There's a reason designers and home decor lovers flock to GUBI. The Danish design house has mastered the art of creating modern furniture and lighting that feels both impossibly chic and warmly inviting. Their pieces, like the iconic Multi-Lite pendant, are sculptural statements rooted in Scandinavian simplicity.
But if you've already found your perfect GUBI piece and want to discover more brands with a similar vibe, you're in the right place. From playful and colorful to architectural and minimalist, here are 23 other brands that capture a similar modern Scandinavian magic.
1. Muuto
Muuto embodies "New Nordic," blending clean, functional forms with playful touches and innovative materials. Their range of furniture, lighting, and accessories - like the popular Fiber Chair - has a warm, approachable vibe perfect for everyday living. They share GUBI's Scandinavian roots but often feel more versatile and less formal, great for creating a contemporary home that is stylish but never stuffy.
Think minimalist sensibility with a sustainable focus. If you love GUBI's silhouettes but want options that seamlessly fit into a family-friendly space without sacrificing design credibility, Muuto is a perfect match.
Shop now at muuto.com
2. HAY
HAY brings a dose of fun and color to Danish design. Celebrated for collaborations with top designers, they offer sleek furniture and vibrant accessories at an accessible mid-range price point. From sculptural lighting to cheerful sofas, HAY's collection is all about injecting personality into modern interiors.
Compared to GUBI's more sculptural and refined elegance, HAY is decidedly more casual and lively. It's the go-to brand when you want to add a conversation-starting pop of color or a witty accent piece to your room.
Shop now at hay.dk
3. &Tradition
&Tradition bridges the gap between classic elegance and contemporary Scandinavian craftsmanship. Their collection feels both timeless and perfectly current, featuring iconic lighting like the Flowerpot Pendant alongside furniture crafted from high-quality, artisanal materials. They have a sophisticated, almost luxurious aesthetic that feels collected over time.
Like GUBI, &Tradition has a strong focus on statement lighting and sculptural furniture. However, &Tradition often incorporates a slightly more refined, luxe edge with an emphasis on rich textures and heritage details, giving it a slightly warmer, more classic feel.
Shop now at andtradition.com
4. Normann Copenhagen
Famous for its clean lines and simple forms, Normann Copenhagen delivers innovative Danish design with a minimalist philosophy. Their furniture, lighting, and home accessories are designed to be both functional and playful. Pieces like the beloved Bell Lamp are studies in simplicity with a unique twist that makes them stand out.
They share GUBI's Scandinavian aesthetic but lean more heavily into pure minimalism and everyday usability. This is the brand for purists who believe good design is about stripping away the unnecessary to reveal a beautiful, functional core.
Shop now at normann-copenhagen.com
5. Artek
Founded in Finland by design pioneers including Alvar Aalto, Artek is a pillar of modernist Scandinavian design. The brand is renowned for its timeless icons like the Aalto Stool, which embody craftsmanship, natural materials, and functional beauty. Artek's pieces are a lesson in minimalist elegance with deep historical roots.
While GUBI's collection feels contemporary and sometimes bold, Artek’s offerings are more understated and classic. If you appreciate the heritage of Scandinavian modernism and are looking for foundational pieces that will never go out of style, Artek is essential.
Shop now at artek.fi
6. Ferm Living
Ferm Living offers Scandinavian design with a distinctive bohemian heart. Known for their use of bold patterns, earthy tones, and organic shapes, they create furniture, lighting, and decor that feel both modern and artful. Their textiles and accessories, in particular, bring warmth and texture to minimalist spaces.
Like GUBI, Ferm Living excels at creating statement pieces perfect for a focal point. But where GUBI channels retro chic, Ferm Living’s vibe is more eclectic and artsy, perfect for someone who wants to blend Scandinavian principles with a more relaxed, creative aesthetic.
Shop now at fermliving.com
7. Menu
Menu creates what it calls "soft minimalism" - designs that are simple, functional, and deeply rooted in high-quality craftsmanship. Their furniture and lighting collections, like the Afteroom series and JWDA Lamp, are celebrated for their sleek, clean silhouettes that radiate calm sophistication.
Menu shares GUBI's minimalist approach, but their aesthetic is often more subtle and refined. Their pieces whisper rather than shout, making them a fantastic choice for creating serene, beautifully appointed spaces where every object feels intentional.
Shop now at menuspace.com
8. Kristina Dam Studio
Copenhagen-based Kristina Dam Studio offers "sculptural minimalism," where design, art, and interiors intersect. The collection is defined by its clean, architectural sensibility, featuring materials like travertine, solid oak, and steel that create bold, geometric forms. From sculptural side tables to elegant accessories, each piece feels like a functional work of art.
If you're drawn to GUBI's statement pieces but crave an even more architectural and minimalist edge, this is your brand. It's perfect for creating a gallery-like atmosphere in your home.
Shop now at kristinadam.com
9. Lindsey Adelman
While not strictly Scandinavian, Lindsey Adelman's studio aligns perfectly with the GUBI ethos of sculptural, statement lighting. Her chandeliers and sconces are handcrafted art pieces, known for their organic, branching forms and custom, modular nature. Each fixture is designed to be the centerpiece of a room.
GUBI offers a fantastic range of modern lighting, but if lighting is the absolute star of your design, Lindsey Adelman's creations are next-level. Her work is more artisanal and elaborate - bespoke jewelry for your space.
Shop now at lindseyadelman.com
10. Vitra
Vitra is a Swiss powerhouse of officially licensed modern design classics. They're the go-to for iconic pieces from legends like Charles & Ray Eames, Verner Panton, and George Nelson. Their extensive catalog beautifully complements the modern aesthetic of brands like GUBI, offering foundational furniture and decor that defines mid-century modern style.
While their heritage is more international modern a la Bauhaus, they share a design philosophy with GUBI focused on marrying form, function, and enduring style. Vitra is an essential brand for any serious design collector.
Shop now at vitra.com
11. Skagerak
For lovers of natural materials and sustainable craftsmanship, Skagerak is a premier choice. This Danish brand specializes in indoor and outdoor furniture made from high-quality woods like teak and oak. Their designs have a timeless Nordic touch, emphasizing longevity and eco-friendly practices.
While GUBI often features polished metals and bold silhouettes, Skagerak offers a more organic, grounded alternative. If you appreciate GUBI's forms but want furniture built with sustainability and natural beauty at its core, explore Skagerak's collection.
Shop now at skagerak.com
12. Design House Stockholm
Functioning as a "publishing house for design," Design House Stockholm brings works from independent Scandinavian designers to the global stage. The result is a diverse and eclectic collection that often has a whimsical or artistic flair, like the recognizable Knot cushion or Block Lamp.
Their spirit aligns with GUBI's focus on innovative and contemporary style, but the individual pieces often carry a more playful personality. It's a great place to discover unique, story-filled designs that you won't see everywhere else.
Shop now at designhousestockholm.com
13. BoConcept
BoConcept specializes in modern furniture designed for urban living, offering a wide array of customizable options. Their sofas, tables, and storage solutions are known for their sleek lines, smart functionality, and versatile Danish aesthetic. They excel at creating cohesive, space-efficient living spaces.
While GUBI's pieces are often standalone sculptural statements, BoConcept’s strength lies in its customizable systems and holistic room solutions. If you need highly functional furniture that can be tailored to a specific space while maintaining a clean Scandinavian look, BoConcept is an excellent resource.
Shop now at boconcept.com
14. Frama
Based in Copenhagen, Frama has a multi-disciplinary approach that combines design, art, and architecture. Their pieces have a raw, industrial, and utilitarian beauty, with a focus on natural materials and understated yet powerful forms. Their work feels both simple and profound.
Compared to GUBI's refined modernity, Frama presents a more stripped-back and soulful aesthetic. If you're drawn to wabi-sabi principles and minimalist designs that celebrate the beauty of imperfection, Frama's collection will speak to you.
Shop now at framacph.com
15. Design Within Reach
Design Within Reach is a one-stop-shop for authentic modern furniture, lighting, and accessories from iconic designers. Their curated collection includes many Scandinavian-inspired brands alongside global design legends, making it a great place to explore how different modern styles can work together.
You can find brands like HAY and &Tradition here, aligning perfectly with GUBI's overall aesthetic. DWR is ideal for shoppers who want a curated but broad selection and the confidence of buying licensed, original designs.
Shop now at dwr.com
16. HKliving
HKliving mixes Scandinavian design with global influences, resulting in an eclectic, vintage-inspired collection. Their use of textures, bold colors, and unique shapes brings a playful, bohemian energy to any home. They are not afraid to be loud and fun.
If GUBI represents sleek urban sophistication, HKliving represents the creative, globetrotting artist's loft. It's great for those who love GUBI's willingness to make a statement but lean more towards a cozy, layered, and maximalist look.
Shop now at usa.hkliving.nl
17. Secto Design
Secto Design is a Finnish company specializing in exquisite handcrafted wooden lighting. Their signature fixtures are made from pressed birch, casting a soft, warm glow that highlights the natural beauty of the wood. Each piece is a testament to Scandinavian craftsmanship and ecological values.
Both GUBI and Secto create lighting that functions as centerpiece sculpture. However, while GUBI often works with metal and glass, Secto offers a more organic, rustic, and gentle take, perfect for adding warmth and texture to modern interiors.
Shop now at sectodesign.fi
18. EILERSEN
With a legacy over 125 years, Eilersen is a master of high-quality upholstered furniture. Their sofas and armchairs are renowned for incredible comfort, durable construction, and minimalist Danish design. They focus on perfecting the art of lounging in style.
Eilersen is an excellent companion to a GUBI-outfitted home, providing the soft, foundational furnishings that balance GUBI's more sculptural casegoods and lighting. If you prize comfort and quality above all else for your seating, Eilersen is a top contender.
Shop now at eilersen.eu
19. Svenskt Tenn
Svenskt Tenn is a legendary Swedish interior design company famous for its elegant, eclectic mix of clean modernist forms and vibrant, joyful patterns by Josef Frank. Their furniture, textiles, and decor items blend Viennese elegance with Swedish functionalism, creating a look that is both classic and wonderfully lively.
Svenskt Tenn shares GUBI's Nordic appreciation for quality but offers a far more decorative and traditional aesthetic. It's a beautiful alternative for those looking to infuse their Scandi-modern home with color, artistry, and timeless grace.
Shop now at svenskttenn.com
20. Nordiska Kök
While their specialty is bespoke kitchens, Nordiska Kök embodies the principles of modern Scandinavian design perfectly. They craft stunning, minimalist joinery and cabinetry that celebrate natural materials, sleek functionality, and sustainable practices. Their style echoes through their accessories and smaller furniture items.
If you love GUBI's clean aesthetic and want to extend that seamlessly into the most functional rooms of your house - your kitchen and bathrooms - Nordiska Kök is the ultimate aspirational brand for achieving that cohesive, high-end Scandinavian look.
Shop now at nordiskakok.com
21. Louis Poulsen
A true icon of Danish design, Louis Poulsen is famous for its architectural lighting designed by masters like Poul Henningsen and Arne Jacobsen. Their philosophy centers on shaping light itself, creating glare-free, atmospheric illumination with fixtures like the legendary PH Artichoke light. Each piece is an elegant synthesis of form and function.
Much like GUBI, Louis Poulsen creates investment-worthy lighting that defines a room. It's an essential brand for anyone serious about Scandinavian modernism and understands that lighting isn't just an accessory - it's architecture.
Shop now at louispoulsen.com
22. Carl Hansen &, Søn
Carl Hansen & Søn is the world’s leading manufacturer of furniture designed by Hans J. Wegner, one of the most prolific Danish Modern masters. They are the custodians of icons like the Wishbone Chair, producing them with unparalleled craftsmanship and respect for the original design. The focus here is on woodwork and timeless, organic silhouettes.
This brand represents the classic, craft-focused side of Danish design. It complements GUBI’s often more contemporary or retro-inspired forms by providing the heirloom-quality wooden furniture that grounds any Danish modern interior.
Shop now at carlhansen.com
23. Hem
Hem is a Stockholm-based independent design brand that champions a new generation of designers. Their furniture, lighting, and accessories are defined by playful forms, innovative materials, and a vibrant, forward-thinking aesthetic. Known for items like the Palo Sofa and the Puffy Lounge Chair, their collection feels avant-garde yet accessible.
Hem is a great alternative to GUBI if you are looking for what's next in Scandinavian design. It's more colorful and experimental, making it a perfect choice for creating a home that feels imaginative, fresh, and uniquely personal.
Shop now at hem.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
