If you love sustainably made home goods, you're likely already a fan of Hook & Loom. The brand has built a loyal following for its beautiful, handcrafted rugs made from eco-conscious materials like wool, jute, and cotton. Their modern patterns and commitment to ethical production make them a go-to for shoppers who want style and substance.
But if you're looking to broaden your horizons and discover other brands that share this eco-friendly, artisanal spirit, you're in the right place. From washable weaves to globally-inspired designs, here are 19 other brands that deliver on sustainable style for your floors.
1. Ruggable
Known for its game-changing washable rugs, Ruggable is the ultimate practical choice for busy households. Their two-piece system features a removable, stain-resistant cover - often made from recycled plastic bottles - that you can throw right in the washing machine. This makes them a fantastic eco-conscious option that prioritizes easy maintenance and longevity.
While Hook & Loom focuses on handcrafted, natural fiber textures, Ruggable's appeal lies in its innovative materials and endless modern patterns. If you need a rug that can stand up to pets, kids, and spills without sacrificing contemporary style, Ruggable is for you.
Shop now at ruggable.com
2. Lorena Canals
Specializing in handmade, washable rugs crafted from natural fibers like cotton and wool, Lorena Canals shares Hook & Loom's dedication to artisanal, eco-friendly design. Their aesthetic leans into a softer, cozy boho-chic vibe, with playful patterns and plush textures that are perfect for nurseries, kids' rooms, and inviting family spaces.
The brand is deeply committed to using non-toxic dyes and sustainable practices, making them a trusted choice for creating a healthy home environment. If you love Hook & Loom's ethos but want something with a more casual, family-friendly feel, Lorena Canals is an excellent match.
Shop now at lorenacanals.com
3. West Elm
West Elm offers a surprisingly vast collection of eco-friendly and sustainably sourced rugs. You'll find everything from chunky jute and durable wool to bold, contemporary patterns crafted from recycled materials. As a larger retailer, they provide a wide range of styles, from modern minimalist to earthy and geometric.
While it’s a more commercial brand than Hook & Loom, West Elm's commitment to fair trade, handcrafted collections, and sustainable materials makes them a strong contender. They're a great choice if you're already shopping for furniture and want to find a certified stylish and sustainable rug to match.
Shop now at westelm.com
4. Made Trade
Made Trade is a curated marketplace that champions ethically produced, sustainable home goods, and their rug collection is no exception. They feature beautiful, minimalist designs handmade from natural materials like hemp, jute, and wool. Every product on the site is vetted for fair trade practices and eco-conscious production.
This brand aligns perfectly with Hook & Loom's mission of sustainability and craftsmanship, offering nature-inspired pieces that are simple yet impactful. It’s the perfect destination for shoppers who want to support small artisans and value full transparency in their purchases.
Shop now at madetrade.com
5. The Citizenry
The Citizenry brings the world to your floor with its ethically sourced, handcrafted rugs created by artisans from countries like Mexico, India, and Peru. Using sustainable materials like wool and organic cotton, their designs are rich with globally inspired patterns and textures. The company is committed to fair wages and transparency, sharing the stories behind their artisan partners.
Like Hook & Loom, The Citizenry values artisanal quality and sustainability. However, The Citizenry’s designs are often more intricate and carry a distinct worldly aesthetic, making them perfect for anyone looking to add a piece with a unique cultural story to their home.
Shop now at the-citizenry.com
6. Boll & Branch
While celebrated for its ultra-soft organic bedding, Boll & Branch extends its commitment to quality and sustainability to a select range of handmade rugs. Crafted from 100% organic cotton and other natural fibers, their rugs emphasize a clean, timeless aesthetic with cozy, touchable textures.
Compared to Hook & Loom's boho patterns, Boll & Branch offers a more minimalist and serene style. If your top priority is pure, GOTS-certified organic material and a simple, calming design, their collection is a perfect fit.
Shop now at bollandbranch.com
7. Rugs USA
For shoppers seeking variety and affordability, Rugs USA is a treasure trove. Their massive inventory includes a dedicated section for eco-conscious rugs made from natural and recycled fibers like jute, sisal, and wool. You can find almost any style here, from trendy coastal patterns to minimalist contemporary looks.
While their sustainability focus varies by product, their wide selection of natural fiber rugs makes them a versatile and budget-friendly alternative to Hook & Loom, especially if you're looking for many options at accessible price points.
Shop now at rugsusa.com
8. Etsy (Various Sellers)
Etsy is the ultimate platform for discovering one-of-a-kind, handmade, and eco-friendly rugs directly from small-scale artisans across the globe. You can find everything from custom-sized hemp runners to hand-knotted vintage wool creations, often with transparent stories about the maker and materials.
Shopping on Etsy offers a highly personalized and sustainable experience, allowing you to support independent crafters who prioritize fair trade practices and eco-conscious methods. It's the perfect place to find a truly unique piece that aligns with Hook & Loom's artisanal spirit.
Shop now at etsy.com
9. nuLOOM
Specializing in affordable and trendy rugs, nuLOOM offers a fantastic selection of eco-friendly options. Their collections prominently feature natural fiber rugs made from jute, sisal, and wool, often designed with a modern and minimalist aesthetic. They are particularly known for their stylish jute rugs, which come in a variety of weaves and even dyed patterns.
nuLOOM is a great choice for budget-conscious decorators who refuse to compromise on style or sustainable materials. They deliver contemporary looks that bring in natural texture without the high price tag.
Shop now at nuloom.com
10. Serena & Lily
Embodying a relaxed, coastal aesthetic, Serena & Lily's rug collection heavily features natural fibers like jute, sisal, and wool. Their designs often incorporate soft, neutral palettes and breezy patterns, perfect for creating a laid-back, light-filled space. The quality is exceptional, with many pieces handcrafted to last.
While Hook & Loom has a more modern-boho vibe, Serena & Lily shares its commitment to high-quality, sustainable materials. If you’re curating a home with a beachy, sophisticated feel, their eco-conscious rugs are an ideal foundation.
Shop now at serenaandlily.com
11. Anthropologie
Anthropologie is a go-to for shoppers with a flair for the eclectic and artistic. Their expansive rug collection includes many eco-friendly choices made from wool, cotton, and jute, all infused with the brand's signature boho-chic and globally inspired style. Expect unique textures, vibrant patterns, and whimsical details.
While still prioritizing sustainable materials, Anthropologie turns up the volume on design, offering more artistic and statement-making pieces than Hook & Loom. It's the place to find a rug that's not just a floor covering but a true work of art.
Shop now at anthropologie.com
12. Rejuvenation
Rejuvenation focuses on timeless, vintage-inspired home goods built with quality and sustainability in mind. Their rug collection features durable, eco-friendly pieces crafted from natural fibers like wool and sisal, often using natural dyes. The styles range from classic Turkish-inspired patterns to simple, textural weaves that exude understated elegance.
Like Hook & Loom, they value sustainable production, but their aesthetic leans more classic and traditional. Rejuvenation is an excellent choice for anyone seeking a high-quality, eco-conscious rug that feels like a treasured vintage find.
Shop now at rejuvenation.com
13. Havenly
While known for its online interior design services, Havenly also offers a curated shop of home goods, including custom and eco-friendly rugs. Sourced through partnerships with artisans, they feature sustainable fibers like wool and jute, tailored to fit modern aesthetics and specific client needs.
This is a fantastic option if you're not just buying a rug, but designing a whole room. Havenly allows you to find a personalized, sustainable rug that perfectly complements your space, often with the guidance of a professional designer.
Shop now at havenly.com
14. Viyet (Now part of Chairish)
Chairish is a leading online destination for vintage and pre-loved furniture and decor. Shopping for a vintage rug here is one of the most sustainable choices you can make, as it extends the life of a beautifully crafted item. Their curated collection includes handwoven wool, silk, and natural fiber pieces from around the world.
This is the ultimate eco-friendly choice for shoppers seeking a truly unique, one-of-a-kind rug with history and character. You’re not just buying decor, you’re acquiring a piece with a story.
Shop now at chairish.com
15. Safavieh
A major name in the world of rugs, Safavieh produces a vast range of styles, including a significant offering of eco-friendly and natural fiber rugs. Their Jute, Sisal, and Natural Fiber collections are extensive, featuring chic boho, coastal, and contemporary designs with handcrafted details. The brand balances trend-forward design with fair manufacturing practices.
Given their scale, Safavieh provides great accessibility and affordability for eco-aware consumers. They make it easy to find a stylish natural fiber rug that fits both your decor and your budget.
Shop now at safavieh.com
16. Cost Plus World Market
True to its name, Cost Plus World Market offers affordable home goods with a global-inspired flair. Their rug section is a haven for budget-friendly finds made from natural fibers like jute, sisal, and cotton. You'll discover eclectic patterns, chunky textures, and colorful designs perfect for adding warmth and personality to any room.
If you love Hook & Loom’s natural textures but are decorating on a tighter budget, World Market is an excellent place to find an eco-friendly rug that won't break the bank.
Shop now at worldmarket.com
17. Brentano
Primarily serving designers and the commercial market, Brentano offers high-performance, eco-friendly rugs built for durability. Their residential collections feature sustainable fibers like wool and jute, designed with a focus on timeless style and exceptional longevity. Their products meet rigorous environmental standards, making them a seriously sustainable choice.
Because they are designed for high-traffic environments, Brentano rugs are an investment in quality. This is a great brand for someone looking for a minimalist, eco-conscious rug that is built to last a lifetime.
Shop now at brentano.com
18. Oka
Oka brings a touch of British design flair to globally inspired interiors. Their rug collection includes many artisan-made, eco-conscious pieces from natural fibers like wool and jute. The designs are often inspired by global textiles and traditional weaving techniques but reinterpreted for a sophisticated, contemporary home.
Oka shares Hook & Loom's fondness for handcrafted quality and sustainability but with a worldly aesthetic that feels collected and timeless. It's a fantastic brand for anyone wanting an ethically made rug that looks like a well-traveled heirloom.
Shop now at oka.com
19. Raya Home
Clean, contemporary, and committed to sustainability, Raya Home specializes in handmade, eco-friendly rugs. Using natural materials like wool, jute, and hemp, their designs feature modern, minimalist patterns that are understated yet impactful. The brand is focused on artisan craftsmanship and creating pieces that complement a pared-down, modern aesthetic.
Raya Home has the same artisanal and eco-focused soul as Hook & Loom, but channels it into a more distinctively contemporary and minimalist look. It's an ideal choice for a serene, beautifully designed modern space.
Shop now at rayahome.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
