If you're on the hunt for a mattress that's good for you and the planet, you've probably come across Birch Living. They've nailed the sweet spot between natural, high-quality materials - like organic cotton, wool, and natural latex - and a price tag that doesn't feel completely out of reach.
For those of us who love Birch's eco-conscious approach but want to explore all the options out there, you're in luck. The world of sustainable sleep is bigger than ever. Here are 25 similar brands dedicated to giving you a healthier, greener night's rest.
1. Avocado Green Mattress
Avocado is arguably one of the most well-known names in the eco-friendly mattress space, offering certified organic mattresses handcrafted with natural latex, wool, and cotton. Their beds feel incredibly supportive and durable, often with a slightly firmer feel than some of their competitors thanks to their robust innerspring units. They are priced similarly to Birch, typically ranging from $1,200 to $2,500.
Like Birch, Avocado is deeply committed to non-toxic materials and sustainable manufacturing. The main difference lies in the feel, if you prefer the responsive support of a traditional innerspring mattress combined with natural materials, Avocado is an excellent choice.
Shop now at avocadogreenmattress.com
2. Naturepedic
Naturepedic takes organic sleep seriously, offering a wide range of non-toxic mattresses for the whole family, from cribs to king-size beds. Their products are made with certified organic cotton, wool, and latex, and are known for their rigorous allergen-free designs. Prices vary widely, from around $600 for a crib mattress to upwards of $3,000 for adult models.
While Birch offers streamlined, popular hybrid models, Naturepedic excels in providing specialized options, particularly for those with chemical sensitivities or families wanting a completely organic sleep environment from the very beginning.
Shop now at naturepedic.com
3. Tuft & Needle (Eco-Friendly Line)
Known for making the direct-to-consumer mattress model famous, Tuft & Needle offers a more budget-friendly path to better sleep. Their eco-friendly line uses CertiPUR-US® certified foam, which ensures it's made without harmful chemicals, and is priced very competitively from $695 to $1,495.
While not a "natural" mattress in the same way as Birch's latex and wool-based beds, T&N's eco-conscious foam line is a fantastic alternative for shoppers who want a healthier option than standard memory foam without the higher price tag of organic latex.
Shop now at tuftandneedle.com
4. Saatva
Saatva blends the world of luxury mattresses with eco-conscious materials through models like their Zenhaven (all-latex) and Saatva HD (natural latex layers). They use materials like organic cotton, wool, and natural latex across their lines, which are priced from $1,200 to over $2,500.
Compared to Birch, Saatva brings a more traditional luxury feel to the table, with white-glove delivery service and a wider range of firmness and construction options. It's a great choice if you love Birch's materials but want a more classic, high-end hotel mattress vibe.
Shop now at saatva.com
5. Helix Sleep (Birch by Helix)
Helix is the parent company of Birch, so it's no surprise they make the list! Helix's core brand identity is all about personalization. They offer a "Sleep Quiz" to match you with the perfect hybrid mattress for your body type and sleeping style. Many of their standard models incorporate CertiPUR-US® certified foams and soft, breathable covers.
While Birch is their dedicated natural and organic brand, the main Helix line is an amazing alternative if you prioritize customized support and feel over purely organic, natural construction.
Shop now at helixsleep.com
6. Loom & Leaf
Loom & Leaf, a brand under the Saatva umbrella, specializes in premium memory foam mattresses with an eco-conscious twist. They use plant-based foams and organic cotton covers, pairing conforming comfort with more sustainable materials. Prices typically range between $1,000 and $2,200.
This is the perfect alternative to Birch if you love the idea of eco-friendly materials but prefer the signature body-hugging feel of high-density memory foam over the bouncier, more responsive feel of latex.
Shop now at loomandleaf.com
7. Wildcat EcoSleep
For those who love supporting small, artisanal brands, Wildcat EcoSleep offers handmade, fully organic mattresses crafted from natural latex, wool, and cotton. Priced from $1,500 to $3,000, they focus on bespoke quality and completely chemical-free components.
Wildcat shares Birch's commitment to clean materials but turns up the dial on handcrafted, custom quality. It's an excellent choice for a shopper who wants an organic mattress that feels less mass-market and more like a carefully crafted piece of furniture.
Shop now at wildcatecolife.com
8. Brentwood Home
Brentwood Home makes beautifully designed, eco-friendly mattresses more accessible. They use a mix of natural latex, organic cotton, wool, and even recycled materials in some models, with prices often falling between $800 and $2,000. They have a distinct California-inspired, plush, and cozy aesthetic.
They share a similar material story to Birch but often at a slightly lower price point, making them a fantastic option for anyone looking for great value in the natural mattress category.
Shop now at brentwoodhome.com
9. Eco Terra
Eco Terra keeps it simple and sustainable, focusing solely on hybrid mattresses that pair natural latex with supportive innerspring coils. Their direct-to-consumer model allows them to price their mattresses competitively, usually between $1,000 and $2,000.
Like Birch, they offer a fantastic natural hybrid sleep experience. Eco Terra's strength lies in its balance of quality, organic materials, and affordability, offering a classic hybrid feel that appeals to a wide range of sleepers.
Shop now at ecoterrabeds.com
10. Avocado Vegan Mattress
An important offshoot of the main Avocado brand, the Vegan Mattress offers the same certified organic quality with one key change: it contains no wool. Instead, they use organic cotton for comfort and temperature regulation. The price point is identical to their standard models.
This is the go-to choice for vegan shoppers or anyone who prefers to avoid animal-derived products. It offers the same eco-conscious benefits of Birch and Avocado but with a 100% plant-based and cruelty-free design.
Shop now at avocadogreenmattress.com/collections/vegan-mattress
11. Sleep On Latex
As their name suggests, Sleep On Latex is a purist's dream. They specialize in beds made from 100% natural Dunlop latex, wrapped in an organic cotton and wool cover. They pride themselves on transparency, owning their entire supply chain to ensure quality and affordability.
If you love the natural latex in Birch but want an all-latex bed (instead of a latex-and-coil hybrid), Sleep On Latex is a perfect, often more affordable, alternative. Their mattresses have a dense, supportive, and durable feel that latex lovers look for.
Shop now at sleeponlatex.com
12. My Green Mattress
My Green Mattress is a family-owned company that produces certified organic, handcrafted mattresses in small batches in their own GOTS-certified factory. They use natural latex, organic cotton, and wool, with queen mattresses priced around $1,200 to $2,500.
They share Birch's commitment to clean, non-toxic materials but with an even stronger emphasis on their small-scale, artisanal manufacturing process. Shopping with them feels like you're buying from a dedicated craftsperson, which is a major draw for many.
Shop now at mygreenmattress.com
13. Awara Sleep
Awara offers a luxurious organic latex hybrid mattress that rivals more expensive brands on quality but keeps prices competitive, often under $1,500. Their bed features Rainforest Alliance Certified natural Dunlop latex and New Zealand wool for comfort and breathability.
Awara is a powerhouse alternative to Birch, hitting very similar notes on materials (latex, wool, coils) and firm, supportive feel but often with promotional pricing that makes it incredibly compelling for value-conscious shoppers.
Shop now at awarasleep.com
14. PlushBeds
PlushBeds offers a huge range of mattresses, but their Botanical Bliss line is a standout in the organic world. Made of 100% natural latex with organic cotton and wool, these beds are known for incredible pressure relief and customizable firmness levels. They are a premium option, with prices often between $1,500 and $2,500.
They take the "natural" aspect a step further than Birch by offering all-latex constructions that can be tailored to your preference, making them a great choice for those who want to fine-tune their bed's feel.
Shop now at plushbeds.com
15. Happsy
Happsy aims to make organic sleep more accessible for everyone, billing itself as a leading "organic mattress in a box." They offer a straightforward hybrid design with certified organic latex, cotton, and wool at a very competitive price point, often around $1,400 for a queen.
Think of Happsy as the easy-button version of organic mattress shopping. It's a direct and slightly more affordable competitor to Birch, perfect for someone who wants the GOTS and GOLS certifications without overwhelming choices.
Shop now at happsy.com
16. Hastens
Welcome to the absolute pinnacle of natural luxury. Hastens is a Swedish heritage brand known for its iconic blue-check mattresses, handcrafted from all-natural materials like horsehair, wool, cotton, and flax. These are investment pieces, with prices starting around $15,000 and going way, way up.
While nowhere near Birch's price point, Hastens represents the ultimate manifestation of the "natural materials" philosophy. It's a fascinating brand to explore if you want to see just how far eco-luxury craftsmanship can go.
Shop now at hastens.com
17. Ecoluxe Sleep
Ecoluxe Sleep sits in the premium, handcrafted category, offering bespoke mattresses made from natural latex, organic cotton, and wool. Priced generally from $2,000 to $4,000, their focus is on luxury feel, tailored support, and impeccable sustainable sourcing.
If you're looking to upgrade from Birch to a more artisanal, high-end organic mattress, Ecoluxe is a brand worth exploring. The emphasis is on handcrafted detail and a truly premium sleep experience.
Shop now at ecoluxesleep.com
18. Zenhaven (by Saatva)
Another excellent option from Saatva, Zenhaven is a 100% natural Talalay latex mattress. What makes it unique is its flippable design, offering two distinct firmness levels in one bed (Luxury Plush on one side, Gentle Firm on the other). Prices usually sit between $1,800 and $2,800.
Zenhaven is a fantastic premium alternative to Birch's hybrid model, especially for shoppers who want the unique buoyant and pressure-relieving feel of an all-latex bed with the versatility of two firmness options.
Shop now at saatva.com/mattresses/zenhaven
19. The Organic Mattress
This brand is for the true organic enthusiast. They offer fully organic, handcrafted mattresses and home goods, focusing on transparency and customer education. They use natural latex, wool, and cotton and allow for a high degree of customization.
They parallel Birch's core values but serve a consumer who wants to be more involved in the process, potentially customizing layers or speaking directly with experts to build their perfect nontoxic bed.
Shop now at theorganicmattress.com
20. Eve Sleep (Eco Collection)
Hailing from the UK, Eve offers a vibrant, modern take on sleep products. Their Eco Collection incorporates natural materials like latex and wool for a more sustainable option. With prices that are often more budget-friendly (around $700-$1,500), they make healthier sleep accessible.
Eve is a great choice for those who like Birch's eco-conscious approach but want it with a more modern, millennial-focused branding and a potentially lower price tag.
Shop now at evesleep.com
21. Essentia
Essentia stands out by offering the "world's only natural memory foam." Their proprietary foam is made from Hevea latex, giving it the slow-sinking feel of memory foam without the petrochemicals. These are premium, performance-focused beds, often chosen by athletes for their recovery benefits.
This is an excellent brand to look into if you're drawn to nontoxic materials but love the conforming feel of memory foam. It blends the best of both worlds - pressure relief and clean components - at a luxury price point.
Shop now at myessentia.com
22. Savvy Rest
Savvy Rest is a big name in the organic mattress world, focusing heavily on customization. Their all-latex mattresses allow you to choose different firmness layers (soft, medium, or firm) for each side of the bed, making them perfect for couples with different preferences.
While Birch offers a universally appealing "one-size-fits-most" model, Savvy Rest is for the sleeper who knows exactly what they want and loves the ability to build their mattress layer by layer from certified organic materials.
Shop now at savvyrest.com
23. OMI (Organic Mattress, Inc.)
OMI is one of the original pioneers of organic sleep. They have some of the highest standards in the industry, producing everything in their own "eco-factory" to ensure purity from start to finish. Their mattresses are exceptionally well-made and sit at a premium-to-luxury price point.
For sleepers who prioritize strict certifications and a long-standing reputation for purity above all else, OMI is the gold standard. They share Birch's material philosophy but execute it with a level of rigor that few can match.
Shop now at omimattress.com
24. Magniflex
An Italian brand with a focus on well-being and environmental responsibility, Magniflex offers mattresses that are OEKO-TEX certified, ensuring they are free from harmful substances. While many models feature high-tech foams, several collections incorporate natural fibers and water-expanded foams for a greener profile.
Magniflex stands out for its Italian design and focus on sleep technology. It's a great option if you appreciate international craftsmanship and certifications like OEKO-TEX, which guarantee product safety, even if the primary materials are advanced foams rather than all-natural latex.
Shop now at www.naturalsleepandhome.com/magniflex
25. Spindle
Spindle offers an interesting DIY approach to the organic mattress. They ship you three separate layers of natural Dunlop latex - soft, medium, and firm - that you can arrange inside the organic cotton and wool cover yourself to find your perfect feel. This means you can adjust your bed's firmness over time.
If you're intrigued by Birch's materials but are a tinkerer at heart and love the idea of customizing your own mattress, Spindle provides all the high-quality components and the freedom to create your own ideal sleep surface.
Shop now at spindlemattress.com
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