If you're obsessed with creating a spa-like feel in your bathroom, you probably already know about Cawo. This German brand is famous for its plush, high-quality towels and bathrobes that mix elegant design with incredible softness and durability.
For those who love Cawo's commitment to luxurious, contemporary bath linens but want to see what else is out there, you're in luck. Here are 19 similar brands that will help you bring that five-star hotel vibe home.
1. Frette
Known as an icon in Italian luxury, Frette is the brand behind the incredibly lush linens you find in the world's finest hotels. They craft bedding and bath towels from premium Egyptian cotton, resulting in an exceptionally plush feel. While Frette shares Cawo's dedication to quality and craftsmanship, it operates at a higher price point, making it a true investment in opulence.
Expect sophisticated patterns and timeless designs meant to last a lifetime. If you're willing to splurge for the absolute best, Frette is a legendary choice. A set of their towels typically starts around $150.
Shop now at frette.com
2. Matouk
Matouk offers meticulously handcrafted bath linens that blend classic elegance with clean, modern style. Made from luxurious Turkish and Egyptian cotton, their towels are known for their softness, absorbency, and subtle decorative details like refined textures and sophisticated embroidery.
Like Cawo, Matouk delivers impressive durability and a premium feel. However, Matouk leans into a more understated and timeless aesthetic. With prices from $70 to $200, it's a perfect fit for refined and polished bathroom decor.
Shop now at matouk.com
3. Missoni Home
For those who believe linens should make a statement, Missoni Home is the answer. Instantly recognizable for its vibrant zigzag and bold geometric patterns, this brand turns bath towels into functional works of art. Their textiles are plush and high-quality, delivering on both comfort and visual impact.
While sharing a luxurious feel with Cawo, Missoni is far more fashion-forward and colorful, designed for someone who isn't afraid of pattern. A set of these eye-catching towels will typically run from $80 to $250.
Shop now at missoni.com
4. Sferra
Sferra is a celebrated heritage brand known for its exquisite Italian linens crafted from the finest Egyptian cotton. Their bath towels are famously plush, absorbent, and built to last, often detailed with simple, elegant finishes and subtle embroidery. Sferra appeals to the same luxury-focused shopper as Cawo, one who values supreme quality and timeless design above all else, with prices generally sitting between $100 and $250.
Shop now at sferra.com
5. Boll & Branch
If ethical production is as important to you as softness, Boll & Branch is a brand to know. They specialize in ultra-soft, organic cotton bath linens that are Fair Trade certified and made without harmful chemicals. Their towels are exceptionally fluffy and highly absorbent, offering a clean, conscious luxury.
Priced between $60 and $150, Boll & Branch offers a similar commitment to quality as Cawo but with a strong focus on sustainability and ethical sourcing, making it a popular choice for eco-minded shoppers.
Shop now at bollandbranch.com
6. Kassatex
Kassatex strikes a perfect balance between affordable luxury and high quality with its plush bath linens made from Turkish cotton. Praised for their absorbency and long-lasting softness, their towels come in a wide array of vibrant colors and elegant patterns that can easily refresh any bathroom's look. Kassatex is a fantastic alternative for those who love Cawo's combination of quality and style, with sets typically ranging from $40 to $100.
Shop now at kassatex.com
7. Peacock Alley
Peacock Alley brings refined, hotel-quality luxury into the home with bath linens crafted from the finest Egyptian cotton. Their style champions classic elegance and timeless designs, with a strong focus on durability and flawless craftsmanship. Many of their collections feature subdued tones and options for subtle embroidery or monogramming.
Priced from $80 to $200, this brand is an excellent choice for those who appreciate Cawo's quality but want a more classic, personalized touch reminiscent of a luxury boutique hotel.
Shop now at peacockalley.com
8. Eres
Hailing from France, Eres is renowned for its ultra-soft, high-end bath textiles that prioritize minimalist, chic design. Made from premium Egyptian cotton and modal blends, their linens are incredibly gentle on the skin, focusing purely on comfort and quality. Similar in luxury and sophisticated style to Cawo, Eres creates towels that feel beautifully understated, with prices around $100 to $220.
Shop now at eresparis.com
9. The White Company
For those who love a serene, cohesive look, The White Company offers elegant bath linens almost exclusively in tones of white, grey, and neutral. Crafted from high-quality cotton, their towels are wonderfully plush, absorbent, and designed with simple, classic details. They excel at helping you create a peaceful, spa-like ambiance at home, offering a stylish yet accessible luxury choice with price points from $50 to $150.
Shop now at thewhitecompany.com
10. Hugo Boss Home
Reflecting the brand's signature sleek aesthetic, Hugo Boss Home offers modern, masculine bath linens made from premium Egyptian cotton. Their towels combine minimalist style with luxurious comfort, featuring refined textures, deep colors, and subtle branding. In terms of quality, they are quite similar to Cawo, appealing to shoppers who prefer a contemporary, less embellished look, with prices typically between $80 and $180.
Shop now at hugoboss.com
11. Ralph Lauren Home
Ralph Lauren Home brings its timeless American style to the bathroom with classic, preppy linens crafted from high-quality cotton. Known for their durability and signature motifs like polo player logos or heritage stripes, their towel collections have a polished, traditional appeal. For those who want luxury with a heritage-inspired look, Ralph Lauren offers great options in the $70 to $200 price range.
Shop now at ralphlauren.com
12. Linum Home Textiles
Linum offers premium European-style linens with a strong emphasis on natural fibers and traditional craftsmanship. Their soft and highly absorbent bath towels often feature subtle textures and classic, understated patterns that feel both luxurious and inviting. Their commitment to quality puts them in a similar category as Cawo, with prices typically falling between $60 and $180.
Shop now at linum.com
13. Rivièra Maison
Rivièra Maison is known for stylish, cozy bath linens with a touch of rustic, vintage charm. Made from premium cotton blends, their designs frequently include decorative borders, textural elements, or subtle embroidery that blends a relaxed aesthetic with a luxurious handle. With prices between $50 and $150, this brand is ideal for creating a warm and welcoming feel.
Shop now at rivieramaison.com
14. Crisp & Co.
Crisp & Co. is a go-to for eco-friendly bath linens that don’t compromise on luxury. They specialize in ultra-soft towels made from organic Turkish cotton, featuring modern, minimalist designs perfect for a contemporary home. Their linens are extremely absorbent and gentle on the skin. This sustainable luxury choice is priced accessibly, from $50 to $150.
Shop now at crispandco.com
15. Bain Ultra
Bain Ultra is known for its spa-quality bath linens and accessories designed to create the ultimate tranquil environment. Crafted from premium, often eco-friendly fabrics, their products emphasize exceptional comfort, durability, and elegant simplicity. Their style is perfect for replicating a high-end wellness retreat at home, with prices for their linens hovering around the $80 to $200 mark.
Shop now at bainultra.com
16. Seychelles Home
If you're looking to inject some joyful color into your bathroom, Seychelles Home has you covered. They offer plush and vibrant bath linens made from high-quality Egyptian cotton. Well-known for bold colorways and delightful tropical-inspired patterns, their towels add a lively, playful energy to a luxurious space. They blend standout style and comfort seamlessly, with prices from $50 to $150.
Shop now at seychelleshome.com
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