If you're a fan of wrapping yourself in something truly luxurious after a bath, you're likely familiar with Hammam Linen. The brand has mastered the art of spa-quality bath essentials, turning everyday routines into moments of pure comfort with their plush, absorbent Turkish cotton towels and robes.
Hammam Linen expertly balances premium craftsmanship with an accessible price point, making it a favorite for anyone looking to upgrade their bathroom. For those who love that blend of classic quality and modern simplicity, here are 18 similar brands that will elevate your bath experience.
1. Parachute
Parachute is all about bringing hotel-quality comfort into your home. They offer a curated selection of premium bath towels, plush robes, and bedding made from the finest long-staple Turkish and Egyptian cotton. Their products are known for being incredibly soft and wonderfully absorbent, perfect for starting or ending your day on a high note.
Similar to Hammam Linen, Parachute places a strong emphasis on high-quality materials and craftsmanship. However, their aesthetic leans more into a contemporary, minimalist vibe with a strong eco-conscious mission. If you appreciate clean lines and sustainable luxury, Parachute will feel right at home with you.
Shop now at parachutehome.com
2. Brooklinen
Famous for revolutionizing the bedding industry, Brooklinen brings the same focus on "simple, beautiful, high-quality" essentials to their bath collection. Their towels, robes, and accessories are crafted from top-tier Turkish cotton, offering that perfect balance of plush softness and workhorse durability. With prices generally landing between $40-$100 for towels, it's a great accessible luxury option.
While Brooklinen shares Hammam Linen's commitment to quality materials, they stand out with a broader range of styles and often showcase more trend-forward colors and patterns. They're a fantastic choice if you want top-notch bath textiles with a little extra personality.
Shop now at brooklinen.com
3. Frette
Stepping into true luxury territory, Frette is the name behind the exquisite linens found in many of the world's most prestigious hotels and resorts. For over a century, this Italian brand has been crafting impeccable bath towels, robes, and bedding known for their unparalleled softness and sophisticated designs. Expect to see higher prices, with towels often starting at $100 and reaching over $300.
Frette elevates the bath experience with fine embroidery, intricate details, and the most premium textiles available. It's a significant step up from Hammam Linen, appealing to shoppers who want to invest in heirloom-quality pieces with an unmistakable air of European elegance.
Shop now at frette.com
4. Boll & Branch
Boll & Branch is committed to creating better products from the ground up, focusing on 100% organic cotton and a thoughtful, ethical production process. Their bath towels and robes are ridiculously soft, plush, and designed for lasting comfort, falling into a similar price range as Hammam Linen, typically from $30 to $150.
What sets Boll & Branch apart is their unwavering dedication to sustainability and social responsibility. If you value eco-friendly materials and want to support a brand that prioritizes thoughtful manufacturing without sacrificing an ounce of luxury, this is a perfect match.
Shop now at bollandbranch.com
5. Matouk
For decades, Matouk has been synonymous with classic American luxury. This family-owned brand specializes in finely crafted linens, offering plush and beautifully detailed bath towels and robes made from the best Egyptian cotton. Prices generally range from $70 to $250, reflecting their commitment to meticulous craftsmanship.
Matouk's aesthetic is timeless and refined, often featuring elegant piping, monograms, and impeccable finishes. They offer a more traditional, luxury-oriented approach compared to Hammam Linen's spa-modern vibe, making them ideal for those creating a sophisticated and classic bathroom retreat.
Shop now at matouk.com
6. Linum
Rooted in Scandinavian design principles, Linum creates beautiful and functional home textiles with a focus on simplicity and natural materials. Their bath essentials, crafted from high-quality linen and cotton, are designed for everyday use while adding a touch of understated elegance. Items are typically priced in the mid-range, from $50 to $150.
Linum’s appeal lies in its clean, minimalist aesthetic and appreciation for natural textures. It's a great alternative to Hammam Linen if you are drawn to a more organic, pared-back style and love the durability and unique feel of linen-blend textiles.
Shop now at linum.com
7. Sferra
Another heritage brand with Italian roots, Sferra is celebrated for its mastery of fine textiles. Their bath collections feature towels and robes made from exceptional Egyptian cotton, renowned for its incredible softness, strength, and absorbency. With towels typically priced from $100 to $300, Sferra is a true luxury investment.
Sferra’s focus is on sophisticated, intricate designs and undeniable quality that stands the test of time. It’s an excellent, more upscale alternative to Hammam Linen for anyone wanting to grace their bathroom with linens that embody traditional craftsmanship and refined style.
Shop now at sferra.com
8. Coyuchi
Coyuchi lives and breathes sustainability. For over 30 years, they have been crafting home textiles from 100% organic materials that are kinder to the planet and healthier for your home. Their collection of towels and robes are wonderfully soft, absorbent, and designed with a nature-inspired aesthetic. You can expect prices from $40 to $180.
Their key differentiator is a deep commitment to organic, GOTS-certified materials and practices like water recycling and responsible packaging. If you want Hammam Linen’s plush feel but with a certified-organic, eco-conscious promise, Coyuchi is an excellent choice.
Shop now at coyuchi.com
9. The White Company
As the name suggests, The White Company specializes in creating stylish, beautifully designed essentials for the home, primarily in timeless shades of white, grey, and neutral. Their bath linens are no exception, offering impeccable quality and understated luxury with prices from $50 to $150. Made from high-quality cotton, their towels are designed for a five-star experience.
The White Company shares Hammam Linen’s focus on versatile, classic styles that elevate a space. Their signature aesthetic is all about serene, uncluttered elegance, making their products a perfect choice for creating a peaceful, hotel-inspired bathroom.
Shop now at thewhitecompany.com
10. Rivolta Carmignani
Rivolta Carmignani is another Italian master of luxury linens, supplying world-class hotels with exquisite textiles since 1867. Their bath towels and robes are a masterclass in craftsmanship, made from premium Egyptian cotton and linen for unmatched absorbency and a rich, substantial feel. Prices generally fall in the $150-$300 range.
This brand is for the discerning shopper seeking the absolute best in high-end, hotel-quality linens. Their designs are sophisticated and elegant, offering a step up into a world of Italian luxury that adds a sense of opulence to your daily routine.
Shop now at rivoltacarmignani.com
11. Kassatex
Kassatex excels at providing a wide variety of luxurious yet affordable bath linens. Offering everything from washcloths to bath rugs and robes, they make it easy to coordinate a complete bathroom look. With prices generally landing between $20-$80, they prove that you don’t have to break the bank for quality.
Known for their durability and impressive range of textures, from ribbed to waffled to plush, Kassatex is a go-to for shoppers who want stylish, reliable linens without the luxury price tag. Think of them as a more accessible version of Hammam Linen, with even more options to choose from.
Shop now at kassatex.com
12. Matira
Focusing on modern, minimalist designs, Matira creates eco-friendly bath essentials from organic cotton and linen. Their products emphasize both aesthetic beauty and environmental responsibility, making them a conscious choice for the contemporary home. Prices are competitive, sitting around the $50-$150 mark.
Matira shares Hammam Linen’s commitment to thoughtful craftsmanship and beautiful natural textures. They appeal to a similar customer who values quality and understated style but with a pronounced focus on sustainable and eco-conscious sourcing.
Shop now at matira.com
13. Hugo Boss Home
Bringing their signature sleek and modern style from the runway to the bathroom, Hugo Boss Home offers high-end bath textiles. Their collection of towels and robes is crafted from premium cotton fabrics, delivering a plush, luxurious feel with a distinctly contemporary edge. Expect prices in the $100-$200 range.
The aesthetic here is sharp, sophisticated, and often features brand-name detailing. This is the perfect alternative for anyone who loves Hammam Linen's quality but desires a more modern, designer look that feels bold and polished.
Shop now at hugoboss.com
14. Yves Delorme
As a luxury French brand, Yves Delorme is synonymous with elegance and poetry. Their bath linens are works of art, often featuring beautiful prints, jacquards, and intricate embroidery inspired by nature. Crafted from the finest cotton, their plush towels and robes are exceptionally high-quality, with prices often exceeding $200.
Yves Delorme is a brand for those who see housewares as an extension of personal style. While more expensive and ornate than Hammam Linen, it is a testament to top-tier French craftsmanship and a choice for anyone wanting to add a touch of romance and sophistication to their bathroom.
Shop now at yvesdelorme.com
15. C&C California
Capturing the laid-back, sun-soaked vibe of its origins, C&C California offers casual and comfortable bath essentials. Their towels and robes are super soft and absorbent, often made from comfortable cotton and modal blends that feel incredible against the skin. Their relaxed luxury comes at an affordable price, usually around $30-$80.
C&C California focuses on uncomplicated comfort and simplicity. It’s a great option for those who love the softness of high-quality textiles but prefer a more casual, everyday style without any fuss.
Shop now at candccalifornia.com
16. Towels by Design
For a truly unique touch, Towels by Design offers customizable, handcrafted bath linens. Using high-quality Turkish and Egyptian cotton as their canvas, they allow customers to add bespoke details like monograms, borders, and custom embroidery. Prices vary with customization but typically range from $50 to $200.
This brand is all about personalization. It stands out from Hammam Linen and other brands on this list by empowering you to create one-of-a-kind pieces. It's the perfect choice for a special wedding gift or for adding an exclusively personal touch to your own bathroom.
Shop now at towelsbydesign.com
17. Matouk Design Studio
Part of the celebrated Matouk brand, Matouk Design Studio is where bespoke artistry truly shines. This exclusive collection features bath linens with specialized embellishments, from artisan-crafted embroidery to custom fabric applications. Due to their custom nature, these pieces are at a higher price point, typically from $150 to over $300.
Matouk Design Studio transforms everyday towels and robes into personalized works of art. This offering is for someone who appreciates Hammam Linen's quality foundation but is looking for something exceptionally special and customized to their unique aesthetic vision.
Shop now at matouk.com
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