If you appreciate well-made, comfortable furniture that lasts, you're probably already familiar with Craftmaster. The brand is a go-to for its durable, customizable upholstered sofas and sectionals that expertly balance quality materials with a mid-range price point.
For those who love Craftmaster's dedication to craftsmanship but want to see what else is out there, you're in luck. We put together a list of superb alternatives that share a similar passion for quality furnishings, whether you're looking for classic comfort or a modern showpiece. Here are 23 brands like Craftmaster worth checking out for your next home project.
1. American Leather
American Leather crafts luxurious sofas, sectionals, and recliners known for their sleek, contemporary style and innovative comfort features. They're especially popular for their high-tech recliners that don't look like traditional bulky models. With prices ranging from $2,500 to $6,000, they are a step up from Craftmaster, but you're paying for premium materials and a modern design edge.
While both brands prioritize durable construction and custom options, American Leather leans into a sophisticated, minimalist aesthetic, making it perfect for anyone who wants high-quality furniture with a clean, modern feel.
Shop now at americanleather.com
2. La-Z-Boy
Synonymous with ultimate comfort, La-Z-Boy has moved far beyond its famous recliners to offer a massive range of sofas and sectionals. Priced between $800 and $3,000, their pieces are designed for pure relaxation. Like Craftmaster, they focus on durability and customization for hardworking, everyday living rooms.
The main difference is La-Z-Boy's specialty in motion furniture and relaxation features. If your primary goal is finding the coziest seat in the house with all the modern reclining bells and whistles, this is your brand.
Shop now at la-z-boy.com
3. Rowe Furniture
Rowe Furniture builds high-quality upholstered pieces with a focus on classic, timeless design and hand-tailored details. With sofas priced from $1,500 to $4,500, they operate in a similar mid-range market as Craftmaster, offering sturdy frames and extensive fabric choices. Both brands are committed to quality and customization.
Where Rowe stands out is in its elegant, transitional aesthetic. Their designs often feel a bit more refined and graceful, making them a great fit for spaces that blend traditional style with updated sensibilities.
Shop now at rowefurniture.com
4. Norwalk Furniture
Norwalk Furniture delivers handcrafted, customizable seating at a more high-end price point, typically ranging from $2,000 to $8,000. They are known for exceptional quality, an incredible selection of fabrics and leathers, and impressive industry-leading warranties that speak to their commitment to longevity.
Think of Norwalk as a more luxurious, bespoke version of Craftmaster. If you're looking for an investment piece tailored exactly to your specifications with top-of-the-line materials, Norwalk is an excellent choice.
Shop now at norwalkfurniture.com
5. Bassett Furniture
Bassett is a one-stop-shop for stylish home furnishings, offering a wide array of upholstered sofas, sectionals, and accompanying wood furniture. Pieces usually fall in the $1,200 to $4,000 range, making them a direct competitor to Craftmaster. Both brands offer extensive customization to help you create your perfect piece.
While Craftmaster specializes in comfortable, cozy seating, Bassett boasts a broader collection of styles, from traditional to modern, along with casegoods to match. This makes it an incredibly versatile option for furnishing an entire room with a cohesive look.
Shop now at bassettfurniture.com
6. Flexsteel
Famous for its patented Blue Steel Spring technology, Flexsteel builds furniture designed to last without ever needing to be re-tied or re-sprung. Their sofas and chairs, priced from $1,000 to $3,500, are built for heavy daily use. This focus on internal engineering and structural support is what makes them stand out.
Similar to Craftmaster, Flexsteel is all about longevity and quality you can depend on. The real difference lies under the cushions - if you prioritize foundational support and resilience above all else, Flexsteel's unique spring system is a compelling feature.
Shop now at flexsteel.com
7. Simmons Upholstery
Simmons offers a well-curated collection of sofas, loveseats, and sectionals that balance inviting comfort with durable fabrics and timeless style. Their price point of approximately $1,200 to $4,000 places them right alongside Craftmaster. Both brands prioritize quality construction and tailored fabric options.
Simmons often injects more contemporary and transitional elements into its designs, making it a great pick for those who want a classic, comfortable sofa with a subtle modern twist. Their aesthetic feels fresh yet approachable.
Shop now at simmonsfurniture.com
8. American Signature Furniture
American Signature Furniture is known for offering a wide variety of on-trend styles at accessible mid-range prices, typically from $900 to $3,000. It's a great destination for discovering fashionable looks and complete furniture sets without stretching your budget far.
Compared to Craftmaster's focus on heirloom craftsmanship, American Signature leans more towards style-forward, affordable seating. If you like to update your decor more frequently or are looking for a great deal on a trendy piece, this is a brand worth visiting.
Shop now at americansignaturefurniture.com
9. Vanguard Furniture
Vanguard operates in the high-end, luxury space, creating handcrafted furniture with exquisite attention to detail and a focus on bespoke, designer-driven looks. With pieces starting around $3,000 and going up, it’s a significant step up in price. Both brands share a commitment to quality, but Vanguard takes it to an artisan level.
Where Craftmaster offers practical customization, Vanguard provides true personalization with unique finishes, luxurious fabrics, and artistic details. It's the perfect choice for someone wanting a piece of furniture that feels like a work of art.
Shop now at vanguardfurniture.com
10. Ashley Furniture
Ashley Furniture is one of the biggest names in affordable home furnishings, offering a massive selection of sofas and living room sets priced perfectly for budget-conscious shoppers, usually between $700 and $2,500. Their strength lies in variety and accessibility.
While Craftmaster is distinguished by its durable, handcrafted approach, Ashley’s main draw is its blend of affordability and trend-driven design. They make stylish furniture accessible to everyone, with plenty of customizable choices to personalize your space.
Shop now at ashleyfurniture.com
11. Union Sofa
Union Sofa is a more modern, boutique-style brand that specializes in high-quality upholstered furniture with a sustainable edge. Ranging from $2,500 to $6,000, their pieces showcase handcrafted details and are often made with eco-friendly materials. Like Craftmaster, they value customization and durability.
The key differences are aesthetic and mission. Union Sofa favors clean, mid-century modern, and minimalist designs, distinguishing them from Craftmaster's more traditional feel. It's an ideal pick for the eco-conscious shopper with contemporary taste.
Shop now at unionsofa.com
12. Lovesac
Lovesac has become famous for its incredibly versatile and modular "Sactionals" and comfy, oversized Sacs. Pricing on their Sactionals starts around $1,200 and can go up to $4,000 or more, depending on the configuration. Their core mission is adaptability.
While Craftmaster provides durable, traditionally built sofas, Lovesac offers a paradigm shift with furniture that you can reconfigure, expand, and re-cover with washable covers. It's a pragmatic and modern solution for growing families and anyone who loves to frequently change their layout.
Shop now at lovesac.com
13. Design Within Reach
Design Within Reach (DWR) is a curator of authentic modern design, offering furniture from legendary designers and contemporary creators. Sofas here start around $3,000 and climb into the luxury range. It's a destination for iconic pieces and sleek, architectural silhouettes.
Craftmaster and DWR both hold quality craftsmanship in high regard, but they serve different corners of the design world. DWR is for the modern purist seeking designer pedigrees and minimalist forms, while Craftmaster appeals to those seeking plush, classic comfort.
Shop now at dwr.com
14. Thomasville Furniture
With a legacy of over 100 years, Thomasville (once Thompson) is known for its American-made upholstered furniture that exudes timeless comfort and lasting quality. Their sofas typically range from $2,000 to $5,000, making them an excellent comparison to Craftmaster's focus on durable, investment-worthy seating.
What sets Thomasville apart is its heritage feel, with designs often leaning into classic country, formal traditional, and handsome rustic styles. It's a perfect brand for creating a home that feels both established and inviting.
Shop now at thompsonfurniture.com
15. Joybird
Joybird has become a favorite for customizable, mid-century modern furniture that arrives with a playful attitude. Priced from $1,500 to $4,500, they offer an exciting array of vibrant fabrics and retro-inspired silhouettes. This is where you go for furniture that makes a statement.
Just like Craftmaster, Joybird gives customers extensive customization options. But where Craftmaster excels in classic comfort, Joybird shines with bold personality, angled legs, and clean lines perfect for homes with a distinctly modern flair.
Shop now at joybird.com
16. The Inside
The Inside is a direct-to-consumer brand that is all about custom, trend-forward upholstered furniture. They offer a dizzying array of print and pattern options - from Scalamandre zebras to chic botanicals - on modern frames. Sofas are priced competitively, from $1,300 to $3,500.
Compared to Craftmaster's dependable and traditional aesthetic, The Inside is for the maximalist and style adventurer. It empowers you to create bold, personalized statement pieces without a sky-high designer price tag.
Shop now at theinside.com
17. Bernhardt
Bernhardt Furniture is a high-end brand known for its impeccably crafted pieces that combine artisan techniques with timeless, sophisticated design. Sofas start around $3,000 and go much higher, putting them in a luxury category. They create furniture that feels elevated and statuesque.
Both Bernhardt and Craftmaster share a deep respect for quality materials and solid construction. However, Bernhardt is geared towards the luxury market, focusing on ultra-premium fabrics, striking designs, and a level of craftsmanship designed to last for generations.
Shop now at bernhardt.com
18. Crate & Barrel
Crate & Barrel is a beloved retailer for contemporary home furnishings that feel both stylish and livable. Their upholstered sofas and sectionals typically range from $1,500 to $4,500 and are celebrated for their clean lines, quality fabrics, and modern aesthetics. They deliver approachable style with dependable quality.
While Craftmaster's vibe is more traditional and cozy, Crate & Barrel offers a sharper, more minimalist look. If you appreciate Craftmaster's durability but want a sleeker silhouette for your home, Crate & Barrel is a fantastic choice.
Shop now at crateandbarrel.com
19. Havertys
Havertys is a furniture retailer offering a well-rounded selection of living room pieces at mid-range prices, usually $900 to $3,000. Their collections feature a nice mix of traditional and transitional styles centered on comfort and value, placing them in direct comparison with Craftmaster.
Both brands aim to provide durable, stylish furniture that appeals to a wide variety of customers. Havertys excels at offering solid, dependable pieces that can easily fit into almost any decor scheme, making the shopping process simple and reliable.
Shop now at havertys.com
20. Vermont Furniture
Specializing in handcrafted, American-made furniture, this family of brands (including Vermont Woods Studios) is a champion of artisan quality. Their upholstered pieces, from $2,000 to $6,000, prioritize solid wood frames and cozy, durable designs inspired by rustic and traditional aesthetics.
Like Craftmaster, they value quality construction and custom options. The key difference is Vermont Furniture's pronounced focus on rustic, country, and Shaker-inspired styles, often featuring exposed wood elements and celebrating natural materials.
Shop now at vermontfurniture.com
21. American Furniture Gallery
American Furniture Gallery retailers focus on well-made, primarily American-crafted furniture, just as their name suggests. Pieces range from $1,200 to $4,000. They curate collections that emphasize classic styling, great comfort, and trustworthy construction, making them a strong alternative to Craftmaster.
The mission here is simple: provide shoppers with reliable, attractive, and comfortable furniture that lasts. If you value timeless appeal and a brand promise centered on quality, this is a solid place to look.
Shop now at americanfurnituregallery.com
22. Pottery Barn
Pottery Barn is a staple for classic American comfort, offering a massive selection of high-quality sofas and sectionals perfect for family life. Prices ($1,500-$4,000) are very similar to Craftmaster, and both brands focus on creating durable, comfortable, and inviting living spaces with plenty of slipcovered and performance fabric options.
Where Pottery Barn pulls ahead is in its ability to furnish your entire home. While Craftmaster specializes in superb upholstered seating, Pottery Barn can deliver a coordinated look across furniture, lighting, rugs, and decor, making them a fantastic one-stop shop for creating a cohesive, family-friendly home.
Shop now at potterybarn.com
23. Ethan Allen
Ethan Allen is a classic American heritage brand known for its finely crafted custom furniture and complimentary interior design services. Their sofas are in the upper-mid-range to high-end, typically falling between $2,500 and $6,000. They are prized for exceptional build quality and timeless designs.
Think of Ethan Allen as an elevated peer to Craftmaster. Both share a deep commitment to customization and American craftsmanship, but Ethan Allen operates at a higher price point and positions itself as a long-term investment brand, perfect for those seeking heirloom quality furniture and professional design guidance.
Shop now at ethanallen.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
