If you've shopped for bedding online, you've probably come across CGK Unlimited. The brand has built a huge following by offering unbelievably soft, hotel-quality bed linens at prices that don't make you gasp - with most sheet sets falling in the simple, easy-to-love $30 to $80 range.
People love them for making luxurious comfort feel accessible. But if you adore that silky-soft feel and want to explore other brands that offer everything from organic cotton to high-end linen, you're in the right place. Here are 23 amazing brands like CGK Unlimited to check out for your next bedding refresh.
1. Brooklinen
Often considered the internet's favorite sheets, Brooklinen delivers hotel-quality luxury directly to your door. They specialize in high-end cotton weaves like crisp percale and buttery-smooth sateen, offering a tangible step up in material quality from CGK Unlimited. Their sheets typically range from $120 to $250 a set.
While CGK Unlimited champions affordability, Brooklinen focuses on creating a premium, long-lasting product with a timeless style and an extensive palette of sophisticated colors. If you're ready to invest in bedding you'll have for years, this is a great place to start.
Shop now at brooklinen.com
2. Parachute
Parachute is all about premium, natural materials and clean, minimalist design. Known for their breezy linen and soft percale collections, their bedding feels effortlessly chic and is made from high-quality, eco-friendly fabrics. Sets generally run from $150 to $300.
Compared to CGK's straightforward microfiber options, Parachute offers a more refined, sustainability-focused experience. It's the perfect choice for anyone looking to create a calm, modern, and earth-conscious bedroom sanctuary.
Shop now at parachutehome.com
3. Boll & Branch
If ethical production is as important to you as comfort, Boll & Branch is your brand. They are renowned for their incredibly soft, 100% organic cotton bedding that is ethically made from start to finish. With prices ranging from $150 to $300, their style is classic, elegant, and timeless.
While CGK Unlimited delivers on the soft feel and low price, Boll & Branch provides a similar plushness with the added assurance of fair-trade practices and premium organic materials. It's luxury you can feel good about buying.
Shop now at bollandbranch.com
4. Cozy Earth
Famous for being one of Oprah's Favorite Things, Cozy Earth specializes in temperature-regulating bedding made from luxurious bamboo viscose. Their sheets are known for their unbelievable softness and cooling properties, making them a dream come true for hot sleepers. Expect price points from $250-$400 for a set.
If you love the silky feel of CGK Unlimited sheets but battle with overheating at night, Cozy Earth offers a significant upgrade in fabric technology. Their products are designed to deliver that same softness with enhanced breathability and moisture-wicking benefits.
Shop now at cozyearth.com
5. Frette
For those looking for true, unadulterated luxury, Frette is the benchmark. This heritage Italian brand has been supplying the world's finest hotels and residences with exquisite linens for over a century. Known for intricate embroidery and the highest quality fabrics, their products are an heirloom-level investment, with sheet sets starting around $300 and going much higher.
While CGK Unlimited makes a hotel feel attainable, Frette is the brand those 5-star hotels actually use. It stands apart with its incredible craftsmanship, timeless elegance, and air of exclusivity.
Shop now at frette.com
6. L.L.Bean
A household name for durability and comfort, L.L.Bean offers bedding that is built to last. They are especially famous for their supremely soft and cozy flannel sheets, perfect for colder climates. Their prices are very approachable, typically landing between $50 and $150.
In contrast to CGK's modern, silky styles, L.L.Bean leans into a more classic and rustic aesthetic. If you prioritize warmth, functionality, and dependability over a sleek feel, their sheets are a fantastic, great-value choice.
Shop now at llbean.com
7. Riley Home
Riley Home brings an air of relaxed European sophistication to the bedroom with its handcrafted bedding. They are particularly known for their premium European flax linen sheets that get softer with every wash. Prices for their sought-after linen sets generally range from $200-$350.
For those who appreciate the softness of CGK but are interested in the unique, breathable texture of true linen, Riley Home is an excellent step up. Their aesthetic is airy and modern, offering eco-friendly luxury for a laid-back lifestyle.
Shop now at rileyhome.com
8. Loom & Leaf
As the luxury brand from Saatva, Loom & Leaf focuses on premium sleep solutions, including bedding. They offer high-end organic cotton sheets, some enhanced with cooling gel infusions, priced in the $150-$250 bracket. Their products are designed for superior comfort and durability.
Loom & Leaf is a great alternative for the sleeper focused on performance. While they share a commitment to comfort with CGK, they distinguish themselves with advanced materials geared towards temperature regulation and pairing perfectly with luxury mattresses.
Shop now at loomandleaf.com
9. The Company Store
Known for its vast and varied selection, The Company Store offers something for everyone. You can find everything from flannel and sateen to percale and linen, with price points spanning a wide range from about $50 to over $200. This makes them a one-stop shop for any bedding need.
Like CGK Unlimited, they offer fantastic comfort and value. However, The Company Store's key differentiator is its incredible variety, including tons of colors, patterns, and seasonal collections to match any decor style you can imagine.
Shop now at thecompanystore.com
10. Snowe
Snowe is designed for those who appreciate understated elegance and high-quality basics. Their bedding, made from premium Egyptian cotton and linen, features a modern, minimalist aesthetic that feels both luxurious and livable. Sheet sets are typically found in the $150-$250 price range.
While sharing a simple, clean look with many of CGK's offerings, Snowe elevates it with superior materials and thoughtful craftsmanship. They are centered on the idea of buying fewer, better things for your home.
Shop now at snowe.com
11. Matouk
Matouk creates exquisite, artisan-crafted linens that blend timeless style with modern sensibilities. Using fine fabrics like Egyptian cotton, their sheets are known for their impeccable craftsmanship, especially their signature appliqué and embroidered designs. Expect to invest $200-$400+ for a set.
Matouk operates in a different league than CGK's mass-market offerings, focusing on luxurious, handcrafted details that turn bedding into a statement piece. It is the brand you choose for a truly elegant and tailored bedroom look.
Shop now at matouk.com
12. Peacock Alley
Peacock Alley has been crafting luxurious, hotel-worthy bedding for nearly 50 years. They focus on high-thread-count Egyptian cotton and timeless linen designs that exude refined elegance. Prices for their premium sheet sets start around $250 and can go up to $600.
While CGK Unlimited provides the feel of hotel luxury on a budget, Peacock Alley offers the real thing. Their focus on classic styles and ultra-premium materials makes them a go-to for shoppers aiming to create a sophisticated, five-star retreat at home.
Shop now at peacockalley.com
13. Coyuchi
With a deep commitment to the planet, Coyuchi creates beautiful, eco-conscious bedding from 100% organic natural fibers. Their relaxed, earthy aesthetic is brought to life through materials like organic cotton and linen, with prices typically ranging from $180-$300 a set.
Coyuchi provides an alternative for the environmentally aware shopper who still craves blissful comfort. Unlike CGK Unlimited's synthetic fibers, they solely use materials grown and processed to the highest sustainable standards. It's a natural approach to that soft, luxurious feel.
Shop now at coyuchi.com
14. Ettitude
Ettitude sets itself apart with its proprietary CleanBamboo fabric, a silky-soft and sustainable material that feels incredible against the skin. Known for being breathable, hypoallergenic, and water-saving, their sheets are an eco-friendly luxury. Sheet sets cost around $150-$250.
Ettitude attracts fans who love the soft-as-silk dreaminess of CGK sheets but want a more sustainable, plant-based material with cooling properties. It’s a modern, tech-forward brand for the conscious consumer who doesn’t want to compromise on comfort.
Shop now at ettitude.com
15. Linenwalas
Specializing in artisanal, handcrafted linen bedding, Linenwalas offers a rustic yet refined collection. Their range of 100% pure linen products provides that sought-after natural breathability and texture in a variety of calm, neutral tones. Prices for linen sets often fall in the $200-$350 range.
If you're drawn to the idea of natural fibers over CGK's microfiber, Linenwalas provides beautiful, sustainably sourced linen options. They focus on the specific craft of linen-making, offering an earthy elegance a world away from synthetic fabrics.
Shop now at linenwalas.com
16. Pottery Barn
A giant in home decor, Pottery Barn offers a reliable and stylish assortment of bedding in various styles and materials. You can find everything from classic cotton percale to cozy Belgian flannel and flax linen, with most sets priced between $60 and $200.
Pottery Barn is a great alternative if you want to coordinate your bedding with a broader home aesthetic. Compared to CGK's focus on simple basics, Pottery Barn offers more variety in texture, pattern, and seasonal designs at a still-accessible mid-range price point.
Shop now at potterybarn.com
17. West Elm
West Elm's bedding selection perfectly captures its signature modern and urban design aesthetic. Featuring fabrics like TENCEL, cotton, and linen - often produced with a focus on sustainability - their offerings range from $70-$250. You'll find clean lines, subtle textures, and chic, contemporary colors.
This brand is ideal for those who gravitate toward CGK's minimalist vibe but want a more design-forward and eco-conscious option. West Elm successfully blends style, affordability, and ethical practices.
Shop now at westelm.com
18. Serena & Lily
Serena & Lily brings a breezy, coastal sophistication to the bedroom. Best known for their relaxed yet polished patterns - like classic gingham and charming prints - their bedding collections are crafted from linen and high-quality cotton, with sheet sets priced from $150-$300.
While CGK offers universal solids, Serena & Lily is for someone looking to infuse their space with a specific, curated style. It’s less about simple luxury and more about creating a designer look that feels casual, airy, and high-end.
Shop now at serenaandlily.com
19. Riviera Maison
Offering a taste of classic European elegance, Riviera Maison’s bedding collection is sophisticated and often features subtle, ornate details. Using high-thread-count cotton and linen, their style feels timeless and inviting, with prices usually in the $200-$400 range.
Unlike CGK Unlimited's super-modern simplicity, Riviera Maison appeals to those who appreciate a more traditional, romantic aesthetic. Their pieces are designed to evoke a sense of rustic luxury found in a European country home.
Shop now at rivieramaison.com
20. The White Company
As the name suggests, this UK-based brand specializes in flawlessly executed essentials, primarily in shades of white, cream, and grey. Their bedding is the epitome of understated luxury, using high-quality materials like Egyptian cotton and fine linen for a serene, hotel-like feel. Expect to pay between $200-$500.
The White Company shares CGK's love for a calming, neutral palette but does so at a distinctly premium level. Their focus is on impeccable quality and indulgent simplicity that transforms your bedroom into a peaceful oasis.
Shop now at thewhitecompany.com
21. Design Within Reach
While known for iconic furniture, Design Within Reach also offers a curated collection of modern, high-quality bedding. Their range focuses on superior materials and craftsmanship designed to complement a minimalist, design-conscious home. Pricing generally sits between $150 and $350.
This is the choice for the true modernist. If you like the no-frills approach of CGK but want bedding that is vetted by the design world and pairs perfectly with your mid-century modern furniture, DWR is the place.
Shop now at dwr.com
22. Cuddledown
Cuddledown puts a heavy emphasis on sublime comfort and functional luxury. Specializing in high-quality sheets along with down duvets and pillows, they prioritize thermal regulation and exceptional softness. Their linen and cotton sheet sets are typically priced from $100 to $250.
Cuddledown is similar to CGK in its pursuit of coziness, but they offer more specialized options for those looking to optimize their sleep temperature. It’s an excellent brand for anyone who wants high-performance comfort, from breathable cotton to warm sateen.
Shop now at cuddledown.com
23. CGK Unlimited
And of course, we can't forget the brand that started it all. CGK Unlimited built its reputation on a simple promise: delivering breathable, impossibly soft microfiber sheets that mimic a luxury hotel experience for a tiny fraction of the price, usually $30-$80 a set. Their products are machine washable, durable, and come in a wide range of sizes and solid colors.
While all the brands above offer fantastic alternatives, sometimes you just want that reliable, budget-friendly comfort you know and love. For an unbeatable combination of softness and value, returning to the original is never a bad decision.
Shop now at cgvilla.com
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