As one of Denmark's most celebrated design houses, Fritz Hansen is a global icon known for its blend of minimalist aesthetics, flawless craftsmanship, and legendary collaborations with designers like Arne Jacobsen. From the sculptural curves of the Egg Chair to sophisticated home accessories, their pieces are the definition of timeless Scandinavian elegance.
If you're drawn to Fritz Hansen's clean lines, sculptural forms, and investment-worthy quality but want to explore other brands with a similar vibe, you’re in luck. Here are 19 other brands that champion modern design for every corner of your home.
1. HAY
Danish brand HAY offers a fresh and playful take on Scandinavian minimalism. Known for making contemporary design more accessible, they infuse their furniture, lighting, and home accessories with vibrant color and youthful energy. Their pieces, ranging from sleek chairs to clever office supplies, are functional and built for everyday life.
While rooted in the same design principles as Fritz Hansen, HAY is more budget-friendly and isn't afraid to be more experimental with its palette and forms, making it perfect for adding a pop of modern personality to a room. Prices for decor and smaller furniture typically run from $50–$2,000.
Shop now at hay.dk
2. Muuto
The name Muuto comes from the Finnish word *muutos*, meaning "new perspective," which perfectly captures the brand's mission. They specialize in modern furniture, lighting, and accessories that honor Scandinavian simplicity while embracing innovative materials and techniques. Shoppers will find sleek sofas, minimalist lamps, and sculptural decorative objects with quiet confidence.
Like Fritz Hansen, Muuto emphasizes superior craftsmanship and enduring style, but its aesthetic feels distinctly contemporary and often comes at a slightly more accessible price point, with large items around $3,000 and accessories starting at $50.
Shop now at muuto.com
3. Normann Copenhagen
For those who like their modernism with a bit of an artistic edge, Normann Copenhagen is a must-know. The brand creates bold, innovative furniture and home decor that challenge convention. They are known for their statement lighting, cleverly designed seating, and unique accessories that manage to be both simple and eye-catching.
While sharing a Danish design heritage with Fritz Hansen, Normann Copenhagen tends to push more experimental and artistic boundaries. Expect prices to be in the $100 to $2,500 range, making it a great option for finding a unique piece that feels like a discovery.
Shop now at normann-copenhagen.com
4. Vitra
Vitra is a Swiss design giant celebrated for producing some of the most iconic furniture of the 20th century, including classics from Charles and Ray Eames, George Nelson, and Verner Panton. Their collection marries modernist history with forward-thinking design, resulting in pieces that are both functional works of art and serious collector's items.
Vitra shares Fritz Hansen's deep commitment to design heritage and uncompromising quality, making it a go-to for design enthusiasts building a collection of icons. Their prices reflect this, generally falling in the mid-to-high-end range from $200 for accessories up to $10,000+ for classics like the Eames Lounge Chair.
Shop now at vitra.com
5. Bolia
Bolia brings a personalized approach to modern Scandinavian design. Their extensive collection of high-quality furniture and decor is defined by clean lines, beautiful natural materials, and an impressive range of customizable options for upholstery and finishes. This allows you to create furniture that's perfectly tailored to your space.
While they hold the same commitment to Scandinavian craftsmanship as Fritz Hansen, Bolia offers more flexibility and a slightly softer, warmer take on modernism. Price points span the affordable-luxury market, with large furniture pieces starting around $2,000.
Shop now at bolia.com
6. Artek
Co-founded by the legendary Finnish architect and designer Alvar Aalto, Artek is a true pioneer of modern design. Their furniture, lighting, and accessories are a masterclass in blending functionalism with natural, organic beauty. Known for their iconic use of bentwood, Artek's pieces are sculptural, warm, and built to last for generations.
Like Fritz Hansen, Artek boasts a rich design legacy and is dedicated to superior craftsmanship. Their aesthetic, however, has a distinctively Finnish feel that is often more organic and raw compared to the polished elegance of its Danish counterparts.
Shop now at artek.fi
7. Design Within Reach
Design Within Reach (DWR) isn't a single brand but a carefully curated retailer that makes authentic modern design accessible to a wider audience. They are an authorized seller for legendary brands like Herman Miller, Knoll, and - of course - Fritz Hansen, alongside their own exclusive lines created in collaboration with talented designers.
DWR is a fantastic one-stop shop if you love the high-quality, timeless look of Fritz Hansen, but want to explore a diverse range of other top-tier modern brands all in one place. Their collection covers everything from small accessories to major statement furniture.
Shop now at dwr.com
8. Minotti
If you prefer your modernism with a dose of sophisticated Italian glamour, look no further than Minotti. This luxury brand is known for its elegant, contemporary furniture that combines clean, architectural lines with fine materials and impeccable tailoring. Their sofas and seating, in particular, are benchmarks for comfort and style.
While Fritz Hansen embodies cool Scandinavian simplicity, Minotti offers a warmer, more opulent take on modern luxury. It shares a dedication to high-end craftsmanship but trades minimalist wood for refined textiles, leathers, and metals. Expect high-end pricing reflective of its premium positioning.
Shop now at minotti.com
9. Audo Copenhagen (formerly Menu)
Audo Copenhagen (the new brand formed by a merger of Menu and by Lassen) focuses on what they call "soft minimalism." Their furniture, lighting, and accessories are defined by simple, functional forms, an appreciation for natural materials, and a calm, neutral color palette. They excel at creating pieces that feel both modern and deeply human.
Fans of Fritz Hansen's serene elegance will find a lot to love here. Audo Copenhagen shares that same disciplined, thoughtful approach to design, resulting in pieces like an innovative pendant light or a perfectly balanced vase that bring a sense of tranquility to any interior.
Shop now at audocph.com
10. Gubi
Gubi is a design powerhouse that thrives on rediscovering design treasures from the past and reinterpreting them for a contemporary audience. Their eclectic collection features iconic mid-century pieces alongside captivating new designs, all tied together by a sense of curiosity, courage, and sophistication.
Similar to Fritz Hansen, Gubi has deep respect for iconic design archives. However, their aesthetic is often more playful and decorative, with a flair for luxe materials like velvet, brass, and deep, saturated colors. Gubi is for the design lover who enjoys telling a story a bit more artfully.
Shop now at gubi.com
11. Carl Hansen & Søn
A titan of Danish design, Carl Hansen & Søn is synonymous with outstanding craftsmanship and timeless furniture. They are the proud producers of many masterpieces by Hans J. Wegner, including the legendary Wishbone Chair. Their work is a celebration of natural wood, traditional joinery, and functional, beautiful design.
Carl Hansen & Søn is perhaps Fritz Hansen's closest peer in terms of heritage, quality, and influence. The key difference lies in their focus: while Fritz Hansen is known for its graceful curves and upholstery, Carl Hansen & Søn is the undisputed master of classic Danish woodworking.
Shop now at carlhansen.com
12. Kristalia
Italian brand Kristalia seamlessly blends Scandinavian-inspired simplicity with a chic, contemporary edge. Their furniture and accessories often incorporate materials like aluminum and polypropylene alongside wood, giving their minimalist designs an energetic, versatile vibe. They’re known for sleek dining tables and chairs that feel at home in both residential and modern office settings.
Kristalia provides a slightly more industrial and urban alternative to Fritz Hansen's classicism, sharing a love for clean lines but interpreted with a more technical sensibility. Pricing generally sits in the mid-range high-end market.
Shop now at kristalia.it
13. String Furniture
While not a traditional furniture brand, Sweden's String Furniture is a legend of Scandinavian design for one key product: its modular shelving system. The String System, designed in 1949, is a minimalist masterpiece of function and form, allowing you to create custom storage that is light, airy, and infinitely adaptable.
The system complements the Fritz Hansen aesthetic perfectly. It shares the same principles of stripped-back elegance, high quality, and timeless design that prioritizes both form and function, making it an ideal choice for displaying decor or organizing a modern space.
Shop now at stringfurniture.com
14. Eilersen
Eilersen is a Danish brand that has perfected the art of the sofa. For over 125 years, they have specialized in creating premium, handcrafted upholstery that combines supreme comfort with clean, modern design. Their sofas and armchairs are renowned for their incredible durability and understated elegance.
If you're drawn to Fritz Hansen for its commitment to quality and longevity, Eilersen shares that dedication with a specific focus on seating comfort. While Fritz Hansen's sofas are often sculptural statements, Eilersen’s are designed to be luxurious, inviting family heirlooms for everyday living.
Shop now at eilersen.eu
15. Hübsch
Danish brand Hübsch - meaning "pretty" or "neat" - offers a wide range of affordable and stylish modern decor. Their collections include small furniture, lighting, textiles, and accessories designed with a minimalist Scandinavian aesthetic that incorporates warm, earthy materials and a touch of color. Think pleasing shapes and functional accents ideal for everyday styling.
Hübsch offers the signature Nordic style of Fritz Hansen but in a much more accessible and eclectic way, making it a fantastic source for those finishing touches and smaller decorative objects that give a home personality without a huge investment.
Shop now at hubschnordic.com
16. Fogia
Fogia is a high-end Swedish brand that creates elegant furniture and home objects with an emphasis on craftsmanship, quality materials, and collaborative design. Their aesthetic is understated and refined, producing pieces that feel both significant and subtle. They work with some of Scandinavia's top designers to create future classics.
Sharing Fritz Hansen's commitment to investment-level quality and refined design, Fogia offers a slightly softer, more artisanal perspective. Their pieces often highlight the beauty of natural materials like wood, leather, and stone, giving them a warm and tactile appeal.
Shop now at fogia.com
17. Arper
Italian brand Arper specializes in contemporary seating, tables, and accessories defined by their sleek, refined aesthetic and essential forms. Their designs are beautifully minimal, often featuring soft, sculptural silhouettes and a thoughtful use of color. Comfort and ergonomics are central to their philosophy, making their chairs incredibly popular.
Arper shares Fritz Hansen's eye for modern, high-quality design and sculptural silhouettes. The key difference is Arper’s strong focus on versatility and function, creating highly adaptable pieces for home, work, and everything in between.
Shop now at arper.com
18. B&B Italia
B&B Italia is an icon of luxury Italian design, known for its innovative, sophisticated, and boldly contemporary furniture. Collaborating with world-renowned architects and designers, the brand produces pieces that are both technologically advanced and incredibly elegant. Their sofas and outdoor furniture are particularly revered within the industry.
While Fritz Hansen’s roots are in Scandinavian modernism, B&B Italia represents the pinnacle of Italian cool. It's a more overtly luxurious and fashion-forward alternative, but shares a deep commitment to high-end quality, exceptional materials, and creating unforgettable sculptural forms.
Shop now at bebitalia.com
19. &Tradition
Copenhagen-based &Tradition uniquely bridges the gap between past and present. The brand produces pieces from design masters of the 1930s alongside new work by acclaimed international designers. This eclectic mix of furniture, lighting, and objects feels both timeless and forward-looking, all tied together by a respect for craftsmanship.
Like Fritz Hansen, &Tradition reveres design history but isn't afraid to push boundaries. Their collection is a bit more diverse in style, bringing together things like Verner Panton's iconic Flowerpot lamp with rustic solid wood tables and innovative new seating, offering more variety within a single catalog.
Shop now at andtradition.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.

