If you're drawn to interiors with a timeless, sophisticated feel, you’re likely familiar with the exquisite textiles and wallpapers from GP & J Baker. The British luxury brand is a true icon, celebrated for its classic florals, intricate chinoiserie prints, and heritage patterns that add a layer of understated elegance to any room.
For those who adore GP & J Baker's refined style but want to explore other designers playing in the same gorgeous sandbox, we've rounded up a list of similar brands. From classic English country aesthetics to modern interpretations of historical motifs, here are 19 brands perfect for creating an elegant home.
1. Colefax & Fowler
Colefax & Fowler is the epitome of classic English country style. Known for their refined florals, stripes, and chinoiserie, this quintessential British house produces heritage-inspired designs with impeccable quality. Like GP & J Baker, they have a deep appreciation for timeless beauty, but they lean into a softer, more romantic countryside aesthetic. They are a go-to for creating comfortable yet elegant spaces that feel collected over time.
Shop now at colefax.com
2. F Schumacher & Co
A darling of the interior design world, F Schumacher & Co masterfully blends historical patterns with a fresh, contemporary perspective. Their extensive collection includes everything from intricate damasks and lush botanical prints to bold, modern graphics. They share GP & J Baker's dedication to quality and heritage but are often seen as pushing the envelope with innovative designs and designer collaborations that feel very of-the-moment.
Shop now at fschumacher.com
3. Zoffany
If you’re looking for drama and opulence, Zoffany delivers. Specializing in sophisticated wallpapers and luxurious fabrics, the brand is known for its incredible textures, hand-painted effects, and richly detailed textiles that create a truly bespoke look. While GP & J Baker exudes classic elegance, Zoffany often dials up the glamour with statement-making wallcoverings that cleverly reinterpret traditional patterns for modern high-end interiors.
Shop now at zoffany.com
4. Thibaut
Thibaut is celebrated for its fresh and inspiring color palettes applied to classic designs. Their collections are filled with vibrant florals, elegant damasks, and playful chinoiserie, all crafted to work together for a beautifully layered interior. They share GP & J Baker’s commitment to timeless sophistication but are a wonderful choice when you want classic patterns energized with a bolder, more colorful approach.
Shop now at thibaut.com
5. Philip Jeffries
While many in this category focus on prints, Philip Jeffries is the master of texture. As a leader in niche, luxury wallcoverings, they offer stunning creations from natural materials like grasscloth, mica, silk, and wood. If you love the sophistication of GP & J Baker but want to add depth and glamour through tactile surfaces rather than patterns, Philip Jeffries provides an unmatched selection of innovative and beautiful wallcoverings.
Shop now at philipjeffries.com
6. Arthur Sanderson & Sons
A historic British brand, Sanderson is practically synonymous with elegant, traditional English style. Their archive is a treasure trove of florals and pastoral scenes, crafted with incredible attention to detail. Much like GP & J Baker, Sanderson is rooted in heritage and quality, but their aesthetic often leans more heavily into romantic, countryside-inspired prints that feel both classic and comforting.
Shop now at sanderson.com
7. Harlequin
Harlequin is the free-spirited sibling in the luxury decor family, offering bold and contemporary takes on classic motifs. Their wallpaper collections are known for vibrant florals, chic damasks, and imaginative geometrics that make a statement. They share GP & J Baker's commitment to quality but are perfect for those who want to inject a bit more personality and modern flair into a sophisticated space.
Shop now at harlequindesigns.co.uk
8. Morris & Co
Founded by the legendary William Morris, this brand is the cornerstone of the Arts and Crafts movement. Morris & Co is famous for its intricate, nature-inspired patterns that celebrate craftsmanship and enduring beauty. Their wallpapers and fabrics have a romantic, timeless charm similar to GP & J Baker's classic style, but with a distinct handcrafted feel rooted in history and artistry.
Shop now at morrisandco.com
9. Scalamandré
Scalamandré is an iconic American brand known for its opulent and luxurious textiles. From their famous zebra print to intricate silk damasks, their fabrics and wallpapers are often featured in historic landmarks and grand, high-end homes. Compared to GP & J Baker's refined British taste, Scalamandré offers a more dramatic and formal sense of grandeur, perfect for making a bold, unforgettable statement.
Shop now at scalamandre.com
10. Ralph Lauren Home
Ralph Lauren Home perfectly translates the brand's signature fashion into the world of interiors. Their fabric and wallpaper collections capture a timeless American elegance, featuring everything from classic florals and country plaids to sophisticated stripes. They share GP & J Baker's refined, classic aesthetic but filter it through a slightly more casual, lifestyle-focused lens for a look that is both luxurious and livable.
Shop now at ralphlauren.com
11. Brunschwig & Fils
A heritage brand with French roots, Brunschwig & Fils is celebrated for its luxurious, often hand-printed fabrics and wallpapers inspired by historical documents. Their designs - rich damasks, romantic florals, and vibrant chinoiserie - are staples in elegant and traditional interiors. The brand shares GP & J Baker’s dedication to uncompromising craftsmanship and quality, with a particular emphasis on bespoke character.
Shop now at brunschwig.com
12. Lee Jofa
As part of the Kravet family, Lee Jofa is synonymous with high-end, traditional design. The brand offers a vast range of premium fabrics and wallpapers, specializing in classic English chintz, elegant damasks, and tailored stripes. They align with GP & J Baker's appeal to heritage design but stand out for their comprehensive to-the-trade offerings and a broad collection that suits any upscale, classic project.
Shop now at kravet.com
13. Christopher Farr Cloth
For those who appreciate artisanal quality, Christopher Farr Cloth is a must-see. The brand focuses on unique, hand-woven and printed textiles inspired by contemporary art and traditional weaving techniques. While more fabric-forward, their luxurious textiles are ideal for creating richly layered, tactile interiors. They present a different take on luxury - one that, like GP & J Baker, values artistry and subtle sophistication.
Shop now at christopherfarr.com
14. William Yeoward
William Yeoward expertly blends classic and contemporary British style. The brand's collection of fabrics, wallpapers, and home accessories is filled with elegant florals and damask patterns that echo GP & J Baker's feel but are interpreted with a slightly more relaxed and romantic vibe. It’s the perfect choice for creating interiors that are timeless and sophisticated yet comfortable and inviting.
Shop now at williamyeoward.com
15. Miller & Harris
Miller & Harris is a boutique studio creating bespoke, handcrafted wallpapers and fabrics destined to be heirlooms. Their meticulous, artisanal approach results in incredibly detailed patterns, often featuring lush and intricate floral motifs. For those who love the luxurious appeal of GP & J Baker but crave a completely custom piece, Miller & Harris offers a design-forward, personalized experience.
Shop now at millerandharris.com
16. Pierre Frey
This French luxury brand brings an artistic and narrative-driven approach to textiles and wallpaper. Pierre Frey’s collections are opulent and inventive, drawing inspiration from art, global cultures, and natural history. Like GP & J Baker, their designs seamlessly blend tradition and innovation, but with a uniquely bold and artful French sensibility that feels both imaginative and exceptionally chic.
Shop now at pierrefrey.com
17. Schumacher
Beyond its historical archives, Schumacher continues to lead with versatile designs that bridge the gap between traditional and modern interiors. The brand is known for its incredible durability and an ever-evolving collection of classic patterns alongside fresh, trend-forward collaborations. It’s this adaptability that makes it a great alternative to GP & J Baker, offering timeless appeal that can easily be incorporated into an eclectic, 21st-century home.
Shop now at fschumacher.com
18. Morris & Co
Revisiting Morris & Co highlights its foundational role in decorative arts. The brand celebrates the beauty of handcrafted work, with iconic patterns like "Strawberry Thief" and "Willow Boughs" that remain beloved staples worldwide. If you are specifically drawn to the Arts and Crafts aesthetic - romantic, detailed, and deeply connected to nature - Morris & Co offers an authentic alternative to GP & J Baker’s more formal classicism.
Shop now at morrisandco.com
19. GP & J Baker Studio
Finally, for the truest fans, don't overlook the main source itself. The GP & J Baker Studio offers bespoke services and custom design collaborations that take their iconic aesthetic to a new level. If you love their style but need something specific - a custom colorway, a unique fabric application, or a fully personalized pattern - their studio service is the ultimate destination for British luxury and heritage craftsmanship.
Shop now at gpandjbakery.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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