If you're a fan of how Helix Sleep uses a personalized quiz to match you with your perfect mattress, you're not alone. The brand has won over sleepers by focusing on individual needs, from sleep position to firmness preference, all at a reasonable price point. They make finding a supportive, comfortable mattress online feel easy and risk-free.
For those who love Helix's tailored approach but are curious about other top-tier mattress brands, you're in luck. Whether you're seeking innovative cooling tech, organic materials, or a touch of luxury, here are 22 incredible brands like Helix Sleep that deliver on exceptional comfort.
1. Casper
As one of the original bed-in-a-box pioneers, Casper is known for its foam and hybrid mattresses designed for almost universal comfort. Their beds, ranging from about $695 to $2,295, expertly balance support and pressure relief with innovative foam layers, all wrapped up in a sleek, minimalist aesthetic. Casper offers a straightforward, high-quality solution without overwhelming you with options.
While Helix zooms in on hyper-personalization through its quiz, Casper takes a broader approach, focusing on creating a few exceptional mattresses that work for the widest range of sleepers. Think of it as the friendly, reliable choice for anyone who wants an amazing mattress without the deep guesswork.
Shop now at casper.com
2. Purple
Purple stands out from the crowd with its one-of-a-kind Purple Grid™ technology. This hyper-elastic polymer forms a grid that flexes to support your pressure points while allowing for incredible airflow - a game-changer for hot sleepers. Their mattresses range in price from around $799 to $2,199 and offer a unique sensation that's both soft and supportive.
Like Helix, Purple is all about custom comfort, but they achieve it through innovative materials rather than customized foam layers. If you've struggled with overheating or want a feel that’s unlike any traditional foam or spring mattress, Purple is your tech-forward alternative.
Shop now at purple.com
3. Tuft &, Needle
Tuft &, Needle focuses on doing one thing incredibly well: creating a simple, comfortable, and affordable mattress. With prices between $595 and $1,295, they offer balanced comfort through their proprietary Adaptive® foam, which suits most sleeping positions without complexity. Their brand is built on transparency and hassle-free quality.
If you appreciate Helix's value but prefer a more streamlined "universally comfortable" option instead of a quiz-based model, Tuft &, Needle is an excellent choice. It's a fantastic, budget-conscious pick that delivers reliable comfort and durability.
Shop now at tuftandneedle.com
4. Brooklinen
You probably know Brooklinen for their internet-famous luxury bedding, but they've brought that same hotel-quality mentality to mattresses. Priced between $1,295 and $2,695, their premium beds feature cooling foams and thoughtfully engineered hybrid constructions. They are designed for those who want their entire sleep setup to feel cohesive and luxurious.
While still offering custom support, Brooklinen places a much stronger emphasis on a high-end, design-forward experience. If you love Helix's quality but are looking to upgrade to a mattress that feels like it belongs in a five-star hotel suite, Brooklinen should be at the top of your list.
Shop now at brooklinen.com
5. Saatva
Saatva blends the convenience of online shopping with the handcrafted quality of a traditional luxury mattress brand. Their lineup includes innerspring, hybrid, and memory foam models ranging from $799 to over $2,000, all featuring premium materials and an eco-friendly focus. Their signature coil-on-coil design gives a classic innerspring feel with a modern twist.
Similar to Helix, Saatva delivers personalized comfort options (you can choose your firmness level), but with a greater emphasis on traditional luxury and craftsmanship. They're a perfect match for shoppers who want a high-end experience without stepping foot in a showroom.
Shop now at saatva.com
6. Nest Bedding
For the eco-conscious sleeper, Nest Bedding offers a wide array of organic, hybrid, and foam mattresses that don't compromise on comfort. Priced from $599 to $2,499, their collection feels tailor-made for those who prioritize natural and sustainable materials like organic cotton and wool. Their key feature is the option for internal split firmness, perfect for couples.
Nest is a lot like Helix in its focus on personalized support and customization, but with a foundational commitment to using eco-friendly and natural materials. If you want that made-for-you feel with a green conscience, Nest is the brand to check out.
Shop now at nestbedding.com
7. DreamCloud
DreamCloud specializes in creating a luxurious hybrid sleep experience at an accessible price, with beds ranging from $999 to $1,799. Combining pressure-relieving memory foam with supportive pocketed coils, their mattresses are known for their plush, high-profile feel. Plus, they come with a 365-night trial and a lifetime warranty.
Like Helix, DreamCloud offers stellar support, but its focus is less on quiz-based customization and more on delivering a universally dreamy, hotel-bed feel. For those who want layered comfort and a classic hybrid touch, DreamCloud is a fantastic choice.
Shop now at dreamcloudsleep.com
8. Bear
Bear is designed for people with active lifestyles. Their mattresses, priced between $595 and $1,695, are engineered to aid in muscle recovery while you sleep. They use responsive foams for support and cooling gel to regulate temperature, ensuring you wake up refreshed and ready for your day.
A major differentiator is Bear's use of Celliant® technology in its covers, a performance textile that converts body heat into infrared energy to supposedly promote restful sleep and faster recovery. It offers the personalized comfort of Helix but is targeted specifically to athletes and fitness enthusiasts.
Shop now at bearmattress.com
9. Leesa
Leesa offers thoughtfully designed foam and hybrid mattresses that aim to provide universal comfort for nearly everyone. Ranging from $699 to $1,799, their beds are praised for their excellent balance of pressure relief and solid support, appealing to side, back, and stomach sleepers alike. Leesa is also a certified B-Corp, donating one mattress for every ten sold.
Similar to Helix, Leesa is a leader in the direct-to-consumer space with a commitment to quality and a straightforward shopping experience. They differ by offering a more standardized, fits-most product lineup rather than Helix's quiz-based approach.
Shop now at leesa.com
10. Emma Sleep
Hailing from Germany, Emma Sleep has gained international acclaim for its scientifically engineered foam mattresses. Competitively priced between $500 and $1,200, their mattresses are rigorously tested to deliver superior pressure relief, cooling, and ergonomic support. They focus on all-foam designs that adapt to your body for optimal spinal alignment.
Emma offers firmness options just like Helix but with a much more condensed product line known for its German engineering and precision comfort. If you appreciate a data-driven approach to sleep, Emma is a standout brand with proven performance.
Shop now at emmasleep.com
11. Brentwood Home
Handcrafted in California, Brentwood Home offers eco-friendly mattresses and sleep products priced from $699 to $2,499. This brand is dedicated to using natural, alternative materials like natural latex, organic cotton, and wool made without harsh chemicals. This commitment results in a healthier sleep environment that doesn’t sacrifice luxury.
Brentwood Home provides top-tier comfort and customizable options just like Helix, but with a heavy emphasis on sustainability and non-toxic craftsmanship. For shoppers who prioritize where their materials come from, it's a perfect match.
Shop now at brentwoodhome.com
12. Avocado
Avocado is synonymous with certified organic luxury. Their mattresses, priced between $1,099 and $2,199, are made with premium natural materials like GOLS-certified organic latex, GOTS-certified organic wool, and GOTS-certified organic cotton. They are a favorite among health-conscious and planet-friendly consumers.
Like Helix, Avocado lets you customize your comfort by adding an optional pillow-top for extra softness. However, their primary appeal is their unwavering commitment to sustainability and certified organic materials, setting a high bar for eco-luxury mattresses.
Shop now at avocadogreenmattress.com
13. WinkBeds
WinkBeds creates handcrafted hybrid mattresses known for their exceptional durability and targeted back support. Ranging from $999 to $2,399, their mattresses combine high-quality foams with a unique zoned innerspring system that offers more support where you need it most, like the lumbar region.
WinkBeds competes with Helix's personalized fit by focusing on superior construction and catering to specific needs, including a "Plus" model specifically for heavier individuals. If long-term durability and targeted support are your top priorities, WinkBeds is an excellent choice.
Shop now at winkbeds.com
14. Nectar Sleep
Nectar is a force in the memory foam mattress market, offering impressive comfort at a highly competitive price. Typically ranging from $499 to $1,399, their mattresses are focused on pressure relief, excellent motion isolation, and a medium-firm feel that suits most people. Nectar's biggest draw is their incredible 365-night trial and forever warranty.
Compared to Helix's tailored coil systems, Nectar sticks with a classic and popular all-foam design. If you're looking for a great value memory foam mattress with one of the best trial and warranty packages in the business, Nectar is tough to beat.
Shop now at nectarsleep.com
15. Helix Luxe
For those who love the personalization of Helix but crave an even more luxurious experience, there's Helix Luxe. This premium line, priced from $1,099 to $2,199, takes the brand's core models and enhances them with features like zoned lumbar support coils and a quilted pillow top for an ultra-plush feel. It's the upgraded, high-tech version of their classic offerings.
Think of Helix Luxe as the tailored suit of the mattress world, it provides the same customization Helix is famous for but with finer materials and advanced support technology. It's the best of Helix, just elevated.
Shop now at helixsleep.com/luxe
16. Loom &, Leaf
A brand under the Saatva umbrella, Loom &, Leaf focuses exclusively on ultra-premium memory foam mattresses. Priced from $1,099 to $2,199, their beds use eco-friendly foams, including a special cooling gel layer, to provide contouring support without trapping heat. Their mattresses offer the deep comfort of traditional memory foam with modern, luxury touches.
While similar to Helix in its online direct-to-consumer model, Loom &, Leaf is committed entirely to the high-end memory foam experience. It's an excellent choice for sleepers who know and love the signature hug of memory foam and want a top-tier version of it.
Shop now at loomandleaf.com
17. Bear Original
The Bear Original is the mattress that started it all for the recovery-focused brand. It’s an all-foam bed priced accessibly from $595 to $1,695, engineered to provide incredible cooling and contoured support after a long day or tough workout. Its graphite-gel memory foam pulls heat away while its responsive foams align your spine.
This mattress encapsulates the brand's mission perfectly. Like Helix, it delivers personalized comfort, but its value proposition is deeply tied to the tangible benefits of its Celliant cover and cooling technologies for those who push their bodies.
Shop now at bearmattress.com
18. Puffy
Puffy aims to make mattresses that feel like sleeping on a cloud. Priced between $695 and $1,495, their memory foam beds are renowned for their conforming, pressure-relieving feel that’s perfect for all sleep positions. A 101-night trial and a lifetime warranty make it easy to give their cloud-like comfort a try.
While Helix customizes firmness based on answers to a quiz, Puffy focuses on perfecting a universally soft yet supportive feel. It's a great pick if you prioritize plush comfort and the peace of mind that comes with a robust warranty.
Shop now at puffy.com
19. Avocado Green Mattress
The flagship Avocado Green Mattress is the perfect blend of gentle support and eco-conscious construction. Combining GOLS-certified organic latex, wool, and cotton with up to 1,414 individually wrapped coils, this hybrid bed offers responsive support with a natural feel. Prices range from $1,099 to $2,199.
Unlike Helix's synthetic foams, the Avocado Green Mattress's materials are all-natural and non-toxic, providing peace of mind alongside exceptional comfort. It appeals to sleepers looking for a customizable feel (you can add a sewn-on pillow-top) rooted in sustainable materials.
Shop now at avocadogreenmattress.com
20. Brentwood Home Cedar
Showcasing Brentwood Home’s commitment to natural luxury, the Cedar Mattress is an eco-friendly hybrid blending natural latex and individually wrapped coils. Priced from $799 to $2,399, it's designed to provide pressure-relieving support with the subtle bounce of latex for a clean, healthful sleep experience with both firm and plush options.
Similar to Helix’s quiz, the Cedar offers choices for different firmness preferences, but stands apart with its commitment to natural, GOLS-certified materials. This is the mattress for someone who wants custom comfort derived from the best of what nature has to offer.
Shop now at brentwoodhome.com
21. Birch by Helix
From the makers of Helix comes Birch, a brand focused entirely on organic and natural mattresses. Priced from $1,099 to $2,199, Birch mattresses combine natural Talalay latex with New Zealand wool and certified organic cotton for a sleep experience that is comfortable, sustainable, and naturally breathable. Think of it as Helix's eco-conscious sibling.
A major difference from its parent company is the dedication to non-toxic, sustainable materials. Birch offers shoppers who love Helix’s trusted reputation a direct path to an organic mattress without compromising on quality or support.
Shop now at helixsleep.com/birch
22. Sweet Zzz
For sleepers who want quality without breaking the bank, Sweet Zzz is a standout choice. Their hybrid mattresses focus on delivering balanced support and comfort at a budget-friendly price point, generally ranging from just $399 to $899. They combine foam layers with an innerspring core to provide contouring comfort and reliable durability.
Sweet Zzz offers a much more streamlined, affordable alternative to Helix's highly customized models. If you’re looking for a comfortable, dependable mattress that won’t drain your savings, Sweet Zzz delivers quality sleep at a fraction of the cost.
Shop now at sweetzzz.com
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