If you're upgrading your bathroom, you know the name Grohe. The brand is a favorite for its combination of sleek, modern design and precise German engineering, turning everyday faucets and shower systems into statements of quality and innovation.
But when you're looking for that perfect fixture, it's always smart to see what else is out there. For those who love Grohe's focus on style, performance, and cutting-edge technology, here are 19 similar brands that deliver premium bathroom fixtures you’ll definitely want to check out.
1. Kohler
Kohler is a powerhouse in the bathroom world, offering a massive range of fixtures that includes everything from faucets and shower systems to toilets and vanities. Their design language often feels both classic and contemporary, blending sleek, minimalist lines with timeless shapes. Known for industry-leading warranties and a strong focus on water-saving technology, their products are built for stylish durability.
With prices ranging from $150 to $3,000, Kohler offers a similar level of quality and innovation as Grohe but often provides a wider array of traditional design options alongside their modern collections. If you want Grohe’s reliability with a slightly more classic American aesthetic, Kohler is a perfect place to start.
Shop now at kohler.com
2. Delta Faucet
Delta Faucet makes its mark with smart, user-friendly technology integrated into stylish, modern designs. They are famous for their Touch2O technology, which lets you turn the water on and off with a simple tap, and H2Okinetic showers designed to feel like more water without actually using more. Their price point is accessible for premium quality, typically falling between $100 and $1,200.
Delta is a direct competitor to Grohe’s tech-focused collections but often emphasizes practical, family-friendly convenience. If you love the idea of innovative features that simplify your daily routine, Delta delivers accessible luxury that’s easy to use and install.
Shop now at deltafaucet.com
3. Villeroy & Boch
As a high-end German brand, Villeroy & Boch is synonymous with luxury and sophisticated European design. They specialize in complete bathroom solutions, including elegant faucets, designer bathtubs, and premium ceramic sanitary ware. Their pieces often feel like heirlooms - timeless, beautifully crafted, and made to be the centerpiece of a room.
Expect prices from $300 to over $5,000. While they match Grohe in German engineering and quality, Villeroy & Boch cater more to an upscale, bespoke aesthetic. This is the brand you turn to when you want pure, unapologetic elegance.
Shop now at villeroy-boch.com
4. Hansgrohe
Often seen as Grohe's closest competitor, Hansgrohe is another German giant celebrated for its premium faucets, showers, and bath systems. The brand is laser-focused on the experience of water, with innovations like their PowderRain spray that creates a cocoon of ultra-fine droplets. Their designs are modern, sharp, and beloved by architects and designers.
Priced between $200 and $2,500, Hansgrohe products are known for remarkable durability and water efficiency. If you love Grohe's commitment to technology and contemporary style, Hansgrohe is an essential brand to compare for its own unique approach to shower technology and sleek design.
Shop now at hansgrohe.com
5. American Standard
American Standard has built a reputation on reliable, durable, and accessible bathroom fixtures. You can find a huge selection of faucets, toilets, and showers that focus on dependable performance and straightforward design. While known for being more utilitarian, their portfolio includes many modern collections that blend style with functionality.
Ranging from $100 to $1,500, they compete well with Grohe's more entry-level premium products. American Standard is an excellent choice for renovators who need stylish, hardworking fixtures that don't compromise on quality or ease of maintenance.
Shop now at americanstandard-us.com
6. Duravit
Duravit brings a design-forward, architectural aesthetic to the bathroom. This German brand is known for its collaborations with world-renowned designers like Philippe Starck, resulting in minimalist, contemporary fixtures that are as beautiful as they are functional. They specialize in ceramics, offering sleek toilets, basins, and bathtubs.
Their products range from $200 to $3,500 and share Grohe's German commitment to quality but with a stronger emphasis on conceptual, artful design. If you want your bathroom to feel like a modern art gallery, Duravit is the brand for you.
Shop now at duravit.com
7. Samuel Heath
Based in Britain, Samuel Heath has been crafting exquisite brassware for nearly two centuries. They are masters of handcrafted faucets, showers, and accessories with a focus on timeless, traditional designs and impeccable quality. Each piece is made with meticulous attention to detail and feels weighty and substantial in your hand.
With prices starting at $500, Samuel Heath operates in the luxury space. Compared to Grohe's modernism, they offer a classic, artisanal appeal for those who want their bathroom fixtures to have a story and a palpable sense of craftsmanship.
Shop now at samuel-heath.com
8. Laufen
Laufen is a Swiss brand that excels in creating high-end bathroom fixtures that balance modern design and precision. They are particularly famous for their innovative work with ceramics, producing incredibly thin-walled but durable basins and toilets. A focus on minimalism and thoughtful details makes their products feel both artistic and highly functional.
Their faucets and sanitary ware typically range from $300 to $4,000. Laufen is similar to Grohe in its clean, European design ethos but stands out with more sculptural, architectural products that are true statement pieces.
Shop now at laufen.com
9. Gessi
Gessi is where Italian artistry meets bathroom design. This luxury brand creates fixtures that are less like hardware and more like sculptures for your home. They are known for unique shapes, innovative finishes, and an avant-garde approach that pushes the boundaries of faucet design. If you want a fixture that functions as a conversation piece, Gessi is the answer.
Ranging from $400 to $5,000, Gessi products are for those who view the bathroom as a space for wellness and personal expression. They match Grohe in premium quality but appeal to a desire for highly distinctive, designer fixtures.
Shop now at gessi.com
10. Phylrich
Phylrich is a high-end American brand specializing in handcrafted, luxurious bathroom fixtures with an emphasis on ornate, traditional styling. Their pieces often feature intricate detailing and are available in a wide variety of classic finishes, from polished brass to antique nickel.
Priced from $1,000 to $4,000, Phylrich offers bespoke, decorative designs for truly opulent spaces. While Grohe champions sleek minimalism, Phylrich is the go-to for someone looking to create a classic, glamorous, and truly custom bathroom.
Shop now at phylrich.com
11. Fima Carlo Frattini
Fusing contemporary Italian style with innovative functionality, Fima Carlo Frattini offers sleek and sophisticated bathroom fixtures. The brand is known for its minimalist lines, clever technological integrations, and commitment to sustainability through water-saving features.
With prices between $200 and $3,000, they are strong competitors in the modern luxury market. Think of them as Grohe's stylish Italian cousin - offering a similar focus on performance but with a little more flair and avant-garde design sensibility.
Shop now at fimacf.com
12. Victoria + Albert
While best known for their stunning freestanding bathtubs and basins, Victoria + Albert also offers a curated collection of premium fixtures to complete the look. Their designs range from classically elegant to strikingly modern, all crafted with the same commitment to luxury and durability. Their proprietary QUARRYCAST™ material makes their tubs and sinks exceptionally strong and beautiful.
Products start around $1,000, placing them in the high-end category. They share Grohe's focus on quality materials but specialize in creating a cohesive, spa-like sanctuary centered around their iconic bathtubs.
Shop now at vandabaths.com
13. Scarabeo
Scarabeo is an Italian brand focusing on beautifully designed ceramic bathroom fixtures. They are masters of creating washbasins, toilets, and bidets in contemporary, streamlined shapes that feel both elegant and functional. Their thin-profile sinks are particularly noteworthy for bringing a delicate, modern look to any space.
Priced from $150 to $2,500, Scarabeo's fixtures pair perfectly with minimalist faucets from brands like Grohe. If you love clean lines and high-quality ceramics, their products provide a fantastic foundation for a modern bathroom design.
Shop now at scarabeoceramica.com
14. Blanco
Though famous for its high-performance kitchen sinks, Blanco also brings its German engineering and design prowess to the bathroom. Their bathroom faucets feature the same quality, durability, and sleek design that have made them a kitchen favorite. The style often leans toward Scandinavian-inspired minimalism, with clean lines and superior functionality.
With faucets from $200 to $1,500, Blanco offers an excellent alternative for those who appreciate Grohe's precision engineering and want a cohesive, high-quality look across both their kitchen and bathroom.
Shop now at blanco.com
15. Boffi
Boffi is the epitome of high-end, minimalist Italian design. The brand is known for creating entire bathroom systems, from bespoke furniture to impeccably designed fixtures. Their aesthetic is refined, architectural, and completely integrated, often blurring the lines between furniture and fixtures.
With prices starting at $1,000, Boffi operates in an exclusive, luxury space. Like Grohe, they offer superior quality and modern design, but their approach is more holistic and catered to bespoke, high-end architectural projects where every detail matters.
Shop now at boffi.com
16. Roca
Roca is a massive global brand from Spain that offers a comprehensive range of bathroom solutions, from faucets and sanitary ware to tile and furniture. They are leaders in developing innovative and sustainable technologies, including smart toilets and water-saving fixtures, at an accessible price point.
While much of their catalog is mass-market, their premium designer collections are direct competitors to Grohe. Priced from $100 to $1,500, Roca is a perfect choice for those who want cutting-edge, eco-friendly technology and modern European design without the ultra-luxury price tag.
Shop now at roca.com
17. Artisan
Artisan lives up to its name by offering handcrafted, artisanal fixtures that feel unique and special. This American boutique brand focuses on high-quality materials and customizable finishes, allowing you to create a look that is perfectly tailored to your space. While known for their exceptional kitchen sinks, their bathroom hardware and fixtures carry the same stamp of quality.
With premium prices starting around $600, Artisan appeals to those looking for something beyond off-the-shelf options. It trades Grohe's mass-produced precision for a one-of-a-kind, bespoke appeal perfect for luxury projects.
Shop now at artisanhardware.com
18. Zucchetti
Zucchetti represents the height of contemporary Italian design in the bathroom fixture space. Their collections are known for being elegant, innovative, and impeccably stylish, created by some of the world's top designers. The brand has a strong focus on sustainability and user wellness, developing products that are both eco-conscious and delightful to use.
Ranging from $250 to $3,000, Zucchetti's fixtures are a strong alternative to Grohe for those who prioritize design flair. If you want that iconic Italian blend of effortless cool and high performance, look no further.
Shop now at zucchettikos.it
19. Lixil
Lixil is the global parent company behind some of the biggest names in the industry, including Grohe and American Standard. Their immense portfolio and technological prowess mean they are at the forefront of just about every innovation in the bathroom space, from water-saving technologies to smart home integration.
By exploring Lixil's premium lines across its family of brands, you can find fixtures with a similar commitment to quality and technology as Grohe. Their products are geared toward both luxury and practical homeowners who demand reliable, high-tech performance in their homes.
Shop now at lixil.com
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