If you have an appreciation for the timeless style and impeccable quality found in Heal's bedding, you're in the right place. The British brand is celebrated for its sophisticated home goods, especially its luxurious linens crafted from premium fabrics like Egyptian cotton and silk, which blend contemporary aesthetics with classic elegance.
For shoppers looking to explore other amazing brands that share a similar passion for craftsmanship, comfort, and refined design, we've put together a list of excellent alternatives. Here are 19 brands like Heal's that offer luxurious bedding essentials for an elevated sleep experience.
1. Frette
As a legendary Italian linen house, Frette is synonymous with ultra-luxurious bedding often found in the world's most exclusive five-star hotels. They are renowned for their silky soft and incredibly durable Egyptian cotton and Belgian linen sheets. The craftsmanship is world-class, delivering a level of opulence that feels truly special.
While Heal's has a distinctly British design heritage, Frette brings an Italian tradition of lavish, high-end linens to the bedroom. It's a go-to for anyone wanting to invest in globally recognized, hotel-quality bedding that will last for years.
Shop now at frette.com
2. The White Company
The White Company lives up to its name with minimalist, elegant bedding in a calming palette of neutrals. They focus on high-quality natural fabrics like Egyptian cotton and fine linen, creating a serene and sophisticated sleep environment. Their collections are all about understated luxury and timeless style.
Much like Heal's, The White Company masters the art of balancing premium materials with refined design. Expect complete sets to range from $100 to $400, offering a slightly more accessible price point for similar quality.
Shop now at thewhitecompany.com
3. Boll & Branch
Boll & Branch has built its reputation on creating seriously soft bedding that is also ethically and sustainably sourced. They work exclusively with fair-trade, long-staple organic cotton, ensuring their products are good for you and the planet. Their pieces are known for being incredibly cozy right out of the box.
This brand shares Heal's commitment to high-quality craftsmanship but places a stronger emphasis on eco-conscious transparency. With prices typically in the $150 to $300 range, it's a perfect choice for shoppers who prioritize premium comfort and ethical production.
Shop now at bollandbranch.com
4. Coyuchi
With a focus on organic, earth-friendly materials, Coyuchi offers beautiful bedding with a natural, textural aesthetic. Their collections are crafted from pure organic cotton and linen, embracing a calm and grounded vibe. It's the ideal choice for creating a healthier, more sustainable home.
Like Heal's, Coyuchi is dedicated to quality and sustainability, but with a more distinctly rustic and laid-back California feel. Prices for their sought-after linens generally start around $200 and can go up to $500.
Shop now at coyuchi.com
5. Matouk
Matouk is an American luxury linen company celebrated for its outstanding craftsmanship and fine detailing. Their bedding, made from exquisite sateen and percale cotton, blends classic style with modern touches. Known for its durability and luxurious finish, Matouk is a favorite among discerning shoppers.
It appeals to the same audience as Heal's - those seeking elegant, long-lasting linens that elevate a bedroom's design. Their price points typically fall between $200 and $600 for sheets and bedding sets.
Shop now at matouk.com
6. Ralph Lauren Home
Bringing its iconic American heritage style into the bedroom, Ralph Lauren Home offers sophisticated bedding made from luxurious fabrics like Egyptian cotton. Their collections are known for classic patterns, rich color palettes, and a timelessly elegant aesthetic that never goes out of style.
If you love Heal's refined feel, Ralph Lauren Home offers a similar sense of enduring luxury but with a distinct East Coast prep sensibility. Prices can range from $150 for individual sheets to over $1,000 for full duvet sets.
Shop now at ralphlauren.com
7. L.L.Bean Home
L.L.Bean Home is known for high-quality, durable bedding that prioritizes comfort and practicality above all else. They are especially famous for their incredibly soft flannel and crisp cotton sheets that are built to last season after season. Their aesthetic is cozy, inviting, and quintessentially classic.
While more affordable than Heal's, L.L.Bean shares a reputation for durability and quality materials. It's a fantastic option if you're looking for luxurious comfort without the premium price tag, with sets typically ranging from $80 to $300.
Shop now at llbean.com
8. Parachute
Parachute is a modern, direct-to-consumer favorite known for its minimalist bedding essentials. Their collections, made from high-quality linen and percale cotton, focus on simple, clean designs that are both soft and durable. The brand has mastered an effortless, chic look perfect for contemporary homes.
If you're drawn to Heal's understated luxury, Parachute offers a similar vibe with a more accessible, modern twist. You can expect to find sheets starting around $100 and duvet covers upwards of $350.
Shop now at parachutehome.com
9. Berkshire Blanket & Home
Berkshire is all about creating the ultimate sanctuary of comfort. Specializing in plush fabrics and cozy textures, their blankets and bedding are designed for snuggling up. While focused heavily on feel, their collections maintain a stylish look with soothing, neutral tones.
Though more centered on softness than Heal's curated design aesthetic, Berkshire shares a commitment to using premium, high-quality materials. Their bedding sets generally range from $100 to $400.
Shop now at berkshireblanket.com
10. Sferra
Another titan of Italian luxury linens, Sferra is known for crafting impossibly soft and durable bedding from the finest Egyptian cottons. Their handcrafted pieces are seen as the pinnacle of timeless elegance, making them a top-tier choice for true bedding connoisseurs.
Sferra serves a similar clientele to Heal's - shoppers seeking classic, heirloom-quality linens that marry traditional craftsmanship with sophistication. Be prepared for a higher investment, with prices starting at $250 and often exceeding $1,000.
Shop now at sferra.com
11. Soho Home
Inspired by the chic interiors of the Soho House clubs around the world, Soho Home offers luxe, contemporary bedding with an effortlessly stylish feel. Their collections feature plush textures, quality fabrics, and a palette of muted and neutral tones designed for a sophisticated urban retreat.
Soho Home is perfect for style-conscious consumers who want hotel-quality linens with a modern design sensibility. Prices range from around $150 to $600, placing it squarely in the premium market alongside Heal's.
Shop now at sohohome.com
12. Peacock Alley
Peacock Alley specializes in classic, elegant linens made from luxurious materials like Egyptian cotton and silk blends. Their designs are gracefully understated, focusing on timeless sophistication that feels both lavish and inviting. The brand evokes a sense of calm, clean refinement.
Similar to Heal's, Peacock Alley appeals to those who appreciate durable, high-quality bedding that will stand the test of time. Their complete bedding ensembles typically start at $200 and can go up to $800.
Shop now at peacockalley.com
13. Havens
Havens focuses on creating artisanal bedding from premium natural fibers, including linen and organic cotton. Known for simple, refined textures and an eco-conscious ethos, the brand is ideal for anyone looking to build a sustainable yet elegant sleep space. Their bedding feels pure, comfortable, and timeless.
While Heal's is a large heritage retailer, Havens offers a more boutique, consciously sourced alternative. Their price range of $150 to $400 makes them a fantastic, accessible luxury option.
Shop now at havens.com
14. Loom & Last
Loom & Last is a boutique brand delivering handcrafted, sustainable linens from organic and eco-friendly materials. Their collections are defined by minimalist designs that celebrate texture and quality, creating a simple, relaxed sense of luxury.
Their aesthetic and dedication to quality materials fit right in with the Heal's approach, offering a thoughtful and well-made product for design-savvy shoppers. Prices generally range from $180 to $450.
Shop now at loomandlast.com
15. Hastens
Best known for its ultra-luxurious, handcrafted beds, Swedish brand Hastens also offers exceptional bedding made from the finest natural materials like breathable linen and cozy wool. Their products are designed to create the ultimate holistic sleep experience, prioritizing comfort and longevity above all else.
If you're looking for the absolute pinnacle of luxury and are willing to invest, Hastens is in a class of its own. Reflecting their unmatched quality, prices start around $600 for sheets and can exceed $2,000 for full sets.
Shop now at hastens.com
16. Matador
Matador offers high-end, artisanal bedding that stands out for its handcrafted details and use of sustainable, natural fibers. Their collections feature subtle color palettes and wonderfully soft textures, making them perfect for creating a refined and peaceful bedroom ambiance.
The brand is comparable to Heal's in quality but channels a more distinct boutique, artisan feel in its designs. You can expect prices to range from about $200 to $550 for their luxurious pieces.
Shop now at matadorhome.com
17. Anthropologie Home
For those who love a bit more personality in their decor, Anthropologie Home offers eclectic and boho-chic bedding collections. Featuring intricate patterns, rich textures, and unique details, their bedding cultivates a relaxed yet luxurious vibe that's full of charm.
While much more playful and artistic than Heal's classic style, Anthropologie shares a focus on unique design and premium fabrics like high-quality cotton and linen. Their bedding prices typically range from $100 to $400.
Shop now at anthropologie.com
18. Bespoke Post
While known for curated lifestyle boxes, Bespoke Post also offers a sharp selection of premium bedding from various high-quality brands. Their collections often emphasize clean, modern aesthetics, great craftsmanship, and quality materials like linen and crisp cotton.
This is a great place to discover new bedding that aligns with a refined, contemporary sensibility, much like the curated items you'd find at Heal's. Prices are generally in the $150 to $500 range.
Shop now at bespokepost.com
19. The Citizenry
The Citizenry is known for ethically sourced, handcrafted home goods, including stunning bedding made from sustainable linen and organic cotton. By collaborating directly with artisans from around the world, they create unique, timeless pieces with a wonderful story behind them.
Similar to Heal's, The Citizenry appeals to discerning, eco-conscious shoppers who value quality and beautiful design. It's the perfect choice for investing in bedding that looks good and does good, with prices ranging from $150 to $500.
Shop now at the-citizenry.com
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