If you're a fan of the unmatched, hotel-quality luxury that Frette brings to the bedroom, you know that high-end linens are an investment in better sleep. The brand is celebrated for its exquisite Egyptian cotton, elegant Italian craftsmanship, and timeless designs that transform any bed into a five-star retreat.
For those who appreciate that level of attention to detail and want to explore other brands offering similar sophistication, here are 18 alternatives to Frette for equally luxurious bedding and linens.
1. Matouk
Matouk creates premium, handcrafted bedding from fine Egyptian cotton and linen, known for their exceptional quality and timeless designs. Their collection of sheets, duvet covers, and shams brings a dose of classic, hotel-grade luxury into the home, making them a go-to for those who value tradition and craftsmanship.
Similar to Frette in its commitment to high-quality fabrics, Matouk offers a slightly more relaxed and approachable aesthetic with a wider variety of patterns and textures. With sets typically ranging from $200 to $1,200, it’s a wonderful option for luxury that feels both elegant and livable.
Shop now at matouk.com
2. Sferra
Sferra is an iconic Italian luxury linen brand specializing in ultra-soft Egyptian cotton and refined textiles. Celebrated for their sumptuous sheets and pillowcases, often finished with subtle embroidery, Sferra is designed for those seeking the ultimate in comfort and sophisticated European elegance.
Like Frette, Sferra marries heritage craftsmanship with modern quality, but often has a stronger focus on achieving the highest possible thread counts for an incredibly smooth feel. Complete bedding ensembles range from $300 to over $2,000, placing it in a similar ultra-luxury category.
Shop now at sferra.com
3. The White Company
Based in the UK, The White Company offers bedding, linens, and home decor centered around understated elegance and comfort. Their collections often feature soft cottons in calm, neutral tones, making them perfect for creating a serene and sophisticated bedroom sanctuary without overwhelming the space.
While Frette caters to the highest end of the market, The White Company provides accessible luxury with a refined, versatile aesthetic. It’s an excellent choice if you love high-quality materials but prefer a more minimalist look, with most sets falling in the $150 to $800 range.
Shop now at www.thewhitecompany.com
4. Pratesi
Pratesi is an Italian heritage brand that embodies handcrafted luxury. They are known for exquisite embroidery, the finest cottons, and an unmatched attention to detail that appeals to true connoisseurs of fine textiles. Each piece feels like a work of art, designed to be passed down through generations.
Pratesi shares Frette's focus on artisanal techniques, but differentiates itself with more bespoke, intricately embroidered designs and exclusive patterns. This is for the ultimate luxury shopper, with prices starting around $600 and climbing well above $2,500.
Shop now at pratesi.com
5. Belle Maison
Belle Maison is a premium bedding brand that skillfully blends comfort with sophisticated styling. They offer high-thread-count sheets, plush duvet covers, and pillow shams made from Egyptian cotton and linen, often elevated with subtle, elegant detailing that gives them a polished finish.
They are comparable to Frette in both quality and aesthetic but bring a slightly more contemporary edge to their designs. With prices typically ranging from $200 to $1,200, Belle Maison strikes a great balance, making it a luxurious yet accessible choice.
Shop now at bellemaison.com
6. Fitzgerald & Fitch
Fitzgerald & Fitch specializes in bespoke luxury bedding, using some of the finest Egyptian and Italian cottons available. Their products are characterized by sleek, modern designs that prioritize texture and comfort, often featuring subtle yet sharp embroidery or piping.
While matching Frette's commitment to quality craftsmanship, Fitzgerald & Fitch stands out with its minimalist aesthetic and customizable options that allow you to create a truly personal set. Expect a price range of approximately $300 to $1,500.
Shop now at fitzgeraldandfitch.com
7. Boll & Branch
Boll & Branch is celebrated for making luxurious bedding that is also organic and ethically sourced. Crafting their sheets and duvet covers from 100% organic cotton, they offer a soft, breathable, and eco-friendly alternative without compromising on a premium feel.
While Frette’s identity is built on heritage and Italian luxury, Boll & Branch is the modern counterpart for the eco-conscious buyer who values sustainability as much as softness. Their pricing, generally between $150 and $700, makes organic luxury surprisingly accessible.
Shop now at bollandbranch.com
8. Linum Casa
Linum Casa offers beautifully handcrafted linen and cotton bedding with a foundation in artisanal European techniques. Best known for their crisp, textured linens and elegant simplicity, their collections create a relaxed yet undeniably refined bedroom atmosphere.
Compared to the polished look of Frette, Linum Casa leans into a more rustic and natural vibe, perfect for those who love the tactile quality of pure linen. Prices typically range from $200 to $1,200, offering excellent value for heirloom-quality pieces.
Shop now at linum.com
9. Anichini
Anichini is a boutique luxury brand that feels like a treasure trove of intricate, handcrafted textiles. Using fine Italian fabrics and meticulous embroidery, their bedding is highly customizable, appealing to those who want a completely bespoke design statement.
Anichini shares Frette's pursuit of artisanal perfection but offers more elaborate and ornate embroidery and fabric options for a truly opulent look. This Vermont-based brand is for the discerning client, with sets starting at $700 and easily exceeding $3,000.
Shop now at anichini.com
10. Riviéra Maison
Riviéra Maison provides luxury bedding and home accessories with a cozy yet sophisticated European-inspired aesthetic. Their collections feature high-quality cottons and linens, often with charming vintage-inspired patterns that feel both timeless and comfortable.
While Frette embodies classic, hotel-style luxury, Riviéra Maison’s vibe is more relaxed and occasionally dips into a rustic, country-house charm. Expect prices to range from $200 to $1,200 for a dose of welcoming European style.
Shop now at rivieramaison.com
11. Ferm Living
For a more modern take on luxury, Ferm Living offers premium linens and bedding rooted in Scandinavian minimalism. Known for their contemporary patterns, muted color palettes, and use of natural fibers, their collection is ideal for creating a stylish, modern bedroom.
Ferm Living stands in contrast to Frette's traditional elegance, offering a look that's more playful, graphic, and design-forward. With a focus on eco-friendly materials, their sets typically fall between $150 and $900.
Shop now at fermliving.com
12. Havly
Havly creates eco-conscious, luxury bedding from organic and sustainable fibers like soft cotton and breathable linen. Their designs are minimalist and calming, featuring neutral tones and simple textures that emphasize comfort and environmental responsibility.
Matching Frette in its dedication to quality, Havly sets itself apart with a transparent commitment to sustainability. If you're looking for clean-lined, modern luxury with a green conscience, their price point of $200 to $850 offers compelling value.
Shop now at havly.co
13. Olive & Linen
Olive & Linen specializes in handcrafted, artisanal textiles made from incredible Turkish cottons and linens. Their products showcase natural textures and a relaxed, elegant vibe that leans into its Mediterranean roots for a style that feels both timeless and bohemian.
They compare favorably to Frette on craftsmanship but embrace a more rustic, laid-back aesthetic inspired by traditional handcrafted textiles. With prices hovering between $150 and $1,000, it's a fantastic brand for achieving that effortless, lived-in luxury.
Shop now at oliveandlinen.com
14. Coyuchi
Coyuchi is a pioneer in organic and sustainable luxury linens, offering incredibly soft and durable bedding crafted from GOTS-certified organic cotton and linen. Their collections are known for simple, elegant designs and eco-conscious manufacturing from start to finish.
While Frette's luxury is rooted in European heritage, Coyuchi's ethos is tied to nature and transparency. It's the top choice for eco-aware consumers who want beautiful, high-quality bedding with a clear conscience. Prices typically range from $200 to $1,200.
Shop now at coyuchi.com
15. Loro Piana
Positioned at the pinnacle of the luxury market, Loro Piana offers bedding made from the world’s most exquisite fabrics, including buttery-soft cashmere and ultra-fine cottons. Their aesthetic is one of quiet, understated elegance, letting the unbelievably rare materials speak for themselves.
Compared to Frette, Loro Piana operates in a category of its own, prioritizing supremely rare textiles over decorative details. This unmatched exclusivity comes with sets generally starting above $2,000, catering to the most discerning clientele.
Shop now at loro-piana.com
16. Design Within Reach (DWR)
Design Within Reach offers a curated selection of bedding and linens focused on modern, minimalist design from top brands and designers. They carry high-quality textiles like crisp washed linen and smooth cotton percale that complement a contemporary interior.
While Frette is all about traditional Italian luxury, DWR’s collection is for the design-forward modernist. If you admire clean lines and contemporary aesthetics, DWR provides access to designer linens in the $200 to $1,200 price range.
Shop now at dwr.com
17. Sachi Home
Sachi Home is an artisanal brand specializing in handmade linens crafted from natural fibers like linen and organic cotton. Their bedding often features unique textures and a relaxed, bohemian-chic aesthetic perfect for a down-to-earth yet elegant home.
On par with Frette in its commitment to artisanal quality, Sachi Home channels that craftsmanship into more casual, earthy designs. It’s an accessible brand for beautiful, textured bedding, with prices ranging from $150 to $900.
Shop now at sachihome.com
18. Linum
Linum is a Swedish brand celebrated globally for its high-quality linen bedding and textiles. True to their roots, their products showcase a timeless Scandinavian aesthetic that is durable, natural, and effortlessly stylish.
Unlike Frette's formal finish, Linum champions the raw beauty and texture of pure linen, delivering a pared-down elegance that gets softer with every wash. With prices generally falling between $200 and $1,200, it's a perfect choice for those who love understated, functional luxury.
Shop now at linum.com
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