Shopping for a mattress online has become the new normal, and Emma Mattress is a big reason why. Known for its innovative, all-foam mattresses that balance comfort, support, and a surprisingly friendly price tag, Emma has won over sleepers looking for a simple, quality upgrade.
But the bed-in-a-box world is huge, and sometimes you're looking for a slightly different feel - maybe a hybrid with more bounce, a focus on natural materials, or next-level cooling tech. If you love Emma's convenient, modern approach, here are 19 similar brands that will help you find a perfect night's sleep.
1. Casper
As one of the original disruptors in the mattress scene, Casper offers a range of well-engineered foam and hybrid mattresses. Their signature feature is a zoned support system that provides softer foam under the shoulders and firmer support under the hips, promoting proper spinal alignment. With a minimal, modern aesthetic, Casper is perfect for shoppers who appreciate sleep technology delivered in a thoughtfully designed package.
Like Emma, Casper excels at pressure relief and motion isolation, but they offer more hybrid options that add coils for extra support and airflow. Prices for a queen mattress are similar, running from about $695 to $1,295. If you like Emma's general feel but want more targeted support and cooling, Casper is an excellent choice.
Shop now at casper.com
2. Tuft & Needle
Tuft & Needle built its reputation on straightforward, high-quality mattresses without the confusion or the high prices. Their T&N Original mattress uses a proprietary Adaptive Foam that feels both supportive and refreshingly cool to the touch. This no-frills approach makes them a go-to for anyone who wants a comfortable sleep solution that just works.
Sitting at a more affordable price point than Emma, with queens from $495 to $995, Tuft & Needle is a fantastic budget-friendly alternative. They share Emma's focus on pressure relief in an all-foam design but keep the construction even simpler. It's the perfect brand for first-time mattress-in-a-box buyers or anyone who values simplicity and quality above all else.
Shop now at tuftandneedle.com
3. Purple
Purple stands out from the crowd with its iconic Purple Grid, a hyper-elastic polymer grid that flexes under pressure points while remaining supportive everywhere else. This unique technology creates a feeling of floating while allowing for incredible airflow, making it one of the coolest mattresses you can buy. The feel is responsive and supportive, adapting instantly as you move.
While Emma relies on memory foam for comfort, Purple's grid offers something truly different - it's less about sinking in and more about being cradled. Priced in the mid-range between $999-$1,399 for a queen, Purple is ideal for hot sleepers or anyone tired of traditional memory foam who is ready to try some serious sleep innovation.
Shop now at purple.com
4. Nectar
If you dream of sinking into a plush, body-hugging mattress, Nectar is your brand. They specialize in memory foam mattresses designed for maximum pressure relief, making them a famous choice for side sleepers. Nectar mattresses are known for their classic 'memory foam hug' that deeply contours to your body, providing a soft yet supportive feel.
Nectar and Emma both provide excellent all-foam solutions, but Nectar leans into a softer, more plush experience. What really sets Nectar apart is its incredible 365-night trial and forever warranty, offering unmatched peace of mind for buyers. At a similar price point to Emma, it’s the perfect pick for those who want a true memory foam feel with the industry's best trial period.
Shop now at nectarsleep.com
5. Avocado Green
For the eco-conscious sleeper, Avocado Green is the gold standard. They craft premium, sustainable mattresses using certified organic and natural materials like latex, wool, and cotton. Their hybrid mattresses combine buoyant, supportive coils with layers of natural latex for a durable and breathable sleep surface that's free from harmful chemicals.
This is a big step away from Emma's all-foam construction. Avocado mattresses are firmer, more responsive, and built with sustainability at their core. While they come at a higher price point (starting around $1,199 for a queen), they are a worthwhile investment for shoppers who prioritize health, durability, and eco-friendly craftsmanship.
Shop now at avocadogreenmattress.com
6. Bear
Designed with athletes and active individuals in mind, Bear mattresses focus on recovery and cooling. Their mattresses often feature a Celliant cover, a special fabric that is thought to promote faster muscle recovery and more restful sleep by converting body heat into infrared energy. Paired with cooling graphite-gel foam, Bear is built for performance.
Where Emma focuses on general comfort, Bear targets a specific need for physical restoration and temperature regulation. Both brands offer supportive foam constructions at a similar price, but if you're an athlete, work a physically demanding job, or just sleep hot, Bear's specialized recovery technology could give you the edge you need.
Shop now at bearmattress.com
7. Saatva
Saatva brings a touch of old-school luxury to the online mattress market. They specialize in premium innerspring and hybrid mattresses that are not compressed into a box - instead, they are delivered and set up with free white-glove service. Their flagship Saatva Classic features a durable coil-on-coil system that provides excellent support and a traditional bouncy feel.
Unlike Emma's bed-in-a-box foam models, Saatva offers a more luxurious, hotel-bed experience with superior edge support and multiple firmness options. This premium experience comes with a higher price tag - queens start around $1,299 - making it a great choice for those ready to invest in a durable, high-end mattress with first-class service.
Shop now at www.saatva.com
8. Leesa
Leesa offers balanced, universally comfortable foam and hybrid mattresses with a sleek, minimalist design. Their proprietary LSA200 foam top layer is responsive and breathable, providing a gentle hug without the 'stuck' feeling of some memory foams. They are also a certified B Corp, donating mattresses to those in need, which adds a social impact component to your purchase.
Leesa and Emma operate in a similar space, both known for comfortable, all-foam beds that appeal to a wide range of sleepers. Leesa often feels a bit softer and more responsive. Priced similarly, Leesa is an excellent alternative for shoppers who want a dependable, beautifully designed mattress from a company dedicated to doing good.
Shop now at leesa.com
9. Brooklinen
Originally known for its cult-favorite luxury sheets, Brooklinen has expanded into mattresses with the same focus on premium quality and modern style. Their mattress collection includes hybrid models that blend supportive coils with plush foam layers for a luxurious, well-rounded feel. They bring a design-forward approach to sleep, making products that look as good as they feel.
While Emma focuses squarely on accessible foam comfort, Brooklinen elevates the experience with more luxurious materials and a sophisticated hybrid construction. This results in a slightly higher price point - around $1,199-$1,399 for a queen - but it’s an excellent pick for style-conscious shoppers who already love Brooklinen’s bedding and want a mattress to match.
Shop now at brooklinen.com
10. Brentwood Home
Brentwood Home is a California-based brand that specializes in handcrafted, eco-conscious mattresses using natural and recycled materials. Their lineup includes hybrid mattresses made with organic latex, wool, and cotton, bringing a healthy and sustainable mindset to the forefront. They manage their own production, allowing them to focus on quality craftsmanship.
In contrast to Emma's use of synthetic foams, Brentwood Home champions natural ingredients for their breathability, durability, and non-toxic properties. This commitment to healthy materials moves them into a more premium category, perfect for eco-aware shoppers who are willing to invest in a thoughtfully made, natural sleep surface.
Shop now at brentwoodhome.com
11. Helix
Helix is the perfect solution for anyone who feels that one mattress can't possibly fit all sleepers. They take a customized approach, offering a wide range of hybrid mattresses with different firmness levels and support features tailored to your sleep style. You can take a simple quiz on their site to get matched with the perfect mattress for your needs, whether you're a side sleeper, back sleeper, or share a bed with a partner.
While Emma's one-size-fits-most design is great for simplicity, Helix gives you the power of choice. With queen mattresses usually priced between $999-$1,399, they are a fantastic mid-range option for those who want a personalized sleep experience without guessing which model is best for them.
Shop now at helixsleep.com
12. Loom & Leaf
As the premium memory foam offering from the house of Saatva, Loom & Leaf delivers a luxury sleep experience without the luxury retail markup. Their mattresses feature thick layers of high-density memory foam, an organic cotton cover, and cutting-edge cooling technology, all delivered with free white-glove setup. This is a durable, weighty mattress designed for deep contouring comfort.
Compared to Emma's more straightforward foam mattress, Loom & Leaf is a significant step up in material quality, construction, and feel. It's built for those who love the close conformance of memory foam but want something more substantial and luxurious. With queen mattresses around $1,099-$1,799, it competes with high-end brands at a better value.
Shop now at loomandleaf.com
13. West Elm
For those who want their mattress to be as stylish as the rest of their bedroom, West Elm offers a curated collection of foam and hybrid mattresses. Merging modern design with comfort, their mattresses often incorporate sustainable materials and are crafted to pair seamlessly with their chic bed frames. You're not just buying a mattress, you're completing a considered interior design look.
While Emma's focus is on accessible sleep technology, West Elm positions its mattresses as a piece of an overall home aesthetic. Their price point is higher, with queens often ranging from $1,200 to $2,000, but it's a perfect match for design lovers who trust the West Elm name and want their mattress purchase to be part of a larger, cohesive design strategy.
Shop now at westelm.com
14. Allswell
Allswell has made a name for itself by offering seriously impressive hybrid mattresses at incredibly budget-friendly prices. They strip away the unnecessary frills and focus on delivering core comfort ingredients - coils for support, foam for comfort, and a built-in plush topper - often for under $700 for a queen. It's high-quality sleep at a price that feels almost too good to be true.
While sharing Emma's commitment to affordability, Allswell primarily focuses on hybrid constructions, giving you the bounce and support of coils that Emma's all-foam model lacks. This makes them a phenomenal choice for shoppers on a tight budget who don't want to sacrifice the benefits of a hybrid design.
Shop now at allswellhome.com
15. Sealy
As one of the most recognized mattress brands in the world, Sealy brings decades of experience to the table. They offer a huge range of innerspring, foam, and hybrid models, with a signature focus on targeted back and core support from their Posturepedic Technology. This industry giant is known for durable builds and reliable, consistent comfort.
Sealy provides a vast selection compared to Emma's more curated offering, including classic innerspring models that many people still prefer. Their emphasis on orthopedic support is a key differentiator, making them a trusted option for anyone with back pain or who needs robust, engineered support throughout the night.
Shop now at sealy.com
16. Amerisleep
Amerisleep sets itself apart with its eco-friendly Bio-Pur® foam, a plant-based memory foam that is more responsive and breathable than traditional petroleum-based options. By focusing on sustainable innovation and a variety of firmness levels, they cater to health-conscious consumers looking for supportive, cooling comfort and pressure relief.
While both Amerisleep and Emma utilize foam, Amerisleep's commitment to plant-based materials and American manufacturing offers a compelling distinction. A queen mattress is priced around $999-$1,299. It's an excellent choice for shoppers who like the feel of foam but are searching for a more environmentally friendly and cooler-sleeping alternative.
Shop now at amerisleep.com
17. DreamCloud
DreamCloud's mission is to offer luxury sleep at an attainable price. Their flagship hybrid mattress combines supportive coils with multiple layers of plush memory foam and is topped with a quilted cashmere-blend cover. This construction delivers a balanced "best of both worlds" feel - you get the gentle contouring of foam and the sturdy support and bounce of an innerspring.
Like Nectar, DreamCloud offers an incredible 365-night trial and forever warranty. Compared to Emma's all-foam model, DreamCloud's hybrid design provides better airflow and edge support, making it ideal for those who love Emma's convenient shopping experience but prefer a mattress with a more luxe, elevated feel and traditional bounce.
Shop now at dreamcloudsleep.com
18. Puffy
Marketed as "sleeping on a cloud," Puffy mattresses are all about soft, contouring comfort. Their foam and hybrid models are specifically designed to provide a weightless feeling with excellent pressure relief, making them particularly well-suited for side sleepers and those with joint pain. They even include a zip-n-wash cover that's stain-resistant and easy to clean.
If you find Emma's mattress a touch too firm, Puffy could be your perfect alternative. Both are direct-to-consumer foam-focused brands, but Puffy prioritizes that plush, sinking-in sensation. With mattresses typically ranging from $800 to $1,500 for a queen, Puffy is for anyone whose main goal is a soft-as-a-cloud escape at the end of the day.
Shop now at puffy.com
19. WinkBeds
WinkBeds creates handcrafted, made-to-order luxury hybrid mattresses in the USA. With a focus on durability and spinal support, their mattresses feature a robust dual-coil system - a base of sturdy coils topped with smaller pocketed coils that adapt to your body's curves. This makes them exceptionally supportive, especially for heavier individuals or those with back pain.
WinkBeds represents a step up from Emma in both construction and price, with queen mattresses starting around $1,499. While Emma offers great value with its all-foam design, WinkBeds caters to sleepers who are ready to invest in a premium, hotel-quality hybrid mattress built for long-lasting, heavy-duty support.
Shop now at winkbeds.com
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