If you love outfitting your kitchen with tools that are as fun as they are functional, you’re probably already a fan of GIR. This brand has mastered the art of creating durable, high-quality silicone cooking tools that inject a happy dose of color into everyday meal prep.
GIR's smart designs and vibrant aesthetic have made them a go-to for home cooks who appreciate innovation that doesn't take itself too seriously. For those who can't get enough of their vibe, we’ve gathered 18 similar brands that blend clever design, quality materials, and a bit of personality for your kitchen.
1. OXO
You can't talk about innovative kitchen tools without mentioning OXO. Celebrated for its focus on ergonomic innovation, OXO creates everything from spatulas and peelers to measuring cups that feel comfortable and intuitive to use. Their signature non-slip grips and thoughtful engineering make kitchen tasks easier for everyone.
Like GIR, OXO embraces high functionality and a modern aesthetic, but they lean more towards user-centric design and problem-solving than playful color palettes. If you prioritize comfort and durability with a clean, contemporary look, OXO is your soulmate brand.
Shop now at oxo.com
2. Joseph Joseph
Identical twin brothers Richard and Antony Joseph founded Joseph Joseph to bring clever, space-saving designs into the kitchen. The brand excels at multi-functional tools like color-coded chopping boards, nesting utensils, and stylish organization solutions that streamline your cooking workflow.
While GIR is known for colorful individual utensils, Joseph Joseph is the master of smart, clutter-reducing systems. They share a love for bright colors and clean design but stand out for their focus on efficiency and engineering genius.
Shop now at josephjoseph.com
3. Peugeot
Best known for their iconic salt and pepper mills, Peugeot brings heritage craftsmanship to a range of kitchen tools, including grinders, corkscrews, and utensils. Their products blend sleek, timeless designs with premium materials like rich wood and stainless steel for a sophisticated feel.
Where GIR is playful and colorful, Peugeot is classic and elegant. It's a fantastic alternative for cooks who appreciate precision, durability, and a more refined, professional aesthetic in their kitchen accessories.
Shop now at peugeot-saveurs.com
4. KitchenAid
Beyond their legendary stand mixers, KitchenAid offers a wide array of excellent kitchen tools that live up to the brand's reputation for quality and durability. Their gadget line includes silicone spatulas, whisks, and measuring spoons that often come in vibrant colors designed to match their appliances.
KitchenAid shares GIR's love for adding a pop of color to the kitchen, but with a more classic, slightly retro style. Investing in their tools means you’re getting the same legacy of performance that has made their mixers a staple for generations.
Shop now at kitchenaid.com
5. Williams Sonoma
Williams Sonoma offers a beautifully curated selection of premium kitchen gadgets and cookware that balance sophisticated style with reliable performance. Their in-house collection often features high-quality materials like stainless steel and smooth silicone, designed with clean lines and an elegant, modern sensibility.
Think of them as GIR's more refined, upscale cousin. While you'll still find colorful options, the overall aesthetic leans toward classic kitchen decor with an emphasis on craftsmanship, perfect for those who want their tools to feel as luxurious as they are useful.
Shop now at williams-sonoma.com
6. Anolon
Anolon is made for the serious home cook who demands professional-grade performance from their tools. Specializing in durable cookware, their kitchen utensil line is built to match, featuring high-heat-resistant silicone, sturdy construction, and ergonomic handles that can take a beating.
They share GIR's appreciation for colorful silicone, but with an intense focus on rugged, heavy-duty use. If you’re tough on your kitchen tools and need gear that can handle intense cooking sessions, Anolon is a dependable choice.
Shop now at anolon.com
7. Bambüri
Focusing on eco-friendly kitchenware, Bambüri designs beautiful and effective tools from sustainable materials like bamboo and silicone. Their product lineup includes a variety of spoons, spatulas, and prep tools that combine earthy wood tones with splashes of modern color.
While GIR brings the vibrant, playful pop, Bambüri offers a more grounded, organic aesthetic. It's the perfect brand for eco-conscious home chefs who want functional, stylish tools that reflect a love for natural beauty and sustainable living.
Shop now at bamburi.com
8. Kalorik
Kalorik excels at creating innovative and user-friendly kitchen tools and gadgets with a distinctly modern flair. Their offerings include versatile spatulas, tongs, and utensils in cheerful, bright colors, all designed to be easy to clean and even easier to use.
Their spirit aligns with GIR's in making cooking more practical and enjoyable through smart design. Kalorik is an excellent choice for cooks looking for reliable, affordable, and multi-functional accessories that simplify everyday tasks.
Shop now at kalorik.com
9. Le Creuset
Le Creuset isn't just about iconic enameled cast iron, their line of kitchen tools delivers the same commitment to quality, color, and longevity. Expect heat-resistant silicone spatulas, trivets, and utensils crafted in their signature vibrant palette, allowing for perfect coordination with their cookware.
While GIR is casual and playful, Le Creuset tools feel a bit more sophisticated and classic. They are designed for cooks who view their kitchen tools as part of a curated, timeless collection that will last for years.
Shop now at lecreuset.com
10. Crate & Barrel
Crate & Barrel's selection of exclusive kitchen tools blends modern design with everyday practicality. Their collection features silicone, wood, and stainless steel utensils known for clean lines and a mostly neutral or muted color palette that fits seamlessly into contemporary kitchens.
Much like GIR, Crate & Barrel focuses on function-forward design, but with a more minimalist and understated aesthetic. It’s an ideal stop for dependable tools that are stylish without shouting for attention.
Shop now at crateandbarrel.com
11. Made In
Made In brings professional-grade kitchen essentials directly to home cooks. Their tools, including silicone spatulas and utensils, are crafted from high-quality, durable materials and feature sleek, minimalist designs with a clear focus on performance and longevity.
Sharing GIR's commitment to quality materials, Made In opts for a more refined and subdued style. It’s the brand for serious cooks who value high performance over quirky aesthetics and want tools with a simple, modern look a professional chef would use.
Shop now at madeincookware.com
12. Nordic Ware
Famous for their iconic bundt pans, Nordic Ware also creates a line of practical silicone tools and baking utensils designed for everyday use. Their products are durable, heat-resistant, and come in a range of bright, cheerful colors that add a touch of fun to any kitchen routine.
Similar to GIR, Nordic Ware creates functional essentials with a colorful twist, though with a design sense that often hints at a clean Scandinavian aesthetic. It’s great for durable bakeware companions that don't skimp on personality.
Shop now at nordicware.com
13. Sabatier
Sabatier is a heritage brand best known for high-end knives, but its kitchen tools reflect the same standard of French craftsmanship. Their premium spatulas, spoons, and utensils combine timeless style with durable materials like stainless steel and silicone in sophisticated finishes.
If GIR is fun and modern, Sabatier is sleek and classic. It’s aimed at home chefs and culinary enthusiasts who appreciate refined elegance and professional performance in their kitchen gear.
Shop now at sabatier.com
14. Tovolo
Tovolo lives by the motto "Tools for the heart of the home," creating products that are bursting with fun and color. The brand is a direct competitor to GIR, specializing in high-quality silicone tools, whimsical ice pop molds (think dinosaurs and robots), and spatulas adorned with charming designs.
Tovolo perfectly captures GIR's spirit of playful innovation. With similar price points and a shared enthusiasm for making cooking enjoyable, they are an excellent alternative for anyone looking to add more joy and brightness to their kitchen tasks.
Shop now at tovolo.com
15. Kuhn Rikon
Hailing from Switzerland, Kuhn Rikon brings Swiss precision and a splash of vibrant color to the kitchen. Famous for their ultra-sharp nonstick paring knives and efficient peelers, their tools are designed for maximum performance while being incredibly fun to look at and use.
Like GIR, Kuhn Rikon isn't afraid of a bold color statement but pairs it with exceptional Swiss engineering. If you love GIR's colors but crave laser-like precision in your gadgets, Kuhn Rikon is the perfect brand for you.
Shop now at kuhnrikon.com
16. Dreamfarm
Dreamfarm exists to solve problems you didn't even know you had. This Australian brand reinvents everyday kitchen tools with almost-genius levels of cleverness - think tongs that sit up off the counter ('Clongs') or a spatula that doubles as a masher ('Smood').
Their aesthetic is just as colorful and playful as GIR's, but the primary focus is on witty, hyper-functional design that will make you say, "Why didn't I think of that?" It’s the ultimate brand for efficiency junkies who love a touch of whimsy.
Shop now at dreamfarm.com
17. Material Kitchen
Material Kitchen designs kitchenware for the modern home cook who values both aesthetics and performance. Their direct-to-consumer model focuses on curated sets of gorgeously designed tools, knives, and cookware in a sophisticated, muted color palette of sage, soft pink, and terracotta.
Think of Material as the grown-up, minimalist answer to GIR's high-energy hues. It offers exceptional quality and beautiful design that appeals to those looking for a cohesive, photo-ready kitchen aesthetic without sacrificing function.
Shop now at materialkitchen.com
18. Five Two by Food52
Born from the popular online food community, Food52, the Five Two line is designed with direct input from thousands of home cooks. This results in uniquely thoughtful products like cutting boards with a built-in phone slot and oven mitts with hidden magnets for easy storage.
While less focused on bright color pops like GIR, Five Two shares a deep commitment to innovative design that makes life in the kitchen better. Their style merges a modern-farmhouse vibe with problem-solving features you'll actually use.
Shop now at food52.com
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