Shopping for paint used to mean staring at a wall of a thousand confusing swatches at a big-box store. Then brands like Clare came along, transforming the experience with a curated, direct-to-consumer model that delivers designer-picked colors right to your door.
Clare makes it easy to find that perfect, modern shade with eco-friendly formulas and supplies for the stylish DIYer. If you're a fan of their streamlined approach but want to see what else is out there, you're in luck. Here are 17 other paint brands serving up stunning palettes for your next-level home transformation.
1. Benjamin Moore
Benjamin Moore is the trusted classic that both professional designers and homeowners swear by. With a legendary color archive and premium lines like Aura, known for its incredible coverage and rich color, you get reliable and vibrant results. You'll find their paints at the top end of the market, typically between $45 and $60 per quart.
Think of Benjamin Moore as the more traditional, established cousin to Clare. While Clare offers a tightly curated palette to simplify choice, Benjamin Moore provides a nearly endless universe of timeless colors backed by a century of quality. If you want maximum choice and a proven track record, it is a go-to.
Shop now at benjaminmoore.com
2. Farrow & Ball
For those looking to infuse their home with a bit of English countryside charm, there's Farrow & Ball. This luxury British brand is famous for its distinctive, chalky matte finish and a deeply sophisticated, muted palette. With prices from $100 to $150 per quart, it's an investment in a specific aesthetic.
Like Clare, Farrow & Ball focuses on a highly curated color story and eco-friendly, low-VOC formulas. However, Farrow & Ball leans into a heritage, artisanal feel that creates spaces with deep character, making it the perfect choice for anyone wanting a truly timeless, bespoke look.
Shop now at farrow-ball.com
3. Sherwin-Williams
Sherwin-Williams is one of the most accessible and reliable names in the paint game, with stores all over the country. Their premium lines like Emerald offer excellent durability, stain resistance, and color richness for about $50-$70 per quart. They're also known for their incredible color-matching technology.
While Clare's appeal lies in its simplicity and direct-to-consumer model, Sherwin-Williams offers the advantage of a vast selection and immediate availability. If you prefer in-store consultations and want a professional-grade finish that lasts, Sherwin-Williams delivers quality and convenience.
Shop now at sherwin-williams.com
4. Behr
Available exclusively at The Home Depot, Behr is a go-to for affordable yet high-quality paint. Lines like Marquee and Premium Plus are celebrated for their great coverage and vibrant, washable finishes - perfect for busy homes. With prices between $25 and $45 per gallon, it’s a budget-friendly powerhouse.
Behr shares Clare’s focus on providing stylish, on-trend colors that make DIY projects a breeze. If you're looking for that Clare-like modern vibe without the premium price tag, Behr offers fantastic value and a massive color selection to bring your vision to life.
Shop now at behr.com
5. Valspar
Found at Lowe's and other retailers, Valspar strikes a great balance between affordability, quality, and style. Their paint lines offer reliable coverage and durable finishes, often with low-VOC formulas for a healthier home. A gallon typically runs between $30 and $50.
Like Clare, Valspar is tuned into modern trends, offering curated color collections that take the guesswork out of choosing a palette. It's an excellent pick for eco-conscious DIYers who want contemporary colors and solid performance without stretching the budget.
Shop now at valspar.com
6. PPG Paints
PPG is a powerhouse in the paint industry, often supplying the pros for high-end residential and commercial projects. Their interior paint lines, like Timeless, are known for one-coat coverage, extreme durability, and rich pigmentation, with prices ranging from $40 to $60 per quart.
PPG aligns with Clare's mission to provide stylish, lasting color, but brings a more industrial-strength reputation to the table. If you're undertaking a major renovation and need paint that delivers on performance and precise color consistency, PPG is a rock-solid choice.
Shop now at ppg.com
7. Dunn-Edwards
A favorite in the southwestern U.S., Dunn-Edwards is recognized for its incredible color palettes and serious commitment to eco-friendly manufacturing. Known for their high-quality, low-VOC formulations, prices usually land in the $50-$70 per gallon range.
Dunn-Edwards shares Clare’s sustainability ethos, making them a great choice for style-savvy, health-conscious homeowners. Their colors are inspired by Southwestern landscapes, offering a sophisticated and unique palette perfect for modern, airy interiors.
Shop now at dunnedwards.com
8. Little Greene
Another premium British brand, Little Greene offers deeply pigmented, eco-friendly paints inspired by historical English interiors. They are beloved by designers for their sophisticated, nuanced colors that bring character and charm to any room, costing around $70-$100 per quart.
Little Greene shares Clare's commitment to quality and eco-conscious formulas but brings a distinct historical depth. If you love Clare but lean towards a classic, vintage-inspired aesthetic over purely modern, Little Greene's heritage palette is a design-lover's dream.
Shop now at littlegreene.com
9. Clark+Kensington
Ace Hardware’s exclusive paint line, Clark+Kensington, is a hidden gem that delivers premium paint-and-primer-in-one quality at a fantastic price point. At around $20-$40 per gallon, it’s known for providing great coverage and a durable, smooth finish.
This brand is for the savvy DIYer who wants Clare’s on-trend color experience without the higher price. Clark+Kensington offers a surprisingly stylish color palette, making it a perfect, budget-friendly stop for bringing modern looks home over a weekend.
Shop now at acehardware.com
10. Sherwin-Williams Resilience
Not just a brand, but a specific problem-solver from Sherwin-Williams' lineup. Resilience is formulated for excellent durability, washability, and moisture resistance, making it an ideal choice for high-traffic areas like kitchens, bathrooms, and hallways. You can expect to pay around $55-$75 per quart.
If you're drawn to Clare for its flawless look but need something that can really stand up to daily life, Resilience is your answer. It offers the same potential for stylish, customizable color but with an added layer of toughness that's perfect for busy households.
Shop now at sherwin-williams.com
11. PureColor by Sherwin-Williams
PureColor is an innovative Sherwin-Williams line that focuses on delivering ultra-rich, highly saturated color with exceptional depth and vibrancy. Priced in the premium range, around $60-$80 per quart, it's designed for those who want their color to be the star of the show.
This line speaks to the part of the Clare customer who is focused on bold, impactful color. While Clare offers sophisticated tones, PureColor is where you turn when you need a shade that truly pops, backed by the advanced color technology of an industry leader.
Shop now at sherwin-williams.com
12. Mylands
As Britain's oldest family-owned paint manufacturer, Mylands has a heritage of quality craftsmanship. They produce eco-friendly, richly pigmented paints that are extremely durable - in fact, they are a favorite of the film and theatre industry. Prices land around $80-$120 per quart.
Mylands connects with Clare through its commitment to sustainable, high-quality ingredients. However, it offers a more classic, time-tested approach to color, making it an excellent choice for creating elegant, heritage-inspired interiors that are built to last.
Shop now at mylands.co.uk
13. Hemp Oil Paint Co.
For the truly eco-conscious, Hemp Oil Paint Co. offers natural, zero-VOC, and biodegradable paints made with a distinctively earthy vibe. Their palette consists of soft, muted tones inspired by nature, and a quart costs around $80-$130, reflecting its artisanal, eco-friendly mission.
This brand takes Clare's sustainability promise to the next level. If your top priority is a clean, non-toxic home environment and you love a natural, organic aesthetic, this is the paint for your project.
Shop now at hempoilpaintco.com
14. Earthborn
Earthborn is another champion of environmentally friendly paint, offering a range of zero-VOC formulas made with natural ingredients. Their paints are known for having a breathable, matte finish and a palette of refined, harmonious colors. A quart will run you approximately $70-$100.
Like Clare, Earthborn appeals directly to the health and style-conscious customer. It’s an ideal alternative for anyone looking for beautiful, non-toxic colors with an emphasis on natural aesthetics and sustainable sourcing from a brand dedicated to wellness.
Shop now at earthbornpaints.co.uk
15. Portland Imperial Paints
Portland Imperial is a boutique brand delivering high-performance, eco-friendly paints with incredibly rich pigmentation. This under-the-radar line is priced around $70-$100 per quart and combines artisan-quality finishes with modern sustainability standards.
If you're drawn to Clare for its cool, design authority vibe, Portland Imperial is the next step up. It offers a similar eco-focus and a range of vibrant colors but with a more artisanal, exclusive feel for those looking to create truly bespoke interiors.
Shop now at portlandimperial.com
16. Backdrop
Backdrop is another online, direct-to-consumer brand that's become a major design-world favorite. Similar to Clare, it simplifies the process with a tightly curated palette of modern, editor-approved colors. They are famous for their ingenious 12x12" removable adhesive samples that eliminate messy paint swatches.
Priced around $75 per gallon, Backdrop is a direct competitor to Clare, sharing a sleek, modern aesthetic and eco-friendly (Green Wise certified, low-VOC) formulas. If Clare is sophisticated and polished, Backdrop is its cool, laid-back counterpart, known for hip design collaborations.
Shop now at backdrop.com
17. Ecos Paints
Ecos Paints has built its entire brand around being non-toxic, odor-free, and VOC-free, making it a top choice for nurseries, bedrooms, and anyone with chemical sensitivities. Sold online, they offer an impressive selection of colors and even provide custom color matching services.
While being health-conscious is a great feature of Clare, it's the entire mission for Ecos Paints. If your number one priority is purity and air quality without sacrificing style, Ecos provides that peace of mind along with an extensive palette. Expect to pay a premium for their health-first formulas, around $90 per gallon.
Shop now at ecospaints.net
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
