If you're on a quest for the perfect night's sleep, you've almost certainly come across Brooklinen. Known for its super-soft fabrics, minimalist-cool aesthetic, and direct-to-consumer prices, the brand has become a go-to for anyone looking to upgrade their sheets without spending a fortune.
But when it comes to creating the ultimate cozy retreat, it's always fun to see what else is out there. For those who love Brooklinen's blend of approachable luxury and quality, here are 25 similar brands well worth checking out for your next bedding refresh.
1. Parachute
Parachute delivers premium comfort with its beautiful bedding crafted from high-quality materials like European flax linen and long-staple Egyptian cotton. The brand's focus is on relaxed simplicity, offering a neutral, earth-toned palette that creates a serene and calming bedroom sanctuary. Think of their style as California-cool minimalism meeting cozy comfort.
Price-wise, it sits in a very similar bracket to Brooklinen. The main distinction is Parachute's strong emphasis on eco-friendly, Oeko-Tex certified materials. If you love Brooklinen’s aesthetic but want bedding with an extra eco-conscious touch, Parachute is a perfect match.
Shop now at parachute.com
2. Frette
If you’ve ever wanted to bring the five-star hotel experience home, Frette is your answer. This legendary Italian brand has been supplying the world's finest hotels with opulent linens for over 150 years. Their bedding is the epitome of luxury, featuring handcrafted details, gorgeous jacquards, and the highest-grade cottons and silks.
With prices starting around $200 and climbing well over $1,000, Frette operates on a much more premium level than Brooklinen. It’s an investment in heirloom quality and timeless, classic design for those who want to indulge in true European luxury.
Shop now at frette.com
3. Snowe
Snowe is all about thoughtfully designed, high-quality home essentials built to last. Their bedding collections, made from premium linen and sateen cotton, feature clean lines, understated colors, and a luxurious feel. With sheet sets priced from $120 to $300, it aligns well with Brooklinen’s approach to accessible luxury.
Snowe differentiates itself with a more modern, refined, and minimalist aesthetic. If you're building a home with a focus on conscious consumption and design-forward pieces that stand the test of time, Snowe’s carefully curated collection will fit right in.
Shop now at snowe.com
4. Loom & Leaf (by Saatva)
From the makers of Saatva's premium mattresses, Loom & Leaf extends its focus on eco-friendly luxury into bedding. Specializing in sheets and sleep accessories made from 100% organic cotton and other sustainable fibers, the brand is dedicated to clean comfort. Prices range from about $150 to $400, reflecting their premium organic materials.
While Brooklinen offers broad appeal with diverse materials, Loom & Leaf targets the health-conscious consumer who won't compromise on purity. It's the perfect choice for those who prioritize organic GOTS-certified quality and a sustainable, wellness-oriented vibe in their bedroom.
Shop now at loomasleep.com
5. Matouk
Matouk is a family-owned heritage brand where classic American style meets fine Italian linen craftsmanship. Their collections are known for exquisite details like intricate embroidery, scalloped edges, and custom monograms. Made from fine Egyptian cotton, their sheets are a masterclass in timeless elegance.
Matouk is in a higher luxury tier than Brooklinen, with prices often starting over $200 for a set. While both value quality, Matouk focuses on bespoke details and an heirloom feel, making it the choice for a more traditional, sophisticated bedroom design.
Shop now at matouk.com
6. Hawkins New York
Hawkins New York combines minimalist design with beautiful, high-quality materials. Their linen and percale bedding are stonewashed for an irresistibly soft, lived-in feel right out of the box. The brand's color palette is sophisticated and modern, featuring rich earth tones and muted pastels perfect for contemporary homes.
Priced similarly to Brooklinen at around $150-$350, Hawkins New York appeals to the same design-savvy crowd. However, it offers more of a curated, boutique aesthetic, like stumbling upon a hidden gem in your favorite design store.
Shop now at hawkinsny.com
7. Coyuchi
For over 30 years, Coyuchi has been a leader in organic and sustainable home textiles. They offer beautifully crafted bedding made from 100% organic cotton, linen, and hemp, all produced with a deep commitment to environmental responsibility. Their aesthetic is natural and earthy, with raw textures and a calming, nature-inspired palette.
Coyuchi is a step up in price from Brooklinen, with sets generally ranging from $150 to $400. Their core differentiator is an unwavering dedication to organic and eco-friendly practices, making them the go-to for anyone wanting luxurious comfort without the chemical footprint.
Shop now at coyuchi.com
8. L.L.Bean
A true American classic, L.L.Bean is beloved for its dependable, incredibly comfortable bedding. They are famous for their ultra-soft flannel sheets that are a must-have for cold winters, but they also offer durable percale, chamois, and cotton sets. Their style is timeless, practical, and built for ultimate coziness.
L.L.Bean is generally more affordable than Brooklinen, with prices between $50 and $200. Where Brooklinen is modern and chic, L.L.Bean is all about reliable, no-fuss comfort with a more traditional, outdoorsy charm.
Shop now at llbean.com
9. West Elm
West Elm is the destination for stylish and contemporary home decor, and their bedding collection is no exception. They offer a huge variety of materials, including organic cotton, Belgian flax linen, and cozy tencel, often featuring modern patterns and rich textures. With frequent sales and prices from $80 to $250, it's a great alternative to Brooklinen.
Both brands capture a modern aesthetic, but West Elm leans more into current trends and a bohemian-chic vibe. If you like to experiment with textured duvet covers, bold prints, and designer collaborations, West Elm is the perfect place to explore.
Shop now at westelm.com
10. Riviera Maison
Riviera Maison offers luxurious, resort-inspired bedding that channels the sophisticated ease of a coastal vacation. Their collections, crafted from high-quality linens and cottons, often feature refined details and a clean, elegant aesthetic. The vibe is less about trendy minimalism and more about timeless leisure.
With prices ranging from $200-$600, Riviera Maison sits at a higher price point than Brooklinen. It's the perfect brand for those who want to move beyond simple solids and create an opulent, hotel-suite feel at home.
Shop now at rivieramaison.com
11. The Company Store
A true authority in comfort, The Company Store has been offering high-quality bedding for over a century. They have a massive selection of fabrics, from crisp cotton percale and smooth sateen to cozy flannel and down comforters. Their aesthetic is classic American comfort with a focus on quality craftsmanship.
While similar in price to Brooklinen, The Company Store leans into more traditional, timeless styles. If you're looking for dependability and a wide range of options (including some fantastic prints for the whole family), this is your spot.
Shop now at thecompanystore.com
12. Cultiver
Australia-based Cultiver makes a compelling case for investing in linen. They source pure European flax to create incredibly soft, breathable, and elegant bedding that looks just as good artfully rumpled as it does perfectly made. Their color palette is stunning, offering a rich variety of jewel tones, earthy shades, and classic neutrals.
Priced higher than Brooklinen, from $150 to $400, Cultiver is for the true linen enthusiast. While both brands value quality natural fibers, Cultiver is entirely focused on creating the ultimate European linen experience, a relaxed luxury with a rustic-chic vibe.
Shop now at cultiver.com
13. Sferra
Sferra is another icon of Italian luxury linens, creating bedding with impeccable craftsmanship and the finest natural fibers. Their collections feature extra-long-staple Egyptian cotton finished with artisanal details, from intricate tone-on-tone embroidery to modern chain motifs. Sferra caters to those with a refined, sophisticated taste.
This is a pure luxury play, with sheet sets frequently costing over $300. Where Brooklinen is the cool, accessible DTC brand, Sferra is a heritage name synonymous with bespoke elegance and unwavering investment in quality.
Shop now at sferra.com
14. Linenwalas
Linenwalas is focused on creating breathable, eco-conscious linen bedding from high-quality European flax. Their products embrace the natural texture and beauty of the material, offering a relaxed aesthetic that feels both minimal and rustic. They prize durable, stylish linens that get better with every single wash.
With sets ranging from $120 to $350, it aligns closely with Brooklinen on price and dedication to natural fibers. However, Linenwalas has a more specific focus on the artisanal, sustainable qualities of pure flax linen.
Shop now at linenwalas.com
15. Design Within Reach
For those who view their bedroom as an extension of their curated home, Design Within Reach offers bedding that lives up to its name. Working with venerable brands and iconic designers, their collection is sleek, modern, and high-style. Expect clean lines, sophisticated color theory, and unparalleled quality from brands like Marimekko and HAY.
DWR is definitely a level up in price ($100-$400), but you're paying for authentic design. If you love Brooklinen's modern core but crave something with a more distinct, designer-approved aesthetic, DWR is your starting point.
Shop now at dwr.com
16. Ettitude
Ettitude offers a modern spin on luxury with its bedding made from 100% organic bamboo lyocell. Their proprietary fabric, CleanBamboo™, is incredibly silky-soft (often compared to silk), hypoallergenic, and temperature-regulating. It’s also incredibly sustainable, using far less water than cotton.
Falling within a similar price range as Brooklinen ($100-$250), Ettitude’s key differentiator is its innovative, eco-friendly material. If you find even the best cotton a bit scratchy or you sleep hot, Ettitude could be a complete game-changer.
Shop now at ettitude.com
17. Restoration Hardware (RH)
RH provides an undeniably luxurious and sophisticated take on bedding. Using only the highest quality materials like premium Belgian linen and Egyptian cotton, their collections are all about understated opulence. Their aesthetic is grand, monochromatic, and created for a thoughtfully designed space.
As a true luxury brand, RH's prices start at $300 and go much, much higher. It's worlds apart from Brooklinen's approachable positioning, catering instead to high-end homeowners seeking statement pieces and an unmatched, ultra-premium feel.
Shop now at rh.com
18. The White Company
True to its name, The White Company specializes in creating beautifully simple, high-quality home goods in a palette of white, grey, and neutral tones. Their bedding, made from fine Egyptian cotton and linen, is elegant, timeless, and perfectly understated. It’s a masterclass in classic, refined simplicity.
With a similar price point to Brooklinen, The White Company offers a more traditional and classic style with a distinct British flair. If you dream of a serene, all-white hotel bed, this is the brand that will get you there.
Shop now at thewhitecompany.com
19. H&M Home
For a quick, stylish, and wallet-friendly bedroom refresh, H&M Home is tough to beat. They offer a ton of trendy bedding options, from washed linen and cotton duvet sets to playful patterns and seasonal prints. While it’s not designed to be heirloom quality, it's perfect for trying out new styles without a big commitment.
At $30 to $100, H&M Home is far more affordable than Brooklinen, focusing on fashion-forward looks over long-term durability. It’s the ideal choice for renters, students, or anyone who loves to swap out their decor frequently.
Shop now at hm.com
20. Anthropologie
Anthropologie's bedding section is a treasure trove of boho-chic, eclectic, and wonderfully artistic designs. Known for detailed embroidery, rich textures like velvet and tufted cotton, and unique global-inspired patterns, their bedding brings personality and warmth into any room. It’s all about creating a layered, cozy, one-of-a-kind space.
Price-wise, it's comparable to Brooklinen, from $100-$350. But stylistically, it’s a world away. While Brooklinen masters modern minimalism, Anthropologie nails maximalist comfort and artisanal charm.
Shop now at anthropologie.com
21. Crate & Barrel
Crate & Barrel is a trusted source for well-made, contemporary home goods, and their bedding is a perfect example of their quality and style. They offer a great selection of high-quality cotton, sateen, and linen bedding in sophisticated solids, subtle patterns, and wearable colors. It’s classic design meets modern living.
Priced similarly to Brooklinen ($80-$250), Crate & Barrel offers a versatile aesthetic that can blend seamlessly into any home. They are less focused on the DTC “cool factor” and more on dependable style and lasting quality from a brand you know and trust.
Shop now at crateandbarrel.com
22. Boll & Branch
Boll & Branch has carved out a niche with its focus on 100% organic cotton and a transparent, ethical supply chain. Their bedding is incredibly soft and made with a simple, timeless elegance that appeals to those who prize quality over trends. You won't find loud patterns, just beautifully crafted basics in a calm, neutral palette.
This brand competes directly with Brooklinen on price and quality, but its core selling point is its Fair Trade Certified commitment. If ethical sourcing is just as important to you as softness, Boll & Branch is the definitive choice.
Shop now at bollandbranch.com
23. Cozy Earth
Famous for being one of Oprah's "Favorite Things," Cozy Earth is all about a single experience: unmatched softness. Their signature bedding is woven from premium, 100% bamboo-derived viscose, creating a fabric that is silky, breathable, and amazing for temperature regulation. It's a lifesaver for hot sleepers.
As a luxury brand, Cozy Earth comes with a higher price tag than Brooklinen (often $300+). You are upgrading from affordable luxury to pure indulgence. If your priority is finding the absolute softest, silkiest sheets on the market, look no further.
Shop now at cozyearth.com
24. Pottery Barn
A giant in the home furnishing world, Pottery Barn offers a vast selection of high-quality bedding that embodies classic American comfort. You can find everything here, from crisp hotel-style percale and TENCEL™ sateen to cozy Belgian Flax linen. Their designs feel inviting, timeless, and effortlessly polished.
With a similar price range to Brooklinen, Pottery Barn provides a more traditional aesthetic. It's the perfect choice for someone looking to build a coordinated bedroom look from a trusted brand known for creating warm, cozy spaces.
Shop now at potterybarn.com
25. Serena & Lily
Serena & Lily is the epitome of airy, coastal chic. Their bedding collections feature fine materials like premium percale and linen, all designed with a relaxed yet sophisticated California vibe. They are masters of pattern play, offering everything from classic stripes and florals to intricate block prints in their signature seaside-inspired colors.
This is an aspirational upgrade from Brooklinen, with prices significantly higher ($300-$600+). If you're not just buying sheets but curating a distinct, designer-look bedroom with a coastal point of view, Serena & Lily is in a class of its own.
Shop now at serenaandlily.com
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