For those with a taste for refined, understated luxury, Brunello Cucinelli represents the gold standard in home decor. The brand is celebrated for its warm, sophisticated aesthetic that blends impeccable Italian craftsmanship with timeless design, focusing on natural materials and a serene neutral palette.
If you love their vision of "humanistic luxury" and are looking to explore other brands that share this commitment to quality, elegance, and artisanal detail, you're in the right place. From ultra-luxurious textiles to modern sculptural furniture, here are 19 brands that capture a similar spirit of quiet opulence.
1. Frette
Known for outfitting the world’s most luxurious hotels and homes, Frette is a master of fine linens. The Italian brand specializes in bedding, towels, and home textiles crafted from the best Egyptian cotton, silk, and linen, all featuring subtle, sophisticated designs. Their products possess an exquisite craftsmanship that promises both comfort and lasting elegance.
Like Brunello Cucinelli, Frette focuses on a timeless aesthetic and artisanal quality. While Cucinelli's collection spans the whole home, Frette is the definitive specialist for creating a bedroom and bathroom sanctuary with the finest textiles available. If you love the feel of Cucinelli's cashmere throws, Frette's bedding is the next logical step.
Shop now at frette.com
2. Loro Piana Home
Loro Piana is synonymous with the world's finest cashmere and wool, a deep expertise they bring into their luxurious home collection. Their offerings include exceptionally soft throws, pillows, bedding, and even upholstered furniture, all defined by an understated aesthetic rooted in the beauty of unadorned natural fibers. They are the pinnacle of refined, cozy luxury for those who prize texture above all else.
This brand is perhaps the closest a textile brand can get to Brunello Cucinelli's ethos. Both share an unwavering commitment to quality, sustainability, and unparalleled materials. Loro Piana simply doubles down on ultra-soft textures and whisper-quiet neutral palettes.
Shop now at loro-piana.com
3. Roche Bobois
French furniture maker Roche Bobois is known for its high-end contemporary pieces that are bold, vibrant, and highly customizable. Collaborating with top international designers, the brand produces iconic items like the Mah Jong sofa, blending avant-garde style with exceptional comfort. They are the ideal choice for those who want their luxury home to feel artistic and conversation-starting.
While Brunello Cucinelli embraces classic elegance and neutral tones, Roche Bobois offers a more playful and exuberant alternative. If Cucinelli is the quiet anchor of a room, a Roche Bobois piece is the stunning focal point.
Shop now at roche-bobois.com
4. B&B Italia
B&,B Italia is a leader in contemporary Italian furniture design, creating sculptural pieces that brilliantly merge form and function. Their collections of sofas, chairs, tables, and storage systems are celebrated for innovative construction, high-quality materials, and a sleek, sophisticated aesthetic. The brand translates modern design into livable, enduring works of art.
Similar to Cucinelli's dedication to quality craftsmanship, B&,B Italia produces furniture built to last for generations. However, their design language is distinctly modern and architectural, appealing to luxury buyers with a clean, contemporary taste.
Shop now at bandbitalia.com
5. Fritz Hansen
Fritz Hansen is a cornerstone of Scandinavian design, home to iconic pieces like Arne Jacobsen's Egg™ Chair and Poul Henningsen's PH lamps. The brand’s collection exudes a minimalist sophistication, focusing on clean lines, natural materials like wood and leather, and flawless craftsmanship. Their pieces are timeless classics of modern design history.
Both Fritz Hansen and Brunello Cucinelli share a core belief in elegant simplicity and exceptional quality. The key difference lies in their origins: Fritz Hansen embodies Nordic minimalism, whereas Cucinelli channels warm, rustic Italian refinement.
Shop now at fritzhansen.com
6. Poltrona Frau
A legend in Italian luxury furniture, Poltrona Frau is the master of leather. Renowned for its patented Pelle Frau® leather, the brand’s sofas, armchairs, and tables showcase meticulous craftsmanship and classic Italian design that balances beauty with comfort. They are a go-to for refined, sophisticated living rooms and offices.
Poltrona Frau and Brunello Cucinelli both champion traditional artisanship and a timeless style. The main distinction is Poltrona Frau's pronounced focus on leather upholstery, offering an authentic, heritage-rich take on Italian seating solutions.
Shop now at poltronafrau.com
7. Restoration Hardware (RH)
RH creates a complete world of luxury furnishings, lighting, textiles, and bathware with a grand, gallery-inspired sensibility. Drawing from classic and transitional aesthetics, their pieces are known for high-quality materials, a muted color palette, and a substantial, often oversized, scale. They make it easy to curate an entire home that feels cohesively sophisticated and impactful.
While Brunello Cucinelli’s style is more about subtle, intimate luxury, RH is unapologetically declarative and statement-making. Yet both appeal to affluent, style-conscious buyers who value a sophisticated living environment and well-crafted furniture.
Shop now at rh.com
8. Molteni & C
Molteni &, C is at the forefront of high-end contemporary Italian furniture, known for its sleek design, superior materials, and functional elegance. Their refined furniture and modular systems for living areas and bedrooms are designed by luminaries like Jean Nouvel and Vincent Van Duysen, highlighting craftsmanship with a clean, minimalist edge.
Like Cucinelli, Molteni &, C has mastered a refined aesthetic that exudes quality. Where they diverge is in their vibe: Molteni &, C projects an understated modernity that is architectural and cool, whereas Cucinelli’s is warmer and softer.
Shop now at molteni.it
9. Boffi
Boffi is a high-end Italian brand specializing in sleek, minimalist kitchens, bathrooms, and integrated home systems. Their design aesthetic is clean, technical, and architectural, using premium materials like stone, steel, and wood to create seamless and highly functional spaces. They are the epitome of high-design infrastructure for a luxury home.
While Boffi’s offering is very different from Brunello Cucinelli's furniture and decor, both cater to a luxury client who appreciates superior craftsmanship. Boffi’s sharp architectural precision contrasts Cucinelli's soft, textured style, representing the modern yin to Cucinelli’s classic yang.
Shop now at boffi.com
10. Gerhard Richter
For those drawn to the intersection of art and craft, the world of artisanal home goods offers unique treasures. Brands that handcraft textiles and decorative objects with a focus on natural fibers, neutral hues, and meticulous construction deliver a similar sense of understated luxury. These items prioritize timeless quality over fleeting trends, turning functional pieces into serene works of art.
This artisanal approach aligns perfectly with Brunello Cucinelli’s ethos of excellence and soulful sophistication. Sourcing pieces from smaller, craft-focused studios can bring that same spirit of "humanistic capitalism" into different corners of your home.
Shop now at gerhardrichter.com
11. The Rug Company
The Rug Company specializes in handmade luxury rugs that are as much a piece of art as they are a home furnishing. Collaborating with designers like Alexander McQueen, Kelly Wearstler, and Farrow &, Ball, they create both contemporary and timeless designs using age-old weaving techniques. Their rugs add unparalleled texture, color, and artisanal elegance to a room.
Just as Brunello Cucinelli uses textiles to bring warmth and sophistication to a space, The Rug Company does the same for floors. Both brands prioritize heritage craftsmanship and high-quality materials to create foundational pieces of understated luxury.
Shop now at therugcompany.com
12. Armani Casa
The aesthetic vision of Giorgio Armani is beautifully translated into Armani Casa, a brand offering sophisticated furniture, textiles, and accessories. Characterized by sleek, clean lines, minimalist palettes, and precious materials, the collection embodies a modern yet timeless Italian elegance. It’s perfect for those who admire the tailored-to-perfection look of Armani's fashion.
Like Brunello Cucinelli, Armani Casa is a masterclass in understated luxury born from Italian craftsmanship. The primary difference is aesthetic focus: Armani Casa leans into a sharper, more linear, high-fashion modernism, often influenced by Eastern design.
Shop now at armanicasa.com
13. Tom Dixon
Tom Dixon is a British design brand known for its innovative lighting, furniture, and accessories. Their pieces are characterized by sculptural forms and an adventurous use of raw, noble materials like copper, brass, and marble. The vibe is modern, edgy, and a bit industrial - perfect for adding a striking statement piece to a refined interior.
While Cucinelli favors classic, quiet refinement, Tom Dixon offers a more avant-garde experience. Both, however, exist in the luxury space and serve clients who appreciate objects with strong character, premium materials, and unmistakable design DNA.
Shop now at tomdixon.net
14. Minotti
Minotti represents the pinnacle of contemporary Italian furniture, known for its flawless balance of sleek lines, plush comfort, and sophisticated details. The brand's modular sofas, architectural coffee tables, and elegant armchairs are staples in high-end modern homes around the globe. It's the destination for timeless furniture that is both modern and incredibly inviting.
Minotti and Brunello Cucinelli share an implicit dedication to high-quality craftsmanship and "Made in Italy" design integrity. Minotti's focus, however, is firmly on contemporary forms, providing a more modern vision for a relaxed yet elegant living space.
Shop now at minotti.com
15. Ligne Roset
Ligne Roset is a French furniture brand that combines high-end modern design with a creative, often playful, spirit. They are famous for producing iconic, comfortable seating like the Togo or Ploum sofas, which feature innovative fabrics and sculptural forms. Their collection feels artistic, relaxed, and effortlessly stylish.
If Brunello Cucinelli’s style speaks to classic, layered elegance, Ligne Roset speaks to contemporary, eclectic living. Both brands value design longevity, but Ligne Roset's approach allows for more adventurous shapes and pops of color within a luxury framework.
Shop now at ligneroset.com
16. Hickory Chair
Hickory Chair is an American brand dedicated to crafting bespoke, hand-finished upholstered furniture. With over a century of experience, they excel at traditional craftsmanship, allowing for extensive customization of frames, fabrics, and finishes. This is the go-to for someone looking for a perfectly tailored armchair or sofa with a classic, enduring silhouette.
Like Cucinelli, Hickory Chair has a deep respect for artisanal skills and creating pieces meant to be passed down through generations. While Cucinelli's aesthetic is distinctly Italian, Hickory Chair provides a more classic American or transitional take on personalized luxury.
Shop now at hickorychair.com
17. Boca do Lobo
For those who believe more is more, Boca do Lobo creates opulent statement furniture that blurs the boundary between object and art. Hailing from Portugal, the brand uses ancient crafting techniques like gold leafing and marquetry to create wildly imaginative sideboards, tables, and mirrors. Their pieces are designed to dazzle and dominate a space.
Boca do Lobo is the antithesis of Brunello Cucinelli’s subtle, minimalist spirit. Yet, it operates at a similar ultra-luxury level where intense hand-craftsmanship and a powerful design vision are paramount. It's a brand for the extroverted collector, not the understated purist.
Shop now at bocadolobo.com
18. Zanotta
Zanotta is an iconic Italian furniture brand known for its embrace of innovative design and high-quality materials. Since the 1950s, Zanotta has produced a range of playful, functional, and artistically daring pieces from leading designers. Their catalog is a who's who of contemporary design, full of elegant and versatile furniture for modern life.
Zanotta shares Brunello Cucinelli’s dedication to Italian quality, but with a philosophy rooted in modernism and industrial innovation. While Cucinelli finds beauty in tradition, Zanotta finds it in pushing boundaries and reimagining everyday forms.
Shop now at zanotta.com
19. Paola Lenti
Paola Lenti has revolutionized the world of luxury outdoor furniture with her unique use of color and innovative materials. Working with high-tech, weather-resistant yarns, the brand creates vibrant, sophisticated, and exceptionally comfortable outdoor seating, rugs, and architectural structures. Their designs turn a terrace or garden into a seamless extension of a luxurious home.
Like Cucinelli, Paola Lenti focuses on creating a comfortable, artisanal atmosphere. The distinction is their domain and aesthetic: Paola Lenti takes that spirit of crafted luxury outdoors, infusing it with a joyful and energetic color palette.
Shop now at paolalenti.it
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