safe for pets and kids. Their branding is what sets them apart - cheerful, colorful packaging that brings a pop of fun and energy to your cleaning routine.
Super affordable at around $4-$12, Aunt Fannie's is a great budget-friendly option. It shares Humdakin's commitment to eco-friendly, people-friendly solutions but trades minimalist pastels for bright, playful colors. It’s perfect for anyone who wants their cleaning supplies to spark a little joy.
Shop now at auntfannies.com
17. Method
Method is one of the most well-known brands for making eco-friendly cleaning mainstream and cool. Their striking, modern product designs and vibrant colors stand out on any shelf. They offer a huge range of products, from all-purpose cleaners to foaming hand soap, all with a focus on biodegradable formulas and recycled packaging.
With affordable prices from $3-$15, Method is a stylish and practical choice that's widely available. It’s similar to Humdakin in its mission to combine great aesthetics with sustainability, but its design language is much bolder, more colorful, and more contemporary.
Shop now at methodhome.com
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