If you're drawn to serene, high-quality textiles and elegant decor, chances are you're already a fan of Himla. This Swedish brand is a master of understated luxury, blending minimalist Scandinavian design with beautiful natural materials like linen and cotton to create a home that feels both calm and sophisticated.
For those who love Himla's aesthetic of natural textures, muted tones, and timeless simplicity, there's a world of incredible decor brands waiting to be discovered. Here are 23 similar brands perfect for curating a refined, Scandinavian-inspired space.
1. Ferm Living
Danish powerhouse Ferm Living creates a world of Scandinavian design that feels both warm and modern. The brand offers everything from furniture to lighting, but their textiles truly shine. You'll find bedding, cushions, and curtains in natural fibers and muted palettes that absolutely channel Himla's essence of understated elegance.
Where Himla sticks to serene solids and subtle textures, Ferm Living isn't afraid to play with soft, geometric patterns and contemporary graphic elements. It's a great choice if you love the Himla vibe but want to add a distinct creative or artistic twist to your space.
Shop now at fermliving.com
2. Coyuchi
While based in California, Coyuchi shares Himla’s deep respect for natural, organic materials and calm, conscious living. The brand is famous for its GOTS-certified organic cotton bedding, towels, and throws that have an earthy, coastal-inspired look and feel. Their color palettes often draw from nature, featuring sun-bleached hues and soothing earth tones.
If you love Himla for its sustainable credentials and high-quality fabrics but prefer a slightly warmer, more relaxed aesthetic, Coyuchi is an ideal alternative. It has that same quiet luxury but with a distinctly laid-back, West Coast vibe.
Shop now at coyuchi.com
3. Klippan Yllefabrik
Klippan Yllefabrik is a Swedish heritage brand that has perfected the art of the cozy wool blanket. Since 1879, they've been crafting beautiful throws and textiles from natural fibers like lambswool and merino. Their designs often feature classic Scandinavian patterns and a rich, tactile quality.
This brand is the perfect complement to Himla's linen-focused collection, especially for colder months. While Himla is about light and airy elegance, Klippan Yllefabrik brings warmth and rustic, artisanal comfort. Their focus on sustainability and natural materials is a value they both share.
Shop now at klippan.se
4. Nordal
Nordal is a family-run Danish brand that offers a compelling mix of home decor, textiles, and furniture with a clean Scandinavian signature. Their collection of linen cushions, cotton throws, and simple bedding embodies the muted color palette and soft textures that Himla fans adore.
Compared to Himla's pure minimalism, Nordal's collections are often a bit more eclectic and on-trend, incorporating hints of bohemian and industrial styles. It’s a great option if you want to maintain that core Scandi look while mixing in a few more decorative or character-filled pieces.
Shop now at nordal.com
5. Morris & Co.
At first glance, the historic patterns of British brand Morris & Co. might seem miles away from Scandinavian minimalism. However, their nature-inspired motifs and dedication to high-quality textiles offer an interesting contrast that pairs beautifully with Himla's elegant solids.
Imagine layering intricate, botanical patterned cushions from Morris & Co. on a serenely simple linen sofa cover from Himla. Both brands value quality craftsmanship and timeless design, but Morris & Co. provides a touch of vintage romance and pattern-driven personality.
Shop now at morrisandco.com
6. Hübsch
The name Hübsch means "beautiful" in German, and this Danish brand lives up to it with its collection of contemporary Scandinavian decor. Their aesthetic revolves around simple lines, quality materials, and a sense of happiness in design. Their textiles, including cushions and throws, feature soft, muted colors and understated patterns.
Hübsch is very similar to Himla in its overall goal of creating elegant, simple spaces. However, Hübsch often incorporates more trend-aware shapes and subtle design details into their product lines, giving them a more contemporary and fashionable edge.
Shop now at hubschedesign.com
7. Oyoy Living Design
Oyoy Living Design delivers classic Scandinavian design with a playful and youthful twist. Known for combining form, function, and color wonderfully, the brand offers a stylish array of home textiles across its Living and Casa collections, including graphic cushions, modern rugs, and soft throws.
If Himla is your go-to for refined, adult elegance, Oyoy is where you go to inject some fun and personality into that same aesthetic. It maintains the commitment to quality and simplicity but isn't afraid of a quirky shape or a pop of optimistic color.
Shop now at oyoylivingdesign.com
8. Tell Me More
Based in Gothenburg, Sweden, Tell Me More is all about creating harmonious spaces with high-quality products in natural materials. Their collection of linen bedding, simple cushions, and textured throws is a spot-on match for anyone who loves Himla's refined and earthy atmosphere.
The brand focuses almost exclusively on neutral tones and subtle textures, creating a calming and cohesive collection. Think of Tell Me More as a soul sister to Himla - both are committed to effortless elegance, craftsmanship, and the beauty of natural fibers.
Shop now at tell-me-more.dk
9. Svenskt Tenn
A true icon of Swedish design, Svenskt Tenn offers a luxurious blend of heritage craftsmanship and timeless elegance. The brand is famous for the vibrant, imaginative prints of designer Josef Frank, which come alive on everything from custom upholstery fabrics to cushions and lampshades.
While stylistically much bolder and more decorative than Himla's minimalism, Svenskt Tenn shares a deep commitment to exceptional quality and fabrics that last a lifetime. It’s the perfect place to find an unforgettable statement piece to enliven a room of beautiful, simple basics.
Shop now at svensktenn.se
10. Tekla
Tekla is a Copenhagen-based brand that approaches home textiles with a focus on function and uncompromising quality. They specialize in organic cotton bedding, towels, and sleepwear renowned for their rich hues and incredible softness, designed to bring modern serenity into the home.
Think of Tekla as Himla's super-luxe, fashion-forward cousin. It shares the same Scandinavian devotion to simplicity but sits at a premium price point, with a cult following among design aficionados who appreciate the brand's perfectly curated color stories and impeccable organic materials.
Shop now at teklafabrics.com
11. HAY
Danish design darling HAY creates contemporary furniture and accessories for modern living. Their approach is straightforward, functional, and joyful, and their textile collection reflects this perfectly. From checked cushions and towels to simple but colorful bedding, their pieces are sleek and accessible.
HAY bridges the gap between Himla's classic minimalism and a more bold, contemporary look. If you love the simple forms but wish for more playful colors or patterns, HAY delivers the same quality feel but with a brighter, more adventurous spirit.
Shop now at hay.dk
12. Glerups
While best known for their iconic wool felt slippers, Danish brand Glerups also offers a selection of home accessories that celebrate the beauty and practicality of natural wool. Their blankets and cushions carry the same commitment to natural materials, comfort, and sustainable craftsmanship.
Glerups shares Himla's passion for high-quality, eco-conscious materials, but its focus is firmly on warmth and ultimate coziness. If you already have your beautiful Himla linens, a Glerups wool throw is the ideal finishing touch for getting comfortable on the sofa.
Shop now at glerups.com
13. Linum
For over 50 years, the Swedish brand Linum has been creating high-quality home textiles designed with "tactility" in mind. Specializing in natural materials like linen, cotton, and wool, their collections include sophisticated tableware, bedding, and cushions in rich, nuanced colors.
Linum is an exceptionally close match to Himla, particularly in their shared reverence for high-grade linen. Both brands offer timeless designs and a versatile color palette that is easy to mix and match for a coordinated, elegant look throughout the home.
Shop now at linum.com
14. Kristina Dam Studio
Known for its "sculptural minimalism," Kristina Dam Studio creates pieces that sit at the intersection of art and interior design. While the brand is well-regarded for its furniture and accessories, its home textiles feature the same clean lines and refined color palette.
This brand perfectly complements a Himla-styled home by adding an architectural and artistic edge. You'll find throws and cushions in neutral tones that pair beautifully with Himla's textiles, but with more focus on form, structure, and material contrast.
Shop now at kristinadam.com
15. House Doctor
House Doctor offers a remedy for boring homes with its extensive collection of contemporary Scandinavian decor. Their approach is personal and informal, balancing aesthetics with function. Their linen and cotton textiles feature natural textures and earthy, muted tones that are very easy to love.
Compared to Himla's classic elegance, House Doctor offers a slightly more rustic and industrial flavor. It’s an excellent source for layering different textures and materials - think wrinkled linen cushions, chunky knit throws, and jute rugs - to create an effortlessly stylish space.
Shop now at housedoctor.com
16. Arket
Part of the H&M Group, Arket is a lifestyle brand built on the Nordic principles of simplicity, functionality, and enduring quality. Their home collection features consciously made essentials in timeless designs, including merino wool blankets, crisp linen bedding, and kitchen textiles.
Arket is a fantastic alternative for achieving Himla's clean style at a more approachable price point. It hits all the right notes: a focus on quality, natural materials, a beautiful muted color palette, and design that feels modern yet will never go out of style.
Shop now at arket.com
17. Skandinavisk
Famous for its home fragrances that capture the essence of Nordic life, Skandinavisk has expanded its collection to include home textiles. You can find super-cozy fleece and cotton throws designed to evoke the same sense of calm and well-being as their beloved candles and diffusers.
While their textile range is smaller, the entire brand is dedicated to creating that serene, hygge atmosphere Himla excels at. Use their textiles and scents together to build a complete sensory experience of Scandinavian tranquility in your home.
Shop now at skandinavisk.com
18. By Lassen
With roots in Danish functionalism, By Lassen honors the legacy of architects Mogens and Flemming Lassen. The brand creates sophisticated home decor, furniture, and textiles that emphasize clean lines and impeccable craftsmanship. Their cushion covers and throws champion understated luxury.
By Lassen offers a more architecturally driven version of the minimalist elegance found at Himla. The commitment to quality and simplicity is the same, but By Lassen’s designs often feature stronger geometric forms and a distinctly historic modernist feel.
Shop now at bylassen.com
19. Kinnasand
Part of the Kvadrat group, Kinnasand is a high-end textile brand specializing in bespoke, forward-thinking curtains and rugs. The brand embodies a modern Scandinavian vision, known for its innovative materials, dynamic textures, and subtle yet complex color palettes.
Kinnasand operates at a premium, design-forward tier. If you love Himla for its sophisticated simplicity but need a bespoke solution or a truly standout textile for a major design project, Kinnasand offers an unparalleled level of quality and artistic innovation.
Shop now at kinnasand.com
20. Stellar Works
Stellar Works builds on the heritage of global craftsmanship, blending design influences from different cultures to create refined, modern furniture and decor. Their accessory and textile lines often feature premium natural materials and understated aesthetics that feel both timeless and contemporary.
Similar to Himla, Stellar Works values long-lasting design and quality materials. However, their aesthetic is often more globally inspired, incorporating artisanal details from Japanese and French design traditions alongside their Scandinavian sensibilities.
Shop now at stellarworks.com
21. Kahler Design
With over 180 years of history, Kahler Design is a Danish institution celebrated for its iconic ceramics. The brand has expanded into textiles and decor, bringing its artistic heritage to a new range of products. Their cushions and throws emphasize subtle tactility and natural shades that fit perfectly within a Scandinavian aesthetic.
Kahler is an excellent choice if you want to pair Himla's soft linens with striking ceramic pieces. The overall focus on simple forms and craftsmanship ensures their products complement each other beautifully for a curated, artful hygge vibe.
Shop now at kahlerdesign.com
22. Mille Bornes
Mixing French inspiration with a Scandinavian sensibility, Mille Bornes offers beautiful linens and textiles focused on natural materials and craftsmanship. The brand's collection has a soft, romantic feel, characterized by a dream-like color palette and delicate textures.
If you find Himla's simplicity appealing but long for a touch more gentleness and romance, Mille Bornes is a perfect fit. It keeps the core values of quality natural textiles intact but frames them with a softer, slightly more "undone" charm.
Shop now at millebornes.com
23. By Mölle
By Mölle is a Dutch brand that embodies the slow living movement with its exceptional home textiles made from natural, eco-friendly materials like European flax linen and recycled wool. The brand offers everything from custom-made curtains to cushion covers and bedding.
This brand aligns perfectly with Himla's respect for nature and timeless design but leans into a more rustic, handcrafted aesthetic. By Mölle celebrates the beauty of imperfection and pure materials, making it a wonderful choice for creating a home that feels both authentic and soulful.
Shop now at bymolle.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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