If you're a fan of elegant, minimalist furniture, you’ve likely come across Hem. The Swedish brand has a knack for creating sleek, modern pieces that blend Scandinavian simplicity with high-quality craftsmanship, making it a go-to for design lovers.
Hem excels at delivering that clean, functional, and warm aesthetic without tipping into ultra-luxury price territory. For anyone who appreciates their style and wants to explore similar designers, here are 21 other brands that capture that modern Scandinavian spirit.
1. Muuto
Muuto is a Danish brand that perfectly embodies "new Nordic" design by blending classic Scandinavian minimalism with playful, innovative details. They offer everything from furniture and lighting to home accessories, all crafted with sustainable materials and a focus on longevity. You’ll find pieces ranging from around $150 for accessories to $4,000 for larger furniture.
Like Hem, Muuto has deep Scandinavian roots and a passion for quality, but it introduces bolder shapes and a slightly more eclectic personality into its collections. If you love Hem’s clean lines but want something with a bit more character, Muuto is a fantastic choice.
Shop now at muuto.com
2. Normann Copenhagen
Normann Copenhagen is a Danish design house known for contemporary furniture, lighting, and accessories with a characteristically sleek look. Their products, priced from $50 to $3,500, often showcase innovative uses of materials and functional elements that feel both simple and surprising.
The brand stands out by combining classic Danish design traditions with a fresh, modern twist. While their aesthetic is just as clean as Hem’s, Normann Copenhagen often ventures into more experimental territory, making them ideal for anyone seeking modern simplicity with an unexpected detail.
Shop now at normann-copenhagen.com
3. Hay
Another Danish powerhouse, Hay delivers versatile, modern furniture and accessories that capture the essence of a relaxed Scandinavian lifestyle. With mid-tier prices generally between $100 and $2,500, the brand is known for its simple forms, innovative materials, and a vibrant use of color.
While Hem and Hay share a common design language, Hay isn’t afraid to be more playful and colorful, offering a cheerful take on minimalism. If Hem's muted palettes feel a bit too restrained, Hay’s bold and accessible designs are a great way to add a bit of fun to a contemporary space.
Shop now at hay.dk
4. BoConcept
BoConcept is all about customizable modern furniture designed for urban living. This Danish retailer offers a wide range of sofas, beds, and storage, primarily priced between $300 and $3,000. Their main selling point is personalization, you can choose fabrics, finishes, sizes, and configurations to create pieces that are perfect for your space.
They share Hem's clean, contemporary aesthetic but put a much stronger emphasis on modularity and functionality. If you need stylish furniture that adapts to your specific needs and room dimensions, BoConcept is a perfect match.
Shop now at boconcept.com
5. Article
Article is a direct-to-consumer favorite that makes modern furniture accessible without sacrificing style. The Canadian brand’s collections feature mid-century modern and Scandinavian-inspired sofas, chairs, and tables, with most pieces falling between $300 and $2,500. By cutting out the middleman, they deliver quality craftsmanship at surprisingly good prices.
Like Hem, Article appeals to shoppers looking for sleek, understated furniture. However, Article’s price point is often more accessible, and its vibe feels a bit more casual and youthful, making it a fantastic starting point for furnishing a modern home.
Shop now at article.com
6. Fritz Hansen
Fritz Hansen is true Scandinavian design royalty, famous for iconic classics like the Egg™ and Swan™ chairs. This is a luxury brand, with statement pieces often exceeding $3,000, that focuses on a legacy of impeccable craftsmanship and timeless elegance. Their designs are investments meant to be passed down through generations.
While significantly more high-end than Hem, Fritz Hansen is the brand to look at if you're seeking a piece of design history. Their commitment to heritage and sculptural forms is for the true connoisseur of classic Scandinavian modernism.
Shop now at fritzhansen.com
7. Design Within Reach (DWR)
Design Within Reach is a premier retailer for authentic modern furniture, including a vast collection of Scandinavian-inspired designs. DWR curates pieces from legendary designers and contemporary brands, with prices ranging from $200 for accessories to over $10,000 for iconic items. They are the gatekeepers of high-quality modern design in North America.
Similar to Hem, DWR is focused on timeless, well-made pieces, but their catalog is far broader, encompassing a global roster of designers. It’s an ideal one-stop shop for anyone looking to invest in designer furniture with a Scandinavian feel.
Shop now at dwr.com
8. Menu
Menu is a Danish brand celebrated for its "soft minimalism," where clean lines meet natural materials and clever functionalities. Their collection includes furniture, lighting, and accessories rooted in purposeful, thoughtful design. Pricing is in the mid-to-high range, comparable to Muuto and Hem, reflecting their focus on premium materials like marble, oak, and steel.
Menu shares Hem’s sophisticated and restrained aesthetic but often leans more into sculptural, high-concept pieces. It’s the brand for those who appreciate design that is both beautiful and deeply considered, creating a sense of calm and harmony at home.
Shop now at menuspace.com
9. &Tradition
Connecting Nordic heritage with contemporary vision, &Tradition is a Danish design brand that produces reissued classics from designers like Verner Panton alongside new works from today's leading talents. Their offerings span from iconic lighting like the Flowerpot lamp to beautifully crafted furniture and decor.
With a mid-to-premium price point, &Tradition is comparable to Hem but with a stronger focus on storytelling and bridging the gap between past and present. If you appreciate furniture with a rich history and an artful presence, their collection is a must-see.
Shop now at andtradition.com
10. Made.com
Based in the UK, Made.com offers trendy, contemporary furniture directly to consumers, bypassing traditional retail markups. Their catalog features a wide array of styles, including many Scandinavian-inspired sofas, beds, and accent pieces generally priced between $200 and $2,500.
Like Hem, they focus on a clean, modern aesthetic, but Made.com tends to embrace trends more quickly and offers a wider spectrum of designs. It's a great destination for finding stylish, of-the-moment furniture that won't break the bank.
Shop now at made.com
11. West Elm
West Elm blends modern design with a global touch, focusing heavily on sustainability and fair-trade practices. Their furniture and decor, priced from around $150 to $4,000, mix clean lines with organic textures and artisanal details, creating a warm, inviting feel.
Their contemporary style aligns with Hem’s, but West Elm often incorporates more boho-chic and global influences, making their look slightly more eclectic. It’s a fantastic choice for conscious consumers who want a modern look with a bit more texture and warmth.
Shop now at westelm.com
12. Ligne Roset
Ligne Roset is a French luxury brand known for its commitment to innovative, high-end contemporary design. While not strictly Scandinavian, their sleek and comfortable furniture - think the iconic Togo sofa - shares that modern, minimalist spirit. Prices range from mid-tier to luxury, with seating often starting at $2,000.
Compared to Hem's understated forms, Ligne Roset is more avant-garde and statement-making. It’s for the design enthusiast who wants a bold, artful centerpiece that prioritizes comfort and high-end materials.
Shop now at ligne-roset.com
13. Gubi
Gubi is Danish design at its most luxurious and curated. The brand is known for rediscovering and reissuing design icons from the past while also collaborating with contemporary designers to create future classics. Their collection is sophisticated, sculptural, and undeniably chic, with price points in the premium-to-luxury range.
Where Hem offers accessible modernism, Gubi presents covetable-classic modernism. It’s the brand you turn to for an iconic Pacha Lounge Chair or a dramatic Multi-Lite Pendant - pieces that define a room with timeless elegance.
Shop now at gubi.com
14. Serena & Lily
Serena & Lily interprets modern design through a breezy, coastal lens. Their furniture and decor feature light woods, airy textiles, and a relaxed yet refined feel, with prices from $200 to $5,000. It’s Scandinavian simplicity with a California twist.
They share Hem’s appreciation for natural materials and understated elegance, but Serena & Lily's palette is decidedly more coastal, with blues, whites, and natural rattan taking center stage. If you're looking for a fresh, light-filled take on minimalism, this brand is perfect.
Shop now at serenaandlily.com
15. Vitra
Vitra is a Swiss company that stands as a guardian of modern design history, producing iconic furniture from visionaries like Charles and Ray Eames, Jean Prouvé, and George Nelson. These are high-end, collectible pieces emphasizing innovation, heritage, and uncompromising quality.
Like Hem, Vitra is dedicated to quality craftsmanship and functional modern design, but their focus is on licensed, world-renowned icons. For anyone seeking to invest in a certified piece of design history - like the classic Eames Lounge Chair - Vitra is the ultimate destination.
Shop now at vitra.com
16. AllModern
AllModern is a go-to online retailer for discovering a wide selection of modern furniture at attainable prices. Covering everything from Scandinavian to mid-century modern, their catalog makes it easy to get the minimalist look on a budget, with most items priced between $200 and $2,500.
Stylistically, they tread similar ground to Hem but serve up a broader range of trend-focused options at a more accessible price point. AllModern is ideal for first-time nesters or anyone wanting to try out the modern Scandi vibe without a huge investment.
Shop now at allmodern.com
17. Ferm Living
Ferm Living offers modern designs with a soft, warm touch rooted in authentic Scandinavian sensibilities. The Danish brand is known for its beautiful furniture, textiles, and accessories that combine clean lines with subtle patterns, rich textures, and deep, earthy colors. Price points range from $50 for accessories to $2,500 for furniture.
They are similar to Hem in their minimalist approach but with a greater emphasis on creating a cozy, hygge-like atmosphere. Ferm Living is perfect for those who want their modern space to feel artistic, personal, and lived-in.
Shop now at fermliving.com
18. Design House Stockholm
Operating as a "publisher of design," Design House Stockholm collaborates with independent designers to bring fresh Scandinavian ideas to life. Their collection is an interesting mix of furniture, lighting, and home goods that feel both playful and profoundly functional, with prices from $100 to $2,500.
They share Hem's roots in modern Swedish design but often feature more artistic and conceptual pieces. This is the brand for design enthusiasts who are looking for unique items with a story and a distinctive point of view.
Shop now at designhousestockholm.com
19. Eilersen
For over a century, Eilersen has mastered one thing: incredibly comfortable, high-quality sofas. This Danish heritage brand specializes in minimalist lounge seating that combines sleek design with unparalleled craftsmanship. Their custom sofas are high-end investments, often priced over $3,000.
Eilersen's focus on comfort and luxury aligns with Hem’s foundation of quality, but they operate in a more specialized, premium category. If the ultimate goal is a perfectly crafted, timeless sofa that feels as good as it looks, Eilersen is a top contender.
Shop now at eilersen.com
20. Floyd
Floyd is a Detroit-based company creating modular, durable furniture for modern life. Famous for designs like The Bed Frame and The Sofa, their pieces are designed to be intuitive to assemble, adaptable to change, and built to last. Their aesthetic is minimalist, functional, and slightly industrial, with prices aligning with Hem and Article.
Like Hem, Floyd is all about thoughtful, long-lasting design. However, Floyd's standout feature is its focus on modularity and adaptability, making it an excellent choice for city dwellers and anyone whose living situation might evolve over time.
Shop now at floydhome.com
21. Vertbaudet
While primarily known as a children's brand, Vertbaudet offers a fantastic selection of stylish decor and furniture with a charming, Scandinavian-inspired look. With highly accessible prices (many items are under $200), they translate minimalist aesthetics into functional, kid-friendly designs for nurseries and playrooms.
This is an excellent niche alternative to Hem for furnishing youthful spaces. If you're looking to extend that clean, simple Scandi style to your child's room without spending a fortune, Vertbaudet is a hidden gem.
Shop now at vertbaudet.com
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