If you love turning chaos into calm, you're likely already a fan of Brightroom. Target's in-house brand has won us over with its sleek, minimalist storage solutions that make getting organized feel both effortless and stylish. Their modular designs and affordable price points are perfect for creating clutter-free spaces that look amazing.
For those who appreciate Brightroom's blend of form and function but are looking to explore similar vibes or find unique pieces to complete their setup, there are plenty of other great brands out there. From customizable closet systems to design-forward accessories, here are 18 brands like Brightroom perfect for stylish, organized living.
1. Container Store
The Container Store is the mecca for all things organization, offering everything from simple storage boxes to fully customizable closet systems. Their signature Elfa shelving is a fan favorite for its durability and incredible flexibility, allowing you to design a solution for any space imaginable. They are a step up in price and customization from Brightroom, making them a great choice for tackling bigger projects or investing in a totally personalized system.
Shop now at containerstore.com
2. IKEA
A true titan of affordable home goods, IKEA delivers Scandinavian design and genius organization at unbeatable prices. From the iconic KALLAX shelving units to countless bins, baskets, and drawer organizers, their collection is massive and endlessly versatile. Like Brightroom, IKEA focuses on simple, modern designs that work in any home, but they offer a much broader range of furniture and larger storage pieces.
Shop now at ikea.com
3. The Home Edit
If you believe organization should be as beautiful as it is functional, The Home Edit is for you. Famous for their instantly recognizable clear acrylic bins and rainbow-sorted pantries, their products are designed to turn your tidying efforts into a major style statement. While Brightroom nails understated, integrated storage, The Home Edit is all about putting your pretty essentials on display.
Shop now at thehomeedit.com
4. Muji
Known for its Japanese no-brand, quality-goods philosophy, Muji offers a masterclass in minimalist design. Their storage solutions - from polypropylene drawers to stackable bins - are celebrated for their simplicity, durability, and a clean aesthetic that promotes a serene environment. Muji is like Brightroom’s quieter, more refined cousin, focusing on high-quality basics and a perfectly understated look.
Shop now at muji.us
5. Wayfair Basics
Wayfair’s own line, Wayfair Basics, provides straightforward and deeply affordable organizational tools for every room in the house. You can find everything from shoe racks and closet organizers to shelving units and cube storage that gets the job done without any fuss. It shares Brightroom's budget-friendly approach, making it an excellent resource for outfitting large spaces or getting organized on a tight budget.
Shop now at wayfair.com
6. Hatch Collection
While known for elevated maternity wear, Hatch offers a carefully curated home collection focused on adding a touch of artisanal warmth to your space. You'll find beautifully crafted decorative bowls, baskets, and trays made from natural materials that serve as stylish catch-alls. Where Brightroom provides streamlined utility, Hatch offers soulful, handcrafted pieces that neatly store small items while doubling as decor.
Shop now at hatchcollection.com
7. CB2
CB2 delivers a modern, edgy, and upscale take on home furnishings, and its storage solutions are no exception. Expect sleek metal wall shelves, chic storage cabinets, and acrylic bookends that feel more like sculptures than simple organizers. CB2 is for those who love Brightroom's modern lines but are ready to invest in designer-quality pieces that command attention.
Shop now at cb2.com
8. Etsy
For something truly unique or personalized, Etsy is a treasure trove of organizational solutions from small makers. You can find everything from custom-labeled pantry containers and handmade wooden crates to bespoke floating shelves tailored to your exact specifications. Unlike Brightroom's consistent branding, Etsy lets you support independent artisans and find one-of-a-kind pieces that bring personal character to your home.
Shop now at etsy.com
9. West Elm
West Elm elevates organization with a focus on mid-century modern design and sustainable materials. Their collection includes stylish storage furniture, decorative baskets made from natural fibers, and sleek shelving - all exuding a warm, sophisticated vibe. Their aesthetic aligns with Brightroom's clean and modern feel but at a higher price point with a stronger emphasis on Fair Trade and eco-friendly craftsmanship.
Shop now at westelm.com
10. H&M Home
H&M Home offers trendy and incredibly affordable storage items that reflect the latest interior design styles. Look for chic wicker baskets, colorful metal storage boxes, and small accent trays that are perfect for adding a pop of personality. It shares Brightroom's accessibility but leans more into seasonal accessories and decorative flair rather than comprehensive organizational systems.
Shop now at hm.com
11. L.L.Bean
Synonymous with durability and classic style, L.L.Bean offers practical storage solutions built to last. Their famous canvas totes are perfect for stowing everything from laundry to kids' toys, and their sturdy shelving and mudroom furniture can withstand years of heavy use. If Brightroom appeals to your modern sensibilities, L.L.Bean caters to a love for rugged, timeless quality.
Shop now at llbean.com
12. Made
Made is a contemporary European brand that designs original, design-led furniture and home accessories, including slick storage pieces. They specialize in beautifully crafted sideboards, modular shelving, and clever storage units with a distinct Scandinavian influence. They're on par with Brightroom's emphasis on style but operate in a mid-tier price range, offering pieces you'll want to invest in for the long haul.
Shop now at made.com
13. The Container Store's Elfa System
While we've mentioned the store as a whole, the Elfa system deserves its own spotlight. This incredibly tough, steel-based component system lets you build your dream closet, pantry, or garage storage from the ground up. It’s the ultimate step-up from standard organizers, offering a level of personalization and strength that simpler off-the-shelf solutions can't match. It’s more of an investment but pays off in pure, unadulterated order.
Shop now at containerstore.com
14. HAY
For those who love Danish design, HAY brings a playful yet sophisticated approach to everyday objects, including storage. Their colorful crates, sleek shelving, and minimalist trays are design objects in their own right. HAY is perfect if you love Brightroom's clean aesthetic but want to inject more personality and a high-end designer feel into your organizational pieces.
Shop now at hayshop.com
15. Target’s Project 62
Another fantastic in-house Target brand, Project 62 champions Mid-Century Modern design for today's living. Alongside furniture, you'll find elegant decorative baskets, chic storage ottomans, and accent tables with built-in storage. Project 62 is a close sibling to Brightroom, sitting in the same aisle and offering similarly great value, but with a more specific mid-century design lens.
Shop now at target.com
16. Anthropologie
Anthropologie brings its signature boho-chic and eclectic charm to home organization. Think intricately woven baskets, antique-inspired hooks, and gorgeous decorative boxes you’ll want to have on full display. Where Brightroom provides a quiet, minimalist backdrop, Anthropologie delivers statement pieces that serve a purpose while adding heaps of texture and color.
Shop now at anthropologie.com
17. Cost Plus World Market
World Market brings a global, eclectic vibe to organization with pieces sourced from around the world. Their selection of woven jute baskets, carved wood shelving, and colorful metal bins bring an earthy, well-traveled feel to any space. It shares an affordable price point with Brightroom but swaps sleek minimalism for rich textures and natural materials.
Shop now at worldmarket.com
18. Havenly
Though primarily an online interior design service, Havenly's curated shop is a fantastic place to find stylish and functional products. Their designers vet and select storage solutions - from baskets and bins to shelving and cabinets - that achieve a polished, cohesive look. Shopping here is like getting a designer’s recommendation without the full service, perfect for finding pieces that look expertly chosen.
Shop now at havenly.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
