If you love the plush, cozy feel of Cannon's bedding and towels, you already appreciate the value of high-quality home textiles. The brand has perfected that timeless, everyday luxury that makes a house feel like a home, with pieces known for their durability and incredible softness.
For those looking to explore other brands that share a similar passion for comfort and craftsmanship, you're in the right place. From eco-friendly linen to ultra-luxe Italian cotton, here are 17 brands like Cannon that are perfect for your next home refresh.
1. Brooklinen
Brooklinen has built a massive following for its "internet-famous" sheets, and for good reason. They offer premium bedding, towels, and loungewear made from high-quality materials like long-staple cotton, delivering a luxurious feel without the traditional retail markup. Their aesthetic is modern and minimalist, perfect for creating a clean, serene space.
With prices ranging from $50 for sheets to around $250 for duvet covers, they're in a similar accessibility class as Cannon but with a more contemporary, trend-forward vibe. If you like Cannon’s quality but want a slightly more modern look, Brooklinen is a must-try.
Shop now at brooklinen.com
2. Parachute
Renowned for its breezy linen and plush Turkish cotton, Parachute brings an effortless, laid-back luxury to the bedroom and bathroom. They specialize in eco-friendly textiles that are incredibly soft and breathable, with a clean and minimalist style that feels very California-cool.
Their price points are comparable to Cannon, from around $40 for towels to $300+ for bedding sets. The key difference is Parachute’s deep focus on sustainability and natural, Oeko-Tex certified materials. It’s the perfect choice for anyone who wants Cannon’s quality paired with an eco-conscious ethos.
Shop now at parachutehome.com
3. Riley Home
Riley Home crafts beautiful bed linens and bath towels from premium materials like Egyptian cotton and Portuguese linen, giving their products a distinctive, handcrafted feel. Their aesthetic blends classic elegance with subtle textures and muted tones for a look that's both timeless and sophisticated.
With prices between $75 and $250, Riley Home offers a boutique experience comparable to Cannon's quality but with a slightly more artisanal touch. They emphasize thoughtful craftsmanship that you can feel in every fiber.
Shop now at rileyhome.com
4. Frette
If you’re looking to truly splurge, Frette is the pinnacle of luxury Italian linens. For over 160 years, this brand has supplied the world's finest hotels and homes with exquisitely crafted bedding made from the most sublime Egyptian cotton and silk. This is ultra-elegant, investment-level bedding.
With prices starting around $500 for a sheet set, Frette operates in a much higher price bracket than Cannon. While both brands value quality, Frette is for those seeking the absolute gold standard in luxury and heritage craftsmanship.
Shop now at frette.com
5. Matouk
Matouk is a family-owned company known for its gorgeous, American-made luxury linens. They blend timeless style with meticulous craftsmanship, offering refined bedding and towels in elegant patterns and solids. Each piece is crafted with a focus on detail, resulting in a perfectly polished look.
Priced between $80 to $350 for key pieces, Matouk offers a more designer-focused, upscale experience. Like Cannon, they prioritize durability and comfort, but with a more decorative, boutique aesthetic.
Shop now at matouk.com
6. Coyuchi
Coyuchi is a pioneer in organic home textiles, offering beautifully crafted bedding, towels, and robes that are as gentle on the planet as they are on your skin. Their style is natural and earthy, with lots of textured fabrics in neutral tones that evoke a sense of calm.
With prices from $60 to over $300, Coyuchi shares Cannon's commitment to quality but appeals directly to eco-conscious shoppers. If organic materials and fair trade practices are important to you, Coyuchi is the perfect fit.
Shop now at coyuchi.com
7. Sferra
Another titan of Italian luxury linens, Sferra is synonymous with sophisticated, timeless bedding. They use the finest Egyptian cotton to create incredibly smooth and lustrous textiles that drape beautifully. Sferra sheets are a go-to for those who want to recreate a five-star hotel experience at home.
At a premium price point, with sheets often starting over $400, Sferra is significantly more high-end than Cannon. It’s an investment in heritage craftsmanship and unparalleled luxury that stands the test of time.
Shop now at sferra.com
8. The White Company
Hailing from the UK, The White Company specializes in crafting beautifully designed, high-quality home goods, primarily in shades of white, grey, and neutral. Their textiles embody an understated luxury with a focus on crisp, timeless style that never feels dated.
Their products range from $50 for towels to around $350 for bedding sets, positioning them as a great Cannon alternative. Both brands offer classic, versatile styles, but The White Company leans into a distinctively minimalist and serene British aesthetic.
Shop now at thewhitecompany.com
9. L.L.Bean Home
Known for its legendary durability, L.L.Bean Home provides practical, cozy, and incredibly long-lasting textiles. Think plush flannel sheets that get softer with every wash and rugged T-shirt cotton bedding built for comfort. Their style is classic American, focusing on function and lasting quality.
With affordable to mid-range pricing, L.L.Bean is often more accessible than Cannon. While both offer dependable quality, L.L.Bean has a more casual, utilitarian vibe compared to Cannon's more refined and elegant presentation.
Shop now at llbean.com
10. Cultiver
Cultiver specializes in high-quality Belgian linen that brings an effortlessly chic, relaxed vibe to any bedroom. Their signature is stonewashed linen, which is incredibly soft, breathable, and gets better with age. Their color palette is sophisticated and designed for easy mixing and matching.
Prices range from around $60 for towels to $250 and up for popular linen sheet sets. Compared to Cannon's classic cotton focus, Cultiver is the go-to for anyone wanting to embrace the casual, lived-in luxury of pure linen.
Shop now at cultiver.com
11. Snowe
Snowe is all about taking everyday essentials and making them extraordinary. They deliver minimalist, thoughtfully designed home textiles, from Percale sheets made in Italy to fluffy, fast-drying Turkish cotton towels. Their aesthetic is modern and clean-lined, perfect for a contemporary home.
With prices generally falling between $100 and $350, Snowe offers high-end quality similar to Cannon but with a sleek, design-forward edge that appeals to modern minimalists.
Shop now at snowe.com
12. Matador
Matador offers premium home textiles with a unique blend of classic elegance and modern sensibility. Their collections emphasize rich textures and subtle patterns, using sustainable, long-staple fibers to ensure both luxury and longevity. Their approach feels both timeless and fresh.
Priced from $100 to $400, Matador aligns with Cannon on quality but caters to a slightly more design-savvy customer who appreciates artisanal manufacturing and sophisticated details.
Shop now at matadorhome.com
13. Loom & Last
Loom & Last creates handcrafted, small-batch home textiles from organic and sustainable fibers. Their style is minimalist and natural, focusing on handcrafted textures and soothing, muted tones. This is the brand for people who appreciate the story behind the product.
Their bedding and towels, priced from $80 to $300, share a quality standard with Cannon but feel much more artisanal. If you love unique, eco-friendly pieces with a human touch, Loom & Last is a perfect discovery.
Shop now at loomandlast.com
14. Hawkins New York
Hawkins New York is a modern lifestyle brand that creates homewares with a sophisticated, playful touch. Their textiles, which include linen bedding and textured cotton towels, feature beautiful colors and subtle patterns that feel both modern and livable. Their aesthetic is contemporary chic with an artisanal spirit.
With prices around $100 to $400, they prioritize quality just like Cannon but bring a more modern, design-forward sensibility to the table. They’re a great choice for adding a pop of personality to your space.
Shop now at hawkinsny.com
15. Kassatex
Kassatex excels at offering a wide variety of plush, cozy, and inviting home textiles without an overwhelming price tag. From luxe bath towels used in hotels to comfortable bedding sets, their focus is on providing exceptional comfort, durability, and value.
With a broad price range from around $40 to $200, Kassatex often provides a more accessible alternative to Cannon while still delivering reliable quality. It’s a fantastic starting point for anyone looking to upgrade their linens on a friendlier budget.
Shop now at kassatex.com
16. Crate & Barrel
A household name for a reason, Crate & Barrel provides a fantastic and trusted selection of home textiles. From basic towels to premium linen bedding, their offerings are stylish, modern, and built to last. Their wide assortment means there's something to fit nearly any aesthetic or budget.
Crate & Barrel's pricing can range from $40 for towel sets to over $400 for high-end designer bedding. They share Cannon's commitment to creating durable, stylish textiles but offer a broader range of styles from classic to contemporary.
Shop now at crateandbarrel.com
17. Boll & Branch
Boll & Branch is a go-to for anyone prioritizing ethically sourced and sustainable textiles. They specialize in 100% organic cotton bedding, sheets, and bath linens that are incredibly soft and breathable. Their products are Fair Trade Certified, meaning every piece is made with respect for the people who craft them.
With a price point in the premium range, often between $150 and $400 for bedding sets, they deliver exceptional quality. Like Cannon, they have a classic, understated aesthetic perfect for creating a serene bedroom retreat. If Cannon is your standard for classic comfort, think of Boll & Branch as the next step into luxurious, transparent sustainability.
Shop now at bollandbranch.com
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