As one of the UK's favorite direct-to-consumer sleep brands, Eve Sleep has made a name for itself by blending innovative sleep science with sleek, minimalist design. Their signature memory foam and hybrid mattresses offer that perfect sweet spot of premium comfort without the eye-watering luxury price tag.
For those who love Eve's approach to science-backed comfort, eco-friendly materials, and hassle-free online shopping, there are plenty of other fantastic brands worth exploring. Here are 19 similar brands that deliver premium comfort and a great night's sleep.
1. Casper
As a major player in the "bed-in-a-box" world, Casper is known for its expertly engineered foam and hybrid mattresses. Featuring breathable foams and clever zoned support systems to align your spine, their mattresses are designed for all-around comfort. Prices range from about $995 to $2,495 for their more advanced models.
Like Eve, Casper takes a science-backed approach to sleep with a clean, minimalist aesthetic. However, Casper often provides a wider variety of firmness options and a larger collection of bedding and pillows, making it a great one-stop shop for a complete bedroom upgrade.
Shop now at casper.com
2. Purple
Purple stands out from the crowd with its proprietary Purple Grid technology, a hyper-elastic polymer grid that flexes to support pressure points while promoting incredible airflow. This focus on cool, adaptive comfort puts their mattresses in the $999 to $2,199 price range.
While Eve Sleep perfects comfort using innovative foams, Purple is built for those intrigued by cutting-edge materials. If you're a hot sleeper or deal with aches and pains, a Purple mattress offers a completely unique feel that's both soft and firm where you need it.
Shop now at purple.com
3. Emma Sleep
This award-winning German brand wins fans for its high-quality yet surprisingly affordable memory foam and hybrid mattresses. With prices typically falling between €399 and €1,199, Emma makes premium sleep accessible without compromising on supportive, pressure-relieving comfort.
Emma shares Eve's commitment to breathability and user-friendly design but often sweetens the deal with generous trial periods and warranties. It's an excellent choice if you're looking for that perfect blend of cloud-like softness and durable support.
Shop now at emmasleep.com
4. Tempur
If you're looking to elevate your sleep into true luxury territory, Tempur is a globally recognized leader. Known for the iconic Tempur material, their memory foam mattresses provide unparalleled body-contouring and pressure relief. This premium experience comes with a higher price tag, starting around $2,000.
Unlike Eve’s direct-to-consumer model focused on modern innovation, Tempur leans into a more indulgent, almost therapeutic level of comfort. For those who want the ultimate hotel-like sleep experience and are willing to invest in it, Tempur is in a class of its own.
Shop now at tempur.com
5. Simba
Another top UK competitor, Simba combines the best of both worlds with its innovative hybrid mattresses. By layering up to 2,500 conical pocket springs with responsive memory foam, they deliver a sleep experience that’s supportive, cool, and comfortable. Prices generally range from £700 to £1,200.
Much like Eve, Simba is driven by sleep technology. Their key difference lies in this hybrid construction, which gives their mattresses a bit more bounce and airflow than all-foam models, making them perfect for sleepers who want contouring comfort without feeling stuck.
Shop now at simba.co.uk
6. Leesa
Leesa offers thoughtfully designed foam mattresses that are all about comfort, cooling, and community. Their dual-layer foam construction provides a huggable yet supportive feel, with price points between $799 and $1,699. A portion of every purchase supports their mattress donation program.
Leesa delivers a quality comparable to Eve Sleep but stands out with its powerful social mission. If you want a fantastic night's sleep and love supporting B-Corp brands that give back, Leesa is an easy choice.
Shop now at leesa.com
7. Nectar
Nectar has gained widespread popularity for its deeply comfortable and surprisingly affordable memory foam mattresses. Priced from $699 to $1,399, they deliver a plush sleeping surface that excels at pressure relief, making you feel like you're sleeping on a cloud.
Similar to Eve, Nectar focuses on great value and customer satisfaction, famously offering a 365-night trial and a "Forever Warranty." Their thick layers of memory foam provide a classic enveloping feel many sleepers crave.
Shop now at nectarsleep.com
8. Bloom & Wild
While famous for their letterbox flowers, Bloom & Wild has expanded into thoughtfully curated sleep accessories, including mattresses featuring natural and eco-friendly materials. Expect mid-range pricing consistent with their premium, giftable brand identity.
This might seem like an unconventional pick, but their sleep products align perfectly with Eve's minimalist and eco-conscious vibe. If you appreciate sustainable materials and carefully designed home goods, their offerings are worth checking out.
Shop now at bloomandwild.com
9. Brooklinen
Brooklinen became a household name with its "Internet-famous" luxury sheets and has since brought that quality craftsmanship to mattresses. They offer premium hybrid mattresses that combine foam comfort with innerspring support, ranging from $1,195 to $2,295.
If you're drawn to Eve's stylish, modern simplicity, Brooklinen shares that aesthetic. They appeal to discerning shoppers who want to invest in high-end materials for a complete, beautifully coordinated sleep setup.
Shop now at brooklinen.com
10. Saatva
Saatva is an online luxury brand that skips the box, offering handcrafted innerspring, hybrid, and eco-friendly mattresses with complimentary white-glove delivery. Their prices start around $799 and can exceed $2,000 for their premium models.
Unlike Eve's tech-focused vibe, Saatva emphasizes traditional craftsmanship, organic materials, and five-star hotel comfort. It's the perfect choice for someone wanting premium quality with a more classic, luxurious feel.
Shop now at saatva.com
11. Avocado
For the eco-conscious sleeper, Avocado is a top-tier brand specializing in certified organic latex, wool, and cotton mattresses. These beautifully crafted hybrid mattresses are non-toxic, sustainable, and start around $1,200 to $2,000.
Avocado shares Eve’s commitment to premium quality but takes it a step further with an unwavering focus on natural materials and environmental responsibility. If sustainability is your top priority, Avocado is the clear winner.
Shop now at avocadocore.com
12. Tuft & Needle
Tuft & Needle built its reputation on straightforward, high-quality foam mattresses at an incredibly fair price. Generally costing between $445 and $995, their mattresses are known for their proprietary T&,N Adaptive® foam, which is supportive and breathable without the sinking feeling of traditional memory foam.
Think of them as a more budget-friendly Eve alternative. They provide an excellent balance of firmness and comfort with a focus on simplicity and durability, making them a fantastic value for conscious shoppers.
Shop now at tuftandneedle.com
13. Brentwood Home
Handcrafted in California, Brentwood Home specializes in eco-friendly mattresses made with natural materials like latex, wool, and plant-based foams. Their beds, ranging from $1,000 to $2,200, offer a clean, green approach to luxurious sleep.
While Eve focuses on foam innovation, Brentwood Home is all about natural luxury. They appeal to sleepers who prioritize organic, chemical-free materials and are looking for a mattress with a conscience.
Shop now at brentwoodhome.com
14. GhostBed
Specifically engineered for hot sleepers, GhostBed offers a line of cooling memory foam and hybrid mattresses. With prices from $795 to $2,000, their products stand out for their innovative cooling technology, from aerated latex to phase-change materials.
GhostBed aligns with Eve through its focus on combining advanced features with cozy comfort. If you frequently overheat at night, their dedication to temperature regulation might be the game-changer you need for uninterrupted rest.
Shop now at ghostbed.com
15. Allswell
As part of the Walmart family, Allswell is designed to make great sleep accessible to everyone. They offer shockingly affordable hybrid mattresses, some starting as low as $250, that feature layers of memory foam and individually wrapped coils for solid support.
Though solidly in the budget category, Allswell shares Eve's core mission of connecting people with quality sleep. It is an ideal pick for a guest room, a starter home, or anyone who wants reliable comfort without a major investment.
Shop now at allswellhome.com
16. PlushBeds
PlushBeds caters to discerning sleepers with a premium collection of natural and organic mattresses, excelling in latex and hybrid models. These high-end beds, starting around $1,000, are crafted for long-lasting comfort and hypoallergenic properties.
Similar to brands like Avocado, PlushBeds competes with Eve on luxury but differentiates itself with a powerful commitment to organic materials. This is the brand for you if you're health-conscious and want the purity of natural latex.
Shop now at plushbeds.com
17. Nest Bedding
Nest Bedding sets itself apart with a diverse range of mattresses offering something for everyone, from organic hybrids to flippable memory foam models. Prices span from $599 to over $2,499, showcasing their broad appeal.
What makes them unique is their emphasis on customization, with some models offering an internal split firmness or layers you can swap. If you love Eve's quality but have very specific sleep needs, Nest Bedding's flexible options are a major plus.
Shop now at nestbedding.com
18. The White Company
A beacon of British luxury, The White Company offers beautifully made, high-end mattresses composed of premium natural materials like wool and cotton. Reflecting their elegant style, these beds usually start around £1,200.
While Eve embodies a modern, tech-forward feel, The White Company offers a more timeless and classic form of luxury. For shoppers who appreciate understated elegance and proven quality, their mattresses offer a sophisticated sleep solution.
Shop now at thewhitecompany.com
19. Otty
Otty Sleep is a UK-based brand celebrated for its award-winning hybrid mattresses that thoughtfully combine pocket springs with advanced memory foam. Expect prices in the £400-£800 range, placing Otty in a competitive sweet spot for quality and value.
Like Eve and Simba, Otty excels at blending multiple technologies for a balanced sleep experience. Their mattresses are particularly loved for temperature regulation, thanks to bamboo and charcoal-infused foam, and firm edge support, making them a durable and practical choice.
Shop now at otsleep.co.uk
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