Shopping for a mattress online has completely changed the game, and brands like Haven Sleep Co are a huge reason why. They make it easy to get a high-quality memory foam or hybrid mattress delivered right to your door, striking the perfect balance between comfort, durability, and a reasonable price.
If you're a fan of Haven's direct-to-consumer model and focus on restful sleep but want to explore a few other options, you're in the right place. From ultra-luxe hybrid beds to eco-friendly latex designs, here are 18 similar brands that make finding your perfect match a dream come true.
1. Casper
As one of the original pioneers in the bed-in-a-box space, Casper is a household name for a reason. They offer a thoughtful lineup of memory foam and hybrid mattresses known for innovative features like Zoned Support, which provides targeted comfort for your shoulders and hips. Their breathable materials also make them a great choice for anyone who tends to sleep hot.
Compared to Haven, Casper tends to feel a bit more premium, and its product range is broader, with prices for a queen mattress running from about $695 to $2,495. They share the same focus on convenience with free delivery and a 100-night trial, making it a reliable pick.
Shop now at casper.com
2. Tuft &, Needle
Tuft &, Needle built its reputation on a simple, no-frills mission: to create a universally comfortable and affordable mattress. Their signature T&,N Adaptive® foam hits the sweet spot between soft and supportive, suiting a wide variety of sleep positions. They keep things straightforward, focusing on quality over excessive features.
With queen mattresses ranging from $495 to $1,195, Tuft &, Needle is generally more budget-friendly than Haven. If you appreciate transparent pricing, a generous 100-night trial, and an industry-leading warranty without any hassle, this is a brand worth checking out.
Shop now at tuftandneedle.com
3. Purple
Purple mattresses are instantly recognizable for their unique technology: the GelFlex® Grid. This hyper-elastic polymer grid provides an experience that's both soft and firm, collapsing under pressure points like your hips while supporting the rest of your body. It also creates an incredibly breathable surface, ideal for hot sleepers.
While sharing Haven's direct-to-consumer model, Purple stands out with its proprietary material that appeals to tech-forward shoppers looking for an innovative sleep upgrade. Expect prices in the $999 to $2,199 range for a cooling, durable, and highly responsive mattress.
Shop now at purple.com
4. Nectar Sleep
If you love the cushioned, body-hugging feel of memory foam, Nectar should be at the top of your list. Their mattresses are engineered for exceptional pressure relief, making them a favorite among side sleepers. Despite their plush comfort, they incorporate cooling features to prevent overheating.
Nectar's price point of $799 to $1,399 puts it right in line with Haven, but its key differentiator is its incredibly generous 365-night trial period. For shoppers who want a softer sleep surface and maximum peace of mind, Nectar delivers a strong value.
Shop now at nectarsleep.com
5. Brooklyn Bedding
Brooklyn Bedding stands out by manufacturing their own mattresses, which allows them to offer an extensive variety of foam, hybrid, and latex models at competitive prices. This control over production also means they can provide more customization than many competitors, including different firmness levels.
Similar to Haven, Brooklyn Bedding offers a direct-to-your-door model with a great balance of quality and affordability ($899 to $2,199). However, they are a better fit for shoppers who have specific sleep needs or want eco-friendly material options and tailored solutions.
Shop now at brooklynbedding.com
6. DreamCloud
DreamCloud is all about bringing a five-star hotel experience to your bedroom. Their luxury hybrid mattresses combine the best of both worlds: pressure-relieving memory foam and supportive innerspring coils. The result is a plush, durable bed that offers a truly high-end feel.
While Haven excels at straightforward comfort, DreamCloud targets shoppers seeking a more lavish sleep experience. With prices from $999 to $1,799, they offer premium craftsmanship and materials that give your bedroom a touch of affordable luxury.
Shop now at dreamcloudsleep.com
7. Helix Sleep
Tired of one-size-fits-all mattresses? Helix Sleep solves this problem with a brilliant online sleep quiz that matches you with a personalized mattress tailored to your body type, sleep position, and firmness preference. Their lineup includes hybrid and foam beds designed for everyone from side sleepers to couples with different needs.
Helix offers the same direct-to-consumer convenience as Haven but with a standout focus on customization. Their prices range from $699 to $1,899, making personalized comfort surprisingly accessible.
Shop now at helixsleep.com
8. Saatva
Saatva blends the convenience of online shopping with old-school luxury and quality. Instead of a bed-in-a-box, they provide free white-glove delivery for their handcrafted innerspring and hybrid beds. They prioritize premium, eco-friendly materials like organic cotton and thistle pulp flame retardant.
Like Haven, Saatva is committed to a top-tier customer experience, but its target audience is looking for a more traditional, high-end mattress feel. With prices from $799 to $2,499, it's a fantastic choice for those who value craftsmanship and sustainability.
Shop now at saatva.com
9. Brentwood Home
For those who prioritize clean living, Brentwood Home offers beautifully designed mattresses made with natural and organic materials. Featuring combinations of latex, wool, and recycled materials, their mattresses are often handmade in their Los Angeles factory and are certified to meet rigorous environmental standards.
While Haven’s core mission is comfort and accessibility, Brentwood Home appeals to the environmentally conscious shopper who doesn't want to sacrifice style. Their mattresses range from $699 to $1,999, providing a sustainable-yet-chic sleep solution.
Shop now at brentwoodhome.com
10. Avocado
Avocado is another leader in the eco-friendly mattress space, famous for its certified organic material sourcing. Their mattresses are made without petroleum-based foams, instead using GOLS-certified organic latex, GOTS-certified organic wool, and organic cotton for a non-toxic sleep environment.
Starting around $999, Avocado occupies a more premium, niche-focused position than Haven. Shoppers who prioritize environmental certifications and are willing to invest in a truly green mattress will find exactly what they're looking for here.
Shop now at avocadogreenmattress.com
11. Bear Mattress
Designed with athletes and active individuals in mind, Bear mattresses focus on promoting recovery through restorative sleep. Their foam and hybrid models are infused with materials like Celliant®, which is designed to convert body heat into infrared energy, potentially increasing circulation and muscle recovery.
Bear shares Haven's DTC model and accessible price point ($599-$1,399) but carves out a unique niche by targeting people with an active lifestyle. If you see sleep as a key component of your physical performance, Bear's cooling and supportive beds are built for you.
Shop now at bearmattress.com
12. Leesa
Leesa's philosophy is rooted in providing a comfortable, reliable mattress while also making a positive social impact. They offer a simple lineup of memory foam and hybrid beds known for great support and pressure relief. For every ten mattresses sold, Leesa donates one to a family in need.
In line with Haven's simplicity and quality focus ($699-$1,699), Leesa is perfect for shoppers who want a no-fuss, high-performance mattress from a socially responsible brand. It's a purchase you can feel good about in more ways than one.
Shop now at leesa.com
13. Casper Essential
The Casper Essential line boils down the brand's core benefits into a more streamlined, budget-friendly package. These all-foam mattresses offer the comfort and support Casper is known for but at a lower price point, making them ideal for guest rooms, starter apartments, or anyone new to buying mattresses online.
Priced between $495 and $995, the Essential collection delivers Haven-like convenience but hones in on affordability above all else. It's a great entry point into the world of premium sleep without a big investment.
Shop now at casper.com
14. Purple Hybrid
Purple's Hybrid mattresses take their innovative GelFlex® Grid and pair it with responsive, supportive coils. This combination offers enhanced airflow, durability, and a more buoyant feel than their all-foam counterparts. The individually wrapped coils also increase motion isolation, making it an excellent choice for couples.
At $1,199 to $2,399, the Purple Hybrid is a step up from the base Purple mattress, catering to those who want the unique grid technology but prefer the traditional support and responsiveness of an innerspring system.
Shop now at purple.com
15. Bearaby
While best known for their beautiful, chunky-knit weighted blankets, Bearaby has expanded its focus to include natural fiber mattresses. In line with their mission to promote calmer sleep, their "Hugger" mattress uses natural latex and organic materials to create a supportive and breathable foundation for rest.
Bearaby shifts the focus from traditional comfort to more therapeutic sleep solutions. Priced from $1,099 to $2,299, their mattress is a great alternative for shoppers who are already invested in holistic sleep aids and want a bed that aligns with that philosophy.
Shop now at bearaby.com
16. Nolah
Nolah is specifically engineered for side sleepers, featuring a proprietary AirFoam™ that provides superior pressure relief for hips and shoulders without trapping heat. This advanced foam is more durable and responsive than traditional memory foam, offering contouring comfort with a light, airy feel.
Like Haven, Nolah offers great value in the $799 to $1,799 price bracket. Their main advantage is for sleepers who find conventional memory foam too dense or warm, as Nolah's technology is designed to solve those exact problems.
Shop now at nolah.com
17. Brentwood Home
Leaning further into their eco-conscious commitment, Brentwood Home's handcrafted approach makes them a standout natural alternative. Their use of materials like wool, latex, and flaxseeds is not just sustainable but also functional, offering natural temperature regulation and moisture-wicking properties for a healthier sleep environment.
Shoppers looking for a brand with impeccable environmental credentials will appreciate Brentwood Home's focus on non-toxic, certified-organic components. Their mattresses deliver peace of mind and luxury in one package.
Shop now at brentwoodhome.com
18. Saatva Classic
The Saatva Classic remains their flagship product for a reason: it's a luxury innerspring mattress that perfectly marries durable coil-on-coil construction with a plush Euro pillow top. You can choose from three different firmness levels to customize your support, and its dual-coil design promotes airflow for a cooler sleep.
It's similar to Haven in its direct-to-consumer quality but elevates the experience with its high-end, hotel-like feel. Priced from approximately $799 to $2,499, it proves that you can get traditional craftsmanship and luxury delivered right to your bedroom.
Shop now at saatva.com
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