Recognized for its high-quality mattresses and sleep tech, Douglas has become a trusted name for anyone serious about improving their sleep. The brand masterfully blends premium materials and craftsmanship with a modern, inviting style, appealing to shoppers who see restorative sleep as a core part of their wellness routine.
For those who love Douglas's commitment to comfort and quality, there are plenty of other brands that share a similar passion for creating the perfect sleep environment. From eco-friendly organic options to tech-forward adjustable beds, here are 19 similar brands worth exploring for your next bedroom upgrade.
1. Saatva
Saatva crafts luxury mattresses and sleep accessories using eco-friendly materials and an innovative coil-on-coil construction for superior support and durability. They are best known for their high-end hybrid mattresses that feel like something you'd find in a five-star hotel. Similar to Douglas, Saatva focuses on delivering premium quality sleep with customizable firmness options.
What sets Saatva apart is their commitment to eco-conscious practices and a white-glove in-home delivery and setup service. With plush Euro pillow tops and a more traditional luxury vibe, it’s the perfect choice for those who love Douglas’s quality but want a more classic feel.
Shop now at saatva.com
2. Avocado Green Mattress
If sustainability is at the top of your list, Avocado Green Mattress is for you. This brand specializes in certified organic and non-toxic mattresses handmade from natural latex, wool, and cotton. They cater to eco-minded consumers who don't want to compromise on comfort or their health.
Like Douglas, Avocado emphasizes the link between wellness and sleep, but they take it a step further with a strict focus on certified organic and handcrafted materials. Their aesthetic is clean, natural, and built to last, making it a favorite for green living enthusiasts.
Shop now at avocadogreenmattress.com
3. Purple
Purple is known for its groundbreaking sleep technology, centered around a unique Hyper-Elastic Polymer grid. This material is engineered to adapt instantly to your body, providing both pressure relief and support while promoting airflow to keep you cool. It’s a feeling unlike any other mattress.
While Douglas focuses on premium foams and coils, Purple's innovative grid technology makes it a standout choice for those struggling with overheating or pressure point pain. They share Douglas's modern, tech-focused approach to sleep but express it through vibrant branding and one-of-a-kind materials.
Shop now at purple.com
4. Tempur-Pedic
As the original pioneer in memory foam, Tempur-Pedic is a titan in the premium sleep space. Their proprietary TEMPUR material is legendary for its ability to absorb motion and relieve pressure, offering deep, undisturbed rest. Their mattresses are engineered for ultimate comfort and durability.
Like Douglas, Tempur-Pedic is a go-to for shoppers investing in serious, long-term sleep improvement. While both are premium brands, Tempur-Pedic is a luxury market leader recognized specifically for its deeply conforming and pressure-relieving foam technology across an extensive lineup.
Shop now at tempurpedic.com
5. Nest Bedding
Nest Bedding strikes a balance between luxury comfort and attainability, offering a diverse range of American-made mattresses, including certified organic options. A key feature is their customizable design, which allows you to swap internal comfort layers to find your perfect firmness.
Both Nest and Douglas provide tailored sleep solutions, but Nest's slightly more accessible price points and emphasis on organic materials make it a strong contender for those wanting premium features without the top-tier luxury price tag.
Shop now at nestbedding.com
6. Helix Sleep
Helix takes personalization to the next level with a detailed sleep quiz that matches you to the perfect mattress for your body type and sleep preferences. Whether you sleep on your side, back, or stomach, they offer a wide range of hybrid options with different firmness levels and material combinations.
If you're drawn to Douglas for its tailored comfort, you'll appreciate Helix's data-driven approach. They excel in customization, offering a made-for-you sleep experience that directly addresses your individual needs.
Shop now at helixsleep.com
7. Brentwood Home
Brentwood Home crafts eco-friendly and handcrafted mattresses, pillows, and bedding essentials from beautiful, natural materials. With an artisanal, California-inspired vibe, their products promote a healthier home and planet without sacrificing comfort.
They align perfectly with Douglas’s customers who value eco-conscious materials and thoughtful design. Brentwood Home, however, leans more heavily into its natural and homegrown aesthetic, often incorporating materials like upcycled denim and GOTS-certified organic cotton.
Shop now at brentwoodhome.com
8. Casper
One of the most recognizable names in the direct-to-consumer mattress world, Casper revolutionized the industry with its bed-in-a-box concept. They offer a range of perfectly engineered foam and hybrid mattresses that blend cooling comfort with zoned support for proper spinal alignment.
Casper shares Douglas's clean, modern aesthetic and its focus on sleep science. However, Casper's offerings are generally positioned at a more accessible price point, making it a great option for those who want engineered comfort with stylish, minimalist branding.
Shop now at casper.com
9. Leesa
Leesa offers high-quality foam and hybrid mattresses designed for comfort, support, and pressure relief. What really makes them shine is their powerful social impact mission: for every mattress sold, they donate to children in need. They are also a certified B-Corp, committed to balancing profit with purpose.
Leesa's product quality is comparable to Douglas, providing premium materials and a comfortable sleep experience. But for conscious consumers, their strong emphasis on community giving and sustainability makes shopping with them feel extra good.
Shop now at leesa.com
10. Bear Mattress
Engineered for athletes and anyone with an active lifestyle, Bear Mattress focuses on restorative sleep for peak performance. Their mattresses incorporate advanced cooling technologies and materials like Celliant fiber, which is FDA-determined to promote faster recovery and more restful sleep.
Like Douglas, Bear is deeply invested in sleep health, but they serve a niche audience focused on physical recovery. If you view sleep as a tool for improving your fitness and daily energy, Bear's science-backed, performance-enhancing approach is a perfect fit.
Shop now at bearmattress.com
11. Nectar Sleep
Nectar is known for its plush, pressure-relieving memory foam mattresses that offer incredible value. They bundle their premium feel with one of the most generous trial periods in the industry (365 nights) and a "Forever Warranty," showcasing deep confidence in their product.
While Douglas has a more a la carte approach, Nectar focuses on one fantastic mattress model and loads it a customer-friendly package. You’ll get a similar commitment to comfort and satisfaction, but with an unbeatable emphasis on value for your money.
Shop now at nectarsleep.com
12. Tuft & Needle
Tuft & Needle proves that high-quality sleep doesn't need a high price tag. Their philosophy is built on simplicity, transparency, and comfort, offering well-made foam mattresses at a refreshingly accessible price point. Their proprietary T&N Adaptive® foam is engineered to be breathable and supportive without feeling stuffy.
If you appreciate the straightforward, quality-first approach of Douglas but are working with a tighter budget, Tuft & Needle is an excellent choice. They deliver on the essentials of great sleep without complicated bells and whistles.
Shop now at tuftandneedle.com
13. Bloomingdale's Sleep Collection
For those looking for a curated luxury shopping experience, the sleep collection at Bloomingdale's is second to none. They bring together top-tier mattresses and premium bedding from world-renowned brands, emphasizing sophisticated style and unparalleled craftsmanship.
This is a great option for the Douglas shopper who prioritizes style and wants a highly curated selection of designer collaborations and exclusive collections. It’s less about a single brand's technology and more about accessing the best the entire luxury sleep market has to offer.
Shop now at bloomingdales.com
14. Sleep Number
Sleep Number stands apart with its revolutionary adjustable air mattresses that allow you and your partner to independently choose your ideal firmness level. Their "Smart Beds" also track your sleep patterns and automatically adjust throughout the night to keep you comfortable.
Both Sleep Number and Douglas are innovators in the premium sleep space, but they have different focuses. While Douglas perfects material-based comfort, Sleep Number is the brand for tech-savvy sleepers who want ultimate control and personalized, data-backed insights.
Shop now at sleepnumber.com
15. Bearaby
Bearaby specializes in beautifully designed, sustainably made weighted blankets that are as stylish as they are functional. Instead of plastic pellets, they use breathable, natural fabric layers to create a chunky knit blanket that promotes deeper, more restful sleep through gentle pressure.
While Bearaby isn't a mattress company, their wellness-focused philosophy and commitment to premium, eco-friendly materials align perfectly with the Douglas ethos. Their blankets are the perfect accessory to enhance a high-quality sleep environment.
Shop now at bearaby.com
16. The Organic Mattress
Focused exclusively on naturally better sleep, The Organic Mattress offers fully handcrafted mattresses made from materials like GOLS-certified organic latex, GOTS-certified organic wool, and cotton. They serve a discerning customer who prioritizes a pure, non-toxic sleep environment.
Like Douglas, this brand is committed to quality, but their focus is hyper-niche and artisanal. They appeal to the most health-conscious consumers who want a bed free from synthetic foams, glues, and chemical fire retardants.
Shop now at theorganicmattress.com
17. WinkBeds
WinkBeds builds heavy-duty luxury hybrid mattresses designed to feel like they belong in a luxury hotel. Each bed combines body-contouring foams with a robust, zoned coil system that provides targeted support for your back and pressure relief for your hips and shoulders.
They cater to the same premium market as Douglas, offering meticulous craftsmanship and multiple firmness options. WinkBeds stands out with its exceptionally durable construction, making it a fantastic choice for sleepers seeking long-lasting support and a traditional innerspring bounce.
Shop now at winkbeds.com
18. Birch
From the makers of Helix Sleep, Birch is a brand dedicated to natural and organic sleep. Their mattresses are skillfully crafted from sustainable materials like organic cotton, natural Talalay latex, and ethically-sourced wool, which acts as a natural fire retardant instead of chemicals.
Birch shares the eco-conscious values of Douglas but takes it a step further with GREENGUARD Gold and GOTS certifications, ensuring low emissions and organic integrity. It’s an ideal choice for the environmentally-aware shopper who wants a healthier, more natural alternative to memory foam.
Shop now at birchliving.com
19. Nolah
Nolah challenges traditional memory foam with its proprietary AirFoam™, a material engineered to provide superior pressure relief without trapping heat. This makes their mattresses a top choice for side sleepers and anyone who tends to sleep hot.
Similar to Douglas, Nolah is a tech-forward brand focused on engineering a better night's sleep. While Douglas offers a broad range of options, Nolah has perfected its specialized foam to deliver exceptional cooling and contouring comfort, particularly for those with sensitive joints or persistent aches.
Shop now at nolahmattress.com
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