Shopping for home decor at Grund America is a great way to find stylish, eco-friendly pieces that look good and feel good to own. The brand is a favorite for its organic materials, sustainable practices, and a warm, minimalist aesthetic that feels both modern and down-to-earth.
If you're looking to expand your collection of eco-conscious home goods with a similar vibe, you're in the right place. From washable rugs made of recycled materials to handcrafted furniture from sustainably harvested wood, here are 19 other brands that share Grund America's commitment to style and sustainability.
1. Ruggable
If the practicality of easy-to-clean decor is high on your list, Ruggable is your answer. They're famous for their two-piece, machine-washable rug system, making them a game-changer for homes with kids, pets, or high-traffic areas. Many of their designs are made with recycled materials and non-toxic, water-based dyes, blending eco-friendly practices with ultimate convenience.
While Grund America centers on organic, natural fibers, Ruggable’s main draw is its washable technology and stain-resistant functionality. It's a fantastic, sustainable option for anyone who prioritizes low-maintenance living without sacrificing style.
Shop now at ruggable.com
2. The Citizenry
The Citizenry works directly with artisans from around the globe to create small-batch, handcrafted home goods. Their collection features everything from alpaca wool throws from Peru to handwoven rattan furniture from Indonesia, all made with natural fibers and sustainably sourced materials. Every item tells a story, and the brand is committed to fair trade principles, ensuring their artisan partners are paid fair wages.
Compared to Grund America’s straightforward modern minimalism, The Citizenry offers a more globally inspired, textural aesthetic. If you're drawn to unique, ethically-made pieces with an artisanal touch, their collection is a must-see.
Shop now at the-citizenry.com
3. Rove Concepts
For those who love a clean, modern aesthetic, Rove Concepts offers sustainably made furniture inspired by mid-century and Scandinavian design. They prioritize eco-friendly manufacturing and use materials like FSC-certified wood and GREENGUARD Gold Certified fabrics. This commitment ensures their sleek sofas, dining tables, and decor pieces are as conscious as they are beautiful.
While Grund America corners the market on eco-friendly rugs and textiles, Rove Concepts is the go-to for investment furniture that shares a similar minimalist style and dedication to a smaller environmental footprint.
Shop now at roveconcepts.com
4. Vermont Woods Studios
Vermont Woods Studios is synonymous with heirloom-quality, handcrafted wood furniture. Each piece is made-to-order in Vermont from sustainably harvested North American hardwoods like cherry, maple, and walnut, and finished with non-toxic oils. The brand is dedicated to forest conservation, backing its sustainable practices with a lifetime guarantee.
This brand offers a more traditional, classic American style compared to Grund's contemporary vibe. It’s an ideal choice for anyone seeking timeless, eco-conscious investment pieces meant to last for generations.
Shop now at vermontwoodsstudios.com
5. Etsy (Eco-Friendly Sellers)
Etsy is a treasure trove of independent makers and small businesses focused on sustainability. You can find just about anything, from hand-poured soy candles and recycled glass vases to organic linen bedding and reclaimed wood art. Using filters like "handmade," "vintage," and material keywords like "organic cotton" or "reclaimed wood" helps you discover incredibly unique, eco-friendly decor.
Unlike a single brand like Grund America, Etsy provides access to countless artisans, offering a massive variety of styles from rustic to bohemian to ultra-modern, all with a sustainable focus. It’s perfect for finding one-of-a-kind pieces that support small creators.
Shop now at etsy.com
6. West Elm
West Elm has made a significant commitment to sustainability, making it a major player in eco-friendly home decor. A large portion of their products are Fair Trade Certified, handcrafted, and made with organic or recycled materials, including FSC-certified wood for their furniture. You can easily find stylish rugs, bedding, and decor that align with a conscious lifestyle.
While still offering a modern aesthetic, West Elm’s selection is much broader than Grund America's, covering everything from large furniture to tiny accessories. It's a great one-stop-shop for stylishly outfitting an entire room with sustainability in mind.
Shop now at westelm.com
7. Parachute
Parachute is celebrated for its premium, Oeko-Tex certified bedding, bath linens, and home textiles made from natural materials like long-staple Egyptian cotton and pure linen. Their collection of throws, decorative pillows, and loungewear embodies a relaxed, California-cool aesthetic with a focus on livable comfort and exceptional quality.
If you love Grund America's organic materials and soft textures, you'll feel right at home with Parachute. They complement Grund's rugs and decor perfectly, offering the ideal textiles for creating a cozy, sustainable, and cohesive living space.
Shop now at parachutehome.com
8. Made Trade
Made Trade is a beautifully curated online marketplace for ethically-made and sustainable home goods, clothing, and accessories. Every product on their site meets strict standards for fair labor and eco-friendly materials, such as organic, recycled, or vegan components. Their home decor selection feels artistic and elevated, featuring everything from fair trade rugs to handcrafted ceramics.
Think of Made Trade as a one-stop-shop for discovering the best in conscious design. Like Grund America, they make it easy to shop your values, but they offer a much wider variety of brands and aesthetic styles under one roof.
Shop now at madetrade.com
9. AllModern (Eco Collection)
A part of the Wayfair family, AllModern is dedicated to making modern design accessible. Its dedicated Eco Collection showcases furniture and decor crafted from sustainable materials like reclaimed wood, bamboo, and organic fabrics. This makes it easy to find on-trend, eco-friendly pieces at a competitive price point.
Similar to Grund America, AllModern makes sustainable style approachable. Its sleek, contemporary designs are a great match for shoppers who want a clean-lined look for less without straying from their eco-conscious principles.
Shop now at allmodern.com
10. Sustainable Society
Sustainable Society focuses on handcrafted, eco-friendly home items with an emphasis on natural materials and organic dyes. The brand prioritizes transparency in its supply chain, so you know exactly what you’re bringing into your home. Their collection has a wonderfully artisanal, slightly rustic vibe that feels both authentic and stylish.
While Grund America leans into sleek minimalism, Sustainable Society offers a distinctly handcrafted feel. Both brands share a core mission of sustainability, making this a great option for those who appreciate natural textures and craftsmanship.
Shop now at sustainablesociety.com
11. Ferm Living
A Danish design brand, Ferm Living creates furniture and decor with a signature soft, Scandinavian aesthetic. The brand is committed to responsible production, using materials like recycled plastics, FSC-certified wood, and organic textiles. Their designs are often warm and inviting, featuring gentle curves, earthy colors, and playful yet sophisticated patterns.
Ferm Living shares Grund America's minimalist sensibilities but often incorporates more artistic flair and personality into its pieces. They are perfect for anyone seeking modern, eco-friendly decor with a touch of Danish design charm.
Shop now at fermliving.com
12. Etsy (Eco-Friendly Brands)
Beyond individual sellers, Etsy is also a launching pad for dedicated small brands focused entirely on sustainability. These brands often operate their own storefronts on the platform, offering curated collections of eco-friendly products like organic cotton throws, recycled home accessories, and handcrafted rugs. Searching for "eco-friendly decor" or "sustainable home brand" can help you discover these hidden gems.
These dedicated eco-brands provide a more focused shopping experience than browsing the general marketplace, making it easier to find style-aligned pieces that share Grund America’s ethos of quality and craftsmanship.
Shop now at etsy.com
13. Made in Nature
Made in Nature is a direct parallel to Grund America, specializing in eco-friendly and sustainably sourced home textiles. Their product line includes organic cotton throws and natural fiber rugs made using non-toxic dyes and sustainable practices. The aesthetic is heavily focused on natural textures, earthy color palettes, and simple, beautiful design.
If you love Grund's core mission and visual style, Made in Nature will feel very familiar. It's an excellent brand for finding high-quality, uncomplicated, and deeply eco-conscious essentials for the home.
Shop now at madeinnature.com
14. Bungalow 5
Bungalow 5 offers a more luxurious and statement-making approach to eco-friendly design. The brand is known for its distinctive furniture and decor, which are often handcrafted from unique and sustainable materials like reclaimed wood strips or recycled glass. Their designs blend vintage-inspired shapes with a modern sensibility.
While Grund America masters earthy minimalism, Bungalow 5 is for those who want their sustainable pieces to be glamorous centerpieces. Both share a commitment to natural materials, but Bungalow 5 brings a more refined, upscale presence to a room.
Shop now at bungalow-5.com
15. Hearth & Hand with Magnolia (Target)
Joanna Gaines' exclusive line at Target, Hearth & Hand with Magnolia, consistently offers well-designed, affordable home goods with a modern farmhouse feel. The collections frequently include items made from sustainable materials like organic cotton, jute, and reclaimed wood, making eco-conscious style accessible to everyone. You can find everything from textured throw pillows to minimalist serveware.
Hearth & Hand shares Grund's approachable design ethos but at a much more budget-friendly price point. It’s a fantastic starting place for those who want to dip their toes into sustainable decor without a huge investment.
Shop now at target.com
16. Vita Living
Vita Living creates handcrafted, eco-friendly furniture and home textiles that feel both durable and timeless. The brand focuses on using natural fibers and sustainable wood, blending rustic charm with clean, modern lines. Their pieces are designed to be both beautiful and long-lasting, bringing a sense of grounded simplicity into the home.
Similar to Grund America, Vita Living values conscious craftsmanship and high-quality materials. Their aesthetic works well for anyone creating a calm, nature-inspired space that feels thoughtfully put together.
Shop now at vitainc.com
17. Urban Outfitters (Eco Collection)
Often known for its trendy fashion, Urban Outfitters' home section includes a growing collection of eco-friendly decor. Focused on materials like recycled cotton, sustainable woods, and natural fibers, their eco offerings cater to a younger, more bohemian aesthetic. It's a great place to find playful printed rugs, textured wall hangings, and fun decor at an affordable price.
While Grund America’s style is more classic and minimalist, Urban Outfitters offers a fun, eclectic, and budget-friendly alternative for shoppers who still want to prioritize recycled and natural materials.
Shop now at urbanoutfitters.com
18. Futon Company
The Futon Company specializes in functional, space-saving furniture and home textiles with a strong emphasis on eco-friendly materials from sustainable sources. From minimalist storage solutions to organic cotton bedding and futons, their products embody a simple, practical, and eco-conscious design philosophy.
If you're drawn to Grund America's clean and unfussy aesthetic, you'll appreciate The Futon Company's commitment to natural, durable materials. It's an ideal choice for anyone looking to furnish smaller spaces with thoughtfully designed, sustainable pieces.
Shop now at futoncompany.co.uk
19. Mango & Lau
Mango & Lau focuses on small-batch, handcrafted home textiles created from eco-friendly materials like certified organic cotton, hemp, and recycled fabrics. Their collection has a beautiful, understated aesthetic characterized by neutral color palettes, soft textures, and clean designs. It's artisanal production at its most serene.
This brand is a perfect match for fans of Grund America’s minimalist style and commitment to sustainable textiles. If you’re looking for pieces with an even more handcrafted, personal touch, their pillows, throws, and towels are an excellent find.
Shop now at mangolau.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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