There's nothing quite like the soft, luxurious feel of wrapping yourself in a genuinely good towel. It's an everyday luxury many of us discovered through brands like Chakir Turkish Linens, who perfected the art of making spa-quality, highly absorbent Turkish cotton towels accessible to everyone.
If you're a fan of Chakir's blend of authentic craftsmanship, durability, and plush comfort but are looking to explore similar options, you're in the right place. From sustainable organic cotton to modern minimalist designs, here are 27 other brands that deliver a top-tier towel experience.
1. Boll & Branch
Boll & Branch is all about transparently sourced, ethical luxury. Their towels are crafted from 100% GOTS-certified organic cotton, making them incredibly soft and gentle on the skin. You'll find they have a plush, absorbent weight similar to Chakir's premium offerings but with a distinct focus on eco-friendly practices from farm to finish. If sustainability is as important to you as softness, Boll & Branch is a perfect match.
Shop now at bollandbranch.com
2. Parachute
Known for its chic, minimalist aesthetic, Parachute has become a household name in modern home essentials. Their Turkish cotton towels are plush, quick-drying, and designed for that perfect balance of softness and absorbency. Where Chakir often leans into classic, vibrant designs, Parachute offers a more subdued, earthy color palette that fits seamlessly into contemporary bathroom decor. Expect similar spa-like quality with a trend-forward, modern edge.
Shop now at parachutehome.com
3. Snowe
Snowe is designed for those who appreciate high-end simplicity and durability. Their Turkish cotton towels are famously strong yet lightweight, engineered to feel luxurious for years without losing their texture. They share Chakir’s commitment to premium materials but stand out with a timeless, minimalist design ethos. If you're looking for towels that feel like a high-end hotel's and last just as long, Snowe is an investment in everyday indulgence.
Shop now at snowehome.com
4. Coyuchi
Coyuchi is a pioneer in organic home textiles, offering towels and robes made from 100% certified organic cotton. Their towels often feature unique textures, like cloud-soft looped cotton or airy waffle weaves, that feel amazing against the skin. They're a step up in price from Chakir, but the cost reflects their deep commitment to eco-conscious sourcing and sustainable, GOTS-certified production.
Shop now at coyuchi.com
5. Fouta
Diving deep into traditional craftsmanship, Fouta specializes in authentic, lightweight Turkish towels - also known as foutas or peshtemals. Their collection is buzzing with vibrant colors, fun patterns, and classic striped designs. They provide a very similar authentic experience to Chakir's lighter-weight towels, but with a focus on a more casual, boho-chic aesthetic perfect for the beach, pool, or as a stylish home accessory.
Shop now at fouta.com
6. The Company Store
For decades, The Company Store has been a trusted source for high-quality, durable home linens. They offer a vast selection of towels, including fantastic Turkish cotton options that are plush, absorbent, and built to last through countless washes. Think of them as a more classic and traditional alternative to Chakir, known for reliability and a wide array of colors and styles to suit any taste.
Shop now at thecompanystore.com
7. Pottery Barn
Pottery Barn is a go-to for classic, elegant home decor, and their bath linens are no exception. Their premium Turkish cotton towels are exceptionally thick and absorbent, offering a deeply plush feel and often featuring subtle details like dobby borders or embroidery. They provide that same sense of spa-like luxury as Chakir, but with a traditional, polished aesthetic that aligns with their beloved classic-American style.
Shop now at potterybarn.com
8. L.L.Bean
If durability is your top priority, L.L.Bean is the brand for you. Their towels, often made from high-quality Turkish hydrocotton, are praised for their incredible absorbency and ability to get even softer and fluffier with time. While Chakir brings an elegant, spa-like vibe, L.L.Bean offers a more rugged, practical luxury built for everyday family use and years of dependability.
Shop now at llbean.com
9. Rifle Paper Co.
For those who love brilliant color and artistic flair, Rifle Paper Co. brings its signature whimsical floral designs to luxurious Turkish cotton towels. They merge the high quality and absorbency you'd expect from a good Turkish towel with prints that are pure joy. If you enjoy Chakir's quality but wish your bathroom had a bit more personality, these towels are a perfect statement piece.
Shop now at riflepaperco.com
10. Hammam Village
Hammam Village is dedicated to the authentic Turkish hammam experience. Like Chakir, they focus exclusively on traditional towels and bathrobes made from premium Turkish cotton. Their products are lightweight, super absorbent, and come in a beautiful range of minimalist patterns and rich colors. They are a fantastic direct-quality comparison, excelling in that authentic, artisan-crafted spa vibe.
Shop now at hammamvillage.com
11. Kassatex
Kassatex blends luxury hotel quality with modern design. Their extensive collection of bath linens includes gorgeously plush towels crafted from materials like Turkish and Egyptian cotton, often featuring unique weaves and sophisticated textures. They offer a broader range of styles than Chakir - from sleek and modern to ornately detailed - without compromising on that deeply comforting, soft feel.
Shop now at kassatex.com
12. Matouk
As a heritage luxury brand, Matouk is a step into true high-end linens. Their towels, made from the finest Egyptian and Turkish cottons, are renowned for their impeccable craftsmanship, elegant designs, and vibrant, long-lasting colors. Matouk is for those who loved Chakir and are ready to invest in heirloom-quality pieces with timeless design appeal.
Shop now at matouk.com
13. Towels by Turkish
This brand, often found on marketplaces like Etsy, delivers on its name with authentic, artisan-made Turkish towels. They capture the traditional, lightweight, and highly absorbent qualities that made Turkish towels famous. If you love the authenticity of Chakir and enjoy supporting smaller artisans, Towels by Turkish offers beautiful, hand-loomed options with classic patterns and vibrant colors.
Shop now at etsy.com/shop/TowelsByTurkish
14. Nestwell (Target)
Target's private label, Nestwell, has quickly gained a reputation for delivering great quality at an incredible value. Their bath towel collections offer various fabric options, including Turkish cotton blends that are surprisingly soft, absorbent, and durable for the price. They are an excellent budget-friendly alternative if you appreciate Chakir's accessible luxury but need something even more affordable for your home.
Shop now at target.com/b/nestwell/-/N-vl2uq
15. Sferra
For more than a century, Sferra has crafted luxurious linens for a discerning clientele. Their towels are made from the finest Egyptian and Turkish cottons, offering unparalleled softness, absorbency, and elegant hotel-style designs. Sferra is a premium luxury brand perfect for someone who adores Chakir's premium feel and wants to elevate their entire bathroom to five-star hotel standards.
Shop now at sferra.com
16. Linum
Linum is another brand deeply rooted in Turkish craftsmanship. They specialize in authentic Turkish pestemals, towels, and robes made with traditional weaving techniques and high-quality natural fibers. Their focus on eco-friendly production and classic, timeless designs makes them a close competitor to Chakir for those seeking genuine, high-quality Turkish textiles.
Shop now at linumhome.com
17. Barefoot Dreams
While famous for their impossibly soft blankets and loungewear, Barefoot Dreams extends that same cozy, comforting luxury to their towels and robes. Made from their signature plush, cloud-like fabrics, their towels are less about traditional cotton and more about pure-comfort-driven indulgence. If the softness of your Chakir towels is what you love most, Barefoot Dreams takes that ultra-cozy feeling to the next level.
Shop now at barefootdreams.com
18. West Elm
West Elm offers a modern take on bath linens, with many of their towel collections featuring plush organic Turkish cotton. You'll find a curated selection of contemporary patterns, unique textures (like ribbed and waffle weaves), and on-trend color palettes. They deliver a similar quality and comfort level to Chakir but are geared towards a customer with a more modern, design-focused aesthetic.
Shop now at westelm.com
19. Crate & Barrel
Crate & Barrel's bath linens embody their signature blend of quality craftsmanship and clean, contemporary design. Their Turkish cotton towels are consistently a customer favorite, praised for being thick, exceptionally absorbent, and incredibly soft. They offer a refined elegance that feels similar to Chakir's but with a slightly more polished, upscale presentation common to all of Crate & Barrel's home goods.
Shop now at crateandbarrel.com
20. Bloomingdale's (Private Labels)
Don't sleep on the private label brands from department stores like Bloomingdale’s. They often contract with top mills to produce premium Turkish cotton towels under their own brand names, combining luxury fabrics with sophisticated designs. These collections are perfect for shoppers who want high-end, stylish options and the quality assurance of a trusted retailer.
Shop now at bloomingdales.com
21. L'Occitane
Primarily a beauty brand, L'Occitane extends its commitment to Provencal luxury to a small but curated line of home goods. Their towels and robes capture that French spa-day feeling perfectly - plush, absorbent, and designed for pure pampering. If you love pairing your luxurious towel experience with rich scents and a sense of wellness, L'Occitane offers the complete package.
Shop now at loccitane.com
22. Brooklinen
Famous for its super-soft bedding, Brooklinen brings the same meticulous quality to its bath collection. Their "Super-Plush" and "Classic" towels are made from long-staple Turkish cotton for superior softness and absorbency. Brooklinen echoes Chakir's ethos of affordable luxury with a modern, direct-to-consumer approach. If you want a hotel collection-level towel that lives up to the hype, this is it.
Shop now at brooklinen.com
23. Serena & Lily
Serena & Lily is the epitome of relaxed, coastal luxury, and their bath towels fit that vibe perfectly. Often made from premium Turkish cotton, their towels feature beautiful details like classic dobby weaves, tassel fringes, or subtle patterns. While at a higher price point, they offer a designer's zest to bath linens for those who love Chakir’s quality but want a more elevated decorative style.
Shop now at serenaandlily.com
24. Weezie Towels
Weezie Towels shook up the bath world with its focus on modern customization and exceptional quality. Their towels are made from 100% organic long-staple cotton, making them extra soft and low-linting. What sets them apart is the ability to add beautiful, modern monograms and vibrant piping. It’s the perfect brand for anyone who loves Chakir’s plushness but wants to add a personalized, preppy twist.
Shop now at weezietowels.com
25. Red Land Cotton
Offering a distinctly American alternative, Red Land Cotton uses cotton grown entirely on their family farm in Alabama. Their focus is on creating heirloom-quality towels that are durable, soft, and classic. The texture is more like a vintage towel than a modern plush one, but for buyers who value all-American craftsmanship and products that improve with age, they are a fantastic, high-quality choice.
Shop now at redlandcotton.com
26. Riley Home
Riley Home brings that luxurious, five-star hotel spa feeling right into your bathroom. Their towels are crafted in Portugal from 100% long-staple Egyptian cotton, combed for extra softness and durability. Similar to Chakir in its focus on accessible luxury, Riley distinguishes itself with a clean, modern aesthetic and exceptional spa-like quality that makes every day feel like a retreat.
Shop now at rileyhome.com
27. Crane & Canopy
Known for thoughtful designer details in bedding, Crane & Canopy applies the same philosophy to its bath linens. They offer gorgeous plush and waffle towels made from high-quality Turkish cotton. Their style is classic and refined, with subtle details like dobby weaves that add a touch of sophistication, making them a great competitor for Chakir's elegant and plush offerings.
Shop now at craneandcanopy.com
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