If you're a fan of elegant, botanical-inspired home fragrances, you're likely already in love with Earl of East. Their sophisticated scents, artisan approach, and minimalist aesthetic make any space feel like a calm, luxurious retreat. The brand has perfected the art of storytelling through scent, creating unique aromas inspired by travel, nature, and memory.
For those of us who appreciate high-quality ingredients and beautifully crafted candles, diffusers, and room sprays that double as decor, finding similar brands can feel like a treasure hunt. If you're looking to expand your collection, here are 16 brands that capture the same energy as Earl of East.
1. Le Labo
Le Labo is famous for its artisanal, hand-blended fragrances that celebrate simplicity and craftsmanship. With their signature customizable labels and industrial-chic vibe, they create complex, unisex scents like the iconic Santal 26 candle. They share Earl of East’s dedication to high-quality, story-driven aromas but bring a distinctly modern, New York-cool sensibility to the table.
Expect deeply memorable fragrances that feel both personal and sophisticated. If you appreciate the artistry behind Earl of East but want a scent that feels a bit more refined and exclusive, Le Labo is an essential brand to explore.
Shop now at lelabofragrances.com
2. Boy Smells
Breaking away from traditional gender norms in fragrance, Boy Smells creates candles and scents that are "genderful." Their signature matte black tumblers with pink labels house beautifully complex and often unexpected aromas like Kush (cannabis, suede, and white musk) and Cedar Stack. The vibe is modern, edgy, and inclusive.
While Boy Smells shares Earl of East's commitment to quality craftsmanship, it offers a bolder and more progressive take on home fragrance. If you're looking for scents that challenge convention and make a statement, Boy Smells will be your new favorite.
Shop now at boysmells.com
3. Fornasetti
Fornasetti is where fine art meets fine fragrance. This luxurious Italian brand is known for its iconic, surrealist ceramic vessels that are true collector's items. Each candle is a masterpiece, featuring whimsical designs of opera singer Lina Cavalieri, and houses incredibly rich, distinct scents developed by master perfumers.
While at a much higher price point, Fornasetti appeals to the same desire for a beautifully scented and aesthetically pleasing home. If you love how Earl of East elevates a room and want to invest in a piece of functional art, Fornasetti is the ultimate indulgence.
Shop now at fornasetti.com
4. Cire Trudon
As one of the oldest candle makers in the world, Cire Trudon has a legacy of luxury that dates back to 1643. Housed in exquisite hand-blown glass vessels, their candles feature complex, layered aromas inspired by history and royalty. Scents like Abd El Kader (mint tea, tobacco, and ginger) transport you to another time and place.
Cire Trudon shares Earl of East's sophisticated approach to fragrance but is steeped in timeless European tradition and opulence. It's the perfect choice when you want a rich, historical scent that feels utterly classic and luxurious.
Shop now at trudon.com
5. D.S. & Durga
D.S. & Durga crafts scents that are more like short stories or soundtracks for imagined worlds. Each candle, from 'Big Sur After Rain' to 'Portable Fireplace,' is designed to evoke a specific place, memory, or feeling with incredible detail. Their approach is conceptual, creative, and unapologetically unique.
Like Earl of East, this brand is built on narrative and craftsmanship. However, D.S. & Durga leans into more unconventional and imaginative scent profiles, making them a great choice for anyone who wants their home to smell like nowhere else.
Shop now at dsanddurga.com
6. Lafco
Lafco stands for "Luxury Articles & Fragrance Company," and they deliver just that. They are known for long-burning candles housed in colorful, handblown glass vessels meant to be repurposed. Their scents are often clean, refined, and room-specific, like 'Rosemary Eucalyptus' for the bathroom or 'Champagne' for the living room.
If you appreciate the understated quality of Earl of East but prefer slightly more traditional, clean scents, Lafco is a brilliant option. Their focus on subtle, timeless aromas creates a serene and polished ambiance in any space.
Shop now at lafco.com
7. Nest Fragrances
Nest Fragrances creates lush, vibrant, and highly memorable scents that fill a room. Known for beloved aromas like Grapefruit, Bamboo, and Moroccan Amber, their collection is extensive and includes everything from candles and diffusers to home sprays. The aesthetic is modern and elegant, with beautiful striped glass vessels.
Compared to Earl of East's earthy, botanical focus, Nest often plays with brighter, sweeter, and more floral-forward notes. If you're looking for a fragrance brand with beautiful presentation and powerful, mood-lifting scents, Nest is a failsafe choice.
Shop now at nestfragrances.com
8. Aprèma
With a strong focus on wellness and sustainability, Aprèma creates handcrafted home fragrances designed to relax and comfort. Their products use natural, eco-conscious ingredients to create calming scents built around notes like lavender, chamomile, and cedarwood. The brand’s aesthetic is clean, minimalist, and deeply mindful.
Aprèma shares Earl of East’s artisanal spirit and appreciation for natural ingredients but channels it into a more therapeutic, wellness-oriented experience. This is the brand for turning your home into a personal sanctuary.
Shop now at aprema.co.uk
9. Maison Louis Marie
Inspired by a long heritage of botanical history, Maison Louis Marie crafts clean, luxurious fragrances using non-toxic ingredients. Their signature scent, No.04 Bois de Balincourt, is a cult favorite for its warm, earthy blend of sandalwood and cedarwood. The packaging is elegant and timeless, resonating with a refined audience.
This brand aligns closely with Earl of East's love for natural, sophisticated, and story-driven scents. However, Maison Louis Marie brings a slightly more classic and feminine French touch to its botanical creations.
Shop now at maisonlouismarie.com
10. Votivo
Votivo is celebrated for its powerful and richly scented candles that create a warm, inviting atmosphere. Their iconic scent, Red Currant, is a fan-favorite for its complex blend of fruit and florals that instantly makes a room feel more welcoming. Each candle is hand-wrapped, adding an artisanal finishing touch.
While Earl of East often has a more muted, earthy profile, Votivo specializes in bolder, more pronounced fragrances that lean towards cozy and classic. It's a great choice for those who want their home fragrance to make a beautiful, lasting impression.
Shop now at votivo.com
11. Malin+Goetz
Rooted in their New York apothecary origins, Malin+Goetz offers modern, uncomplicated luxury for the home. Their candles, like the popular Dark Rum or herbaceous Cannabis, are known for their clean, sophisticated scents that aren't overwhelming. The minimalist, sleek design fits perfectly into any contemporary interior.
Like Earl of East, they value high-quality ingredients and understated design. However, Malin+Goetz's scent profiles are often more singular and subdued, making them perfect for those who want a refined, background fragrance that complements their space without dominating it.
Shop now at malinandgoetz.com
12. Haeckels
Haeckels brings the raw, natural essence of the Margate coast to all of their products. This UK-based brand creates unique home fragrances inspired by the sea, using locally harvested seaweed and other coastal botanicals. Their scents, like St. John's Cemetery (wild parsley, ivy, and concrete), are earthy, complex, and deeply connected to nature.
Haeckels shares Earl of East's connection to nature and a strong sense of place. For those who love the natural and locavore ethos of Earl of East and appreciate authentic, unconventional scents, Haeckels is an incredible find.
Shop now at haeckels.co.uk
13. Aesop
Famous for its beautiful amber bottles and botanical formulations, Aesop brings the same thoughtful design to their home fragrance line. Their aroma diffusers, room sprays, and candles feature sophisticated, earthy, and green scents that are both herbaceous and woody. The feel is intelligent, minimalist, and universally appealing.
Aesop and Earl of East share a similar appreciation for high-quality botanical ingredients and an understated, design-conscious aesthetic. Aesop’s offerings feel slightly more utilitarian and spa-like, perfect for creating a sense of sophisticated calm.
Shop now at aesop.com
14. Juliette Has a Gun
Initially a modern perfume house, Juliette Has a Gun has expanded into home fragrance, bringing its signature bold and irreverent style. Their candles feature alluring, modern scents that are confident and distinctive, breaking away from traditional "homey" fragrances. Expect statement-making aromas with a rock-and-roll edge.
While Earl of East feels calming and serene, Juliette Has a Gun is designed to be noticed. It's a great brand for those who appreciate Earl of East's modern luxury but want a scent with more drama and personality.
Shop now at juliettehasagun.com
15. Byredo
The epitome of Scandinavian luxury, Byredo creates conceptual home fragrances with a deeply emotional resonance. Housed in sleek, minimalist black glass, their candles like Bibliothèque (peach, plum, leather) and Tree House evoke specific memories and abstract ideas. The scents are complex, sophisticated, and instantly recognisable.
Byredo stands with Earl of East in the luxury artisan category, focused on storytelling through scent. However, Byredo operates at a higher price point, offering a more abstract, high-fashion take on fragrance that feels like an olfactive work of art.
Shop now at byredo.com
16. Diptyque
A true icon in the world of luxury home fragrance, Diptyque is a Parisian brand beloved for its evocative botanical and floral scents. With their instantly recognizable oval logo, candles like Baies (berries and rose) and Figuier (fig tree) have become modern classics. Their aromas are masterfully composed, feeling both natural and impossibly elegant.
Diptyque is a pioneer of the aesthetic Earl of East embodies: high-quality, nature-inspired fragrances that are also beautiful objects. It's the perfect brand for anyone who loves Earl of East's quality and wants to experience the original reference for Parisian-chic home scent.
Shop now at diptyqueparis.com
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