If you're a fan of stylish, wallet-friendly home updates, chances are you've spent some quality time browsing the aisles or website of Dunelm. The UK retailer is a fantastic resource for everything from cozy textiles and on-trend cushions to functional furniture that doesn't break the bank. Their knack for blending contemporary and classic styles means there's something for nearly everyone.
But when you're ready to expand your decorating horizons or are looking for a slightly different take on modern home style, it helps to have more options. For those who love Dunelm's blend of accessibility, variety, and style, here are 24 similar brands worth checking out on your next home furnishing quest.
1. IKEA
Known across the globe for its Scandinavian minimalism and genius flat-pack designs, IKEA is the original home of affordable furniture. They offer a comprehensive range for every single room, from sofas and beds to lighting and kitchenware, with prices typically running from $30 up to $1,200 for larger sets. Their focus on innovative storage and modern, functional design makes them indispensable for anyone on a budget.
While Dunelm offers a broader mix of British contemporary and classic styles, IKEA is your go-to for clean, Scandi aesthetics. Both excel in affordability and variety, but IKEA stands out with its signature DIY assembly and vast, interconnected product ecosystem designed to outfit your entire home seamlessly.
Shop now at ikea.com
2. Wayfair
Wayfair is a digital superstore for furniture and home goods, boasting an almost overwhelming selection that spans every possible style and budget. You can find everything from sofas and rugs to patio furniture and bedding, with prices starting around $50 and climbing into the thousands for high-end pieces. Known for its frequent sales events and massive inventory, it's a one-stop-shop for convenience and choice.
If you love Dunelm's accessible price points but find yourself wishing for even more options, Wayfair is your answer. It offers a significantly broader catalogue of brands, styles, and customizable features, while still hitting a similar sweet spot of affordability.
Shop now at wayfair.com
3. Argos
Argos is a hub for value-driven home furnishings, small appliances, and ready-to-go decor. Their furniture collections cover basics like sofas, bookcases, and beds, generally priced from $50 to around $800. The brand's biggest advantage is its focus on quick, convenient shopping, with speedy delivery and click-and-collect options that cater to shoppers who need stylish pieces without the long wait.
Like Dunelm, Argos provides a broad selection with affordability at its core. However, Argos puts a stronger emphasis on fast fulfillment and a no-fuss shopping experience, making it ideal for immediate home furnishing needs.
Shop now at argos.co.uk
4. JYSK
JYSK is a Danish retailer that delivers Scandinavian-style furniture, mattresses, bedding, and home accessories at very competitive prices. With a focus on functional, simple designs, their products typically range from $20 for decor to about $600 for furniture items. It’s an excellent source for anyone wanting to create a clean, modern, and practical home interior on a budget.
The vibe at JYSK is closely aligned with Dunelm in terms of affordability and easy style, but it leans much more heavily into the minimalist, neutral-toned world of Scandinavian design. If you love Dunelm’s prices but crave a cleaner, hygge-inspired aesthetic, JYSK is a perfect fit.
Shop now at jysk.com
5. HomeGoods
A favorite among bargain hunters in the US, HomeGoods offers an ever-changing assortment of high-quality, on-trend home decor finds at a discount. Shoppers flock there for everything from accent furniture and lamps to rugs and decorative accessories, with prices usually in the $20-$1,000 range. The thrill is in the hunt - you never know what unique, one-of-a-kind piece you might discover.
Similar to Dunelm, HomeGoods excels at providing stylish pieces at accessible prices. However, while Dunelm offers consistent product lines, HomeGoods provides a more curated treasure-hunt experience focused on unique finds rather than a stable catalogue.
Shop now at homegoods.com
6. The Range
The Range is a home, leisure, and garden retailer that offers a massive variety of products, from furniture and home decor to arts & crafts and DIY supplies. Its prices are exceptionally competitive, making it a go-to for budget-conscious families. You can find sofas, dining sets, lighting, and textiles alongside an extensive homeware selection.
In many ways, The Range is a direct and strong competitor to Dunelm, sharing a focus on affordability and a wide array of products. The Range often provides an even broader selection that includes garden and DIY, making it a true one-stop-shop for all things home maintenance and decoration.
Shop now at therange.co.uk
7. Matalan
While often associated with fashion, Matalan's homeware section is a fantastic resource for affordable decor, bedding, and smaller furniture items. Its aesthetic is clean, modern, and perfectly suited for refreshing a space without a big investment. Prices are consistently low, with many decorative pieces available for under $30.
Matalan shares Dunelm's commitment to affordability and accessibly stylish trends, particularly in soft furnishings like cushions, throws, and bedding. While Dunelm has a much larger furniture offering, Matalan is an excellent alternative for smaller decorative updates that add a chic touch for less.
Shop now at matalan.co.uk
8. George Home at ASDA
George Home, the homeware line from ASDA, is a heavyweight in the world of budget-friendly decor. Offering a surprisingly stylish range of furniture, soft furnishings, and kitchenware, it brings trendy looks to the table at supermarket prices. Look out for collaborations that punch well above their weight in design quality.
Just like Dunelm, George Home is beloved for making current trends accessible to everyone. While the depth of its furniture range is smaller, its strengths in textiles, children's decor, and seasonal items make it a fantastic and often even more affordable alternative.
Shop now at direct.asda.com
9. Next Home
Next Home brings the parent brand's classic-meets-contemporary fashion sense to the world of furniture and decor. The collection is known for its elegant, well-made designs that feel both polished and cozy. You'll find sofas, dining tables, beds, and home accessories with prices generally ranging from $150 to $2,000 for larger pieces.
Compared to Dunelm, Next Home feels a touch more sophisticated and refined, often focusing on timeless designs with modern updates. Its price point is slightly higher, making it a great step up for shoppers who love Dunelm's style but are ready to invest a bit more in key pieces.
Shop now at next.co.uk
10. M&S Home
Marks & Spencer Home offers a dependable blend of classic quality and contemporary British design. Their collection focuses on long-lasting furniture, bedding, and home accessories that feel comfortable and well-crafted. M&S is particularly great for staple pieces like sofas, armchairs, and beautifully made tableware.
M&S Home sits at a slightly higher price point than Dunelm, competing more directly with brands like Next and John Lewis. It’s an excellent choice if you appreciate Dunelm’s approachable style but want to prioritize premium materials and enduring quality for investment pieces.
Shop now at marksandspencer.com
11. H&M Home
H&M Home translates fast-fashion trends into affordable and stylish pieces for your living space. The selection shines in textiles, dishware, and decorative accents, with a smaller collection of on-trend small furniture like side tables and chairs. Prices are very budget-friendly, with decor from $10 and small furniture under $300.
If you love popping into Dunelm to grab a few new cushions or a seasonal rug, you'll feel right at home with H&M Home. It shares Dunelm’s wallet-friendly pricing but with a stronger focus on current fashion trends, natural textures like linen and jute, and a more minimalist-boho aesthetic.
Shop now at hm.com
12. Zara Home
Zara Home offers chic, sophisticated home furnishings a la their runway-inspired clothing. The brand excels in luxurious textiles, elegant tableware, fragrances, and statement decorative accessories. Their furniture pieces are more limited but tend to be beautifully designed accents like mirrors and side tables, with prices ranging from $50 to $1,000.
Where Dunelm provides wide-ranging style, Zara Home maintains a tighter, more curated aesthetic that feels elevated and fashion-forward. It’s the perfect place to shop if you want to infuse your home with a touch of European chic, focusing on seasonal flair and refined details.
Shop now at zarahome.com
13. Habitat
Habitat combines functional living with design-forward thinking, creating modern furniture and accessories for city dwellers and style enthusiasts. Its signature aesthetic is sleek, contemporary, and often infused with pops of color and innovative details. Prices are mid-range, typically starting around $200 and going up to $1,500.
While sharing a bit of stylistic ground with Dunelm's modern collections, Habitat leans more heavily into bold, statement design. It’s a great choice if you’re looking for standout pieces with higher-quality materials and a more sophisticated, architectural edge at a reasonable price point.
Shop now at habitat.co.uk
14. Made.com
Made.com cuts out the middleman to offer unique, designer-inspired furniture direct to the consumer. The style is contemporary and undeniably cool, featuring everything from velvet sofas and sleek dining tables to artistic lighting. Pricing is typically in the $300-$2,500 range, making high-end design more accessible.
Think of Made.com as a more design-savvy older sibling to Dunelm. Both deliver great style, but Made.com targets a market that wants unique, trend-setting pieces and doesn't mind paying a bit more for exclusive collaborations and bolder silhouettes.
Shop now at made.com
15. Oliver Bonas
Oliver Bonas offers a creative, colorful, and quirky take on modern living. Known for its playful prints, rich textures, and unique shapes, their homeware collection includes statement furniture, lighting, and eclectic accessories. Prices range from about $50 for small decor to $1,500 for larger items.
If you're drawn to Dunelm’s more vibrant and novelty pieces, Oliver Bonas takes that energy and turns it up to eleven. While both offer a full range of home products, Oliver Bonas stands out with its artistic, design-led personality that’s all about making a joyful statement.
Shop now at oliverbonas.com
16. Lulu & Georgia
Featuring a curated selection of boho-chic furniture and decor from various artisans and brands, Lulu & Georgia has a knack for what's trending. Known for its stylish rugs and statement pieces, their collections combine modern glamour with relaxed California vibes. Prices for large items start around $300 and can go up to $3,000+.
Lulu & Georgia offers an upscale, curated version of the trending styles you might also find at Dunelm. If you love Dunelm's affordability but aspire to a more luxurious, designer-curated look - especially with an eclectic or bohemian twist - this is the place to browse.
Shop now at luluandgeorgia.com
17. Anthropologie Home
Anthropologie Home is famous for its eclectic, romantic, and artisanal aesthetic. Their collection is filled with unique, handcrafted furniture, opulent textiles, and vintage-inspired decor that feels worldly and imaginative. Smaller items start under $100, while furniture can easily exceed $2,000.
Both Anthropologie and Dunelm offer furniture alongside a strong selection of home accents. However, Anthropologie’s vibe is far more artistic and curated, focusing on statement pieces with beautiful details like hand-printed patterns or carved wood, appealing to shoppers who see their home as an outlet for creative expression.
Shop now at anthropologie.com
18. West Elm
West Elm is a destination for modern furniture with a focus on mid-century design, sustainability, and ethical production. They balance clean lines with natural textures, offering stylish sofas, beds, lighting, and decor that feels both polished and livable. Pricing falls in the mid-to-high range, typically between $300 and $3,000.
Compared to Dunelm's wider stylistic variety, West Elm focuses on a distinct mid-century modern aesthetic. It’s an ideal step up for conscious consumers who appreciate Dunelm’s contemporary feel but are willing to invest more in sustainable materials, original design, and artisan collaborations.
Shop now at westelm.com
19. John Lewis & Partners
A trusted British institution, John Lewis & Partners is known for high-quality, long-lasting furniture, bedding, and home accessories. Their aesthetic ranges from classic to contemporary, all underpinned by a promise of craftsmanship and durability. Expect prices that start around $500 for substantial pieces.
John Lewis offers many similar product categories to Dunelm but operates at a more premium level. It’s the brand you turn to when you’re ready to invest in timeless, foundational furniture that will last for years, supported by their famous guarantee and excellent customer service.
Shop now at johnlewis.com
20. Furniture Village
As the name suggests, Furniture Village is all about furniture, offering a vast array of high-quality sofas, beds, dining sets, and storage from well-known brands. Focusing on both comfort and style, their pieces bridge contemporary and traditional aesthetics, with prices typically starting at $300 and going into the thousands.
While Dunelm offers a holistic decor experience, Furniture Village zeros in on quality upholstery and solid wood pieces. It's a great alternative when your primary goal is finding a durable, comfortable sofa or bed, and you're willing to invest more for better materials and construction.
Shop now at furniturevillage.co.uk
21. The White Company
The White Company is a haven of serene, understated luxury. Specializing in a palette of clean whites, soft greys, and soothing neutrals, they offer beautifully crafted furniture, bedding, and home fragrances. The aesthetic is timeless, minimalist, and effortlessly elegant with prices starting around $200 for key decor items.
If you're drawn to Dunelm's tranquil and classic collections, The White Company offers a premium, immersive version of that vibe. Its focus on tactile, high-quality materials and restrained elegance creates a five-star hotel feel, making it perfect for creating a peaceful sanctuary at home.
Shop now at thewhitecompany.com
22. BoConcept
A Danish brand specializing in premium, highly customizable modern furniture, BoConcept is all about sleek urban living. Their collection includes modular sofas, minimalist dining sets, and clever storage, typically with a price range between $500 to over $5,000. It's the place for investment-worthy pieces with a distinctively tailored Scandi edge.
BoConcept takes the modern appeal found in some of Dunelm's lines and elevates it to a luxury level. It's less about fast trends and more about customized, permanent design solutions rooted in functionalism and premium materials.
Shop now at boconcept.com
23. Madeleine & Co.
Madeleine & Co. is a boutique brand known for its handcrafted, vintage-inspired furniture and decor. Their pieces often feature artisanal details, reclaimed materials, and a sense of history, appealing to those who want one-of-a-kind decor. Their prices reflect this craftsmanship, generally falling in the $500 to $3,000+ range.
This brand moves away from Dunelm’s mass-market appeal to focus on bespoke quality and unique character. It’s an ideal choice for shoppers seeking a standout piece - like a rustic sideboard or an ornate mirror - that feels curated and tells a story.
Shop now at madeleineandco.com
24. Wren Kitchens
Specializing exclusively in customizable kitchen cabinets and furniture, Wren Kitchens focuses on creating sleek, modern, and highly functional kitchen spaces. Their approach pairs innovative space-saving designs with affordable custom options for home improvement projects, with full kitchens starting around $2,000.
While their focus is much narrower than Dunelm's, Wren's clean and contemporary aesthetic will appeal to the same customer base during a kitchen renovation. It offers a modern, functional style for the heart of the home, prioritizing practicality and accessible design just like Dunelm does for every other room.
Shop now at wrenkitchens.com
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