As a bed-in-a-box pioneer, Brooklyn Bedding has earned a reputation for its high-quality, factory-direct mattresses that don't break the bank. With a wide range of options - from cooling memory foam to supportive hybrids - they offer something for almost every type of sleeper looking for a fantastic value.
If you appreciate Brooklyn Bedding’s blend of comfort, innovation, and accessible pricing, but want to see what else is out there, you’re in luck. Here are 18 similar brands that are worth a look for your next great night's sleep.
1. Casper
One of the most recognizable names in the mattress world, Casper offers expertly engineered memory foam and hybrid mattresses designed for balanced comfort. Their products, which range from about $695 to $2,295, often feature Zoned Support technology to provide targeted relief for your shoulders and hips.
Like Brooklyn Bedding, Casper focuses on science-backed sleep but positions itself as a sleek, all-in-one solution for the modern shopper. If you want a brand that has streamlined the online mattress buying experience down to a science, Casper is a top contender.
Shop now at casper.com
2. Purple
Purple is known for one thing: its groundbreaking Hyper-Elastic Polymer grid. This unique material provides incredible pressure relief and airflow, making it a favorite for hot sleepers and those with joint pain. Mattresses range from around $799 to $2,399, putting them squarely in the same field as Brooklyn Bedding.
While both brands are focused on performance, Purple’s key differentiator is its distinct, technology-driven feel. If you've tried memory foam and hybrids before and found them lacking, the bouncy, cooling support of the Purple grid might be exactly what you need.
Shop now at purple.com
3. Tuft & Needle
Tuft & Needle built its brand on offering high-quality foam mattresses without the fluff. Their models, typically priced between $495 and $1,295, are celebrated for their simplicity and effectiveness. Their proprietary Adaptive Foam provides a great balance of comfort and support that avoids the sinking feeling of traditional memory foam.
Compared to Brooklyn Bedding's wide array of options, Tuft & Needle keeps its lineup more focused, primarily on foam mattresses. It’s an ideal choice for someone who wants a straightforward, reliable, and affordable mattress without getting lost in too many choices.
Shop now at tuftandneedle.com
4. DreamCloud
If you're after a luxury hotel bed feel, DreamCloud is the brand for you. They specialize in plush hybrid mattresses that combine pressure-relieving memory foam with supportive innerspring coils. Priced from $899 to $2,199, they deliver a high-end experience at a surprisingly competitive price point.
DreamCloud is similar to Brooklyn Bedding’s higher-end hybrid models but leans more heavily into an opulent, "sleeping-on-a-cloud" identity with luxe details like cashmere-blend tops. It’s perfect for those who want a premium sleep experience without the premium retail markup.
Shop now at dreamcloudsleep.com
5. Nectar
Nectar is a force in the affordable memory foam market, with prices often ranging from $499 to $1,399. Their mattresses are designed for amazing pressure relief, and they stand out from the competition with an industry-leading 365-night trial and a forever warranty.
Similar to Brooklyn Bedding, Nectar focuses on incredible value. The main difference lies in their specialization, while Brooklyn Bedding has a broad catalog, Nectar has perfected the contouring, cooling memory foam mattress for sleepers who want ultimate comfort and peace of mind.
Shop now at nectarsleep.com
6. Saatva
Saatva brings the premium showroom experience directly to your door. They offer handcrafted innerspring, hybrid, and latex mattresses with a focus on luxury, eco-friendly materials, and customizable comfort levels. Prices range from around $799 to $2,499 for their most popular classic models.
What sets Saatva apart is its free white-glove delivery and commitment to a more traditional, high-end construction quality. While Brooklyn Bedding is a factory-direct innovator, Saatva offers a comparable online model but for a customer who appreciates old-school craftsmanship and service.
Shop now at saatva.com
7. Helix
Helix believes there is no one-size-fits-all solution for sleep. Their standout feature is a detailed sleep quiz that matches you to one of their many hybrid mattresses, customized for your body type, sleeping position, and firmness preference. Prices generally fall between $699 and $1,999.
Both Helix and Brooklyn Bedding offer a high degree of customization, but Helix has built its entire brand around personalization. If you've struggled to find the "perfect" mattress or sleep with a partner who has different needs, the tailored approach of Helix is a game-changer.
Shop now at helixsleep.com
8. Bear
Designed with athletes and active individuals in mind, Bear mattresses focus on recovery and cooling. Priced from $599 to $1,399, their main draw is incorporating Celliant technology into the mattress cover, an FDA-determined material that helps promote more restful sleep and muscle recovery.
Bear shares Brooklyn Bedding's interest in performance-driven sleep tech, but with a more targeted audience. If you lead an active lifestyle and are looking for a bed that works as hard as you do to help you recover overnight, Bear is built for you.
Shop now at bearmattress.com
9. Avocado
Avocado is the go-to brand for eco-conscious shoppers. They create certified organic mattresses using natural materials like GOLS organic latex, GOTS organic wool, and GOTS organic cotton. Prices for their green mattresses start at around $1,099 and go up from there.
While Brooklyn Bedding offers some specialty mattresses, Avocado's entire identity is rooted in sustainability and non-toxic living. If the materials and eco-credentials of your bed are just as important as the comfort, Avocado sets the standard.
Shop now at avocadogreenmattress.com
10. Brentwood Home
Similar to Avocado, Brentwood Home focuses on handcrafted, eco-friendly mattresses made in California. They offer a range of hybrid, memory foam, and latex mattresses using natural materials, with prices from $999 to $2,199.
Brentwood Home provides a great middle-ground for sleepers who want natural materials without going fully organic. They share Brooklyn Bedding's commitment to quality at a fair price but place a much stronger emphasis on sustainable and healthy home products.
Shop now at brentwoodhome.com
11. Layla Sleep
Can't decide between a soft or firm mattress? Layla says you don't have to. Their unique memory foam mattresses are flippable, offering a softer side and a firmer side in one bed. Priced affordably from $749 to $1,099, their copper-infused foam is also designed to sleep cooler than traditional memory foam.
Layla's key differentiator is this signature two-in-one firmness, offering a level of versatility that’s hard to beat. It’s an innovative alternative to Brooklyn Bedding for indecisive sleepers or those whose comfort preferences change over time.
Shop now at laylasleep.com
12. Puffy
Puffy creates memory foam and hybrid mattresses designed to feel like sleeping on a cloud. With prices spanning from $695 to $2,095, they specialize in pressure relief and advanced cooling technologies to combat the heat retention common with some foam beds.
Like Brooklyn Bedding, Puffy leverages innovative materials to enhance comfort. However, Puffy dedicates its focus to perfecting that soft, adaptive, body-hugging foam feel, making it an excellent choice for side sleepers and anyone who experiences painful pressure points.
Shop now at puffy.com
13. Nest Bedding
Nest Bedding offers a wide array of mattresses, including organic, hybrid, and foam models, that feel handcrafted and thoughtfully designed. Prices range from about $599 on the lower end to $2,399 for their luxury organic options.
Nest really shines with its customizable and split-firmness options, particularly in their latex hybrids, making them amazing for couples with different sleep needs. This focus on long-term versatility is what makes them a compelling alternative to Brooklyn Bedding’s already diverse lineup.
Shop now at nestbedding.com
14. Awara
Awara makes natural latex hybrid mattresses that give you the best of both worlds: the responsive buoyancy of Rainforest Alliance-Certified latex and the structured support of pocketed coils. Their mattresses typically hover around the $1,099 price point.
Compared to most foam and hybrid models from Brooklyn Bedding, Awara provides a distinct feel that’s more "on" top of the mattress rather than "in" it. It’s an ideal choice for the eco-conscious shopper who wants a durable bed with a buoyant, uplifting response.
Shop now at awarasleep.com
15. Allswell
Allswell is all about making great sleep accessible to everyone. They specialize in super-affordable hybrid mattresses that don't skimp on quality, with prices generally ranging from a low $325 up to around $795.
Allswell is like the even-more-budget-friendly cousin to Brooklyn Bedding. If you're looking for a hybrid mattress for a guest room, a starter apartment, or simply want to maximize your value, Allswell delivers a comfortable and surprisingly chic product for an unbeatable price.
Shop now at allswellhome.com
16. Leesa
Leesa offers a curated selection of memory foam and hybrid mattresses known for their balanced feel and social impact mission. As a certified B-Corp, Leesa donates one mattress for every ten sold. Their prices are comparable to Brooklyn Bedding, typically falling between $799 and $1,899.
Where Leesa stands out is in its universal comfort design, which aims to provide an ideal sleep surface for all types of sleepers without being overly complicated. For shoppers who appreciate quality engineering and corporate responsibility, Leesa is a fantastic choice.
Shop now at leesa.com
17. Zinus
Zinus is a dominant force in the budget mattress space, famous for its value-packed beds sold on sites like Amazon. They are best known for their Green Tea Memory Foam mattress, which provides a comfortable sleep experience at rock-bottom prices, often from $200-$600.
While Brooklyn Bedding offers a higher tier of construction and materials, Zinus is the undisputed king of affordability. If your absolute top priority is your budget, Zinus offers an entry-level mattress that gets the job done for a fraction of the cost of premium brands.
Shop now at zinus.com
18. WinkBeds
WinkBeds creates handmade, luxury hybrid mattresses built for durability and targeted support. With multiple firmness options (Softer, Luxury Firm, Firmer, plus a Plus model for heavier sleepers), they offer a hotel-quality feel designed to last. Prices range from roughly $1,149 to $2,049.
Think of WinkBeds as a more robust, heavy-duty alternative to many standard bed-in-a-box options. They share Brooklyn Bedding's commitment to in-house manufacturing in the USA but focus on a sturdy, durable build meant to prevent sagging and provide long-term support.
Shop now at winkbeds.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
