There's nothing quite like stepping out of a shower and wrapping yourself in a truly luxurious towel. If you're a fan of Havly, you already know the joy of their plush, spa-quality Turkish cotton towels that turn an everyday routine into a moment of pure comfort.
For those of us who appreciate high-quality materials, superior softness, and a minimalist aesthetic, there are plenty of other incredible brands worth exploring. If you love Havly and are ready to discover your next favorite set of bath linens, here are 18 similar brands to check out.
1. Snowe
Snowe is all about life's small luxuries, and their brilliant bath towels are no exception. Made from plush Turkish cotton, they're designed to be wonderfully soft, quick-drying, and durable enough to withstand countless wash cycles. Snowe's minimalist, modern aesthetic is very similar to Havly's, offering a clean and simple look that elevates any bathroom.
Expect their incredibly soft bath towels to run between $30 and $80. If you love Havly's sleek style but want something with an even more understated and modern design, Snowe is a perfect match.
Shop now at snowe.com
2. Brooklinen
Known for making high-quality home essentials accessible, Brooklinen's Luxe Towels live up to the hype. Crafted from Turkish cotton, these towels are exceptionally plush, super absorbent, and built to bring a hotel-quality feel into your home. They strike the perfect balance between luxury and an approachable price point, typically ranging from $30 to $70.
While Havly focuses specifically on that spa-like serenity, Brooklinen offers a broader variety of textures and sizes with a contemporary vibe. It’s a fantastic choice for anyone looking to build a versatile and super-comfy towel collection.
Shop now at brooklinen.com
3. Parachute
Parachute creates some of the most sought-after bath linens on the market, blending softness, absorbency, and timeless design. Their Classic Towels are made from premium Turkish cotton, giving them a lofty, quick-drying feel that only gets better with time. Priced between $30 and $80, they offer a sophisticated yet relaxed look.
Like Havly, Parachute is committed to quality materials and simple elegance. The main difference lies in the aesthetic - Parachute often incorporates a breezy, modern coastal vibe that feels effortlessly chic and airy.
Shop now at parachutehome.com
4. Frette
If you're looking to elevate your bathroom to five-star hotel status, Frette is the name to know. This iconic Italian luxury brand has been crafting high-end linens for over a century, and their towels are the epitome of opulence. Expect timeless designs and superior craftsmanship from premium cottons that feel impossibly soft against the skin.
At a higher price point, with towels starting around $100, Frette is a serious indulgence. It’s for those who appreciate heritage quality and want an even more luxurious, elegant spa experience than Havly offers.
Shop now at frette.com
5. Riley
Riley delivers incredible luxury with a commitment to sustainability. Their ultra-soft bath towels are made from organic Turkish cotton, making them plush, absorbent, and eco-friendly. Price points range from $50 to $120, positioning Riley as a premium sustainable choice in the home linen space.
Riley shares Havly's dedication to high-quality materials and eco-conscious production, offering a similarly spa-like experience. This is a go-to for shoppers who want top-tier comfort without compromising their environmental values.
Shop now at rileyhome.com
6. Harper + Scott
For that plush, hotel-quality feel, look no further than Harper + Scott. Their towels are crafted from high-quality Turkish cotton and feature a deep, dense pile that makes them incredibly absorbent and luxurious. With towels priced between $40 to $90, they offer an attainable touch of everyday indulgence.
They are comparable to Havly in their durability and absorbent quality, but Harper + Scott's style leans slightly more casual and contemporary, making them a great fit for modern family homes.
Shop now at harperandscott.com
7. Boll & Branch
Boll & Branch is a pioneer in ethically produced, sustainable home goods, and their bath towels are no exception. Made from 100% organic cotton, these towels are exceptionally soft, highly absorbent, and designed to last. With prices ranging from $50 to $100, they reflect the brand’s commitment to quality over quantity.
Like Havly, Boll & Branch prioritize natural materials and ethical production. However, their aesthetic is often cozier and more rustic, perfect for creating a warm and inviting look in your bathroom.
Shop now at bollandbranch.com
8. L.L.Bean
A trusted name for a reason, L.L.Bean offers Ultrasoft Cotton Towels that live up to their name with impressive durability and softness. While more budget-friendly at $20 to $50, they provide excellent quality that holds up wash after wash. They’re a practical and reliable choice for everyday family use.
While they don't have the same high-end, spa-like weight as Havly's linens, they deliver fantastic performance and have a timeless, classic style that works for any bathroom.
Shop now at llbean.com
9. Coyuchi
Coyuchi is the destination for organic luxury. Their bath towels are crafted from GOTS-certified organic cotton, ensuring they are free from harmful chemicals and incredibly gentle on the skin. Priced from $60 to $150, their towels are known for their natural absorbency and textured, understated designs.
Coyuchi and Havly are closely aligned in their dedication to sustainable, high-quality bath linens that feel incredible. Coyuchi towels often feature beautiful, nature-inspired textures and colors, bringing an organic, earthy feel to the bathroom.
Shop now at coyuchi.com
10. Matouk
For those who appreciate exquisite detailing, Matouk offers luxury linens that are a step above the ordinary. Their famous towels are made from plush Egyptian cotton and are often distinguished by elegant embroidered trims and classic patterns. They're an investment, with prices from $100 to $250 a piece.
Compared to Havly's minimalist modernism, Matouk serves those who want decorative, high-end, hotel-quality towels that feel like timeless heirlooms.
Shop now at matouk.com
11. Soho Home
Inspired by the iconic Soho Houses around the world, Soho Home offers linens designed for stylish living. Their towels are made from plush Turkish cotton and are known for their modern, high-fashion aesthetic and incredible absorbency. Priced from $50 to $120, these towels bring a touch of exclusive, contemporary design to your home.
If you love Havly's quality but want a more fashion-forward and trendy look, Soho Home is a fantastic choice for design enthusiasts seeking luxe everyday essentials.
Shop now at sohohome.com
12. Rifle Paper Co.
Breaking away from the world of solid colors, Rifle Paper Co. brings cheerful, vibrant patterns to the bathroom. Perfect for adding a pop of personality, their absorbent cotton towels feature the brand’s signature floral motifs and artistic designs. These statement towels typically range from $60 to $100.
While still luxurious and soft, Rifle Paper Co. is the perfect antidote to minimalism. It's a great alternative for the Havly fan who wants to experiment with bold color and playful prints.
Shop now at riflepaperco.com
13. Linum
Hailing from Europe, Linum is all about natural materials and refined, artisanal design. Their beautiful handwoven towels, made from high-quality linen and cotton, have a raw, natural texture and a sophisticated aesthetic. With prices from $70 to $200, these towels are for those who appreciate skilled craftsmanship.
Like Havly, there's a deep focus on high-quality materials and a timeless feel. Linum offers a more rustic, European appeal for those who love natural textures and handcrafted quality.
Shop now at linum.com
14. The White Company
The White Company specializes in creating understated elegance, making their name with chic, timeless home goods in a neutral palette. Their hotel-quality bath towels are made from luxurious Egyptian cotton and are beloved for their fluffiness and long-lasting softness. Towels range from around $60 to $150.
This brand is perhaps one of the closest cousins to Havly, sharing a strong commitment to minimalist design, superior quality, and creating that everyday spa-like experience. It's a can't-go-wrong choice for lovers of classic luxury.
Shop now at thewhitecompany.com
15. Romo
For those who see the bathroom as a canvas for design, Romo offers high-end linens with a designer edge. Crafted from premium Egyptian cotton, their towels feel incredibly lush and often feature elegant patterns, textures, and colorways that stand out. With prices between $80 to $200, they are a choice for discerning tastes.
While they deliver the same high-quality feel as Havly, Romo towels are for those who want their linens to make more of a stylistic statement.
Shop now at romohome.com
16. Bespoke Post
Bespoke Post isn't just a home goods brand, it's a "box of awesome" curator. They often feature premium towel sets from various boutique brands crafted from high-quality Turkish cotton. Focused on delivering a full experience, their towel sets (usually priced from $50 to $100) are known for durability and modern style - perfect for a gift or a self-care upgrade.
The quality and contemporary aesthetic are on par with Havly, but the shopping experience is unique, with curated Gents' Lifestyle-themed boxes that offer a sense of discovery.
Shop now at bespokepost.com
17. Matador
Another excellent option for the eco-conscious shopper, Matador delivers premium luxury with a sustainable promise. Their plush towels are made with organic Turkish cotton, ensuring incredible absorbency and softness. Ranging from $70-$150, their focus is on long-lasting quality and earth-friendly production.
Matador combines sustainability and comfort in a way that feels very similar to Havly. It’s an ideal choice for anyone prioritizing thoughtfully made, high-performance bath linens.
Shop now at matadorhome.com
18. Nestwell
Exclusively at Target, Nestwell offers exceptionally high-quality towels for a strikingly affordable price. Made from soft cotton, they deliver great absorbency and durability, typically costing between $20 and $40.
While they are budget-friendly compared to premium specialty brands like Havly, they offer good quality for everyday use.
Shop now at target.com
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