If you're a fan of interior design, you’ve almost certainly swooned over a piece from Fritz Hansen. As a pillar of Danish design, the brand is celebrated for iconic, minimalist furniture like the Egg Chair and the Series 7, which perfectly blend functional elegance with masterful craftsmanship.
For those who love Fritz Hansen's high-end, Scandinavian modern aesthetic but are curious about other brands playing in the same space, you're in luck. Here are 23 similar brands that share that same commitment to timeless, design-forward furniture.
1. Muuto
Muuto brings a fresh, contemporary energy to Scandinavian design. Their collection of furniture, lighting, and accessories feels bright and modern, characterized by clean lines and an often playful use of color. You'll find everything from sleek sofas to innovative lighting that feels both simple and sophisticated.
Product prices are in the mid-range tier, from around $200 for accessories up to $3,000 for sofas, making them more accessible than Fritz Hansen. Think of Muuto as Fritz Hansen's youthful cousin - rooted in the same Scandinavian principles but with a more modern, eco-conscious, and approachable vibe.
Shop now at muuto.com
2. Hay
Known for making great design accessible, Danish brand Hay offers versatile furniture and home decor that hits the sweet spot between playful and sophisticated. Their catalog is packed with colorful, minimalist pieces like modular sofas, sleek dining chairs, and clever accessories designed for modern urban living.
Compared to Fritz Hansen's premium level, Hay is refreshingly mid-range, with accessories starting around $100 and larger furniture pieces topping out around $5,000. They share a dedication to Scandinavian simplicity but serve a younger audience with pops of color and collaborations with emerging designers.
Shop now at hay.dk
3. Carl Hansen & Søn
If heritage and mastery of classic woodworking appeal to you, Carl Hansen & Søn is essential viewing. This historic Danish maker is famous for handcrafted icons like Hans J. Wegner’s CH24 Wishbone Chair. Their aesthetic is pure, timeless Scandinavian craftsmanship, focused on quality materials and enduring design.
Positioned in the high-end market alongside Fritz Hansen, prices range from $500 for smaller items to over $10,000 for larger pieces. Both brands champion iconic designs, but Carl Hansen & Søn leans further into traditional, visible craftsmanship and the beauty of natural wood.
Shop now at carlhansen.com
4. Menu
Menu is all about "soft minimalism" - a philosophy that blends clean Scandinavian lines with natural materials to create furniture and accessories that feel both functional and serene. Their collections of tables, chairs, lighting, and decor are known for a refined, understated elegance perfect for creating a calming atmosphere.
With prices generally from $100 for accessories to $2,500 for furniture, Menu is a more accessible mid-range option. They share Fritz Hansen's sleek, modern point of view but often apply it to smaller-scale items and functional objects that bring a sense of quiet beauty to everyday life.
Shop now at menu.as
5. Gubi
Gubi is a Danish design house that rediscovers and reinterprets design treasures from the past while creating tomorrow's classics. They are known for daring, sculptural pieces like the Gubi Chair and Beetle Chair, which feel like a fusion of mid-century elegance and contemporary fashion. Their style is both timeless and boldly unique.
Positioned in the mid-to-high-end range ($300-$4,000), Gubi is perfect for anyone seeking a statement piece. They share Fritz Hansen's love for iconic, designer-driven furniture but take a more experimental, fashion-forward approach that results in truly memorable designs.
Shop now at gubi.com
6. Normann Copenhagen
Normann Copenhagen injects a healthy dose of fun and innovation into Scandinavian minimalism. Their extensive range includes everything from bold, sculptural chairs to colorful decorative objects, all designed to challenge conventional thinking. Their aesthetic is minimalist but never boring, often featuring surprising shapes and materials.
With a budget-friendly range from $50 accessories to $3,000 furniture pieces, it's a great brand for bringing designer flair home without a huge splurge. They echo Fritz Hansen's Danish roots but are far more eclectic and approachable, making them a favorite for creative modern interiors.
Shop now at normann-copenhagen.com
7. Bolia
Bolia channels new Scandinavian design with a focus on customizability, high-quality materials, and sustainability. They specialize in bespoke sofas, inviting armchairs, and warm-wood dining tables that combine sleek, contemporary lines with an undeniable sense of comfort.
Pricing is mid-range, typically between $1,000 and $5,000, offering good value for made-to-order furniture. While Fritz Hansen focuses on iconic, fixed designs, Bolia gives you the power to personalize fabric, colors, and configurations, making it a great choice for creating a unique space.
Shop now at bolia.com
8. Design Within Reach (DWR)
As its name suggests, Design Within Reach aims to make authentic modern design accessible. As a retailer, DWR offers a curated selection of iconic and new designs from various brands - including many on this list. It’s a one-stop-shop for classic Scandinavian, mid-century, and modern furniture from legendary designers.
Price points cover a wide range from mid-to-high-end ($300-$10,000), depending on the piece and designer. DWR is similar to shopping directly from Fritz Hansen in its commitment to authorized, original design, but it gives you access to a much wider universe of celebrated artists and brands.
Shop now at dwr.com
9. Artek
Founded in Finland by legendary architect Alvar Aalto and his wife Aino, Artek is a standard-bearer of modernist design. The brand is renowned for its organic use of bent wood, creating iconic pieces like the Aalto Stool 60 and the Paimio armchair. Their style merges art and technology into functional, timeless forms.
Prices range from around $200 for accessories up to $5,000+ for furniture, placing it in a similar high-quality bracket as Fritz Hansen. Artek shares a deep commitment to Scandinavian modernism but with a distinctively Finnish focus on warm woods, sculptural lines, and natural forms.
Shop now at artek.fi
10. Vitra
While technically a Swiss company, Vitra's DNA is deeply connected to some of the greatest modern designers, including Charles & Ray Eames, Verner Panton, and George Nelson. They produce authoritative versions of iconic lounge chairs, desks, and storage that define mid-century modern style. Their aesthetic is a blend of precision manufacturing and playful innovation.
As a premium brand, Vitra’s pricing ($200 to over $10,000) is comparable to Fritz Hansen. Both are guardians of design heritage, but Vitra’s catalog often has a more international modern flavor, pulling from American and European design movements as well as Scandinavian.
Shop now at vitra.com
11. String Furniture
String is the master of one thing: beautiful, minimalist, and highly functional modular shelving. Created in 1949, the String System is an endlessly customizable storage solution that has become a staple of Scandinavian interior design. Its lightweight, adaptable frame is instantly recognizable and practical for any room.
A basic setup can start around $150, with larger configurations running over $1,000. It doesn't compete with Fritz Hansen's broad furniture range, but if you love their dedication to timeless, functional design and need a genius storage solution, String is the perfect specialized brand.
Shop now at string.se
12. Eilersen
If unmatched comfort is what you're after, family-owned Danish brand Eilersen is the name to know. For over 125 years, they have perfected the art of the sofa, creating plush, beautifully upholstered pieces built for lounging. Their designs pair deep comfort with clean, elegant Scandinavian aesthetics.
As a high-end specialty brand, sofas typically range from $2,000 to $8,000 or more. Where Fritz Hansen might focus more on sculpted, formal seating, Eilersen excels at creating inviting, lived-in lounge furniture without sacrificing an ounce of modern style.
Shop now at eilersen.com
13. Muji
Muji is a Japanese brand that built its entire philosophy on simplicity, functionality, and minimalism - three key tenets of Scandinavian design. Their furniture, including compact beds, storage, and tables, is intentionally simple, unadorned, and made from natural materials.
Muji is an excellent ultra-affordable alternative, with most furniture items staying below the $500 mark. It doesn’t offer the iconic, high-end drama of Fritz Hansen, but if you seek the pure, uncluttered essence of modern design on a tight budget, Muji delivers it perfectly.
Shop now at muji.com
14. &Tradition
Bridging reverence for the old with an excitement for the new, &Tradition creates furniture, lighting, and objects that are both innovative and deeply rooted in Danish design principles. Their collection spans from reissued icons to brand-new pieces from contemporary talents, showcasing a love for beautiful materials and sculptural silhouettes.
Prices span from $500 to $4,000, placing them in a premium-but-approachable category. Like Fritz Hansen, they value long-lasting quality and designer vision, but &Tradition often embraces a more romantic, soft, and textural interpretation of modernism.
Shop now at andtradition.com
15. ferm LIVING
Based in Copenhagen, ferm LIVING creates furniture and homewares with a soft, warm, and distinctly modern take on the Scandi aesthetic. They excel at organic shapes, rich textures, and understated graphics that create an authentic, welcoming atmosphere. Their catalog includes everything from sophisticated shelving units to plush, rounded sofas.
While still a designer brand, ferm LIVING is more accessibly priced than Fritz Hansen, making it great for building a beautifully layered home. They share a Scandinavian heritage but focus more on creating a cozy, almost 'hygge' feeling through gentle forms and tactile materials.
Shop now at ferm-living.com
16. Baker Furniture
Baker is an American luxury furniture brand renowned for its dedication to artisanal craftsmanship and collaborations with world-class designers. While their collections often have a more classic, transitional, or European modern flair, the shared commitment to unparalleled quality, bespoke materials, and timeless pieces puts them in conversation with Fritz Hansen.
This is a top-tier luxury brand, with prices often starting at $3,000 and reaching well into five figures. If your affection for Fritz Hansen is based on its investment-level quality and you're open to a less strictly Scandinavian style, Baker is a worthy brand to explore.
Shop now at bakerfurniture.com
17. Design House Stockholm
Functioning as a "publisher of design," Design House Stockholm collaborates with both renowned and unknown designers to produce a collection of innovative and charming products. They are perhaps best known for unique conversation starters, like the Knot cushion and Loop Chair. Their style is Scandinavian at its core but infused with a delightful sense of creativity and wit.
Prices fall into a contemporary mid-range of about $100 to $2,500. They share Fritz Hansen's regional roots but are more focused on creating intriguing, artistic pieces that add a touch of personality and surprise to a room.
Shop now at designhousestockholm.com
18. Hübsch
Hübsch, Danish for "pretty," offers a softer, warmer, and more accessible vision of Scandinavian interior design. Their collections focus on high-quality natural materials like oak and bamboo, often combined with metals and textiles to create a look that feels both modern and deeply inviting. The aesthetic is contemporary-meets-cozy.
With prices ranging from $300 to $3,000, Hübsch provides an excellent mid-range alternative. If your love for Fritz Hansen's style could benefit from a cozier, slightly more rustic touch, Hübsch is the perfect fit for creating a happy and comfortable home.
Shop now at hubschnordic.com
19. Skagerak
Skagerak is a Danish brand that has been crafting high-quality wood furniture for both indoors and outdoors for over 40 years. Their design ethos is built on sustainability, simplicity, and longevity, producing timeless pieces with clean lines and impeccable joinery. The quality and minimalist-yet-warm aesthetic is top-notch.
Positioned as a high-end brand, it aligns well with Fritz Hansen on price and a commitment to durable, long-lasting design. Skagerak, however, is laser-focused on wood craftsmanship, making them the superior choice for anyone who prizes the natural beauty of timber.
Shop now at skagerak.com
20. Ligne Roset
Ligne Roset is a French high-end furniture brand famous for its bold, artful, and avant-garde designs, like the iconic Togo sofa. Their approach is passionately contemporary, often favoring low-slung, sculptural forms and luxurious materials that make a powerful statement in any modern interior.
As a luxury brand, their pieces often range from $2,000 to over $15,000. While stylistically French and far more audacious than restrained Danish design, Ligne Roset shares Fritz Hansen's commitment to cutting-edge collaborations, iconic status, and exceptional quality, making it a compelling alternative for the design brave.
Shop now at ligne-roset.com
21. Floyd
Designed for urban dwellers and modern lives, Floyd creates simple, modular furniture that’s built to last and easy to move. Their collection includes user-friendly platform beds, sectional sofas, and shelving systems, all defined by their no-fuss assembly and clean, minimalist lines that take clear inspiration from Scandinavian aesthetics.
Floyd is an affordable direct-to-consumer option, with pieces ranging from about $300 to $2,500. They align with Fritz Hansen's love for minimalism, but their core focus is on practicality, flexibility, and solving the challenges of contemporary living.
Shop now at floydhome.com
22. Fredericia Furniture
A true heavyweight of Danish design, Fredericia has been producing celebrated furniture since 1911. They are custodians of beloved designs by Børge Mogensen, such as the Spanish Chair, producing them with an uncompromising commitment to materials and craftsmanship. Their look is honest, functional, and quintessentially Danish modern.
Operating in the same high-end sphere as Fritz Hansen, Fredericia is a brand for connoisseurs of design purity. Both companies represent the pinnacle of mid-century Danish quality, but Fredericia often champions a more pared-back, materials-focused aesthetic rooted in traditional cabinetmaking.
Shop now at fredericia.com
23. Ethnicraft
While Belgian in origin, Ethnicraft’s design philosophy will appeal to any lover of natural, minimalist furniture. They are renowned for their expertise in solid wood, creating stunningly simple and timeless dining tables, sideboards, and bed frames that honor the material’s inherent beauty. Their designs are clean, substantial, and built to stand the test of time.
Their products fall into the mid-to-high end, comparable to brands like Bolia or Muuto. For anyone who gravitates toward the natural wood pieces in Fritz Hansen's lineup, Ethnicraft offers a deeper and more focused catalog of exceptionally crafted solid wood furniture.
Shop now at ethnicraft.com
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