Shopping for a mattress online has never been easier, and brands like Helix have led the charge with their direct-to-consumer model. They’re famous for their Sleep Quiz, which matches you with a hybrid mattress perfectly tailored to your body type, sleep style, and comfort preferences.
For those who love Helix's personalized approach and quality hybrid construction but want to explore similar options, there are plenty of great brands out there. Here are 18 mattress brands that offer comparable comfort, quality, and a restful night's sleep.
1. Casper
As one of the pioneers in the bed-in-a-box world, Casper offers a streamlined selection of foam and hybrid mattresses designed for versatile comfort. Their mattresses, priced from $995 to $2,295, are known for a balanced feel that targets pressure relief and promotes airflow, making them a great universal choice.
While Helix focuses on a high degree of customization, Casper aims for near-perfect universal comfort that suits a wide range of sleepers. This makes it a fantastic, no-fuss option for guest bedrooms or for couples who have different sleep preferences but need a mattress that works for both.
Shop now at casper.com
2. Purple
Purple stands out with its signature GelFlex Grid, a hyper-elastic polymer layer that feels bouncy, supportive, and incredibly cooling. With prices from $799 to $2,499, Purple mattresses deliver exceptional pressure relief and motion isolation without the "sinking" feeling of traditional memory foam.
Unlike Helix's foam-and-coil hybrids, Purple's proprietary grid technology creates a unique sensation that adapts to your body's pressure points instantly. If you sleep hot or move around a lot, Purple is a fantastic alternative that offers responsive, zero-gravity-like support.
Shop now at purple.com
3. Tuft & Needle
Tuft & Needle gets back to basics with affordable and comfortable foam mattresses that don't compromise on quality. Their flagship models range from just $595 to $1,195, making them a seriously budget-friendly alternative that focuses on durable, adaptive foam for pressure relief.
Similar to Helix’s convenient direct-to-consumer model, Tuft & Needle keeps things simple and accessibly priced. It's an excellent choice for a first-time mattress buyer or for anyone who just wants a straightforward, reliable, and comfortable mattress without an overwhelming number of options.
Shop now at tuftandneedle.com
4. Saatva
Saatva blends the luxury feel of a traditional innerspring mattress with modern hybrid technology. With prices from $1,299 to $2,499, their handcrafted mattresses feature a coil-on-coil construction for durability and a plush Euro pillow top for immediate comfort.
While Helix leans into a modern, customizable tech approach, Saatva offers a more indulgent, traditional luxury experience. If you love superior edge support and the feel of a high-end hotel mattress, Saatva delivers on both craftsmanship and premium, eco-friendly materials.
Shop now at saatva.com
5. DreamCloud
DreamCloud focuses on delivering a luxury hybrid experience at a surprisingly accessible price, typically between $999 and $1,699. Their mattresses combine supportive innerspring coils with layers of memory foam, all topped with a cashmere-blend quilted cover for a truly plush, hotel-like feel.
Where Helix offers a wide range of firmness levels via its quiz, DreamCloud zooms in on a near-universal luxury plush feel. This makes it an especially great pick for side sleepers or anyone who wants to feel cradled and cushioned by their mattress every night.
Shop now at dreamcloudsleep.com
6. Nectar
Nectar is a fan favorite for its quality memory foam mattresses that won't break the bank, typically costing between $799 and $1,399. Known for excellent pressure relief and motion isolation, Nectar's mattresses are built with gel-infused memory foam to help keep you cool.
Like Helix, Nectar makes shopping online simple and risk-free. However, Nectar shines brightest in the pure memory foam category, offering deep contouring and amazing value. Their generous 365-night trial period makes it an especially good choice for budget-conscious shoppers who still want quality performance.
Shop now at nectarsleep.com
7. Bear
Built for people with active lifestyles, Bear mattresses are designed to help you recover faster and sleep deeper. Their models range from $899 to $1,599 and incorporate performance features like Celliant-infused covers and specialty foams for cooling and muscle support.
While Helix customizes for general comfort, Bear customizes for physical recovery and performance. If you're an athlete, hit the gym regularly, or have a physically demanding job, Bear's targeted support and cooling technologies could be the perfect match for you.
Shop now at bearmattress.com
8. Avocado
Avocado is the go-to brand for certified organic and eco-friendly hybrid mattresses. Made with GOLS-certified organic latex, GOTS-certified organic cotton, and wool, their beds blend sustainability with supportive comfort, with prices starting around $1,199.
If you love the hybrid model of Helix but prioritize natural, non-toxic materials, Avocado is your brand. Their focus is on handcrafted quality and environmental responsibility, making for a healthier sleep environment and a more durable mattress.
Shop now at avocadogreenmattress.com
9. Layla
Layla’s claim to fame is its innovative flippable mattress design, offering two firmness levels in one bed. For around $999 to $1,399, you get a soft side and a firm side, letting you choose your ideal comfort level. Their foam is also infused with copper, which provides natural cooling and antimicrobial benefits.
Instead of locking you into one comfort level like Helix, Layla gives you options right in your bedroom. This makes it a great solution for sleepers whose preferences change over time, or for couples who need to find a happy medium.
Shop now at laylasleep.com
10. Loom & Leaf by Saatva
From the luxury experts at Saatva, Loom & Leaf is a premium memory foam mattress designed to compete with high-end brands like Tempur-Pedic. With prices from $1,099, it delivers deep body contouring and superior support using dense, high-quality foams and a cooling gel top layer.
Unlike Helix's hybrid construction, Loom & Leaf is all about that classic, luxurious memory foam hug. It's perfect for sleepers who want to sink into their mattress and feel pressure points melt away, all with the white-glove delivery and service Saatva is known for.
Shop now at saatva.com
11. Brentwood Home
Brentwood Home crafts eco-conscious hybrid and foam mattresses using a mix of natural, upcycled, and organic materials. With queen models often priced between $899 and $1,799, they bring a Californian-cool vibe to the world of non-toxic, sustainable sleep products.
Like Helix, they offer a range of hybrid options, but Brentwood Home’s core ethos is sustainability and handcrafted quality. They are a fantastic alternative for shoppers who want a beautiful, comfortable mattress that is also kind to the planet.
Shop now at brentwoodhome.com
12. Nest Bedding
Nest Bedding prides itself on offering a massive variety of mattresses suitable for just about everyone, from budget-friendly options starting at $599 to luxurious, certified organic hybrids. They focus heavily on customization, not just in their lineup but within individual mattresses.
Nest takes customization a step further than Helix, with some models offering an internal split firmness or a swappable top layer to adjust the feel at home. This makes them a strong contender for couples with very different needs or sleepers who are unsure about their ideal firmness.
Shop now at nestbedding.com
13. Amerisleep
Amerisleep specializes in eco-friendly memory foam and hybrid mattresses that are engineered for highly responsive and cooling sleep. Priced from $999 to $2,399, their mattresses use a plant-based memory foam called Bio-Pur® which offers more breathability than traditional foam.
Compared to Helix's broader customization, Amerisleep zones in on perfecting the memory foam feel - making it cooler, more responsive, and less likely to leave you feeling stuck. They offer a great range of firmness levels, making them ideal for all sleep positions.
Shop now at amerisleep.com
14. Tuft & Needle Mint
The Mint is Tuft & Needle’s premium foam mattress, an upgraded version of their beloved original. Priced from around $995, it adds a layer of adaptive mint foam that provides enhanced cooling and extra pressure relief, especially for side sleepers.
If you like the simplicity of T&N but want something a bit more luxurious without going for a complex hybrid model like Helix offers, the Mint is a perfect middle ground. It delivers a universally comfortable sleep with a clear focus on temperature regulation.
Shop now at tuftandneedle.com
15. Big Fig
Big Fig addresses a major need in the market with a mattress specifically engineered for heavier people. Ranging from $1,099 to $2,099, their hybrid mattress is built with high-density foams and heavy-duty coils to prevent sagging and provide long-lasting support.
While Helix customizes for sleeping style, Big Fig customizes for body type. It’s an essential brand to check out for larger individuals or couples who need a truly durable, supportive, and comfortable mattress built to last.
Shop now at bigfigmattress.com
16. The Saatva Lineal Adjustable Base
While not a mattress itself, The Saatva Lineal Base takes sleep customization to the next level. Starting at $1,299, this adjustable bed base allows you to elevate your head and feet, offering personalized comfort for sleeping, reading, or watching TV. It even includes features like wave massage and under-bed lighting.
If you're drawn to Helix for the customization, pairing any great mattress with an adjustable base like the Saatva Lineal is the ultimate upgrade. It lets you fine-tune your sleeping position for better breathing, circulation, and pressure relief.
Shop now at saatva.com
17. Spindle
Spindle offers a unique take on customization with its 100% natural latex mattresses. For around $1,099 to $2,399, you receive a mattress with multiple layers of latex in different firmnesses, which you can then arrange at home to create your perfect feel.
This hands-on customization sets Spindle apart from Helix's pre-configured models. It's a fantastic choice for eco-conscious shoppers who love to tinker and want total control over their comfort, alongside the clean, buoyant feel of natural latex.
Shop now at spindlemattress.com
18. Eco Terra
Eco Terra crafts affordable natural latex hybrid mattresses, blending the best of both worlds. Their beds, priced from $1,199 to $2,099, combine supportive fabric-encased coils with a comfortable layer of pure, natural latex for a buoyant and breathable sleep experience.
Like Helix, they utilize a hybrid design, but Eco Terra’s focus is squarely on eco-friendly, natural materials. If you’re looking for a pressure-relieving yet resilient feel without synthetic foams or chemical flame retardants, Eco Terra is a great value-driven choice.
Shop now at ecoterrabeds.com
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