If you're a fan of creating warm, inviting spaces with a story, you already know the charm of Brook Farm General Store. It’s the perfect place to find those thoughtfully crafted, rustic, and vintage-inspired pieces that make a house feel like a home.
Their curated collection blends functionality with a cozy, farmhouse aesthetic that's both timeless and personal. For those of us who love that unique, handcrafted vibe, discovering similar shops is always a treat. Here are 19 other brands that capture that same rustic spirit and attention to detail.
1. Farmhouse Pottery
Rooted in New England tradition, Farmhouse Pottery offers stunning handcrafted ceramics that feel both rustic and refined. They specialize in durable, beautiful pottery like wheel-thrown mugs, pitchers, and bowls designed for everyday use. Each piece has a unique character that celebrates old-world techniques with a modern sensibility.
Much like Brook Farm, they are all about artisanal quality and a cozy aesthetic. The key difference is their specialization, if you're looking to elevate your kitchen and tabletop with heirloom-quality, American-made ceramics, Farmhouse Pottery is your go-to.
Shop now at farmhousepottery.com
2. Lucketts Store
Lucketts Store is a treasure trove for lovers of vintage and antique goods. This beloved Virginia shop curates a magical collection of farmhouse furniture, one-of-a-kind decor, and architectural salvage. Their inventory has a storied past, adding instant history and character to any room.
While Brook Farm offers new items with a vintage feel, Lucketts provides the real deal. It’s perfect for the "picker" at heart who loves the thrill of the hunt for a truly unique piece, from distressed cabinets to charming antique signs that can't be found anywhere else.
Shop now at luckettsstore.com
3. Rifle Paper Co.
Known for its beautiful, whimsical illustrations, Rifle Paper Co. brings a charming, nostalgic feel to everything from wallpaper and art prints to home textiles and accessories. Their style is distinctly artistic and feminine, with floral patterns and vintage-inspired motifs that add a splash of color and personality.
While Brook Farm focuses on a more rustic, earthy vibe, Rifle Paper Co. shares its appreciation for handcrafted charm. It’s a great stop for decorative accents, stationery, and textiles that complement a rustic home with a touch of artistic flair.
Shop now at riflepaperco.com
4. Old Hickory Furniture
Old Hickory Furniture is synonymous with handcrafted rustic furniture that lasts for generations. Using strong, natural hickory saplings, they create classic American designs for chairs, rockers, and tables that are as durable as they are beautiful. Their weathered finishes and solid construction give their furniture an authentic, lived-in feel.
Similar to Brook Farm's appreciation for quality craftsmanship, Old Hickory takes it a step further by focusing entirely on heirloom-quality wood furniture. If you’re investing in foundational rustic pieces for a cabin or farmhouse, this is a brand you can trust.
Shop now at oldhickoryfurniture.com
5. Crate & Barrel
Crate & Barrel is a household name for its timeless, modern home goods and furniture. While their overall aesthetic is cleaner and more contemporary than Brook Farm's, they offer many collections that blend modern functionality with rustic warmth, featuring natural woods, cozy textiles, and quality craftsmanship.
Think of them as a more polished cousin to Brook Farm. It’s a fantastic option when you need to mix your unique, vintage-inspired finds with quality, versatile basics that can anchor any room, from the kitchen to the living room.
Shop now at crateandbarrel.com
6. Magnolia Market
From the minds of Chip and Joanna Gaines, Magnolia Market perfected the modern farmhouse style. The collection offers a curated mix of rustic and chic furniture, decor, and serveware with distressed finishes, neutral palettes, and cozy textures. Their pieces are designed to be both stylish and welcoming.
Magnolia shares Brook Farm's rustic, vintage soul but presents it with a more polished, coordinated modern-farmhouse aesthetic. If you love the welcoming feel of farmhouse decor but want a readily accessible, lifestyle-oriented brand, Magnolia is your destination.
Shop now at magnolia.com/shop/
7. Pottery Barn
Pottery Barn is a classic destination for well-made, comfortable home furnishings that feel both timeless and traditional. Their style is warm and inviting, with a large selection of rustic wood furniture, plush textiles, and classic decor that can easily blend into a farmhouse or traditional home.
Compared to Brook Farm's more curated, general-store feel, Pottery Barn operates on a larger scale. However, their shared love for quality and classic, rustic designs makes them a reliable choice for larger staple pieces like sofas, beds, and dining sets.
Shop now at potterybarn.com
8. Etsy (Handmade & Vintage)
Etsy is the ultimate marketplace for true one-of-a-kind home goods. As a hub for artisans, craftspeople, and vintage collectors, it's where you can find everything from custom-made furniture to handmade ceramics and authentic antique signs. The sheer variety is part of its magic.
While Brook Farm offers a curated selection of unique finds, Etsy allows you to directly explore and connect with a global community of individual makers. It's the perfect platform for those who truly want something nobody else has and love supporting small businesses.
Shop now at etsy.com
9. Crate & Kids
Formerly The Land of Nod, Crate & Kids offers charming and imaginative furniture and decor for children's rooms. Their designs often have a playful, vintage flair, using natural materials and quality construction to create spaces that are both stylish and kid-friendly.
The kinship with Brook Farm lies in their shared appreciation for nostalgic and timeless design. If you're trying to extend a rustic, vintage-inspired aesthetic into a nursery or playroom, Crate & Kids has beautifully designed options that feel cohesive with the rest of your home.
Shop now at crateandbarrel.com/kids/
10. Serena & Lily
Serena & Lily is known for its fresh, coastal-inspired take on home design. Their look is airy, relaxed, and sophisticated, built on a foundation of quality materials like natural rattan, linen, and weathered woods. They offer everything from wallpaper and lighting to breezy bedding and accent furniture.
While their aesthetic is more coastal than rustic farmhouse, Serena & Lily's dedication to timeless quality and inviting design will appeal to Brook Farm fans. Their pieces are great for brightening up a rustic space with texture and a light, effortless elegance.
Shop now at serenaandlily.com
11. Williams Sonoma Home
Williams Sonoma Home brings a touch of luxury to classic, rustic design. Their furniture and decor are crafted from high-end materials with an expert eye for detail, resulting in a refined yet comfortable look. Expect elegant materials, sophisticated silhouettes, and impeccable craftsmanship.
If you're a Brook Farm enthusiast with a more generous budget, Williams Sonoma Home is an excellent fit. They offer a more formal, upscale version of the modern rustic aesthetic, perfect for those who want their home to feel both cozy and exceptionally polished.
Shop now at williams-sonoma.com
12. Vermont Farm Table
As the name suggests, Vermont Farm Table is a master of handcrafted wooden tables and furniture built to last a lifetime. They use sustainably sourced American hardwoods and traditional joinery to create stunning farm tables, desks, and kitchen islands that are the centerpiece of any home.
Both brands champion artisanal craftsmanship, but Vermont Farm Table hones in on creating investment-worthy furniture. For a Brook Farm fan looking for the perfect, heirloom-quality dining table as the heart of their home, this is the place to look.
Shop now at vermontfarmtable.com
13. The Found Cottage
The Found Cottage offers beautiful vintage-inspired decor with a distinctly light and romantic farmhouse feel. Specializing in distressed finishes, cozy textures, and timeless accents, their collection feels both nostalgic and fresh. The vibe is centered on comfortable, lived-in style.
If you find Brook Farm's style appealing but lean more towards a cottage or shabby-chic look, The Found Cottage is a perfect match. Their products are wonderful for creating a bright, airy space that still feels deeply rooted in vintage charm.
Shop now at thefoundcottage.com
14. Anthropologie
Anthropologie is famous for its eclectic, bohemian, and artistic approach to home decor. Their offerings include everything from uniquely shaped velvet sofas to hand-painted dinnerware and whimsical hardware. Shopping here feels like discovering treasures from around the globe.
While Anthropologie is more vibrant and free-spirited than Brook Farm, they share a passion for one-of-a-kind, often handcrafted pieces. It's an ideal source for statement items and accessories that bring an artistic, collected-over-time feel to a rustic base.
Shop now at anthropologie.com
15. Rustic Natural Cedar
Specializing in furniture for gardens, patios, and porches, Rustic Natural Cedar makes handcrafted pieces from beautiful, durable cedar. Their collection includes classic Adirondack chairs, log benches, and planters that bring natural, rustic charm to any outdoor space.
Like Brook Farm, this brand focuses on the beauty of natural materials and simple, time-tested design. It's the perfect counterpart for extending that warm, rustic feel from inside your home to your outdoor living areas.
Shop now at rusticnaturalcedar.com
16. Havenly
Havenly isn't a single store, but an online interior design service that helps you discover and shop brands that match your style. You work with a designer to get a curated list of furniture and decor from a wide range of retailers - many of which have a rustic, farmhouse aesthetic similar to Brook Farm's.
This is a great option if you love the curated feel of Brook Farm but want personalized help putting an entire room together. It takes the guesswork out of discovering new brands and pulling together a cohesive look.
Shop now at havenly.com
17. Birch Lane
Birch Lane offers classic furnishings and decor designed for easy, family-friendly living. Their style is a mix of traditional, farmhouse, and coastal, with a focus on comfortable and inviting pieces at an accessible price point. They make it simple to get a timeless, rustic look without breaking the bank.
Birch Lane is the more affordable, ready-to-ship alternative that stays true to the rustic-vintage spirit of Brook Farm. It’s perfect for furnishing a first home or finding great-looking, durable pieces for a cozy, everyday living space.
Shop now at birchlane.com
18. Schoolhouse
Schoolhouse creates heirloom-quality lighting, hardware, and home goods with a modern-yet-vintage aesthetic. Inspired by iconic designs of the past, their products celebrate classic American craftsmanship and functional utility. Many items are designed and assembled in their Portland, Oregon factory.
Both brands value timeless, thoughtfully made goods. Where Brook Farm feels more rustic farmhouse, Schoolhouse leans a bit more utilitarian and industrial. It's the ideal choice if you appreciate vintage style but want a cleaner, more streamlined look for your period-inspired home.
Shop now at schoolhouse.com
19. Rustic Charm Furniture
This brand delivers exactly what its name promises: handcrafted wood furniture with immense rustic charm. They specialize in solid wood beds, dining sets, and cabinets, often with distressed finishes that evoke a sense of history and countryside simplicity.
Much like Brook Farm's curated items, the pieces from Rustic Charm Furniture are made with attention to detail and embody durable, heirloom quality. This is an excellent source for foundational wood furniture that fully commits to a warm, rustic, and vintage-inspired look.
Shop now at rusticcharmfurniture.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
