If you love sleek, minimalist design with a playful pop of color, you’re probably familiar with HAY. The Danish design house has become a staple for anyone looking to furnish their space with contemporary, high-quality pieces that don't come with an astronomical price tag. Their blend of functional Scandinavian design and fresh, modern style makes them a go-to for everything from sofas to staplers.
But if you've already browsed their entire collection or are just looking for a few more options with a similar vibe, you're in the right place. Here are 25 other brands that capture that modern Scandinavian spirit.
1. Muuto
Muuto, meaning "new perspective" in Finnish, is all about refined Scandinavian design. They offer a gorgeous collection of furniture, lighting, and accessories known for clean lines and a contemporary feel. Think of Muuto as HAY's sophisticated older sibling, where HAY is playful and often vibrantly colored, Muuto leans into a more subtle and new-Nordic elegance.
Their focus on collaborating with top designers results in innovative yet functional pieces that feel both modern and timeless. If you appreciate HAY’s style but want something with a slightly more elevated, serene aesthetic, Muuto is a perfect fit.
Shop now at muuto.com
2. Menu
Menu is the master of "soft minimalism." This Danish brand creates furniture, lighting, and accessories that are incredibly simple and highly functional, but with a warm, human touch. Their style is characterized by clever solutions and high-quality natural materials that create a calm and thoughtful home.
Compared to HAY, Menu's design language is more understated and focused on clean, sculptural forms rather than bright pops of color. It's the ideal choice when you want timeless pieces that blend seamlessly into your space without screaming for attention.
Shop now at menudesignshop.com
3. Normann Copenhagen
If you love the contemporary spirit of HAY but crave something bolder, check out Normann Copenhagen. This brand challenges conventions by creating innovative and often surprisingly playful furniture and home decor. Their collections are known for sculptural shapes and a confident use of color that makes a statement.
While HAY’s design is often versatile and accessible, Normann Copenhagen often pushes the boundaries to create pieces that feel like functional art. This is your brand for that one-of-a-kind chair or lamp that will have guests talking.
Shop now at normann-copenhagen.com
4. ferm LIVING
Ferm LIVING is where Scandinavian simplicity meets a cozy, bohemian warmth. With a strong focus on organic shapes, earthy colors, and natural materials like wood and rattan, their collections of furniture, textiles, and accessories create a welcoming and authentic atmosphere. They are especially wonderful for planters, wallpaper, and home decor items.
While still clean and modern like HAY, ferm LIVING embraces a softer, more comfort-focused aesthetic. If you're looking to create a space that feels both stylish and deeply relaxing, this Copenhagen-based brand is a fantastic choice.
Shop now at fermliving.com
5. Skagerak
Known for its beautiful indoor and outdoor furniture, Skagerak builds on decades of Danish woodworking tradition. Their pieces are crafted primarily from high-quality, sustainable woods like teak and oak, designed to last for generations. Their style is pure, minimalist, and built with craftsmanship at its core.
Unlike HAY’s more urban and colorful collections, Skagerak is grounded in durable, natural materials that celebrate the beauty of wood. They are an impeccable choice for anyone investing in long-lasting garden furniture or timeless indoor pieces with a clean, Scandinavian feel.
Shop now at skagerak.com
6. Bolia
Bolia offers customizable and contemporary Scandinavian furniture designed for modern life. Specializing in things like sofas, dining setups, and storage, their collections balance trendy silhouettes with comfortable, livable forms. They offer a huge range of fabrics and finishes, allowing you to tailor pieces to your specific style.
Bolia shares HAY's affordable, design-forward approach but gives you significantly more creative control. If you love the Scandi look but want a sofa in a very specific shade of green velvet, Bolia is your go-to.
Shop now at bolia.com
7. Design House Stockholm
Design House Stockholm acts more like a publisher of design than a traditional producer, collaborating with over 70 independent designers to bring their ideas to life. This results in a quirky and eclectic collection of furniture, lighting, and fashion that feels both creative and distinctly Scandinavian.
Like HAY, there's a playful and accessible quality to their items, but Design House Stockholm often leans more into unexpected, artistic concepts. It's a great place to find unique pieces that feel personal and tell a story.
Shop now at designhousestockholm.com
8. Vitra
Vitra is a Swiss design authority, famous for producing legendary pieces from iconic designers like Charles and Ray Eames, George Nelson, and Verner Panton. Their collection is a who's who of modern design, emphasizing impeccable quality, durability, and timeless style rooted in the principles of good design.
While HAY democratizes modern design through affordability, Vitra offers investment pieces for design connoisseurs. If you're ready to purchase a future heirloom like an Eames Lounge Chair, Vitra is the ultimate destination.
Shop now at vitra.com
9. Inmod
Inmod offers modern and mid-century-inspired furniture that won't break the bank. Their extensive online catalog includes everything from sofas and beds to dining sideboards, all featuring clean lines and unfussy silhouettes that align wonderfully with a Scandinavian aesthetic.
Similar to HAY, Inmod makes stylish, contemporary designs accessible. The main difference is Inmod's stronger focus on mid-century modern forms, making it a great option if you like to blend your Scandi pieces with some warmer, retro-leaning elements.
Shop now at inmod.com
10. Fritz Hansen
A true titan of Danish design, Fritz Hansen is the name behind some of the most iconic furniture in history, including Arne Jacobsen's Egg™ Chair and Poul Kjærholm's PK22™ lounge chair. This is a luxury brand focused on exceptional craftsmanship, sculptural beauty, and timeless design heritage.
While HAY offers stylish pieces for today, Fritz Hansen sells legacies. This brand is for a design lover looking to make a significant investment in a piece of furniture with a rich, celebrated history and uncompromising quality.
Shop now at fritzhansen.com
11. Stockholm Design Studio
Stockholm Design Studio is actually more of a concept representing smaller, eco-conscious Scandi brands, often found through curated retailers like New Scandinavian Design (linked). The aesthetic is fiercely minimalist, focusing on sustainable materials, impeccable quality, and pure, functional forms across furniture and accessories.
This approach mirrors HAY’s modern Scandinavian principles but often with an even deeper commitment to handcrafted details and eco-friendly production, attracting those who prioritize sustainability alongside style.
Shop now at newoerden.com
12. Nordal
Nordal infuses the clean Scandinavian look with bohemian and rustic details. This family-run Danish brand offers furniture, textiles, and decor defined by natural textures, warm metal finishes, and an eclectic, lived-in feel. Think raw wood cabinets, bamboo lighting, and iron-framed mirrors.
If HAY’s aesthetic feels a bit too crisp or modern for your taste, Nordal provides a warmer, more character-rich alternative. It's the perfect brand for achieving a Scandi-boho look that feels collected and personable.
Shop now at nordal.eu
13. LingLing
LingLing is a fantastic source for affordable, minimalist furniture and decor, perfectly suited for small-space living. They specialize in multi-functional pieces like clever storage units, compact side tables, and practical lighting solutions that embody the simple, smart principles of modern Scandinavian design.
This brand operates as a more budget-friendly alternative to HAY, making it an excellent choice for first apartments, dorm rooms, or anyone looking for a quick and stylish update without a big commitment.
Shop now at thejin.co
14. Secto Design
Secto Design is a Finnish company recognized globally for its distinctive wooden lamps, handcrafted from PEFC-certified birch. Their airy, sculptural pendants, floor lamps, and sconces shine a warm, inviting light that instantly adds architectural interest and natural texture to a room.
While HAY offers a full spectrum of home goods, Secto has mastered one specific craft. If you're seeking a statement lighting fixture that embodies the warmth and simplicity of Nordic design, their iconic pieces are unmatched.
Shop now at sectodesign.com
15. Eva Solo
For over 100 years, Eva Solo has translated the values of Danish design into objects for the kitchen, home, and garden. They focus on functional-yet-beautiful everyday essentials like coffee makers, cookware, and outdoor grills, all designed with clean lines and superior performance.
While you wouldn't shop here for a sofa, Eva Solo shares HAY's commitment to making daily life more beautiful through well-designed objects. It's the perfect place to find sleek, long-lasting additions to your kitchen and dining routine.
Shop now at evasolo.com
16. Design Within Reach (DWR)
Design Within Reach is a premier retailer of authentic modern furniture from legendary designers and contemporary brands. They offer a curated selection that often includes Scandinavian-inspired pieces alongside classics from Eames, Saarinen, and Herman Miller. DWR's mission is to make great design accessible.
It acts like a more premium version of HAY, curating styles from many top-tier brands under one roof. Think of DWR as a design gallery you can shop from, perfect for finding an iconic task chair or investment-worthy dining table.
Shop now at dwr.com
17. IKEA
No list of accessible Scandinavian design would be complete without IKEA. The Swedish giant is famous for its practical, affordable, and stylish flat-pack furniture that has furnished homes across the globe. Their aesthetic is democratic design at its core - simple, functional, and modern.
Compared to HAY, IKEA operates at a much lower price point and on a massive scale. If you need a fully-functional home setup on a budget, IKEA remains the champion, providing the foundational basics that you can layer with pieces from more niche brands.
Shop now at ikea.com
18. BoConcept
BoConcept is a Danish retail powerhouse known for its modern furniture, heavily focused on customizability for urban living. They specialize in modular systems - from wall units to sofas - that can be configured to fit your space and lifestyle perfectly. The vibe is sleek, cosmopolitan, and highly polished.
BoConcept sits in a similar contemporary lane as HAY but places a stronger emphasis on creating cohesive, personalized interior solutions. They even offer in-home design services, making them a great stop for anyone feeling overwhelmed by a big furnishing project.
Shop now at boconcept.com
19. Skandinavisk
Skandinavisk doesn't sell furniture, but they capture the essence of Scandinavian living in their home fragrances, candles, and hand care products. With scents named after concepts like Hygge (coziness) and Fjord (dramatic landscapes), they are all about creating a mood and an atmosphere that is deeply rooted in Nordic culture.
This is the perfect brand for adding the sensory finishing touches to your HAY-furnished room. Their minimalist packaging and complex yet subtle scents are the best way to make your spaces feel even more authentically Scandi.
Shop now at skandinavisk.com
20. Vipp
Vipp started with a single product: their iconic steel pedal bin, designed in 1939. Today, their range has expanded to include complete modular kitchens, bathroom accessories, and minimalist furniture. Their aesthetic is a unique blend of industrial durability and refined Danish design, with a strong focus on high-performance materials like steel and aluminum.
Where HAY is often colorful and light, Vipp is utilitarian, monochromatic, and built to last indefinitely. It’s an upscale choice for those who appreciate engineering and craftsmanship as much as aesthetics.
Shop now at vipp.com
21. Floyd
Floyd is a Detroit-based brand that creates modular, straightforward furniture designed for modern life - particularly for city dwellers who move. Their famous platform bed and adaptable shelving systems are easy to assemble, disassemble, and grow with you over time. The style is utilitarian with clean, minimalist lines.
Like HAY, Floyd caters to a younger, design-conscious audience. However, Floyd prioritizes function and longevity over playful colors, offering a more utilitarian take on the Scandi-modern aesthetic.
Shop now at floydhome.com
22. Hem
Based in Stockholm, Hem is a design-forward brand known for its collaborations with some of the most exciting young designers working today. Their collection is imaginative and colorful, featuring furniture and accessories with unique silhouettes and bold, friendly shapes. Favorites include their puffy lounge chairs and sculptural side tables.
Hem is the perfect next step for a HAY fan who wants something a bit more avant-garde and high-fashion. They share a love for color but Hem’s pieces often feel more like stand-alone design statements.
Shop now at hem.com
23. Gubi
Gubi is a Danish design house celebrated for rediscovering historical design icons from the 1930s to the 1970s and commissioning new contemporary classics. Their collections have a distinctly luxurious and cosmopolitan feel, often using rich materials like velvet, brass, and marble. Think sculptural lighting and curvaceous, elegant seating.
As a more premium brand, Gubi is an aspirational alternative to HAY. It trades accessible playfulness for glamorous, sophisticated elegance, making it an excellent source for a standout accent chair or dining room centerpiece.
Shop now at gubi.com
24. Article
Known for its direct-to-consumer model, Article delivers stylish modern, mid-century, and Scandinavian furniture at truly competitive prices. They are incredibly popular for well-made staple pieces like leather sofas, elegant dining sets, and solid wood sideboards. Their style is consistently chic and highly accessible.
Article shares a similar audience with HAY but focuses more on dominating the big furniture categories - seating, tables, beds - rather than smaller decor and designer accessories. It's a go-to for furnishing an entire room with a cohesive, modern look without designer markups.
Shop now at article.com
&Tradition
&Tradition bridges the gap between old and new by reissuing design classics from masters like Verner Panton and introducing new works from contemporary international designers. Their collection is characterized by quality materials, a respect for craftsmanship, and a mix of timeless forms and innovative new shapes.
This brand shares a Danish design heritage with HAY but carries an air of classic warmth and refinement. It skillfully balances pieces that feel handcrafted and traditional with ones that are purely modern.
Shop now at andtradition.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
