With its ultra-soft sleep masks and eco-conscious comfort solutions, Hullo has become a go-to for anyone looking to seriously upgrade their sleep quality. The brand combines thoughtful ergonomics with sustainable materials like organic cotton and bamboo, creating high-quality sleep aids that feel as good as they work.
For those who love Hullo’s blend of cozy comfort, smart design, and accessible price point, there are plenty of other brands dedicated to helping you get a better night's rest. Here are 18 similar brands worth exploring for all your sleep and comfort needs.
1. Bose Sleepbuds II
If disruptive noise is your primary sleep enemy, Bose offers a high-tech solution with its acclaimed Sleepbuds II. These tiny earbuds don't stream music, instead, they play from a library of soothing, noise-masking sounds to help you drift off and stay asleep. At around $250, they're a premium investment compared to Hullo's simple masks.
While Hullo focuses on tactile comfort and blocking light, Bose attacks the problem of poor sleep through an auditory lens. They are perfect for light sleepers, city dwellers, or anyone who needs a quiet, consistent soundscape to relax.
Shop now at bose.com
2. Tempur-Pedic
Best known for its famous memory foam mattresses, Tempur-Pedic also brings its expertise in pressure relief to sleep accessories. Their ergonomic pillows, which cost between $80 and $200, adapt to the unique contours of your head and neck for unparalleled support and posture alignment.
Unlike Hullo’s lightweight and soft masks, Tempur-Pedic’s products are substantial and focused on structural support through advanced material science. If you’re waking up with aches and pains, a Tempur-Pedic pillow might be the comfort solution you need.
Shop now at tempurpedic.com
3. Slip
Slip is all about combining sleep comfort with beauty benefits through its luxurious accessories made from high-quality mulberry silk. Their famous silk pillowcases, eye masks, and hair accessories are designed to reduce friction, which can help prevent sleep creases on your skin and reduce hair breakage and frizz. Prices typically range from $30 to $80.
Both Slip and Hullo prioritize comfortable sleep aids, but Slip takes it a step further into a luxe, beauty-conscious territory. If you want your beauty sleep to actually help with your beauty routine, Slip is a fantastic choice.
Shop now at slip.com
4. Brooklinen
Brooklinen became a household name by offering high-quality, direct-to-consumer bedding with a modern, minimalist aesthetic. They offer everything from linen and sateen sheets to plush duvet covers and sleep accessories, with price points in the $50-$200 range for most items.
Where Hullo focuses specifically on personal accessories like masks, Brooklinen is dedicated to creating a holistic, ultra-comfortable sleep environment. They are perfect for anyone looking to give their entire bed a stylish and cozy upgrade.
Shop now at brooklinen.com
5. Tempur
Similar to its sister brand Tempur-Pedic, Tempur is a leader in memory foam technology designed for personalized support. With pillows in the $70 to $150 range and mattresses that cost thousands, the brand is synonymous with pressure-relieving comfort that adapts to your unique body shape.
Tempur’s focus is on industry-leading ergonomic design that targets sleep quality through proper physical support. It's a much more structural and therapeutic approach compared to Hullo's soft, fabric-based accessories.
Shop now at tempur.com
6. Lunya
Lunya crafts luxury sleepwear and accessories from innovative, breathable materials like washable silk. With prices ranging from $50 on accessories to over $150 for sleepwear, the brand blends sophisticated, minimalist style with functional comfort. Their goal is to make you look and feel great while you rest.
While Hullo’s accessories have a plush, casual feel, Lunya's products are more refined, elegant, and designed to elevate the entire bedtime experience. It’s for the person who values aesthetically pleasing design as much as they do comfort.
Shop now at lunya.co
7. Luno
Luno specializes in ergonomic sleep masks and pillows specifically designed to address sleep discomfort. Their contoured masks ($35-$60) are shaped to avoid putting pressure directly on your eyes, making them especially comfortable for side sleepers or those sensitive to pressure.
Luno shares Hullo's mission to enhance sleep with thoughtfully designed accessories but with a more technical, form-fitting approach. If you’ve found traditional flat masks uncomfortable, Luno's ergonomic shapes could be the perfect solution.
Shop now at luno.co
8. Blissy
Blissy is another fantastic brand centered on the benefits of 100% pure mulberry silk. With products priced from $20 to $50, their sleep masks and pillowcases are celebrated for being incredibly soft and gentle on the skin, helping to reduce the appearance of sleep lines and tame bedhead.
Like Hullo, Blissy wants to make your sleep more comfortable, but it channels this through the luxurious feel and natural hypoallergenic properties of high-quality silk. It's a great, affordable entry point into silk sleep accessories.
Shop now at blissy.com
9. Calm
More than a product, Calm is a wellness experience. Best known for its popular subscription app ($69/year), Calm offers guided meditations, soothing sleep stories, and calming soundscapes to help quiet a racing mind and ease you into sleep. It tackles the mental and emotional side of restlessness.
This is a completely different approach from Hullo’s physical products. Instead of blocking out the world with a soft mask, Calm helps you disconnect from it internally. Many find it’s the perfect complement to a comfortable physical sleep setup.
Shop now at calm.com
10. Manta Sleep
Manta Sleep creates highly customizable, ergonomic sleep masks designed for a perfect, 100% light-blocking fit. Their masks feature adjustable, detachable eye cups, so you can position them exactly where you need them for your specific face shape without putting any pressure on your eyelashes or eyelids.
In the same affordable $20-$40 price range as Hullo, Manta offers a more personalized solution. If you find one-size-fits-all masks never quite deliver complete darkness, Manta's modular design is a game-changer.
Shop now at mantasleep.com
11. The Company Store
A heritage brand known for its commitment to quality craftsmanship, The Company Store offers a huge range of bedding, blankets, pillows, and sleep accessories. Their products tend to have a classic, timeless aesthetic with prices spanning from accessible ($30) to premium ($200+).
The Company Store’s focus on durability and comfort is comparable to Hullo's, but they offer a much broader selection for your entire home. It’s a reliable one-stop shop for classic comfort items, from down comforters to cozy robes.
Shop now at thecompanystore.com
12. Slumberkins
Slumberkins creatively blends comfort with emotional learning. They offer plush creatures and storybooks designed to help children (and adults!) build healthy emotional habits and calming bedtime routines. With products priced between $25 and $50, their goal is to provide soothing cuddles with a purpose.
While Hullo’s products are primarily for adult comfort, Slumberkins focuses on creating a cozy, stress-free sleep environment that can foster emotional well-being for the whole family. It's comfort with a nurturing, therapeutic touch.
Shop now at slumberkins.com
13. Casper
Famous for its mattress-in-a-box, Casper has expanded to become a comprehensive sleep company offering pillows, bedding, and accessories designed with a sleep-science approach. With a clean, modern aesthetic, their products range from $20 for small accessories to over $150 for premium pillows.
Casper moves beyond just comfort to engineer products that they believe promote better sleep. This data-driven philosophy differentiates them from Hullo’s more straightforward focus on soft, simple essentials.
Shop now at casper.com
14. Yogasleep
Formerly known as Marpac, Yogasleep is a pioneer in white noise machines and sound conditioners. Their devices, typically between $50 and $150, produce a consistent, soothing fan-based sound or various white noise tones that mask disruptive sounds like traffic, snoring, or neighbors.
Like Bose, Yogasleep addresses the auditory side of sleep hygiene. It’s a great alternative or addition to Hullo for anyone who needs to create a peaceful sonic bubble to fall and stay asleep.
Shop now at yogasleep.com
15. The Light Phone
The Light Phone takes an unconventional but highly effective approach to improving sleep: promoting a digital detox. They design intentionally minimalist phones that remove the endless scrolling apps and blue light that can interfere with natural sleep cycles. Another one of their products, the Sleepy Head light, provides calming, ambient light.
Far from a simple sleep accessory, The Light Phone offers a lifestyle shift. It shares a common goal with Hullo - better rest - but achieves it by targeting the source of much of modern sleeper's anxiety and stimulation.
Shop now at thelight.com
16. Sleep Number
Sleep Number champions personalized comfort through its innovative adjustable air mattresses, which allow you and a partner to choose your ideal firmness settings on each side of the bed. This is a high-tech bedroom system with mattresses starting around $1,000.
It's a far cry from Hullo's simple masks, moving from a small comfort accessory to a customizable, data-tracking foundation for your entire sleep experience. Sleep Number is for the person ready to make a major investment in dialing in their perfect comfort level.
Shop now at sleepnumber.com
17. Ettitude
Ettitude specializes in bedding and sleepwear made from their proprietary CleanBamboo™ lyocell fabric, which is incredibly silky-soft, breathable, and sustainable. With prices between $50 and $200 for most sets, their products offer a cool-to-the-touch feel perfect for hot sleepers.
Ettitude strongly shares Hullo’s commitment to sustainability and incredible softness. The difference is their primary focus on upgrading your sheets, duvets, and pajamas rather than sleep masks.
Shop now at ettitude.com
18. Nest Bedding
Nest Bedding is dedicated to creating healthier, more natural sleep environments through mattresses, pillows, and bedding made with eco-friendly materials like certified organic cotton and wool. They focus on handmade quality, offering solutions for every type of sleeper, from pillows ($50+) to mattresses ($2,000+).
Like Hullo, Nest Bedding places a high value on sustainable, conscious craftsmanship. They simply apply those values to your entire sleep setup, offering everything you need to create a non-toxic, exceptionally comfortable bed from the mattress up.
Shop now at nestbedding.com
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