If your home decor style is best described as funky, eclectic, and trend-aware, you're probably already a big fan of Coming Soon NY. The NYC-based shop is a master at curating a perfect collection of furniture and accessories that feel both vintage-inspired and completely of the moment, blending playful shapes with sophisticated cool.
For those who love that unique aesthetic but are looking to explore similar vibes, we’ve found 28 other brands that hit that same sweet spot. From affordable trendsetters to artisanal boutiques, here are the best brands like Coming Soon NY for your next home decor hunt.
1. Urban Outfitters Home
Urban Outfitters Home is the go-to destination for trendy, accessible decor with a clear boho-chic and vintage-inspired energy. Offering everything from funky mushroom lamps and velvet couches to graphic tapestries, it hits a similar youthful and eclectic note as Coming Soon NY. Prices are generally more affordable, ranging from $30 for accessories to around $1,500 for furniture.
While Coming Soon NY feels like a curated gallery, UO Home is more like a fun flea market find. It's a great spot to pick up trendy decor pieces that add a big dose of personality to your space without a huge investment. They’re constantly dropping new collections inspired by current micro-trends, making it perfect for a seasonal refresh.
Shop now at urbanoutfitters.com
2. H&M Home
If you love Coming Soon NY's on-trend approach but are working with a smaller budget, H&M Home is a must-see. The brand excels at translating runway trends into stylish, minimalist home goods - think sculptural vases, linen textiles, and rattan accessories - often with a Scandinavian-inspired feel. Prices are very wallet-friendly, typically between $10 and $200.
While H&M Home is less quirky and eclectic, it delivers on stylish, modern essentials that can serve as the perfect foundation for more statement pieces. It’s ideal for picking up affordable textiles and decorative objects to quickly update your space for the season.
Shop now at hm.com
3. Zara Home
Zara Home offers a more sophisticated and polished take on trendy decor. Their aesthetic blends modern minimalism with luxurious textures like aged brass, linen, and rich woods, creating a chic, European vibe. Prices range from around $20 for accents to over $1,000 for furniture.
In contrast to Coming Soon NY's playful and quirky assortment, Zara Home provides a refined and elegant alternative. If you admire Coming Soon's knack for curation but prefer a more serene and contemporary look, Zara Home’s seasonal collections will feel right at home.
Shop now at zara.com
4. CB2
A sibling brand to Crate & Barrel, CB2 appeals to a younger, more design-forward audience with its clean, modern, and often industrial aesthetic. Their collection includes sleek furniture and edgy accessories, priced anywhere from $50 for decor up to $3,000 for sofas and dining sets.
CB2 captures a similar urban sophistication as Coming Soon NY but with a sharper, more minimalist edge. Where Coming Soon NY embraces playful color and form, CB2 often focuses on cool textures and slick, architectural lines. It's the perfect brand for finding investment pieces that still feel trendy and current.
Shop now at cb2.com
5. Maisonette
Yes, it's known for stylish children's goods, but Maisonette's home section is a hidden gem for playful and artistic decor that adults will love just as much. Their selection features colorful textiles, quirky art prints, and whimsical furniture that feels elevated and fun. Prices for home decor generally range from $20 to $1,200.
Like Coming Soon NY, Maisonette has a fantastically curated collection that doesn't take itself too seriously. It’s a great source for finding unique, personality-packed pieces that add a splash of unexpected joy to any room in your home.
Shop now at maisonette.com
6. West Elm
West Elm is a powerhouse of accessible modern design, known for its mid-century and boho-inspired furniture and decor. Their focus on sustainable materials and fair-trade initiatives gives their products a feel-good story. The price point is similar to Coming Soon NY, with decor starting around $50 and larger furniture pieces topping $3,000.
While West Elm’s overall aesthetic is more polished and leans into cohesive collections, it shares a love for contemporary design and quality craftsmanship. It's an excellent place to find foundational pieces like sofas and beds that align with a modern, trend-conscious home.
Shop now at westelm.com
7. Anthropologie Home
If you're drawn to the unique, curated aspect of Coming Soon NY, Anthropologie Home will certainly catch your eye. It's a treasure trove of boho-luxe decor, known for its romantic, vintage appeal and focus on artisanal craftsmanship. Expect beautifully embellished textiles, whimsical furniture, and one-of-a-kind dishware.
Anthropologie shares Coming Soon NY's passion for eclectic, statement finds, but with a distinctly more feminine and romantic flair. This is where you go for pieces with hand-painted details, intricate textures, and a strong sense of artistry. Prices range from $50 to over $3,000.
Shop now at anthropologie.com
8. Serena & Lily
Famous for its modern coastal aesthetic, Serena & Lily creates a breezy, sophisticated vibe with its light-filled color palette, natural textures, and casual elegance. While its style is more preppy and polished than Coming Soon NY's urban eclecticism, it shares a focus on high-quality, distinctive design.
Serena & Lily is an aspirational choice for those who love beautifully crafted pieces rooted in a specific and consistent lifestyle aesthetic. It’s a pricier option, with furniture often reaching over $4,000, but is perfect for creating a relaxed, resort-like feel at home.
Shop now at serenaandlily.com
9. Lulu and Georgia
Lulu and Georgia is the epitome of Instagram-glam modern home decor. The brand is known for curating trendy, chic furniture and rugs that often feature soft curves, plush textures like bouclé and velvet, and eye-catching silhouettes. Prices lean toward the higher end, from $50 for decor to over $5,000 for statement pieces.
Like Coming Soon NY, Lulu and Georgia caters to a style-savvy crowd that loves a trend. However, Lulu and Georgia leans more toward a California-cool, modern luxe style - less vintage quirk and more refined glamour. It's a go-to for gorgeous area rugs and curvy sofas.
Shop now at luluandgeorgia.com
10. Apt2B
Offering stylish, practical, and highly customizable furniture, Apt2B is ideal for apartment dwellers and first-time homeowners. Their aesthetic is modern and youthful, with nods to mid-century and industrial styles. A custom-upholstered sofa can run you anywhere from $1,500 to $2,500.
Apt2B matches the fun, vibrant energy of Coming Soon NY but with a stronger focus on function and accessibility. The brand is especially known for its wide range of sofa and sectional options that come in dozens of different colors and fabrics, letting you infuse your space with personality.
Shop now at apt2b.com
11. Moss & Wood
Moss & Wood is a boutique brand delivering a calm, nature-inspired blend of Scandinavian minimalism and boho warmth. You'll find decor featuring natural materials like rattan, light woods, and linen textiles, priced affordably between $50 and $1,200. Their curated selection feels personal and thoughtfully chosen.
This brand provides a more pared-down and serene alternative to Coming Soon NY's energetic eclecticism. If you appreciate the trendy aspect but prefer a quieter, earth-toned palette and simpler forms, Moss & Wood is a perfect fit.
Shop now at mossandwood.com
12. Jayson Home
Jayson Home is a master class in sophisticated, eclectic style. Their offering is a thoughtful mix of modern pieces, beautifully restored vintage finds, and intriguing decor from around the world. Pricing is on the higher side, starting around $300 and going well into the thousands for unique furniture.
This is the luxury, grown-up version of the look Coming Soon NY champions. It celebrates the art of the mix - pairing different styles, eras, and textures to create a home that feels collected and deeply personal. It's an inspirational source for high-impact, conversation-starting pieces.
Shop now at jaysonhome.com
13. Havertys
While often seen as more traditional, Havertys offers a wide range of quality contemporary furniture that can be the perfect timeless foundation for an eclectic space. You can find well-made bedroom sets, sofas, and dining tables, with price points generally falling between $200 and $3,000.
Havertys provides a useful contrast to Coming Soon NY. Use it to source classic, well-built anchor pieces, and then layer in the quirkier accessories from more trend-driven stores. The brand offers durable quality that will outlast passing trends.
Shop now at havertys.com
14. World Market
World Market has been the go-to for globally-inspired, eclectic home decor for decades. It offers a vibrant assortment of furniture and accessories that feel like they were collected from travels around the world, all at incredibly attractive prices. Expect decor starting under $20 and furniture often under $2,000.
This is arguably one of the closest brands to Coming Soon NY in terms of its adventurous and multicultural spirit. World Market is less about quiet curation and more about bold colors, patterns, and textures. It’s perfect for finding those special pieces that inject instant personality into a room.
Shop now at worldmarket.com
15. The Citizenry
The Citizenry champions worldly design with its collections of ethically handcrafted furniture and decor from artisans across the globe. Their aesthetic is modern yet warm, defined by earthy palettes, natural materials, and beautifully imperfect textures. Prices reflect its quality and direct-to-artisan model, starting at $100 and rising above $5,000.
For shoppers who love the global and unique perspective of Coming Soon NY but want to prioritize ethical production, The Citizenry is the perfect match. Every piece has a story, connecting your home to a community of talented makers in places like Peru, Morocco, and India.
Shop now at the-citizenry.com
16. Article
Article specializes in making modern and mid-century design accessible and affordable with its direct-to-consumer model. Known for its streamlined Scandinavian-inspired furniture, you'll find everything from sleek leather sofas ($1,500-$3,500) to simple wooden dining sets.
While Article’s aesthetic is much cleaner and more minimalist than Coming Soon NY’s eclectic mix, it serves as a fantastic source for high-quality, stylish staples. It’s the place to go for timeless furniture pieces that will anchor your trendier finds.
Shop now at article.com
17. AllModern
As its name suggests, AllModern is a one-stop-shop for all things contemporary design. You’ll find a massive selection of furniture and decor that draws from modern, minimalist, Scandinavian, and industrial styles. With mid-range pricing, it is very accessible for a full home makeover.
Similar to Coming Soon NY, AllModern keeps a pulse on what's trending to help you create a stylish, up-to-date look. While it offers a much broader, less niche selection, it’s a reliable spot for discovering affordable designs with a similar modern edge.
Shop now at allmodern.com
18. Rove Concepts
Rove Concepts is a premium brand focused on high-quality replicas of iconic mid-century modern designs and beautifully crafted contemporary pieces. Prices are a step up, with sofas often starting around $2,500, but the craftsmanship and materials are exceptional.
For those who love the modern design history hinted at in some of Coming Soon NY’s curation, Rove Concepts goes straight to the source. It’s a great destination for investing in timeless pieces from names like Eames, Noguchi, and Saarinen that will define a room with sophisticated elegance.
Shop now at roveconcepts.com
19. Design Within Reach
Design Within Reach (DWR) is a mecca for authentic modern design classics. This is where you find licensed, original pieces from the masters of modernism - it's less about fast trends and all about enduring, iconic style. This is an investment-level brand, where a single chair can cost over $1,000.
While pricier, DWR resonates with Coming Soon NY’s commitment to excellent design. If your goal is to collect heritage pieces that serve as functional art, DWR is the ultimate aspirational resource.
Shop now at dwr.com
20. Nordstrom Home
Known for its curated fashion, Nordstrom Home brings the same sharp editorial eye to home decor. The selection is chic and sophisticated, featuring textiles, kitchenware, and decorative accents from top brands and designers. The price point is mid-to-high, from $50 accessories to over $2,000 for art.
Compared to Coming Soon NY's more indie vibe, Nordstrom offers a polished and cohesive assortment of trendy-but-timeless pieces. It's an excellent place to find high-quality bedding and thoughtful housewarming gifts with a designer touch.
Shop now at nordstrom.com
21. HAY
HAY is a Danish design brand that proves modern minimalism can be seriously fun. Their collections are filled with furniture, lighting, and accessories celebrated for their clean forms, strong functionality, and surprising splashes of vibrant color. Prices sit in the mid-range.
Of all the brands on this list, HAY may be the closest spiritual cousin to Coming Soon NY. Both share a playful, contemporary spirit that appeals to a youthful, design-loving audience. HAY is the go-to for colorful storage crates, sculptural glassware, and sleek furniture that packs a punch.
Shop now at hay.dk
22. Etsy
The online marketplace Etsy is an endless source of truly one-of-a-kind home goods. It's the best place to find handmade items from independent artists, authentic vintage pieces, and customizable decor that perfectly aligns with your personal style. Prices range from incredibly cheap to investment-level.
For those who love the "found" objets and vintage treasures at Coming Soon NY, Etsy is your playground. Whether you're hunting for a 1970s Murano glass lamp or a custom tufted rug, you can find something that nobody else has.
Shop now at etsy.com
23. Made.com
Made.com offers in-house designed, contemporary furniture and decor with a stylish and distinctly European flair. By working directly with designers and selling online, they offer fresh aesthetics at very competitive prices, generally in the $100 to $3,000 range.
Like Coming Soon NY, Made.com is all about bold choices - think velvet upholstered beds in jewel tones and unusually shaped sofas. It's great for discovering fresh, youthful designs that feel of-the-moment but won’t break the bank.
Shop now at made.com
24. Horne
Horne is a beautifully curated online boutique that brings together modern lighting, furniture, and objects from the world's best designers. Their selection emphasizes authenticity, craftsmanship, and timeless style. The aesthetic feels warm, inviting, and layered, but prices are premium, often rising over $4,000.
Horne shares Coming Soon NY’s curated perspective but on a more luxurious scale. It’s the place to look for that stunning statement pendant light or heirloom-quality piece that will become the focal point of a room.
Shop now at horne.com
25. Vermont Woods Studios
Specializing in natural solid-wood furniture, Vermont Woods Studios marries traditional craftsmanship with modern and rustic designs. Their pieces are sustainably made in Vermont and built to last for generations. Furniture pieces are an investment, typically ranging from $500 for a side table up to $4,000+.
While the aesthetic is vastly different from Coming Soon's trendy vibe, this brand appeals to those who value quality and material honesty. A beautiful handcrafted wood piece can be a grounding counterpoint to more eclectic, colorful accents in a room.
Shop now at vermontfurniture.com
26. Ligne Roset
A beacon of iconic French design, Ligne Roset is famous for its avant-garde furniture, particularly its legendary Togo sofa. This is high-end, contemporary design for the fashion-forward consumer, with prices that reflect its luxury status - think $5,000 and up for a single piece.
Ligne Roset operates in the same trendsetting universe as Coming Soon NY but plays for a high-end designer crowd. It’s aspirational and artful, representing the pinnacle of bold, statement-making European furniture.
Shop now at ligne-roset.com
27. McGee & Co.
From the creative minds behind Studio McGee, this brand offers a bright, polished look rooted in classic American style with modern updates. McGee & Co. balances traditional sensibilities with fresh, contemporary touches, emphasizing texture and a light, airy palette.
If Coming Soon NY’s look is edgy and urban, McGee & Co. is its tasteful and sophisticated suburban counterpart. The curatorial eye is just as sharp, but the resulting aesthetic leans more toward timeless elegance than trends, with furniture priced from around $500 to $4,000.
Shop now at mcgeeandco.com
28. The Inside
The Inside is all about making custom design accessible. They offer a range of affordable furniture frames - from headboards to accent chairs - that can be upholstered in over 100 different fabrics, including trendy prints and bold designer collaborations.
This brand perfectly captures the playful and personality-driven spirit of Coming Soon NY but puts the power of design directly in your hands. It’s an amazing resource for creating a truly unique upholstered piece that fits your style and space perfectly, with accent chairs starting around $300.
Shop now at theinside.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
