For lovers of timeless furniture, G Plan is a household name. They've mastered the art of mid-century modern style, creating pieces that are sleek, comfortable, and built to last. Their sofas and armchairs are classics for a reason, blending clean lines with a cozy, inviting feel.
If you're drawn to G Plan's well-crafted aesthetic but want to explore other options with a similar vibe, you're in the right place. From super affordable to high-end investment pieces, here are 19 brands that will help you nail that timeless mid-century look.
1. IKEA
You can't talk about accessible Scandi and mid-century style without mentioning IKEA. The Swedish giant is famous for its flat-pack furniture that delivers minimalist, functional design at incredibly low prices. Look for sideboards, shelving, and seating that echo mid-century silhouettes, with most pieces falling between $50 and $1,200.
While G Plan's pieces are investment buys known for lasting craftsmanship, IKEA provides stylish, on-trend options for those on a budget. It shares a similar eye for simple, functional design but prioritizes affordability and DIY assembly over G Plan’s emphasis on long-term durability.
Shop now at ikea.com
2. Made.com
Made.com offers contemporary furniture with a serious mid-century modern lean, often through designer collaborations that feel fresh and current. Their direct-to-consumer model allows them to sell sofas, tables, and storage with sleek lines and premium finishes for around $600 to $3,000, cutting out the middleman.
Like G Plan, Made.com creates stylish, well-built furniture for modern homes. However, Made.com's collections are more trend-forward and fashion-focused, offering a slightly more minimalist vibe compared to G Plan's warm, classic mid-century feel.
Shop now at made.com
3. Danish Design Co.
If Scandi-inspired minimalism is your goal, Danish Design Co. delivers. This brand focuses on authentic Scandinavian design, emphasizing clean aesthetics and sustainable materials. Expect sofas, chairs, and dining sets in the $1,200 to $3,500 range, all built with an eco-conscious philosophy.
While G Plan has a distinctly British design heritage, Danish Design Co. offers a lighter, airier take on the mid-century look. It’s a great alternative for those who appreciate G Plan’s quality but want a more stripped-back and sustainable Scandinavian vibe.
Shop now at danishdesignco.com
4. Made Goods
Made Goods elevates mid-century shapes by focusing on artisanal craftsmanship and unique, luxurious materials. They’re the place to find statement sofas, textural accent chairs, and stunning storage pieces. Prices reflect their high-end, eclectic quality, usually ranging from $2,000 to $6,000.
While G Plan is all about classic, comfortable style built for everyday life, Made Goods is about making a statement. Think of them as G Plan’s more glamorous cousin - perfect for when you want a piece with handcrafted details that's guaranteed to be a conversation starter.
Shop now at madegoods.com
5. HAY
True to its Danish roots, HAY creates contemporary furniture and accessories that are playful, minimalist, and heavily inspired by mid-century design. Their sofas, chairs, and tables are celebrated for their sleek functionality and use of bold, modern colors, with prices falling between $500 and $2,500.
HAY and G Plan both share a love for the mid-century aesthetic, but HAY expresses it with a more vibrant, modern energy. If you find G Plan’s palette a bit too traditional, HAY offers a fantastic way to introduce pops of color and a playful twist to your space.
Shop now at hay.dk
6. West Elm
West Elm is a go-to for design-conscious shoppers looking for stylish mid-century modern furniture that feels both current and timeless. With sofas, beds, and dining sets typically ranging from $800 to $3,000, they also focus on Fair Trade and sustainably sourced materials.
Like G Plan, West Elm offers quality and style that's built to be lived with. However, West Elm often infuses its mid-century designs with more contemporary trends and eco-friendly touches, making their collections perfect for versatile, modern interiors.
Shop now at westelm.com
7. Design Within Reach
For the true design aficionado, Design Within Reach (DWR) offers authentic modern furniture, including licensed reproductions of iconic mid-century pieces. As a high-end retailer, their furniture runs from $1,500 to over $8,000, representing real investment pieces from legendary designers.
While G Plan provides accessible, high-quality furniture inspired by the era, DWR sells the authorized classics themselves. Consider DWR when you’re ready to invest in a collectible, an authentic heirloom piece that goes beyond inspiration to pure design history.
Shop now at dwr.com
8. Article
Article has become a fan favorite for its stylish, direct-to-consumer approach to modern and mid-century-inspired furniture. They offer high-quality sofas, beds, and tables that look much more expensive than they are, with prices generally sitting between $400 and $2,500.
Article strikes a great balance between quality and affordability, just like G Plan. The main difference lies in the aesthetic - Article’s mid-century look is a bit more contemporary and streamlined, appealing to a younger, design-savvy audience.
Shop now at article.com
9. Vitra
Vitra is a premium, Swiss family-owned company known for producing iconic designs from mid-century masters like Charles and Ray Eames and George Nelson. Their pieces mix beautiful design with industrial production methods, with prices ranging from $500 for accessories to over $10,000 for classic lounge chairs.
Vitra operates at the highest end of the market, focusing on producing authorized, collectible designs with an emphasis on design excellence. While G Plan brings the mid-century spirit to everyday homes, Vitra offers the opportunity to own a piece of design history, catering to collectors and purists.
Shop now at vitra.com
10. Muuto
Rooted in Scandinavian design tradition, Muuto brings a "new perspective" to mid-century aesthetics with modern, minimalist pieces. Known for innovative materials and clean silhouettes, their sofas, chairs, and lighting range from $600 to $3,000 and fit perfectly in contemporary urban homes.
Muuto shares G Plan's appreciation for mid-century principles but channels them into something sleeker and more modern. While G Plan is about traditional comfort, Muuto is about pushing the boundaries with innovative textures and polished, refined details.
Shop now at muuto.com
11. BoConcept
BoConcept is a Danish brand that excels in customizable, sleek furniture perfect for urban living. Their collections blend modern function with mid-century style across sofas, beds, and storage, often with modular designs and prices typically ranging from $1,000 to $4,000.
Like G Plan, BoConcept creates stylish, durable furniture. But their key differentiator is customization, many pieces can be tailored to fit small or unconventional spaces, making them a fantastic, flexible alternative for modern apartment dwellers.
Shop now at boconcept.com
12. Havertys
Havertys offers a wide variety of furniture that strikes a balance between value, comfort, and timeless style. Alongside more traditional pieces, they carry plenty of sofas, dining sets, and bedroom furniture with classic mid-century lines, typically priced between $800 and $3,000.
Havertys is a great G Plan alternative if you appreciate classic durability and comfort. While their overall selection is broader and includes more traditional designs, their mid-century-inspired collections deliver that familiar, reliable aesthetic that G Plan is known for.
Shop now at havertys.com
13. Joybird
Joybird has built its brand on custom-made mid-century furniture, giving shoppers extensive choices in fabrics, colors, and finishes. Their sofas, chairs, and bedroom sets range from $1,200 to $4,000 and combine retro inspiration with modern flair, all with a sustainable focus.
If you love G Plan’s classic shapes but wish you had more creative control, Joybird is your go-to. Their emphasis on personalization allows you to create a piece that feels uniquely yours, offering a more playful and bespoke alternative to G Plan’s refined collections.
Shop now at joybird.com
14. Ethan Allen
Known for its commitment to high-quality craftsmanship, Ethan Allen provides timeless furniture across various styles, including classic mid-century designs. With prices for larger pieces starting around $1,500, they focus on premium materials and a high degree of customization.
Ethan Allen is a perfect match for shoppers who appreciate G Plan's durability but are looking for a more premium, traditional feel. Their aesthetic leans more luxurious and classic, offering extensive customization options that elevate mid-century silhouettes.
Shop now at ethanallen.com
15. Crate & Barrel
Crate & Barrel reliably delivers modern and mid-century-inspired furniture that is clean, functional, and exceptionally stylish. Their collections of sofas, dining tables, and beds are known for quality craftsmanship, with prices typically falling between $800 and $3,500.
Just like G Plan, Crate & Barrel appeals to design-savvy people who want durable, versatile furniture. However, their designs often feature more neutral palettes and contemporary lines, making them an excellent choice if you're looking for a slightly more updated, modern take on the mid-century look.
Shop now at crateandbarrel.com
16. CB2
As Crate & Barrel's younger, edgier sibling, CB2 offers modern furniture with strong mid-century and industrial influences. Their collections feel curated and cool, featuring unique designer collaborations and sculptural silhouettes, with sofas generally priced from $1,500 to $3,000.
While sharing G Plan’s love for tapered legs and clean lines, CB2 offers a much more trend-forward and adventurous aesthetic. If G Plan feels a bit too safe, CB2’s urban, high-design vibe provides a bolder way to incorporate mid-century style into your home.
Shop now at cb2.com
17. Westwing
Westwing is a source for finding curated, mid-century-inspired furniture and decor at more accessible prices. Focusing on on-trend pieces, their selection of sofas, tables, and storage solutions frequently ranges from $400 to $2,500, with many deals offered through sales and exclusive collections.
Similar to G Plan, Westwing provides stylish furniture with a mid-century bent, but their approach is more seasonal and fashion-forward. It’s a great place to discover unique pieces and stylish bargains that capture the G Plan vibe without the premium price tag.
Shop now at westwing.com
18. Herman Miller
Herman Miller is another iconic name synonymous with mid-century modern design, most famous for its high-performance office chairs and timeless classics like the Eames Lounge Chair. Their innovative pieces are an investment, with prices ranging from $500 to over $10,000.
While G Plan creates comfortable, stylish furniture for living rooms and dining rooms, Herman Miller is a leader in ergonomic design that prioritizes cutting-edge function. They are the brand to look to for iconic office furniture or a luxury statement piece that embodies design history.
Shop now at hermanmiller.com
19. AllModern
As its name suggests, AllModern is a digital destination for a huge selection of mid-century-inspired and contemporary furniture at great prices. Shopping here means access to thousands of stylish sofas, beds, and dining sets, with prices from $250 to $2,500.
AllModern is a great alternative to G Plan if you want tons of options and an even more attractive price point. They share an appreciation for an uncluttered aesthetic, but AllModern offers a much broader, more eclectic range of styles, letting you mix and match to create a unique modern look.
Shop now at allmodern.com
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