If you're a fan of kitchens that feel clean, contemporary, and beautifully functional, you're likely familiar with HAY Kitchen Market. Their Scandinavian-inspired cookware and accessories manage to be both incredibly stylish and practical, turning everyday items like mugs and cutting boards into small design statements.
HAY's minimalist approach proves that you don’t have to sacrifice aesthetics for performance. For those who love this blend of sleek design and everyday utility, we’ve found 18 other brands that hit that same sweet spot. Here are our top picks for stylish cookware and kitchen essentials.
1. Muji
Muji is the master of minimalist, utilitarian design. Their kitchenware is all about simplicity, functionality, and a no-frills aesthetic that focuses on clean lines and neutral colors. Think durable, eco-friendly essentials that get the job done beautifully without shouting for attention. It shares HAY's simple elegance but with an even stronger emphasis on pure function and affordability.
Shop now at muji.com
2. ferm LIVING
As a fellow Danish design house, ferm LIVING brings that signature Scandinavian warmth and style to the kitchen. Their pieces blend modern lines with playful, soft geometric details, often finished in beautiful matte textures. While HAY keeps things strictly minimal, ferm LIVING adds a touch of approachable charm, making their cookware feel both like a tool and a piece of decor.
Shop now at fermliving.com
3. Nordic Kitchen
Name-dropping its inspiration, Nordic Kitchen is entirely dedicated to minimalist cookware rooted in Scandinavian design. Expect clean lines, beautiful natural materials like wood and steel, and a strong commitment to sustainability. They appeal to the exact same design-conscious crowd as HAY but make their eco-friendly manufacturing a key part of the story.
Shop now at nordickitchen.com
4. OYOY
If you love HAY’s modernity but crave a bit more personality, meet OYOY. This Danish brand brings a fun, unapologetic use of color and bold geometric shapes into the kitchen. Their designs are playful yet sophisticated, perfect for adding a pop of color to a minimalist space. It’s the vibrant, cheeky cousin to HAY’s more reserved style.
Shop now at oyoyliving.com
5. Alessi
Alessi elevates kitchen tools to the level of art. Renowned for its collaborations with iconic designers, their cookware features sculptural, and often whimsical, shapes that are instant conversation starters. While Alessi sits at a higher, more luxury price point than HAY, it’s a go-to for anyone who believes a kettle or a citrus squeezer can be a collectible design object.
Shop now at alessi.com
6. Kinto
Hailing from Japan, Kinto offers minimalist kitchen and drinkware with a focus on ergonomics and harmony in everyday use. Their products, from pour-over coffee sets to sleek water bottles, are designed to enrich your daily rituals. Like HAY, they use durable materials and neutral tones, but with a distinct Japanese sensitivity to form and user experience.
Shop now at kinto.co.jp
7. Eva Solo
Eva Solo is brilliant at creating contemporary Scandinavian cookware where clever design truly serves a purpose. Many of their products feature innovative touches - like drip-free carafes or self-watering orchid pots - that make life a little easier, all while looking incredibly stylish. They share HAY's clean aesthetic but place an even greater emphasis on functional problem-solving.
Shop now at evasoloen.com
8. Wilfa
For those who believe kitchen tech should be as good-looking as it is powerful, Wilfa is the answer. This Scandinavian brand specializes in high-performance appliances like coffee grinders and blenders that boast a seriously sleek, modern look. While HAY covers unplugged tools, Wilfa brings that same minimalist design to your countertop electronics.
Shop now at wilfa.com
9. Stackers
Stackers applies a modern, minimalist look to the practical challenge of kitchen organization. Their modular, stackable cookware and storage solutions are perfect for small spaces or anyone aiming for a clutter-free countertop. They echo HAY’s clean, functional approach but focus specifically on creating smart, space-saving systems.
Shop now at stackers.com
10. Küchenprofi
German brand Küchenprofi delivers professional-grade kitchen tools with a polished, modern eye. Their extensive range often features classic materials like stainless steel designed with sleek, updated lines. This is a great alternative for home cooks who want the durability of pro equipment with the minimalist aesthetic that HAY champions.
Shop now at kuechenprofi.com
11. Joseph Joseph
Joseph Joseph specializes in solving everyday kitchen problems with smart thinking and a dose of fun. Known for their space-saving gadgets, nesting bowl sets, and clever designs, their products are both innovative and stylish. Their use of bright, coordinated colors offers a more lively and playful alternative to HAY’s muted palette, but with the same focus on top-tier functionality.
Shop now at josephjoseph.com
12. Vitamix
Though famous for one thing - high-performance blenders - Vitamix deserves a spot for its commitment to sleek, durable design. Their machines are built to last a lifetime and feature a classic industrial-modern look that fits perfectly in a minimalist kitchen. For those investing in style-conscious appliances, Vitamix’s commitment to quality aligns perfectly with a HAY-inspired home.
Shop now at vitamix.com
13. Mepal
Mepal offers modern, practical solutions for kitchen storage and on-the-go Tupperware. With a sleek, Scandinavian-inspired look and a fun range of colors, their containers and lunch boxes make organization look good. They’re a fantastic choice for those who love HAY's clean forms and want to extend that aesthetic to everyday food storage.
Shop now at mepal.com
14. S’well
S’well fused fashion and function with their iconic insulated bottles, and their kitchen-focused products follow suit. Their minimalist forms, modern finishes, and dedication to sustainability make them a natural fit for the HAY enthusiast. They excel at turning a simple item like a travel mug or carafe and pitcher set into a chic, eco-conscious accessory.
Shop now at swelldesign.com
15. Le Creuset
Le Creuset is a heritage brand famed for its colorful, heirloom-quality cast iron cookware. While the vibe is more French country than Scandinavian modern, its iconic silhouettes and dedication to quality appeal to design lovers of all stripes. For those willing to invest in pieces that last forever, Le Creuset offers a timeless, high-performance alternative.
Shop now at lecreuset.com
16. Bloomingville
Bloomingville offers a charming mix of contemporary and bohemian styles. In their kitchen collections, this translates to stylish ceramics, warm wooden utensils, and accessories with unique textures and patterns. It’s a great option for someone who admires HAY's clean designs but wants to introduce more warmth and eclectic, personal touches to their kitchen.
Shop now at bloomingville.com
17. Normann Copenhagen
Normann Copenhagen is another giant of modern Danish design, celebrated for its bold yet beautifully simple products. Their kitchenware is innovative and functional, often featuring surprising details or material combinations. Like HAY, they are masters of Scandinavian minimalism, but often with a more daring, sculptural edge.
Shop now at normann-copenhagen.com
18. Design House Stockholm
Functioning as a "publisher of design," Design House Stockholm gathers works from top Scandinavian designers to create its collections. Their kitchenware is thoughtful, innovative, and aesthetically stunning, treating everyday objects with artistic reverence. If you appreciate the authored feel of HAY's collections, you'll love exploring the distinct design voices here.
Shop now at designhousestockholm.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
